Bike and Kayak Tours

What Bike and Kayak Tours does

Bike & Kayak Tours, Inc. is a privately held outdoor adventure company founded in 2002 and headquartered at 2158 Avenida De La Playa in La Jolla, California. The company operates as an authorized City of San Diego kayak concessionaire at La Jolla Shores, providing guided kayak tours through the La Jolla Ecological Reserve and its seven sea caves, guided snorkeling tours focused on leopard shark encounters, and guided electric bike tours along the San Diego coastline. Its core product set includes the La Jolla Sea Cave Kayak Tour, Kayak & Snorkel Tour, La Jolla Snorkeling Tour, La Jolla Freefall Bike Tour, and a Half Day Bike and Kayak combo, complementing a self-guided rental business for kayaks, bikes, surfboards, stand-up paddleboards, and snorkel gear.

The business model is direct-to-consumer and centered on per-person tour pricing ($19-$129) plus equipment rental fees, with an additional 17.5% service fee on certain rentals and a SUMMER10 advance booking discount. Distribution runs through a single flagship storefront, a Rezdy-powered online booking system, phone reservations, and a dedicated group sales function handling corporate team-building and school field trips. A secondary Coronado location operates under the SUP & Saddle sub-brand. The company also runs community-facing education programs, including Paddle for the Grade and the Pedal and Paddle Physical Education Program for San Diego City Schools. Technology is minimal and operational: sit-on-top kayaks, electric beach cruisers, snorkel equipment, and standard booking/reservation software — no proprietary software, AI/ML, or API products are offered. The company has no disclosed funding, no institutional investors, and no parent entity, having operated continuously as an independent California corporation for over two decades.

Name

Bike and Kayak Tours

Legal name

Bike & Kayak Tours, Inc.

Website

https://bikeandkayaktours.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

La Jolla, California-based outdoor adventure company offering guided kayak, snorkeling, and bike tours plus equipment rentals to San Diego tourists, families, and groups, operating under an authorized City of San Diego concession with permitted access to the local sea caves.

Ownership category

akta.pro rank

Product category

Outdoor Adventure Tourism

NAICS

Scenic and Sightseeing Transportation, Water (4872), Recreational Goods Rental (532284), Scenic and Sightseeing Transportation, Other (4879)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Marine Wildlife & Coastal Nature Tours (Whale/Dolphin Watching, Sea Kayaking) (THAAAEAD)

akta.pro secondary industries

Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF), Cycling, Mountain Biking & E-Bike Adventure Tour Operators (THAAADAE), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG), Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Marine Recreation Rentals & Tours Retail Counter (On-site Sales) (CRAMAIAM)

Keywords

• Guided kayak tours
• Snorkeling excursions
• Electric bike tours
• Outdoor equipment rentals
• Adventure tourism services

Headquarters

HQ city

La Jolla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Guided Tours: The company generates primary revenue from guided outdoor adventure tours including kayak tours of the seven sea caves, snorkeling tours, bike tours, and combination tours. Tours are priced per person and include equipment, certified guides, and safety gear.
2. Equipment Rentals: Secondary revenue stream from renting kayaks, bikes, surfboards, stand-up paddleboards, and snorkel gear to self-guided customers. Pricing varies by equipment type and rental duration.
3. Group and Corporate Events: Customized team building activities, group tours, school field trips, and special events for groups of 10 or more, with discounted per-person rates.
4. Gift Cards: Gift card sales for tours and rentals, sold through their Rezdy booking platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Bike and Kayak Tours is an authorized City of San Diego kayak concessionaire that sells guided outdoor adventure experiences — kayak tours through the La Jolla sea caves, leopard shark snorkeling tours, electric bike tours along the San Diego coast, and combination land-and-sea tours — together with self-guided equipment rentals of kayaks, bikes, stand-up paddleboards, surfboards, and snorkel gear from its flagship La Jolla Shores storefront.

Product overview

Bike and Kayak Tours is a tour and rental activity company offering a portfolio of outdoor adventure experiences centered around La Jolla's Ecological Reserve and sea caves. The core product lineup consists of guided kayak tours (including sea cave exploration, kayak & snorkel combos, and sunset tours), snorkeling tours (focused on leopard shark encounters), and bike tours (the Freefall electric bike tour). These are complemented by equipment rental services (kayaks, bikes, SUP/surfboards, and beach gear) and group/team-building packages. The company also runs educational programs for local students. The offering is structured as individual activity modules that can be booked separately, combined (such as the Half Day Bike and Kayak combo), or customized for groups. No software, API, or AI/ML products are offered.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 21+ years of continuous operation as La Jolla's premier outdoor adventure company
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• City of San DiegocoreStrategic or Co-development PartnerAuthorized by the City of San Diego to operate a kayak concession at La Jolla Shores. This concession agreement grants the company exclusive permitted access to enter sea caves that are forbidden to the general public, accompanied by certified guides. The company has maintained this authorization through multiple RFP award cycles since 2009.
• San Diego LifeguardscoreStrategic or Co-development PartnerSan Diego lifeguards require guides specifically certified for cave entry when entering sea caves. The company coordinates with lifeguards regarding ocean conditions and safety requirements for kayak tours.
• California Department of Fish and WildlifeminorStrategic or Co-development PartnerLobster trapping in and around the La Jolla Ecological Reserve is regulated by the California Department of Fish and Wildlife. The company educates guests about marine regulations and protected areas.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• REI Co-op Experiences: National outdoor recreation brand offering guided multi-day adventure trips including kayaking and cycling tours. Comparable in activity type but operates at broader scale and different price point.
• Hornblower Cruises & Events: Larger established operator offering sightseeing cruises, whale watching, and harbor tours throughout San Diego. Overlaps in the marine wildlife-viewing experience category but does not specialize in kayak-based coastal tours.

Others

• GetYourGuide / Viator (aggregators): Online tour aggregator platforms that resell Bike and Kayak Tours' inventory alongside competing operators. Function as indirect distribution channels and competitive benchmarks for pricing and visibility.

Direct peers

• Everyday California (formerly La Jolla Kayak): Direct competitor offering guided kayak tours, snorkel tours, and boat rentals in La Jolla. Operates inside the same La Jolla Ecological Reserve and competes directly for the same tourist customer base and corporate group events.
• SUP & Saddle (Coronado): Sister brand of Bike and Kayak Tours operating in Coronado, offering stand-up paddleboard and bike rentals. Closely comparable in product mix and customer type, though serving a separate coastal market.
• La Jolla Kayak (current operator): Local kayak rental and tour operator based in La Jolla Shores, offering similar kayak tours, snorkel tours, and equipment rentals to the same tourist segment. Directly competes for the same beach launch point and walk-in traffic.
• OEX Dive & Kayak: San Diego-based kayak, dive, and snorkel tour operator with multiple retail locations. Offers comparable guided ocean kayak tours and equipment rentals targeting the same Southern California tourist and local customer base.
• Hike Bike Kayak San Diego: Multi-activity tour operator in San Diego offering guided kayak, bike, and hiking tours. Competes directly for the active-tourist segment and offers similar combined land-and-sea adventure packages.
• San Diego Bike Tours: San Diego-based guided bike tour operator offering electric and standard bike tours. Overlaps directly with Bike and Kayak Tours' Freefall Bike Tour and Half Day Combo products.

Emerging players

• La Jolla Play Cave / Snorkel Around La Jolla: Smaller local snorkel and dive operators in the La Jolla Cove area. Compete for the same leopard shark snorkel segment during the June–September season.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/bikeandkayak
• YouTubeyoutube.com/user/bikeandkayaktours
• Facebookfacebook.com/BikeandKayak
• Instagraminstagram.com/bikeandkayak

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bike and Kayak Tours