CRAM

What CRAM does

CRAM is an Australian engineering solutions provider that specializes in fluid power systems, drill rigs, undercarriage components, and related engineering and site services for the mining, manufacturing, and construction industries. The company's product portfolio spans hydraulic, pneumatic, and lubrication products (fittings, power packs, valves, cylinders, hose and fittings); an exclusive Australia/New Zealand distribution line for Eurofor Group drill rigs (Reichdrill rotary and DTH rigs, TM Bohrtechnik crawler rigs, Technidrill drilling consumables) and excavator drilling attachments; undercarriage components and complete systems for blast hole drill rigs and O&K/Caterpillar shovels (final drives, track frames, sprockets, idlers, track chains); and engineering services including 2D/3D drafting, FEA analysis, HMI/PLC programming, electro-hydraulic control system design, and specialty valve repair for the power generation sector. The company also operates workshop fabrication and on-site mechanical, welding, lubrication, and rigging services.

CRAM operates 10+ service centres across New South Wales, Queensland, Western Australia, and Tasmania, with the Unanderra headquarters supporting coverage of major mining basins including the Bowen Basin (coal) and Pilbara (iron ore). The business holds ISO 9001, AS/NZS 4801, ISO 14001, and AS/NZS ISO/IEC 17020 certifications, and maintains factory-certified technicians and OEM-approved repair facility status for proprietary products including Young and Franklin gas control valves. CRAM is a wholly-owned subsidiary of Motion Asia Pacific, which was acquired by Fortune 500 distributor Genuine Parts Company in July 2019 and now operates alongside Motion Industries US as part of the Industrial Parts Group; the wider Motion Asia Pacific network spans 180+ locations with 1,800+ employees across Australia, New Zealand, and Southeast Asia.

Revenue is generated through a mix of one-time equipment and component sales (hydraulics, drill rigs, undercarriage parts distributed from brands including Parker, Enerpac, SMC, Hydac, Rexroth, Stauff, and Castrol) and recurring professional services (engineering design, workshop fabrication, on-site maintenance and refurbishment, specialty valve repair). Go-to-market is enterprise field sales with dedicated account management, account-based pricing, and direct engagement through the service centre network; primary verticals are mining and aggregate, manufacturing, and construction, with secondary exposure to power generation, steel making, timber, utilities, and ports and shipping.

Name

CRAM

Legal name

CRAM

Website

https://www.cram.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

CRAM is an Australian engineering solutions provider specializing in fluid power products, drill rigs, undercarriage components, and on-site engineering and maintenance services for the mining, manufacturing, and construction industries across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Unanderra

HQ country

Australia

HQ region

Oceania

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Site Services: On-site maintenance, refurbishment, repairs and overhauls including mechanical, fabrication, welding, lubrication and rigging disciplines.
2. Fluid Power Products: Sale of hydraulic, pneumatic and lubrication products including fittings, power packs, valves, vane pumps, cylinders, hose and fittings.
3. Workshop Services: Specialised welding and fabrication services including structural steel, stainless steel, aluminium fabrication, pipe fabrication and tube work for heavy industry.
4. Engineering & Design Services: Design, manufacture, project management and commissioning of mechanical and hydraulic solutions including on-site installation and commissioning.
5. Drill Rig Distribution: Exclusive Australia/New Zealand distribution of Eurofor blast hole drills including Reichdrill, TM Bohrtechnik and Technidrill products.
6. Undercarriage Products: Supply and refurbishment of undercarriage components and systems for mining equipment including final drives, track frames and components.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

CRAM is an engineering solutions provider that supplies fluid power products (hydraulics, pneumatics, lubrication, cylinders, hose and fittings), distributes drill rigs and undercarriage components, and delivers engineering, workshop, and on-site maintenance services. The company serves Australia's mining, manufacturing, and construction industries through 10+ service centres and serves as the exclusive Australia/New Zealand distributor for Eurofor Group RTDrill products and Intertractor undercarriage components.

Product overview

CRAM is an engineering solutions provider specializing in fluid power products and services for the mining, manufacturing, and construction industries. The company operates as part of Motion Asia Pacific and offers a comprehensive portfolio organized into four main categories: (1) Fluid Power products including Hydraulics, Pneumatics, Cylinders, Lubrication, and Hose & Fittings; (2) Drill Rigs spanning DTH Rigs (RTD20-32), Rotary Rigs (RTD45-75), Truck Mounted Rigs (RTD65T/TW, RTD69TW), and Excavator Drilling Attachments (TMF10-20) from Eurofor Group brands; (3) Undercarriage products including Final Drives, Track Frames, and Components for blast hole drill rigs and O&K/Caterpillar shovels; and (4) Engineering Services encompassing design/drafting, electro-hydraulic engineering, workshop fabrication, and site services. CRAM also distributes or services products from brands including Parker, Enerpac, SMC, Hydac, Rexroth, Stauff, Castrol, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Hydraulics Hydraulic components including fittings, power packs, valves, vane pumps, and related equipment for hydraulic systems used in mining, manufacturing, and construction. Distributed under brands including Parker, Rexroth, Enerpac, and Hydac.
• Pneumatics Pneumatic products and solutions including valves, cylinders, fittings, tubes, and FRL (Filter, Regulator, Lubricator) units for industrial pneumatic systems. Distributed under brands including SMC.
• Cylinders Design, manufacture, supply, and installation of hydraulic cylinders including single acting, double acting, telescopic, and multi-stage variants, plus repair services for industrial hydraulic applications.
• Lubrication Systems and Services Lubrication products and systems including monitoring, repair, redesign, and upgrading services for industrial facilities. Includes complete lubrication surveys, initial fill, and ongoing total package of monitoring, repairing, redesigning, and upgrading lubrication systems for gearboxes, conveyor systems, machine slides, and bearings. Distributed under brands including Castrol and Anglom Oil.
• Hose & Fittings Hose and connector products covering BSP, NPT, JIC, SAE, DIN, Metric, and other fitting types for hydraulic and pneumatic machinery repair. Distributed under brands including Stauff and Enzed.
• DTH Drill Rigs (RTD20-RTD32 series) Down the hole hammer drill rigs (RTD20, RTD25, RTD28, RTD32) with hole diameters ranging from 89mm to 203mm, engine power from 164-403kW, and weights from 11,500kg to 31,000kg. Powered by Cummins and CAT engines. Used for blast hole drilling in mining and quarrying.
• Rotary Drill Rigs (RTD45-RTD75 series) Rotary blast hole drill rigs (RTD45, RTD55, RTD70, RTD75) for quarries and mine sites with hole sizes from 127mm to 311mm and bit loading capacity up to 40,824kg. Maximum drilling depth up to 72.3m. Used in mining and quarry operations.
• Truck Mounted Drill Rigs (RTD65T/RTD65TW/RTD69TW) Water well drill rigs truck mounted with CAT C15 engines, hole sizes from 127mm to 254mm, and bit loading capacity up to 19,958kg. Multi-purpose drilling capability including flooding reverse or RC/coring.
• Excavator Drilling Attachments (TMF10-TMF20) Excavator drilling attachments (TMF10, TMF14, TMF15, TMF20) for bolting, blasthole, and overburden drilling. Compatible with excavators from 7t to 30t minimum weight class, with attachment weights from 1,100kg to 2,900kg.
• Final Drives for Blast Hole Drill Rigs Final drives to suit Terex, Bucyrus, and Reedrill platform blast hole drill rigs. Manufactured in Germany with torque outputs from 80Kn to 130Kn. Includes supplier and refurbishment services.
• Track Frames and Undercarriage Systems Bare track frames and complete undercarriage systems for blast hole drill rigs with torque outputs from 80KN to 130KN.
• Undercarriage Components Extensive range of undercarriage components including sprockets, idlers, track chains, track shoes, rollers, and rock guards for Terex, Bucyrus, Caterpillar, Epiroc, Sandvik, and Reichdrill equipment. Supply and refurbishment services.
• RH120/6030 Final Drive Final drive for Terex/Bucyrus/O&K RH120 and Caterpillar 6030 excavators. 620Kn torque output, 328:1 ratio.
• RH340/6060 Final Drive Final drive for Terex/Bucyrus/O&K RH340 and Caterpillar 6060 excavators. 1300Kn torque output, 461:1 ratio.
• Engineering Design and Drafting Services Engineering design services for mechanical and fluid power systems including fluid power systems analysis, troubleshooting, 2D and 3D drafting, Finite Element Analysis (FEA), HMI and PLC programming, reverse engineering, and Australian Standards audits.
• Electro-Hydraulic Engineering and Valve Repair Services Design and manufacture of electronic control systems for servo and proportional valve based hydraulic systems, combined FEA, mechanical and electrical design capabilities for complete machine design. Includes testing and repair of hundreds of hydraulic servo, proportional valves, and gas control valves each year. Exclusive OEM-approved repair facility for Young and Franklin products.
• Workshop Fabrication Services Specialized welding and fabrication services including structural steel, stainless steel, aluminium fabrication, pipe fabrication, and tube work for heavy industry. Includes hydraulic and lubrication technicians, pipe fitters, welders, fabricators, and hose technicians.
• Site Services On-site engineering and maintenance services including welding, mechanical, lifting, rigging, confined space work, and industrial cleaning. Maintenance, refurbishment, repairs, and overhauls throughout the entire life cycle of industrial equipment and machinery.

Quantifiable outcome

• Successfully test and repair hundreds of hydraulic servo, proportional valves and gas control valves each year

Named customers5 records

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Eurofor Group / ReichdrillcoreChannel Partner/ Reseller/ Distributor · 1 November 2020CRAM is the exclusive distributor for Australia & New Zealand for Eurofor Group RTDrill products. Reichdrill (USA) manufactures rotary and DTH equipment for water well, oil and gas exploration, quarrying, construction and mining industries.
• TM BohrtechnikcoreChannel Partner/ Reseller/ Distributor · 1 November 2020CRAM is the exclusive distributor for Australia & New Zealand for TM Bohrtechnik products. TM Bohrtechnik (Austria) designs and manufactures crawler drill rigs for construction, quarries and mining, including DTH rigs and excavator drilling attachments.
• TechnidrillcoreChannel Partner/ Reseller/ Distributor · 1 November 2020CRAM is the exclusive distributor for Australia & New Zealand for Technidrill products. Technidrill (France) specialises in the design, manufacture and distribution of mining drill rods and equipment for geotechnical, special foundations, civil engineering, mining, water drilling, geothermal and directional drilling.
• IntertractorcoreChannel Partner/ Reseller/ DistributorCRAM has been appointed exclusive agents for Intertractor in Australia. Intertractor specialises in the design and manufacture of undercarriage components as well as complete undercarriage systems for mining equipment including Terex, Bucyrus, Caterpillar and Atlas Copco drill rigs.
• Star Servo ValvescoreChannel Partner/ Reseller/ DistributorCRAM is Australian distributor and repair facility for Star Servo Valves, providing sales, service and repair of servo valves.
• Delta Motion ControllerscoreChannel Partner/ Reseller/ DistributorCRAM is Australian distributor for Delta Motion Controllers, providing motion control solutions for hydraulic systems.
• MeggittcoreChannel Partner/ Reseller/ DistributorCRAM is Australian distributor and repair facility for Meggitt products including valves used in power generation sector.
• Young and FranklincoreChannel Partner/ Reseller/ DistributorCRAM is exclusive reseller, distributor and the only OEM approved repair facility for Young and Franklin products in Australia, including gas control valves for power generation.
• Motion Asia PacificflagshipStrategic or Co-development PartnerCRAM forms part of Motion Asia Pacific's business portfolio. The company was acquired by Genuine Parts Company in July 2019 and unites with Motion Industries US as part of the Industrial Parts Group. Motion Asia Pacific contains brands including BSC, CBC, Hardy Spicer, SiL, AIP, CRAM and Powell Industrial now integrated as Motion Australia.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hydraquip: Australian hydraulic and pneumatic products distributor and service provider targeting the same industrial customer base. Notably, CRAM itself operates the Hydraquip brand in Tasmania, making it effectively a sister brand within the same parent network.
• Bosch Rexroth: Global manufacturer of hydraulic, pneumatic, and motion control components. CRAM distributes Bosch Rexroth products into Australian industrial customers and competes in the same fluid power equipment category.
• Parker Hannifin: Global leader in motion and control technologies, including hydraulics, pneumatics, and fluid handling. CRAM is a Parker distributor in Australia and competes on overlapping product lines and customer segments.
• Eaton: Global power management company with a significant industrial filtration, hydraulics, and motion control portfolio that overlaps with CRAM's fluid power and lubrication business.
• SMC Corporation: World's largest pneumatics components manufacturer. CRAM distributes SMC pneumatics in Australia and competes on pneumatic component supply to industrial customers.
• Festo: Global pneumatics and automation components supplier competing with CRAM's pneumatic and automation offering to Australian industrial customers.
• Enerpac: Specialist in high-force hydraulic tools, cylinders, and engineered solutions for heavy industry. CRAM distributes Enerpac products in Australia and competes on hydraulic tools and cylinders.
• Hydac: Global hydraulic filtration, fluid conditioning, and accumulator manufacturer. CRAM distributes Hydac products and competes on complementary hydraulic accessories and service.

Broad incumbents

• Motion Industries: Largest industrial parts distributor in North America and CRAM's sister company under Genuine Parts Company's Industrial Parts Group. Provides a direct benchmark for the industrial distribution model at scale.
• Epiroc: Global mining and infrastructure equipment manufacturer that produces drill rigs and supplies undercarriage components — a partial overlap with CRAM's drill rig distribution and undercarriage refurbishment business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cram-fluid-power-pty-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRAM