Landor Links

What Landor Links does

Landor Links is a London-headquartered specialist communications agency founded in 1989, focused on the UK transport, infrastructure, urban realm, and technology sectors. It operates an integrated portfolio comprising print publications (Local Transport Today, a fortnightly journal with 20,000+ readers, and Parking Review, a monthly magazine with 15,000+ readers), a digital news platform (TransportXtra.com with 50,000+ monthly unique views), a dedicated recruitment website (Jobs-in-Transport.com, launched 2005, with a database of over 12,000 transport professionals), and an events division running more than 20 conferences, awards, exhibitions, and trade missions annually.

The business monetises through three core streams: recurring subscription and advertising revenue from its publishing portfolio, professional services fees from contract event management for government bodies (notably a four-year framework with the Department for Transport) and industry clients, and subscription-based recruitment advertising via Jobs-in-Transport.com. It serves transport policy professionals, local authorities, parking sector operators, infrastructure consultancies, and recruitment clients, with multi-channel marketing executed primarily through its own owned media. There is no proprietary technology platform; delivery is relationship-led and content-driven.

The company is privately held by founders and management (Managing Director Daniel Simpson, Editorial Director Peter Stonham), registered in England and Wales as Landor LINKS Ltd, with no disclosed institutional investment, acquisitions, or public financial reporting. Operational footprint comprises a London headquarters plus a Newcastle Northern Office and a European Office, with overseas event delivery including trade missions organised in partnership with diplomatic bodies.

Name

Landor Links

Legal name

Landor LINKS Ltd.

Website

https://landor.co.uk

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Landor Links is a London-based specialist communications agency, founded 1989, serving the UK transport, infrastructure and parking sectors through print publishing (Local Transport Today, Parking Review), digital platforms (TransportXtra.com, Jobs-in-Transport.com), and contract event management for government and industry clients.

Ownership category

akta.pro rank

Product category

Trade Media and Events Services

NAICS

Other Support Activities for Transportation (4889)

SIC

Transportation Services (4700)

akta.pro primary industry

Ground Transport (Bus/Coach/Ferry) Content Aggregators & APIs (THALAJAF)

Keywords

• Transport publishing
• Industry events
• Recruitment advertising
• Contract publishing
• Event management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Publishing & Advertising: Revenue from print and digital publications including Local Transport Today (fortnightly journal) and Parking Review (monthly magazine), along with advertising services. The publications serve as the 'journal of record' for transport professionals.
2. Events & Conferences: Revenue from organising and managing events including conferences, training seminars, awards ceremonies, exhibitions and overseas trade missions. Landor LINKS develops and runs more than 20 events per year.
3. Recruitment Services: Revenue from Jobs-in-Transport.com recruitment website, providing job listing services for the transport sector. Launched in 2005, it maintains a database of over 12,000 transport professionals.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Landor LINKS is a specialist communications agency that publishes trade journals (Local Transport Today fortnightly, Parking Review monthly) and the digital platform TransportXtra.com, operates the Jobs-in-Transport.com recruitment portal, and runs more than 20 industry events per year. It also delivers contract publishing, contract events and recruitment/advertising services on behalf of government bodies, local authorities, consultancies and industry organisations in the transport, infrastructure, urban realm and technology sectors.

Product overview

Landor LINKS operates as a specialist communications agency offering an integrated portfolio of print and digital publishing products, events management services, and recruitment solutions. The core publishing products include Local Transport Today (fortnightly journal with 20,000+ readers), Parking Review (monthly magazine with 15,000+ readers), and the TransportXtra.com digital platform. The company also maintains Jobs-in-Transport.com as a dedicated recruitment portal with a database of over 12,000 transport professionals. Events services span over 20 annual occasions including conferences, exhibitions, awards ceremonies, and training seminars delivered for government bodies, local authorities, and industry organisations. The products work together to serve the transport and infrastructure sector with integrated communications, networking, and information-sharing capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Local Transport Today: A fortnightly journal considered the 'journal of record' for transport professionals working in policy and planning issues, read by more than 20,000 professionals every fortnight.
• Parking Review
• TransportXtra.com
• Jobs-in-Transport.com

Products and services

• Local Transport Today A fortnightly print and digital journal, regarded as the 'journal of record' for transport professionals working in policy and planning, read by more than 20,000 professionals every fortnight and published continuously since 1989.
• Parking Review

Quantifiable outcome

• More than 1,000,000 unique readers online and 100,000+ in print annually
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Department for TransportcoreStrategic or Co-development PartnerLandor LINKS provides professional event management services to the Department for Transport through a 4-year framework contract. Services include organising Bikeshare Masterclass, WebTAG, Propensity to Cycle Toolkit Workshop and other events.
• British Embassy BudapestminorStrategic or Co-development PartnerLandor LINKS worked with the British Embassy in Budapest to organise a UK trade mission to visit the think.BDPST event. 15 SMEs and start-ups from the UK were selected to participate in the 3-day visit.
• Leicester City CouncilcoreStrategic or Co-development PartnerLeicester City Council partnered with Landor LINKS on the hugely successful Cycle City Active City Conference 2016. The partnership created a high impact and ground-breaking event with 800 delegates, 150 expert speakers, and 65 exhibiting organisations.
• IPSO (Independent Press Standards Organisation)minorOthersLandor LINKS Ltd is a member of The Independent Press Standards Organisation which regulates the UK's magazine and newspaper industry. They abide by the Editor's Code of Practice and are committed to upholding the highest standards of journalism.

Scale indicators12 records

Recent moves5 records

Expansion highlights4 records

Others

• ITS UK: ITS UK is the UK industry association for intelligent transport systems, running member events, awards and policy advocacy. It is comparable to Landor LINKS as an ecosystem participant that organises transport-sector events and convenes the same professional audience that Landor LINKS publishes for.
• CIHT (Chartered Institution of Highways & Transportation): CIHT is the UK chartered professional body for highways and transportation professionals, running its own conferences, awards and member communications. It is comparable to Landor LINKS because it serves an overlapping transport professional audience with events and content that compete for the same sponsors and delegates.

Direct peers

• International Railway Journal: International Railway Journal is a long-running global trade publication covering the rail industry, owned by Simmons-Boardman Publishing. It is comparable to Landor LINKS as a specialist B2B media outlet serving transport professionals, though with a global rather than UK-centric footprint.
• Route One Publishing: Route One Publishing operates a portfolio of UK transport trade publications and events covering the bus, coach and traffic technology sectors. It is the closest direct competitor to Landor LINKS, serving overlapping transport professional audiences with similar B2B media, events and digital products.
• Railway Gazette Group: Railway Gazette Group publishes international rail-industry magazines, websites and runs industry events. It is comparable to Landor LINKS as a specialist B2B media and events business serving a transport sub-sector (rail), with a similar mix of print, digital and conference revenue.
• Parking Network: Parking Network is an online information and news portal for the international parking industry. It is comparable to Landor LINKS because it serves the same parking professional audience with editorial content, supplier directories and industry news, competing for the same advertisers and readers.
• Highways Magazine: Highways Magazine is a UK trade publication covering the highways, roads and infrastructure sector. It is comparable to Landor LINKS because it targets an overlapping transport/infrastructure professional audience with a mix of editorial content, events and advertising sales.

Emerging players

• British Parking Association: The British Parking Association is the UK trade body for the parking sector, running its own publications, awards (British Parking Awards) and member events. It is comparable to Landor LINKS because it operates in the same parking professional community and runs overlapping event brands that compete for sponsors and attendees.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/landor_links
• YouTubeyoutube.com/c/LandorLINKSLIVE
• LinkedInlinkedin.com/company/landor-links-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Landor Links