FRANKIA

What FRANKIA does

FRANKIA (legal entity Frankia-GP GmbH) is a German premium motorhome manufacturer founded in 1960 in Marktschorgast, Upper Franconia, and operating today as a wholly-owned subsidiary of the French Pilote Group since 1990. The company produces made-to-order motorhomes on Mercedes-Benz Sprinter and Fiat Ducato base platforms, with its model year 2026 portfolio comprising 8 series (NOW, NEO, NOCTRA, TOGETHER, FINAL EDITION, TITAN, PLATIN, PLATIN Pure) and 28 floor plans. Core proprietary technology includes the Doppelbodentechnik (double floor) system developed in 1995, LiFePO4 battery-based self-sufficiency packages with integrated solar modules, and chassis integrations with premium OEMs. A separate sub-brand, Yucon, addresses the campervan and microliner segment below the core FRANKIA line.

FRANKIA's business model is build-to-order premium hardware sales, with prices ranging from approximately €82,900 (NOW entry-level) to over €215,900 (PLATIN PLUS). The company sells through an authorized dealer network (Händler) covering Germany, France, and the Netherlands, supported by a multi-language website, an online configurator, and presence at major European trade shows including Caravan Salon Düsseldorf and CMT Stuttgart. The customer base consists of affluent individual European consumers seeking distinctive design, comfort, and self-sufficient travel capability rather than fleet or commercial buyers.

Strategically, FRANKIA has invested in a sustained product renewal cycle (NOW 2023, PLATIN Pure 2024, TOGETHER 65th anniversary 2025, NOCTRA and FINAL EDITION 2026) and an explicit brand repositioning toward a design-led premium identity, recognized by the German Design Award 2026. The company continues to operate from a single Marktschorgast manufacturing facility under Managing Directors Patrick Guilloux and Konstantin Döhler, with no disclosed revenue and headcount stated in the 101–250 employee range.

Name

FRANKIA

Legal name

Frankia-GP GmbH

Website

https://frankia.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

101–250 employees

Short description

FRANKIA is a German premium motorhome manufacturer producing made-to-order vehicles on Mercedes-Benz and Fiat Ducato platforms across 8 model series and 28 floor plans, serving affluent individual consumers in Germany, France, and the Netherlands via a dealer network.

Ownership category

akta.pro rank

Product category

Recreational Vehicles

NAICS

Motor Home Manufacturing (336213)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Bus Body & Coachbuilder / Bus Body Assembly (IMACADAH)

Keywords

• Premium motorhome manufacturing
• Recreational vehicles
• Coachbuilt motorhomes
• Campervan production
• Luxury liner motorhomes

Headquarters

HQ city

Marktschorgast

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Motorhome Sales: FRANKIA generates revenue through direct sales of premium motorhomes across 8 model series with 28 floor plans. Vehicles are built to order at their Marktschorgast facility in Oberfranken, Germany, and sold through a network of dealers across Germany, France, Netherlands, and other markets. Pricing ranges from approximately €82,900 for the entry-level NOW model to over €215,000 for premium PLATIN models.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels7 records

Core offering

FRANKIA manufactures premium German-built motorhomes custom-made to order at its Marktschorgast facility in Upper Franconia. The company offers 8 model series (NOW, NEO, NOCTRA, TOGETHER, FINAL EDITION, TITAN, PLATIN, PLATIN Pure) with 28 floor plans built on Mercedes-Benz Sprinter and Fiat Ducato base vehicles, ranging from entry-level semi-integrated models starting at €82,900 to luxury liners exceeding €215,900. The portfolio is complemented by the Yucon sub-brand for campervans and microliners.

Product overview

FRANKIA is a German premium motorhome manufacturer with over 65 years of experience, producing vehicles made-to-order in Marktschorgast, Upper Franconia. The company offers 7 model series (NOW, NEO, NOCTRA, FINAL EDITION, TOGETHER, TITAN, PLATIN) with 28 distinct floor plans in model year 2026. Vehicles are built on Mercedes-Benz or Fiat Ducato bases with construction types ranging from semi-integrated to fully integrated motorhomes. FRANKIA positions itself across the premium segment from lightweight 3.5-tonners to luxury liners exceeding €200,000. The portfolio is complemented by the sub-brand Yucon for campervans and microliners. Digital services include an online configurator and media library.

Differentiator

Problem solved

Functional benefit

Brands

• Yucon: Campervan and microliner brand for customers valuing independence, high comfort, and quality - both on-road and offroad, for family vacations or everyday use.

Products and services

• FRANKIA NOW Stylish semi-integrated motorhome weighing 3.5 tonnes, featuring innovative light and design concept with Loft-Feeling interior, 1 floor plan with 3 styles (OCEAN, PEACH). Starting from €82,900.
• FRANKIA NEO Lightweight 3.5-tonner available in 2 construction types (semi-integrated and integrated) with 2 floor plans, offering maximum freedom with compact design. Starting from €106,900.
• FRANKIA NOCTRA Revolutionary luxury liner and world novelty for 2026 model year, featuring LED bar design and innovative features. Winner of 'Reisemobil des Jahres 2026' (Motorhome of the Year 2026) in the semi-integrated over €75,000 category (3rd place). Starting from €127,900.
• FRANKIA TOGETHER 65th anniversary edition featuring revolutionary round seating group design, available in 2 construction types with 1 floor plan. Starting from €135,900.
• FRANKIA FINAL EDITION Special edition available on Mercedes-Benz or Fiat Ducato base with 4 floor plans in 3 lengths, featuring luxury standard equipment including all bestseller options with savings up to €14,000. Starting from €139,990.
• FRANKIA TITAN Premium integrated motorhome in the high-class segment with 3 floor plans and 2 lengths, featuring autonomy and luxury as standard. Starting from €154,900.
• FRANKIA PLATIN Premium liner series over 8 meters featuring Mercedes-Benz chassis with rear-wheel drive, step-free double floor, 420 Ah LiFePO4 battery, 4 high-performance solar modules, central supply system, and huge fresh water tank. Available in GD (twin beds), QD (queen bed), and PLUS variants. Starting from €199,900.
• Yucon Campervans Campervan and microliner brand for customers valuing independence, high comfort and quality, available for on-road and off-road use, for family vacations or everyday use.

Quantifiable outcome

• German Design Award 2026 for holistic brand strategy and design communication
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Yucon (Campervan Brand)minorStrategic or Co-development PartnerYucon is a separate brand launched by FRANKIA in 2020 alongside the 60th anniversary celebration. Yucon offers campervans and microliners for customers seeking independence and high comfort for on-road or off-road use. The brand extends FRANKIA's product portfolio from compact campervans to premium integrated motorhomes.
• GMK Marke. Design. Digital.minorStrategic or Co-development PartnerGMK GmbH & Co. KG from Bayreuth collaborated with FRANKIA on strategic brand repositioning including new brand design and logo development. This partnership contributed to FRANKIA winning the German Design Award 2026 for the holistic brand strategy.
• Mercedes-BenzcoreTechnology or IntegrationMercedes-Benz serves as the base vehicle platform for multiple premium FRANKIA models including NOCTRA, TITAN, PLATIN, and PLATIN PURE. These models use Mercedes-Benz Sprinter chassis with rear-wheel drive configurations. The partnership provides technical integration between FRANKIA's coachbuilt body and Mercedes-Benz automotive engineering.
• Fiat (Fiat Ducato)coreTechnology or IntegrationFiat Ducato serves as the base vehicle for several FRANKIA model series including NOW, NEO, FINAL EDITION, and TOGETHER. The partnership provides accessible base vehicle platforms for FRANKIA's coachbuilt motorhome conversions.

Scale indicators5 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Westfalia: German campervan and motorhome conversion specialist. Comparable to FRANKIA's Yucon sub-brand in the compact campervan/camper-conversion segment.
• Etrusco (part of Hymer Group): European motorhome brand within the Hymer/Thor family. Comparable as a competitor in the value-to-mid premium segment overlapping with FRANKIA's NOW and NEO models.

Direct peers

• Niesmann+Bischoff: German luxury motorhome manufacturer (also within the Erwin Hymer Group) competing at the ultra-premium liner tier with FRANKIA's PLATIN series.
• Hymer: German premium motorhome and caravan manufacturer (part of Thor Industries' Erwin Hymer Group). Directly competes in the premium German liner segment on which FRANKIA's PLATIN and TITAN models are positioned.
• Hobby Wohnwagenwerk: German premium caravan and motorhome manufacturer. Comparable as a long-established German premium RV producer with similar build-to-order heritage.
• Carthago: German premium liner motorhome specialist focused on the high-end integrated segment, overlapping with FRANKIA's PLATIN and TITAN product positioning.
• Dethleffs: German RV manufacturer with broad motorhome and caravan portfolio. Comparable on European premium-RV manufacturing and dealer-distribution model.
• Pilote Group: French RV manufacturer and FRANKIA's parent company since 1990. Comparable as a European motorhome producer operating across price segments, providing the closest structural and ownership comparison.
• Rapido Group: French RV manufacturer group owning multiple European RV brands (Rapido, Chausson, Itineo, etc.). Comparable as a multi-brand European RV manufacturing competitor overlapping with FRANKIA's Pilote Group ownership context.
• Knaus Tabbert: One of Germany's largest RV manufacturers with brands including Knaus, Tabbert, Weinsberg, and T@B. Competes across the same price tiers and dealer channels as FRANKIA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/frankiawohnmobile
• LinkedInlinkedin.com/company/frankia-gp-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FRANKIA