Morning Studio

What Morning Studio does

Morning Studio is a Danish privately held construction and fit-out services company founded in 2021, headquartered in Fredericia with a secondary office in Sønderborg. The firm delivers end-to-end retail and commercial interior projects across Europe under three integrated service pillars: Project Management (site management, contractor coordination, budget and schedule control, and quality assurance); Construction and Fit-Out (carpentry, painting, flooring, shopfitting, electrical installations, HVAC via a specialist partner, and furniture installation executed primarily by own craftsmen); and Survey and Documentation (3D scanning using Matterport technology, technical survey, existing condition documentation, and as-built documentation).

The company targets enterprise retail brands and store operators as its primary customer segment, alongside commercial office and other commercial interior clients. Notable named customers include Nike, Mango, ECCO, Vero Moda, Lindex, Only, Foot Locker, Rituals, BoConcept, Pizza Hut, and Domino's, with the company's customer roster spanning fashion, footwear, sports, furniture, and QSR verticals. Morning Studio positions its offering as a single-point-of-contact, fully accountable delivery model that contrasts with competitors that rely on subcontracted labor.

The business operates as a B2B professional services provider earning revenue through project-based contracts for complete retail and store fit-out projects across Europe. Pricing is quote-based and negotiated per project based on scope, size, and complexity, with no publicly disclosed pricing. Go-to-market is enterprise field sales driven by direct relationship building, project proposals, and a contact form on the company website. The firm uses Matterport 3D scanning as its core technology differentiator for accurate site survey and documentation, and partners with specialist firms for HVAC scope while retaining core trades in-house.

Name

Morning Studio

Legal name

Morning Studio

Website

https://morningstudio.dk

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Morning Studio is a Danish construction and fit-out services firm founded in 2021 that delivers end-to-end retail and commercial interior projects across Europe using its own craftsmen, with named enterprise customers including Nike, Mango, ECCO, Foot Locker, Pizza Hut, and Domino's.

Ownership category

akta.pro rank

Product category

Retail Store Construction and Fit-Out

NAICS

Interior Design Services (54141)

akta.pro primary industry

Design-Build / EPC General Contracting (IMAFAAAD)

Keywords

• Retail fit-out services
• Construction project management
• Store construction services
• Commercial interior fit-out
• 3D scanning documentation

Headquarters

HQ city

Fredericia

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Project-based fit-out services: Morning Studio generates revenue through project-based contracts for complete retail and store projects across Europe. Services include project management, construction and fit-out, and survey/documentation. Revenue is earned through one-time project fees rather than recurring contracts.

Go-to-market motion1 record

Distribution channels1 record

Core offering

Morning Studio delivers and executes complete retail and store construction projects across Europe using their own craftsmen teams. The offering integrates Project Management (site management, contractor coordination, budget and schedule control, quality assurance), Construction & Fit-Out (carpentry, painting, flooring, shopfitting, electrical, HVAC, furniture installation), and Survey & Documentation (3D scanning with Matterport, technical surveys, existing condition and as-built documentation) as a single end-to-end package with one point of contact.

Product overview

Morning Studio is a service-based company offering three integrated service pillars for complete retail and store projects across Europe: Project Management (covering site management, contractor coordination, budget and schedule control, and quality assurance), Construction & Fit-Out (delivering carpentry, painting, flooring, shopfitting, electrical installations, HVAC, and furniture installation through their own craftsmen), and Survey & Documentation (providing 3D scanning with Matterport technology, technical surveys, existing condition documentation, and as-built documentation). The company executes projects end-to-end with their own teams, providing one point of contact and taking full responsibility from planning through final handover.

Differentiator

Problem solved

Functional benefit

Products and services

• Project Management

Named customers11 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Trusted HVAC specialist partnerminorImplementation/ SI/ Consulting PartnerHVAC works are delivered in close collaboration with a trusted specialist partner to ensure reliable heating, ventilation and air conditioning solutions that meet the technical requirements of each project.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Mivan: Mivan is an international interior fit-out contractor delivering retail, hospitality and commercial projects across Europe, the Middle East and Asia. Comparable end-to-end fit-out capability for enterprise retail clients.
• Portview Fit-Out: Portview is a UK-headquartered specialist retail fit-out contractor serving fashion, F&B and lifestyle brands with in-house project management and trades. It competes directly with Morning Studio for enterprise retail store rollouts in Europe.
• Lindner Group: Lindner is a German family-owned interior fit-out specialist offering partitions, ceilings, floors and turnkey interior construction across Europe. Comparable to Morning Studio's carpentry, flooring and fit-out service line.
• Overbury: Overbury is a UK-based interior fit-out and refurbishment contractor offering design-and-build, project management and in-house trades for commercial clients. Comparable to Morning Studio's project management + in-house craftsmen model.
• Tétris (JLL): Tétris is JLL's dedicated design-and-build fit-out brand, delivering commercial and retail interior projects across Europe with end-to-end project management. It is the most direct international comparable to Morning Studio's end-to-end European fit-out positioning.
• Displayplan: Displayplan is a UK retail design, manufacture and installation company producing store fixtures, displays and full shopfit rollouts for major brands. Comparable to Morning Studio's shopfitting and retail fit-out offering.
• Falcon Green: Falcon Green is a UK/EMEA fit-out project management and consultancy supporting international retail and commercial brands. Closely comparable to Morning Studio's enterprise retail focus and pan-European delivery model.

Broad incumbents

• Bravida: Bravida is the Nordic region's largest technical installation and facility services provider covering electrical, HVAC and related trades. Relevant adjacent incumbent given Morning Studio's HVAC and electrical installation scope.
• Skanska: Skanska is a large Nordic-headquartered construction and real estate developer with broad commercial and retail build capabilities across Europe. Sets the upper-scale competitive backdrop for Morning Studio's fit-out work.
• MT Højgaard: MT Højgaard is one of Denmark's leading construction contractors operating across civil, building and industrial projects. A natural domestic incumbent peer for Morning Studio in the Danish market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/morningstudiodk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Morning Studio