Roseville Michigan

What Roseville Michigan does

The City of Roseville is a Michigan municipal government entity incorporated in 1926, located in Macomb County, and serving approximately 47,000 residents. It delivers a full suite of essential municipal services — police protection (79 sworn officers, 12 reserve officers, and 100+ total staff), fire suppression and EMS (two stations), public works, water and sewer utilities, parks and recreation, library services, housing programs, and court services through the 39th District Court (jointly serving Fraser). The city also operates a Downtown Development Authority, a Housing Commission administering HUD-funded subsidized senior and low-income housing, and participates in a joint Recreation Authority (R.A.R.E.) with neighboring Eastpointe.

The city's technology backbone is the CivicPlus civic engagement platform powering its website (roseville-mi.gov), supplemented by the Notify Me subscription service, Nixel SMS alerts, BSAOnline for police-related payments, Google Maps integration for facility directions, and Crime Mapping for public-safety transparency. There is no public-facing developer API or proprietary AI/ML system; the technology footprint is characteristic of a standard mid-sized U.S. municipal government.

Revenue is generated through four primary streams: property taxes (the principal revenue source, billed semi-annually with 1% monthly penalties on late payment), water and sewer charges (combining City of Detroit water purchases, LOM costs, Southeast Sanitary District treatment charges, and stormwater utility fees), licensing and permit fees (business, dog, firearm, carnival, solicitor, and fireworks), and miscellaneous transactional fees for police records and services. Go-to-market is direct-to-resident via City Hall, departmental offices, online self-serve portal, and in-person service delivery. Pricing models include subscription (taxes/utilities), usage-based (water), annual licensing, and transactional fees.

Name

Roseville Michigan

Legal name

City of Roseville, Michigan

Website

https://roseville-mi.gov

Company type

Private

Founded year

1926

Operating status

Operating

Headcount range

1–10 employees

Short description

The City of Roseville, Michigan is a municipal government serving ~47,000 residents with police, fire, water/sewer, public works, parks, housing, and court services, funded primarily via property taxes, utility charges, and licensing fees.

Ownership category

akta.pro rank

Product category

Municipal Government Services

NAICS

Administration of Housing Programs, Urban Planning, and Community Development (9251), Fire Protection (92216), Police Protection (922120), Community Housing Services (62422), Administration of Housing Programs, Urban Planning, and Community Development (925)

SIC

Services-To Dwellings & Other Buildings (7340), Water Supply (4941), Services-Social Services (8300), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

akta.pro secondary industries

Public Works & Municipal Infrastructure (Streets, Stormwater, Facilities) (BPAIACAF), Community Safety Administration (Fire/EMS, Emergency Management) (BPAIACAL), Housing & Neighborhood Services (Local Housing Programs) (BPAIACAJ)

Keywords

• Municipal government services
• Public safety services
• Water and sewer utilities
• Property tax administration
• Community recreation programs

Headquarters

HQ city

Roseville

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Property Taxes: Primary revenue source for municipal operations including police, fire, public services, and general government functions.
2. Water and Sewer Charges: Water purchases from City of Detroit plus LOM (Line Operation and Maintenance) costs, sewer treatment charges from Southeast Sanitary District, Ready to Serve charges, and Stormwater System Utility Fee.
3. Licensing and Permit Fees: Various business licenses, dog licenses, firearm permits, carnival licenses, solicitor permits, fireworks sales permits, and other regulatory fees collected by Police Records Bureau and City Clerk.
4. Tax Billing: Two tax bills annually - summer tax bill (due August 31) and winter tax bill (due February 28). Partial payments accepted with 1% monthly penalty after due date.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The City of Roseville, Michigan is a municipal government entity providing essential public services to approximately 47,000 residents, including police and fire protection, water and sewer utilities, public works infrastructure maintenance, parks and recreation, affordable senior and low-income housing, property tax administration, business licensing and permitting, and judicial services through the 39th District Court. Services are delivered through City Hall offices, departmental facilities, and an online CivicPlus-powered citizen portal.

Product overview

The City of Roseville, Michigan operates a comprehensive municipal government platform providing citizen services through its official website. The city offers a unified portal integrating multiple service modules including a staff directory, online service requests, crime mapping, facility reservations, housing programs, water services, and public works. The website, powered by CivicPlus government website platform, provides access to core city departments including Police, Fire, Housing, Recreation Authority (R.A.R.E.), Public Services, and the 39th District Court. Citizen engagement tools include the Notify Me notification system, a city calendar for community events and board meetings, and an online services portal for forms and report submissions. The city also operates dedicated housing services for seniors and low-income residents, downtown development initiatives through its DDA, and joint recreation programs with the neighboring city of Eastpointe.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Services Portal

Quantifiable outcome

• Crime reduction and public safety through professional patrol services and specialized investigations
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Recreation Authority of Roseville & Eastpointe (R.A.R.E.)coreStrategic or Co-development PartnerJoint recreation authority combining resources of Roseville and Eastpointe communities to enrich lives by promoting active and healthy lifestyles. Board consists of 5 members - 2 from Eastpointe, 2 from Roseville, and 1 appointed by the others. Provides recreational facilities including the Recreation Center at 18185 Sycamore.
• Clinton River Watershed Council (CRWC)minorStrategic or Co-development PartnerCity partners with CRWC to provide stormwater education opportunities to the public. CRWC provides community programming, K-12 education, citizen-science programs, educational resources, stewardship events, and more as part of the Stormwater Education Program.
• Downtown Development AuthoritycoreOthersDDA board oversees economic development, downtown revitalization, and the Downtown Roseville Social District. Located at 28351 Gratiot Avenue, Suite #1.
• Macomb CountycoreOthersMacomb County provides various services including Circuit Court, Prosecuting Attorney, Sheriff's Office, Health Department, Animal Control, and delinquent tax collection. 39th District Court serves both Roseville and Fraser.
• Michigan State University ExtensionminorStrategic or Co-development PartnerMSU Extension helps people improve their lives through educational processes applied to critical issues, needs, and opportunities.
• Rite Aid FoundationminorStrategic or Co-development PartnerPartnership for medication disposal program. KidCents and The Rite Aid Foundation provide medication disposal units to law enforcement agencies to ensure safe disposal of unwanted medications while keeping them out of hands of kids and teens.
• Housing and Urban Development (HUD)coreOthersRoseville Housing Commission implements subsidized housing through federally funded programs with HUD. Provides affordable housing based on 30% of annual adjusted gross income to eligible families and elderly.
• Southeast Sanitary DistrictcoreOthersProvides sewage treatment services. City is charged by this district for sewer treatment services as part of the utility billing.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• City of Troy, Michigan: Larger Oakland County suburb (~87,000 residents) with comparable full-service municipal operations and superior commercial tax base. Provides a 'next-tier' benchmark for how Roseville's DDA and economic development strategy could scale.
• City of Royal Oak, Michigan: Larger Oakland County suburb (~58,000 residents) with a more developed downtown (similar to Roseville's DDA focus). Comparable full-service municipal profile but with a more mature economic development and urban-form playbook.

Direct peers

• City of Madison Heights, Michigan: Adjacent Oakland County suburb of similar size (~32,000 residents). Comparable first-ring suburban service profile and demographic base, with similar public-safety, infrastructure, and community-development mandates.
• City of Fraser, Michigan: Shares the 39th District Court with Roseville and is a comparable first-ring Macomb County suburb (~14,500 residents). Similar municipal governance, public-safety profile, and infrastructure footprint make it a highly comparable operating peer.
• City of Warren, Michigan: Macomb County's largest city (~134,000 residents) with a 39th District Court-adjacent jurisdiction and similar first-ring suburban service profile. Provides a same-region benchmark for municipal service delivery at greater scale.
• City of St. Clair Shores, Michigan: Adjacent Macomb County suburb of similar scale (~58,000 residents). Operates the same full-service municipal model (police, fire, public works, water, recreation, senior services) for a comparable demographic base, making it a direct operational peer.
• City of Eastpointe, Michigan: Neighboring Macomb County suburb with similar population (~34,000) and service profile. Direct partner in the joint Recreation Authority of Roseville & Eastpointe (R.A.R.E.), making it the most operationally comparable peer on shared services, scale, and governance structure.
• City of Sterling Heights, Michigan: Macomb County's third-largest city (~134,000 residents) with a comparable suburban service mix (police, fire, public works, recreation, senior services). Comparable governance structure and full-service municipal operating model.
• City of Clinton Township, Michigan: Macomb County township with full municipal services (~100,000 residents). Comparable service portfolio including police, fire, water, sewer, parks, and senior programs, anchored in the same labor market and regulatory environment.
• City of Mount Clemens, Michigan: Macomb County seat with full municipal services for a smaller population (~16,000). Operates the same police, fire, public works, water, and recreation services in the same regulatory environment, providing a smaller-scale operational peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/RosevilleCityMI
• Facebookfacebook.com/rosevillemicity
• LinkedInlinkedin.com/company/city-of-roseville-michigan

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roseville Michigan