KDA HOMES
KDA Homes is a privately held Ashland, Oregon-based residential developer that builds and sells Net-Zero, Earth Advantage Platinum-certified master-planned communities in Southern Oregon, serving eco-conscious, aging-in-place, and lifestyle-oriented homebuyers via a direct-to-consumer model.
- Company typePrivate
- Founded2012
- HeadquartersAshland, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What KDA HOMES does
KDA Homes is a privately held residential real estate developer headquartered in Ashland, Oregon, that designs, builds, and sells eco-friendly master-planned communities under the KDA Homes brand. Founded in 2008 by Laz Ayala, the company has developed and delivered 344+ housing units across eight named Southern Oregon communities, including Billings Ranch (71 units), Kestrel Park (78 units), Verde Village Phases 1 and 2 (53 units), Phillips Corner (29 units), The Farms (48 units), The Garden Cottages (12 units), Ridgeview Place (12 units), and Meadowbrook Park. Its current flagship is Beach Creek, a 53-55 lot neo-traditional in-fill community with homes priced from $675,000 to $1,275,000.
KDA Homes' core technical proposition is Net-Zero residential construction: every home is built to Earth Advantage Platinum certification, incorporates pre-installed solar panels with passive solar lot orientation, applies Firewise construction techniques for fire-prone regions, and meets Lifelong Housing design standards for aging-in-place accessibility. The company's construction is anchored by General Contractor Kory Shrader of Shrader Homes Inc., with True South Solar providing solar integration and Earth Advantage providing the certification framework. Interior design and buyer customization are led by Director of Interior Design Marni Owens, working directly with purchasers on floor plan modifications.
The business model is direct-to-consumer home sales with no agent representation, operating from a showroom at 1125 Wheeldon Way in Ashland. Revenue is generated through one-time home sales ($675K-$1,275K per unit at Beach Creek), custom home building on selected lots, and lot sales within master-planned communities. The company targets eco-conscious primary buyers, with secondary segments including aging-in-place buyers, workforce/affordable housing candidates (via 8 donated lots), and lifestyle-oriented buyers seeking walkable Ashland neighborhoods. John Maher (ex-Wells Fargo CRE, SVB; UC Berkeley MBA) serves as Managing Director/GM overseeing financing and operations.
KDA HOMES firmographics
Firmographics- Name
- KDA HOMES
- Legal name
- KDA Homes
- Website
- https://kda-homes.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- KDA Homes is a privately held Ashland, Oregon-based residential developer that builds and sells Net-Zero, Earth Advantage Platinum-certified master-planned communities in Southern Oregon, serving eco-conscious, aging-in-place, and lifestyle-oriented homebuyers via a direct-to-consumer model.
- Ownership category
- akta.pro rank
KDA HOMES industry classification
Industry- Product category
- Residential Home Building
- NAICS
- New Housing For-Sale Builders (236117), New Single-Family Housing Construction (except For-Sale Builders) (236115)
- SIC
- Land Subdividers & Developers (No Cemeteries) (6552)
- akta.pro primary industry
- Residential Green / High-Performance Home Construction (Net-Zero, Passive House) (IMAFABAH)
- akta.pro secondary industries
- Residential Affordable Housing Development & Construction (IMAFABAI), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)
Keywords
Where KDA HOMES is headquartered
LocationHeadquarters
- HQ city
- Ashland
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
KDA HOMES business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- New Home Sales: KDA Homes sells move-in ready and under-construction homes directly to buyers. Revenue is generated through one-time purchase transactions for completed homes and homes under construction. Pricing ranges from $675,000 to $1,275,000 depending on size, features, and lot location.
- Custom Home Building: KDA Homes offers custom home construction where buyers select lots and customize floor plans. The company provides design collaboration, structural modifications, and full construction management through completion.
- Lot Sales: Sale of individual lots within master-planned communities such as Beach Creek, Verde Village, and other developments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Multi-year contract | Entry-level homes starting at $675,000 |
| Unit Pricing | Multi-year contract | Mid-range homes $750,000-$800,000 |
| Unit Pricing | Multi-year contract | Luxury homes $1,075,000-$1,275,000 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
KDA HOMES product offering
Product offeringCore offering
KDA Homes builds and sells sustainable, net-zero energy residential homes across planned communities in Southern Oregon. The company develops master-planned neighborhoods featuring eco-friendly home designs, and additionally offers custom home building and lot sales for individual homebuyers in the Ashland, Oregon region.
Product overview
KDA Homes is a custom green home community developer based in Ashland, Oregon, specializing in eco-friendly, energy-efficient residential communities. The company operates a portfolio of completed and active communities including Beach Creek (55 lots), Verde Village Phases 1 & 2 (53 total lots), Ridgeview Place (12 units), Phillips Corner (20 units), Billings Ranch (71 units), The Garden Cottages (12 units), Kestrel Park (78 units), Meadowbrook Park, and The Farms (48 units in Jacksonville). Their homes feature Earth Advantage Platinum certification, solar panels, EV charging, Lifelong Housing design, and Firewise construction standards. Current active offerings include move-in ready and under-construction homes at Beach Creek ranging from $675,000 to $1,275,000.
Differentiator
Problem solved
Functional benefit
Brands
- Beach Creek: A 53-55 lot neo-traditional in-fill community in Ashland, Oregon featuring net-zero, Earth Advantage Platinum certified homes with solar panels. Prices range from $675,000 to $1,275,000.
Products and services
- Beach Creek
Quantifiable outcome
- Net-Zero energy potential with pre-installed solar panels reducing grid reliance
- +2 more outcomes
Companies that use KDA HOMES
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles1 record
KDA HOMES technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
KDA HOMES partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Jackson County Home Builders AssociationcoreKDA Homes is an active member of the Jackson County Home Builders Association, demonstrating commitment to industry standards and local building community participation.
- True South SolarcoreTrue South Solar is shown as a partner resource on KDA Homes' green building resources page, providing solar panel installation services for Beach Creek and other communities.
- Earth AdvantagecoreEarth Advantage provides the Platinum certification program for KDA Homes' energy-efficient and environmentally friendly construction standards.
- Energy StarcoreU.S. EPA Energy Star program provides certification for KDA Homes' appliances and energy-efficient building standards.
- Shrader Homes Inc.coreLicensed General Contractor with nearly 30 years of experience in residential construction. Owner Kory Shrader currently serves as General Contractor for Beach Creek overseeing construction of 45 homes for KDA Homes.
- Affordable Housing Partner OrganizationcoreKDA Homes collaborates with a local organization to provide eight lots donated for affordable housing, empowering local families with homeownership opportunities.
- Ayala PropertiesminorJohn Maher leads commercial leasing and sales for Ayala Properties in addition to managing KDA Homes operations.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
KDA HOMES competitors and assessment
Company assessmentDirect peers
- Hayden Homes: Bend, Oregon-based production homebuilder serving the Pacific Northwest including Southern Oregon markets near KDA. Comparable as a regional PNW homebuilder competing for similar buyers, though at a larger volume scale and with less green-building specialization.
- Green Hammer: Portland-based design-build firm specializing in Net-Zero, Passive House, and high-performance custom homes in Oregon. Highly comparable to KDA on green-building methodology, certification stack, and Pacific Northwest geography.
- Method Homes: Seattle-based manufacturer of prefabricated Net-Zero and Passive House residential structures. Comparable to KDA on the Net-Zero / sustainability positioning and PNW presence, though delivered via factory-built prefab rather than on-site community development.
- Plant Prefab: California-based sustainable prefabricated home manufacturer offering custom, Net-Zero-ready single-family homes. Comparable on the sustainability and custom-home thesis, though distributed via factory prefab rather than master-planned communities.
- Clarum Homes: Palo Alto-based custom home builder specializing in ultra-green, energy-efficient single-family homes. Comparable on the premium custom green-home positioning and Earth Advantage / Net-Zero certification stack.
Emerging players
- Dvele: San Diego-based tech-enabled Net-Zero smart home manufacturer. Comparable on the Net-Zero thesis and premium price positioning, though targeting a higher-tech, factory-built product rather than traditional community development.
Broad incumbents
- Pardee Homes: Carlsbad, California-based regional production homebuilder with West Coast operations including the Pacific Northwest. Comparable as a regional production builder offering ENERGY STAR and green options, though at substantially larger scale and broader price points.
- Shea Homes: One of the largest private U.S. homebuilders, operating across the West and Southwest with sustainability programs and ENERGY STAR portfolios. Comparable as a broad incumbent offering green options, but at scale and scope that dwarfs KDA's regional focus.
- Lennar: National production homebuilder with significant Pacific Northwest presence. Comparable as a broad incumbent competing for residential buyers in Oregon, with growing sustainability programs that could pressure KDA's green differentiation.
- Toll Brothers: National luxury homebuilder with West Coast operations. Comparable on the premium-luxury buyer segment and energy-efficiency programs, though at national scale and without KDA's Net-Zero specialization.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
KDA HOMES social profiles
Digital presenceKDA HOMES compliance and trust
Trust signalCompliance4 records
KDA HOMES financial estimates
Financial estimateRevenue estimate
Valuation estimate
KDA HOMES leadership team
Management profileNumber of profiles
Profiles1 record
KDA HOMES funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KDA HOMES M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KDA HOMES
What does KDA HOMES do?
KDA Homes builds and sells sustainable, net-zero energy residential homes across planned communities in Southern Oregon. The company develops master-planned neighborhoods featuring eco-friendly home designs, and additionally offers custom home building and lot sales for individual homebuyers in the Ashland, Oregon region.
Is KDA HOMES a public or private company?
KDA HOMES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KDA HOMES founded?
KDA HOMES was founded in 2012. It employs 51 to 100 people.
Where is KDA HOMES based?
KDA HOMES is headquartered in Ashland, United States, in the North America region.
How does KDA HOMES make money?
Three revenue lines are on record. New Home Sales are the primary driver. The others are custom Home Building and lot Sales.
Who are KDA HOMES's main competitors?
Direct peers on record are Hayden Homes, Green Hammer, Method Homes, Plant Prefab and Clarum Homes. Dvele is listed as an emerging player. Broad incumbents are Pardee Homes, Shea Homes, Lennar and Toll Brothers.
Does KDA HOMES have an API?
No public API is recorded for KDA HOMES.
What industry is KDA HOMES in?
KDA HOMES's product category is Residential Home Building. Its primary akta.pro industry code is IMAFABAH, Residential Green / High-Performance Home Construction (Net-Zero, Passive House), with a secondary code of IMAFABAI, Residential Affordable Housing Development & Construction. Its NAICS code is 236117 and its SIC code is 6552.