PROMICRA

What PROMICRA does

PROMICRA, s.r.o. is a privately held Czech limited-liability company founded in 2004 and headquartered in Prague (Evropska 39) that develops, manufactures, and distributes microscope imaging solutions globally. The company operates a vertically integrated platform consisting of QuickPHOTO proprietary image-acquisition and measurement software (released in three editions — INDUSTRIAL 4 for materials/QC, MICRO 4 for biology/life science, and CAMERA 4 for general use), the PROMICAM family of digital microscope cameras (USB 3 PRO series using Sony Pregius/STARVIS CMOS sensors from 3.1 MP to 16 MP and stand-alone HDMI cameras from 8 MP to 22 MP), and supporting accessories including the SUNFLOWER LED illuminator, PRO-SZM1 and PRO-MLS focus motorization systems, PRO-SCAN whole-slide scanning software, and adapters for Canon EOS and Olympus microscopes. Optional QuickPHOTO add-on modules cover Deep Focus (EDF), HDR, Image Stitching, Figure Maker, FLUO+ multi-channel fluorescence, and RECORD IT video capture.

Name

PROMICRA

Legal name

PROMICRA, s.r.o.

Website

https://www.promicra.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

PROMICRA is a Czech-founded (2004) microscope imaging vendor that sells proprietary QuickPHOTO software and PROMICAM digital cameras (USB 3 and stand-alone HDMI) to industrial QC, life-science, healthcare, education, and cultural-heritage customers worldwide via direct sales and distributor channels.

Ownership category

akta.pro rank

Product category

Microscope Imaging Solutions

NAICS

Analytical Laboratory Instrument Manufacturing (334516)

SIC

Photographic Equipment & Supplies (3861), Optical Instruments & Lenses (3827)

akta.pro primary industry

Microscopy, Imaging & Flow Cytometry Instruments (HLAGAIAE)

Keywords

• Microscope imaging software
• Digital microscopy cameras
• Industrial measurement software
• Life science imaging
• Fluorescence microscopy hardware

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. QuickPHOTO Software Licenses: Professional microscope imaging software sold in three versions (CAMERA, MICRO, INDUSTRIAL) with optional add-on modules. Sold as perpetual licenses with quote-based pricing for enterprise customers.
2. PROMICAM Digital Cameras: USB 3.0 and HDMI microscope cameras sold as hardware products. Includes PROMICAM PRO series (high-performance) and PROMICAM HDMI series (smart/stand-alone).
3. Software Add-on Modules: Optional extension modules for QuickPHOTO software including Deep Focus, HDR, Image Stitching, Figure Maker, FLUO+, and RECORD IT sold as additional licenses.
4. Motorized Stands and Accessories: Focus motorization products including motorized microscope stands and focus drives for automated focus stacking applications.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

PROMICRA develops and sells an integrated microscope imaging platform centered on its proprietary QuickPHOTO software (INDUSTRIAL, MICRO, and CAMERA versions) paired with PROMICAM digital microscope cameras (USB 3.0 and stand-alone HDMI models) and supporting accessories including LED illuminators, motorized focus stands, camera adapters, and all-in-one digital measuring microscopes. The offering is sold primarily to industrial, life-science, educational, healthcare, and cultural-heritage organizations for image acquisition, calibrated measurement, quality control, and scientific documentation.

Product overview

PROMICRA is a Czech company that develops and delivers microscope imaging solutions since 2004. The product portfolio is organized as a platform-plus-modules architecture centered around QuickPHOTO microscope imaging software and PROMICAM camera hardware. QuickPHOTO comes in three versions (INDUSTRIAL 4, MICRO 4, CAMERA 4) designed for different professional needs in industrial/material science, biology/life science, and general microscopy respectively. The software is extensible via optional add-on modules including Deep Focus (EDF), HDR, Image Stitching, Figure Maker, FLUO+, and RECORD IT. PROMICAM cameras span USB 3 models (PRO 3-16CP, PRO 4K, PRO 3-5CP, PRO 3-5MP, PRO 3-3CP, PRO L5) and smart HDMI standalone cameras (HDMI 22, HDMI 16, HDMI 8). Supporting products include the SUNFLOWER LED illuminator, all-in-one digital microscopes (PRO-18 AF 4K, PRO-7 3D 4K, PRO-7 3D 5M), PRO-SCAN whole slide scanning software, focus motorization hardware, and camera adapters for Canon EOS and Olympus microscopes.

Differentiator

Problem solved

Functional benefit

Brands

• PROMICAM: Digital microscope cameras including USB 3 and HDMI models with resolution range from 3.1 MP to 22 MP
• QuickPHOTO
• SUNFLOWER
• PRO-SCAN
• PRO-SZM1
• PRO-MLS

Products and services

• QuickPHOTO INDUSTRIAL 4 Professional microscope imaging software for industrial and material applications with advanced measurements (circle/arc, parallel lines, hardness testing Brinell/Vickers, weld measurements), phase analysis, and continuous Microsoft Excel export.
• QuickPHOTO MICRO 4 Advanced microscope imaging software for biological, medical, and life science applications with perimeter/area measurements, manual object counting, phase analysis, and report generation.
• QuickPHOTO CAMERA 4 Basic microscope imaging software for image acquisition, editing, basic measurements, scale bar insertion, and time-lapse capturing from optical microscopes.
• PRO-SCAN Whole Slide Scanning Software Affordable manual whole-slide scanning software that turns a microscope into a slide scanner, working with PROMICAM PRO 3-5CP and PRO 3-3CP cameras.
• PROMICAM PRO 3-16CP 16 MP color CMOS USB 3 high-performance microscope camera with 1.1-inch Sony Pregius global shutter sensor, 23 fps live view at full resolution, 4K UHD at 36 fps, and distortion-free capture of fast-moving specimens.
• PROMICAM PRO 4K 12 MP USB 3 color digital microscope camera with Sony STARVIS back-illuminated CMOS sensor, 4K at 30 fps live view, rolling shutter with global reset, and high sensitivity/dynamic range.
• PROMICAM PRO 3-5CP 5 MP USB 3 color digital microscope camera with 2/3-inch Sony Pregius global shutter CMOS sensor, large field of view, and 38 fps at full resolution.
• PROMICAM PRO 3-5MP 5 MP monochrome USB 3 CMOS microscope camera with 2/3-inch Sony Pregius global shutter CMOS sensor; approximately twice the sensitivity of the color version, suited to fluorescence and low-light applications.
• PROMICAM PRO 3-3CP 3.1 MP USB 3 color digital microscope camera with 1/1.8-inch Sony Pregius global shutter CMOS sensor, 60 fps at full resolution, offering an excellent price/performance ratio.
• PROMICAM PRO L5 5 MP color USB 3 CMOS microscope camera with rolling-shutter BSI sensor; cost-effective solution for standard photomicrography documentation and industrial applications.
• PROMICAM HDMI 22 Stand-alone 22 MP 4K color CMOS HDMI microscope camera with integrated measuring features; operates without a PC, connects to monitor via HDMI, supports Wi-Fi control, voice control, and optional built-in 4K LCD monitor.
• PROMICAM HDMI 16 Stand-alone 16 MP 4K color CMOS HDMI microscope camera with integrated measuring features; no computer required, 4K UHD at 60 fps live view, optional built-in monitor.
• PROMICAM HDMI 8 Stand-alone 8 MP 4K color CMOS HDMI microscope camera with integrated measuring features; computer-free operation with Wi-Fi control from Android/iOS devices, 4K video at 60 fps.
• PRO-7 3D 4K All-in-One Digital Microscope All-in-One 3D Digital Measuring Microscope with 4K resolution; computer-free operation for industrial, scientific, and educational applications.
• PRO-7 3D 5M All-in-One Digital Microscope All-in-One 3D Digital Measuring Microscope with 5 MP resolution for industrial and scientific applications and education.
• PRO-18 AF 4K Measuring Macro-Microscope All-in-one Measuring Macro-Microscope with autofocus and 4K resolution that does not require a computer.
• SUNFLOWER LED Illuminator Advanced diffuse LED dome illuminator for stereomicroscopes designed for difficult-to-illuminate samples; computer-controllable via QuickPHOTO Timer module for time-lapse imaging.
• Focus Motorization (PRO-SZM1 and PRO-MLS) Motorized microscope stands and focus drives (PRO-SZM1 and PRO-MLS) for automated focus stacking / EDF applications.
• Canon EOS Microscope Adapters Adapters for mounting Canon EOS DSLR and mirrorless cameras to microscopes of most brands.
• Camera Adapters for OLYMPUS Microscopes Adapters for mounting C-mount cameras to OLYMPUS microscopes.

Quantifiable outcome

• Deep Focus 3.5 is 10x-20x faster than previous versions due to SIMD and multi-core optimization
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability4 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• SonycoreTechnology or IntegrationPROMICRA incorporates Sony sensors in their PROMICAM cameras. Uses Sony Pregius global shutter CMOS sensors (PRO 3-16CP, PRO 3-5CP, PRO 3-5MP, PRO 3-3CP) and Sony STARVIS/STARVIS 2 CMOS sensors (PRO 4K, HDMI cameras) for high-quality imaging performance.
• CanoncoreTechnology or IntegrationPROMICRA provides adapters for Canon EOS DSLR and mirrorless cameras to mount on microscopes, and QuickPHOTO software supports extensive Canon EOS camera control including APS-C and full-frame models. The company also offers Canon EOS Imaging solutions.
• OlympuscoreTechnology or IntegrationPROMICRA offers camera adapters for Olympus microscopes and QuickPHOTO supports Olympus DP cameras and Olympus E-System DSLRs. Products are optimized for compatibility with Olympus microscope optical systems.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Basler AG: Industrial camera maker increasingly serving microscopy and life science imaging. Listed in PROMICRA's TWAIN compatibility and an emerging competitor in higher-frame-rate microscopy camera use cases.

Direct peers

• Hamamatsu Photonics: Specialist in scientific cameras including the ORCA Flash and NanoZoomer whole-slide scanners. Direct competitor in scientific CMOS microscope cameras and in the digital pathology slide-scanning segment where PROMICRA's PRO-SCAN plays.
• IDS Imaging Development Systems: German industrial camera maker whose uEye cameras are integrated with QuickPHOTO. Competes with PROMICAM PRO in USB 3 microscopy and machine-vision-adjacent industrial applications.
• The Imaging Source: Manufacturer of industrial and microscopy cameras (DFK, DMM series). Listed in PROMICRA's TWAIN compatibility and competes in the same USB 3 microscopy camera category with broadly comparable price points.
• Tucsen Photonics: China-based manufacturer of microscope cameras (including sCMOS and HDMI models) and imaging software. Direct competitor in the same USB 3 / HDMI microscope camera price band as PROMICAM, often at lower ASP.
• Teledyne Lumenera: Manufacturer of INFINITY series microscopy and scientific cameras. Already supported inside QuickPHOTO, Lumenera is both a hardware partner and the closest like-for-like competitor in scientific USB 3 microscopy cameras.

Broad incumbents

• Carl Zeiss Microscopy: Global microscopy leader offering ZEN imaging software, Axiocam cameras, and integrated microscope systems. Competes across both the industrial QC and life science segments where PROMICRA is active.
• Nikon Instruments (Nikon Metrology): Microscopy and metrology vendor selling NIS-Elements software and Digital Sight cameras for biological and industrial applications. Overlaps with PROMICRA in materials QC, fluorescence imaging, and publication workflows.
• Leica Microsystems (Danaher): Premium microscopy imaging vendor offering the LAS X software suite and a broad range of microscope cameras. Competes head-to-head with PROMICAM/QuickPHOTO in industrial QC and life science research markets.
• Olympus / Evident Scientific: Microscopy incumbent (formerly Olympus Scientific Solutions) that sells its own microscope cameras (DP series), imaging software (cellSens, OLYMPUS Stream), and integrated microscope systems. Directly comparable camera and software SKUs are referenced in PROMICRA's TWAIN compatibility list.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMICRA