What Maxiburo does

Maxiburo is a French B2B e-commerce platform that distributes office supplies, furniture, and IT equipment to professional buyers. Founded in 2000 under the original name Otto Office and headquartered in Villebon-sur-Yvette (Essonne), the company operates as a wholly-owned subsidiary of the diversified French distribution group Groupe Bruneau, which provides the underlying logistics, hosting, and procurement infrastructure. The platform carries 60,000+ product references spanning stationery, office furniture, IT/bureautics, ink/toner, food and kitchen, hygiene and cleaning, packaging, PPE/safety, workshop, handling/storage, and outdoor categories, making it effectively a broad-line B2B supplies portal rather than a niche retailer.

The technology stack is a conventional e-commerce storefront augmented with workflow and account-management features tailored to B2B procurement: a configurable Circuit de validation that routes colleague orders through administrator approvals tied to monetary thresholds, shared Liste d'achat (shopping lists) with team synchronization, an online quote engine with 24-hour response, and the Buy&Cash tiered loyalty program (Classic/Silver/Gold) that converts purchases into redeemable euro balances. Delivery is supported through three channels — direct home/office, drive pickup at Villebon-sur-Yvette, and partner relay points — with free delivery above €89 HT and a standard €11.95 HT fee below that threshold.

Commercially, Maxiburo makes money by selling goods at unit prices, with pay-as-you-go billing for transactional customers and negotiated multi-year contracts for larger or recurring buyers. Its go-to-market is primarily self-serve e-commerce (maxiburo.fr) with inside-sales phone support, and it targets a horizontal set of professional buyers: enterprises, public administrations, associations, artisans/commerçants, and liberal professions across metropolitan France, Monaco, and Corsica. The company has held FEVAD-aligned B2B e-commerce awards from the Prix du E-commerce in six of the last eleven years (2012–2022), and complements commercial activity with mécénat partnerships (Rock en Seine since 2015; Maison Poincaré / Institut Henri Poincaré in 2023) and ongoing category expansion to grow wallet share within its existing French footprint.

Name

Maxiburo

Legal name

MAXIBURO, Société par Actions Simplifiée Unipersonnelle

Website

https://maxiburo.fr

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxiburo is the French B2B e-commerce subsidiary of Groupe Bruneau, selling 60,000+ office-supply, furniture, and IT references to enterprises, administrations, associations, artisans, and liberal professionals across metropolitan France, with workflow and loyalty tooling built into its online platform.

Ownership category

akta.pro rank

Product category

Office Supplies and Equipment Distribution

NAICS

Office Supplies and Stationery Retailers (45941)

SIC

Computer & Office Equipment (3570), Office Furniture (2520)

akta.pro primary industry

Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

Keywords

• Office supplies distribution
• Business-to-business e-commerce
• Office furniture retail
• IT equipment supplies
• Professional procurement platform

Headquarters

HQ city

Villebon-sur-yvette

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Revenue generated from selling office supplies, furniture, IT equipment, and related products to B2B customers through online transactions. Products include stationery, office furniture, computer equipment, cartridges/toners, food/kitchen supplies, hygiene/cleaning products, packaging, PPE/safety equipment, workshop supplies, and outdoor products.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Maxiburo is a French B2B e-commerce retailer that sells more than 60,000 office-supply references to businesses, administrations, associations, artisans, and liberal professions. Its catalogue spans office furniture, stationery, IT equipment, ink and toner cartridges, food and kitchen supplies, hygiene and cleaning products, packaging, PPE and safety equipment, workshop supplies, handling/storage equipment, and outdoor products, supported by a Buy&Cash loyalty programme, online quote requests, and team-based order validation workflows.

Product overview

Maxiburo is a B2B e-commerce platform operated by Groupe Bruneau, offering over 60,000 office supply references across multiple product categories. The platform provides a comprehensive portfolio of office products including office furniture, stationery, IT equipment, ink and toner cartridges, food and kitchen supplies, hygiene products, packaging, PPE equipment, workshop supplies, handling/storage equipment, and outdoor products. The offering is structured as a single unified e-commerce platform complemented by business services including online quotes, negotiated pricing programs, the Buy&Cash loyalty program with three tier levels (Classic, Silver, Gold), order validation workflows, and shopping list management. Maxiburo serves businesses, administrations, and associations primarily in metropolitan France.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobilier de bureau (Office Furniture) Office furniture including desks, chairs, storage units, and workspace solutions sold online to professional buyers in France.
• Papeterie (Stationery) General stationery supplies including paper, pens, notebooks, and basic office essentials sold to professional buyers.
• Cartouches et toners (Ink and Toner Cartridges) Printer ink cartridges and toner supplies covering major printer brands, sold to professional buyers with a cartridge finder tool on the website.
• Bureautique informatique (IT Equipment) Computer hardware, peripherals, and office IT equipment for professional use, sold to B2B buyers via the Maxiburo catalogue.
• Aménagement de bureau (Office Layout and Workspace Solutions) Workspace layout products and office fittings sold to professional buyers outfitting or reconfiguring office spaces.
• Alimentation et cuisine (Food and Kitchen Supplies) Bottled water, soft drinks, coffee, and kitchen consumables sold to professional buyers for office pantries and break rooms.
• Hygiène et entretien (Hygiene and Cleaning Products) Hygiene, cleaning, and maintenance products for workplaces, sold to professional buyers across France.
• Emballage et expédition (Packaging and Shipping Supplies) Packaging, shipping, and dispatch supplies for businesses, sold to professional buyers.
• EPI, santé et sécurité (PPE, Health and Safety Equipment) Personal protective equipment and workplace health and safety products for professional buyers.
• Fournitures et équipements d'atelier (Workshop Supplies and Equipment) Workshop tools, consumables, and equipment sold to artisans, tradespeople, and businesses.
• Manutention et stockage (Handling and Storage Equipment) Materials handling and storage equipment (trolleys, shelving, ladders, etc.) for professional buyers.
• Buy&Cash Loyalty Program Loyalty programme allowing customers to accumulate euros on purchases and redeem them on future orders, with tiered status levels (Classic, Silver, Gold) offering increasing benefits.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Rock en SeineminorOthers · 1 January 2015Maxiburo has partnered with Rock en Seine music festival since 2015 as part of its corporate sponsorship (mécénat) program. The company invites its best clients to the festival VIP area, providing access to exclusive concert experiences including VIP areas, prime viewing, and personalized hospitality with cocktails and champagne. This partnership serves as a client appreciation and relationship-building initiative.
• Institut Henri PoincaréminorOthersMaxiburo partnered with the Institut Henri Poincaré (IHP), a renowned mathematics and theoretical physics research institute founded in 1928. As part of the partnership, Maxiburo and Groupe Bruneau donated office furniture to furnish two rooms at the Maison Poincaré, a public mathematics museum that opened in 2023 on 900m2. This reflects Maxiburo's commitment to education alongside its cultural activities.
• Groupe BruneaucoreOthersMaxiburo is a subsidiary of Groupe Bruneau and leverages the group's logistics expertise and infrastructure. JM Bruneau hosts the Maxiburo website and provides operational support. The partnership provides Maxiburo with established supply chain capabilities and operational scale.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Manutan: Pan-European B2B distributor of office supplies, MRO, and workplace equipment. Directly comparable breadth of catalog, B2B customer segments, and e-commerce-led GTM as Maxiburo.
• Raja: French leader in B2B packaging and shipping supplies, with growing office and workplace supplies. Comparable B2B e-commerce model and French mid-market customer base, with adjacent product overlap.
• Acai: French office supplies and furniture distributor serving B2B customers across multiple segments. Comparable catalog and procurement-focused value proposition.
• Lyreco: European leader in B2B office supplies and workplace solutions, headquartered in France. Highly comparable to Maxiburo across product category, B2B customer base, and multi-channel distribution model.
• Bureau Vallée: French office supplies and stationery retailer with both store network and e-commerce presence. Comparable in catalog breadth and B2B/B2C hybrid customer focus.
• Calipage: French office supplies distributor serving SMBs and mid-market customers through catalog and e-commerce. Comparable in product breadth and B2B procurement focus.
• JM Bruneau: Parent company of Maxiburo and itself a major French B2B office supplies retailer. Operates overlapping catalog and customer base, effectively Maxiburo's closest direct competitor while also being its parent.

Broad incumbents

• Staples: Global office supplies retailer with French operations. Overlaps on product catalog and B2B customer base, but operates as a broader incumbent rather than a France-focused B2B specialist.
• Office DEPOT: Major office supplies retailer present in France. Comparable catalog and B2B/B2C customer mix; broader incumbent with global scale advantages over Maxiburo.
• Amazon Business: Global B2B procurement platform with broad catalog including office supplies. While not France-specialized, it competes with Maxiburo for French business customers and represents the dominant digital-first competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/maxiburo-france

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxiburo