Autocorner

What Autocorner does

Autocorner is a privately held, multi-brand automobile dealership and service group operating exclusively in Suisse romande (French-speaking Switzerland), founded around 1989-1990 and headquartered in Romanel-sur-Lausanne. The company is an official dealer for three OEMs — premium Audi, mass-market Škoda, and electric-focused BYD — and sells both new and certified pre-owned vehicles. Its core revenue streams are (i) new and used vehicle sales (Audi from ~CHF 30,650 to CHF 190,000 for the RS 7; Škoda and BYD entry models from ~CHF 20,990; BYD Seal up to CHF 49,900), (ii) financing and leasing arranged through OEM and partner programs (e.g., Audi Q3 from CHF 379/month, Q4 e-tron from CHF 429/month, Q6 e-tron from CHF 579/month), and (iii) after-sales services including maintenance, diagnostics, tire services, and bodywork delivered through workshops in Lutry, Sion, and Romanel-sur-Lausanne. Distribution runs through five physical centers — Audi Lutry, Audi Sion, Škoda Romanel, BYD Lausanne, and BYD Saint-Sulpice — supplemented by used-vehicle hubs and a web/contact-form sales funnel.

The go-to-market is a traditional, sales-led, omnichannel dealer model targeting individual consumers (primary) and corporate/fleet customers via the dedicated Autocorner Solutions Pro B2B unit (secondary). Marketing relies on a corporate website, blog/news content, periodic open-house and tire-change events, and direct phone/email engagement; the company has no app, no API/SDK exposure, no disclosed patents, awards, or regulatory actions. The 51-100-employee organization is independently owned with no parent company, institutional investors, or funding rounds disclosed, and is undergoing a leadership transition: Boris Iseli became Director General in January 2026 and Julien Oberson took over the Lutry center from Raymond Probst, whose tenure had spanned 15 years. The April 2026 addition of the BYD franchise represents the most significant recent strategic move, repositioning the group toward electric mobility alongside its planned Audi Q9 and Škoda Epiq EV launches.

Name

Autocorner

Legal name

Autocorner

Website

https://autocorner.ch

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

51–100 employees

Short description

Autocorner is a privately held multi-brand car dealership group in French-speaking Switzerland, operating as an official Audi, Škoda, and BYD dealer across five physical centers, selling new and used vehicles, offering financing and leasing, and providing maintenance, diagnostics, tire, and bodywork services to retail and corporate customers.

Ownership category

akta.pro rank

Headquarters

HQ city

Romanel-sur-lausanne

HQ country

Switzerland

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales (New and Used): Sales of new vehicles (Audi, Škoda, BYD) and used vehicles across all brands. Revenue generated through vehicle transactions, with financing options available through partnerships.
2. After-sales Services: Maintenance, repairs, diagnostics, tire services, and bodywork services. Provides ongoing revenue from existing customer base.
3. Vehicle Financing and Leasing: Financing solutions and leasing options for vehicle purchases, including promotional leasing rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Autocorner is an official dealer for Audi, Škoda, and BYD in French-speaking Switzerland, selling new vehicles across all three lineups and used vehicles through its certified Autocorner Occasions program. The company also delivers full after-sales services (maintenance, repairs, diagnostics, tire services, bodywork), customized financing and leasing, and a dedicated B2B division called Autocorner Solutions Pro for corporate fleets and professionals.

Product overview

Autocorner is an official dealer for Audi, Škoda, and BYD in French-speaking Switzerland, offering over 35 years of experience in vehicle sales and services. The portfolio includes new and used vehicles from three major brands, comprehensive maintenance and repair services (including diagnostics, tire services, and bodywork), and customized financing solutions including leasing options. Autocorner operates multiple centers in Lutry, Sion, Romanel-sur-Lausanne, and Saint-Sulpice, with a B2B division called Solutions Pro for corporate clients. The used vehicle program (Autocorner Occasions) features a 2-year warranty and complete inspection for customer confidence.

Differentiator

Problem solved

Functional benefit

Products and services

• Audi New Vehicles

Quantifiable outcome

• 2-year warranty on used vehicles with complete inspection and transparent history

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• BYD (Build Your Dreams)coreChannel Partner/ Reseller/ Distributor · 1 April 2026Autocorner is the official BYD dealer in Lausanne and French-speaking Switzerland since April 1, 2026. The partnership brings BYD's electric vehicle lineup including Atto 2, Dolphin Surf, Seal, Sealion 7, and plug-in hybrid models. BYD provides their Blade Battery technology and electric vehicle expertise, while Autocorner handles sales, service, and customer support locally.
• Audi AGcoreChannel Partner/ Reseller/ DistributorAutocorner is an official Audi dealer in French-speaking Switzerland with centers in Lutry and Sion. The partnership covers the full Audi lineup including A-series, Q-series, and RS performance models, with access to Audi financing solutions and warranty programs.
• Škoda AutocoreChannel Partner/ Reseller/ DistributorAutocorner is an official Škoda dealer at their Romanel-sur-Lausanne center. The partnership covers Škoda's family-oriented vehicle lineup including Fabia, Octavia, and the upcoming electric Epiq SUV.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AMAG: Swiss automotive importer and dealer for Volkswagen Group brands, operating a national dealer network with both retail showrooms and service centers. Comparable as a multi-brand Swiss dealer with strong manufacturer ties.
• Emil Frey: Switzerland's largest privately owned automotive dealer group, also multi-brand and operating across French- and German-speaking regions with new/used sales and after-sales. Most directly comparable peer given overlapping Swiss footprint and multi-OEM dealership model.

Regional players

• Vertu Motors: UK-based automotive retailer operating franchised dealerships across multiple brands. Comparable multi-brand franchised model, but operating in a different (UK) geography.
• Pendragon: UK-based automotive retailer (now rebranded under Pinewood Technologies) operating franchised dealerships and used vehicle operations. Comparable in franchised retail and used-car business mix, but UK-focused.

Broad incumbents

• AutoNation: Largest automotive retailer in the United States, operating hundreds of franchised stores across multiple brands. Comparable in franchised dealer business model and multi-brand positioning, though vastly larger scale and US-focused.
• Group 1 Automotive: US-based multi-brand franchised automotive retailer with dealerships in the US and UK, offering new/used vehicle sales and after-sales services. Strong comparability in multi-brand franchised retail model.
• Inchcape: Global automotive distributor and retailer operating across multiple continents with both distribution and retail operations. Comparable as a multi-brand automotive retail platform with manufacturer partnership-driven model.
• Sonic Automotive: US-based automotive retailer operating franchised dealerships and used vehicle stores (EchoPark). Comparable in franchised new-car sales plus used-car business model, though at much larger US scale.
• Hedin Mobility Group: Large European multi-brand automotive retail and distribution group headquartered in Sweden with operations across multiple countries. Comparable in business model (multi-brand dealer network + after-sales), though at significantly larger scale and broader geographic scope.
• Asbury Automotive Group: US-based franchised automotive dealership group operating numerous brands and locations with full retail and service offerings. Comparable in integrated dealer model with new/used sales and service operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/autocorner_sa
• Facebookfacebook.com/autocornerromanel
• LinkedInlinkedin.com/company/autocorner-sa

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autocorner