American Dynamic Imaging

What American Dynamic Imaging does

American Dynamic Imaging is a privately held outpatient medical imaging provider operating under the consumer-facing brand "The New MRI." The company operates two freestanding clinics in Hurst, TX and San Antonio, TX, with a headcount reported in the 1-10 employee range. Its core offering is upright open MRI scanning services delivered via FONAR Stand-Up MRI hardware equipped with proprietary Position MRI (pMRI) capabilities, which allow patients to be scanned in weight-bearing, sitting, or recumbent positions rather than only supine inside a conventional closed-bore magnet.

The company's customer base is fragmented and primarily composed of individual patients referred by physicians for imaging studies. It serves a niche population underserved by conventional MRI centers, including claustrophobic, bariatric, and pediatric patients who tolerate the open upright configuration. The company holds American College of Radiology (ACR) accreditation, which qualifies both clinics for commercial and government payer reimbursement.

Revenue is generated per scan across multiple billing channels: standard insurance billing, direct cash-pay pricing, workers' compensation claims, and Letters of Protection (LOP) for personal injury cases. The cash-pay and LOP channels suggest meaningful exposure to uninsured or out-of-network patient segments and to personal-injury legal workflows. Marketing and patient outreach extend into Oklahoma, Arkansas, and the Texas Panhandle, indicating brand reach beyond the two physical clinic sites. No funding rounds, acquisitions, or leadership transitions are documented in the available data, and the company appears to be a small, owner-operated regional imaging business.

Name

American Dynamic Imaging

Legal name

American Dynamic Imaging

Website

https://thenewmri.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

American Dynamic Imaging operates two outpatient MRI clinics in Hurst, TX and San Antonio, TX under the brand "The New MRI," delivering upright open MRI scans via FONAR hardware with Position MRI (pMRI) capabilities to individual patients across Texas, Oklahoma, and Arkansas.

Ownership category

akta.pro rank

Product category

Diagnostic Medical Imaging Services

NAICS

Diagnostic Imaging Centers (621512)

SIC

Surgical & Medical Instruments & Apparatus (3841)

akta.pro industry

PRIMARYHLAHABAC

Magnetic Resonance Imaging (MRI) Systems

Healthcare & Life Sciences/Medical Devices & Diagnostics/Medical Imaging & Radiology Equipment

SECONDARYHLAHABAL

Portable, Mobile & Point-of-Care Imaging Systems

Healthcare & Life Sciences/Medical Devices & Diagnostics/Medical Imaging & Radiology Equipment

Keywords

• MRI imaging services
• Upright MRI scanning
• Weight-bearing imaging
• Open MRI diagnostics
• Positional MRI

Headquarters

HQ city

Hurst

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Medical Imaging Services - Insurance Billing: Primary revenue stream from MRI imaging services billed to insurance carriers. Accepts most major insurance providers including Aetna, Blue Cross Blue Shield, Cigna, Humana, United HealthCare, Medicare, TriCare, Veterans Administration, PHCS, Workers' Compensation, PacifiCare, Secure Horizon, and US Dept. of Labor Workers' Compensation. Collects deductibles, co-insurances, and co-payments at time of service.
2. Cash/Out-of-Pocket Payments: Reduced rates offered for cash payment when paid in full at time of service. Payment plans available with minimum amounts determined case-by-case.
3. Workers' Compensation and Letters of Protection: Accepts Workers' Compensation claims and Letters of Protection (LOP) for liability cases.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

American Dynamic Imaging provides diagnostic MRI imaging services using an Upright Open MRI scanner integrated with its Position MRI (pMRI) technology. Patients can be scanned standing, sitting, in flexion, extension, rotation, lateral bending, or recumbent positions to capture weight-bearing diagnostic images. The service targets patients who cannot tolerate traditional closed-bore MRI scanners due to claustrophobia, body size, or medical conditions, as well as cases requiring positional or weight-bearing imaging for accurate diagnosis.

Product overview

American Dynamic Imaging (operating as 'The New MRI') provides diagnostic MRI imaging services using an Upright Open MRI scanner. The company offers a single integrated service combining the Upright Open MRI hardware with its proprietary Position MRI (pMRI) technology. This allows patients to be scanned in standing, sitting, or multi-positional weight-bearing positions, providing diagnostic images that reveal pathology impossible to capture in traditional closed or open tube MRI systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Upright Open MRI (with Position MRI / pMRI) imaging service Integrated diagnostic MRI imaging service that combines the Upright Open MRI scanner with Position MRI (pMRI) technology. Patients can be scanned standing, sitting, in flexion, extension, rotation, lateral bending, or recumbent positions to capture weight-bearing diagnostic images. Targets patients who cannot tolerate traditional closed-bore MRI due to claustrophobia, large body size, or medical conditions preventing lying down, and patients whose symptoms are posture-dependent. Available at two Texas clinic locations (Hurst and San Antonio).

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• American College of Radiology (ACR)coreOthersAccredited MRI facility by the American College of Radiology, demonstrating compliance with quality and safety standards. ACR accreditation badge displayed on San Antonio location website.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• American Health Imaging: Multi-site outpatient imaging operator with a strong open MRI footprint across the Southeast US. Comparable business model (dedicated imaging clinics emphasizing open-bore scanners and patient comfort) and similar outpatient payor mix.
• FONAR Corporation: FONAR is both American Dynamic Imaging's technology vendor (Stand-Up MRI / pMRI platform) and an operator of its own upright MRI centers. It is the closest direct comparable because it sells the same differentiated technology and competes in the same niche (upright/positional MRI).
• Smart Choice MRI: Outpatient MRI clinic chain focused on affordable, patient-friendly MRI including open-bore systems. Directly comparable on service model (specialty MRI clinic), patient comfort positioning, and cash-pay/insurance hybrid pricing.

Broad incumbents

• RAYUS Radiology: One of the largest US outpatient diagnostic imaging networks with full modality coverage. Comparable on outpatient MRI delivery and physician-referral model, though RAYUS is a broad incumbent versus ADI's niche upright focus.
• RadNet: Largest US outpatient imaging network. Comparable on outpatient MRI delivery and referring-physician demand channel, though RadNet operates at vastly greater scale and with a full multi-modality portfolio.
• Akumin: National outpatient diagnostic imaging operator with fixed-site and mobile MRI capabilities. Comparable fixed-site MRI service delivery and payor mix; broader portfolio including oncology imaging.
• SimonMed Imaging: Large national outpatient imaging chain offering MRI, CT, ultrasound, and other modalities. Comparable physician-referral outpatient service model, but operating at significantly larger scale and broader modality mix.
• MedQuest Associates: Outpatient imaging center operator providing MRI, CT, and other modalities through partnerships with health systems. Comparable fixed-site outpatient MRI delivery and payor-contracted service model.
• U.S. Radiology Specialists: Multi-state outpatient imaging platform partnering with local radiology groups. Comparable outpatient MRI operating model and referring-physician relationships, though at a much broader geographic scale than ADI.

Regional players

• Concentra Group Holdings: Occupational health and urgent care operator that includes diagnostic imaging (MRI) at select sites, often tied to Workers' Compensation — a payor channel American Dynamic Imaging explicitly accepts. Comparable on Workers' Comp exposure and walk-in/scheduled MRI delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/American-Dynamic-Imaging-Hurst-308521931218
• LinkedInlinkedin.com/company/american-dynamic-imaging

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Dynamic Imaging