Rural Development And Marketing Pvt Ltd

What Rural Development And Marketing Pvt Ltd does

Rural Health Care Foundation (RHCF), legally registered as Rural Development And Marketing Pvt Ltd, is a non-profit charitable foundation established in 2009 in Kolkata, India, by Arun Nevatia and Anant Nevatia. The organisation operates 17 primary healthcare centres across rural West Bengal serving more than 1,200 villages, with a workforce of 11-50 employees. Its mission is to deliver accessible, low-cost primary healthcare to the rural poor of West Bengal, where more than 60% of beneficiaries are women from poor households. RHCF holds 80G, 12A, CSR, and FCRA approvals, as well as United Nations ECOSOC Special Consultative Status, and is anchored by the Sita Devi Malhotra Charitable Trust (SAR Group family foundation).

RHCF delivers three core service lines. Curative Care is provided through 17 centres offering general medicine, optometry, dentistry, and homeopathy consultations, with a one-week supply of WHO-GMP-certified medicines included free of charge; cataract and pterygium surgeries are free, while spectacles and diagnostic tests are subsidised. Preventive Care is delivered via a door-to-door screening programme run by community-recruited Rural Healthcare Assistants (RHAs) equipped with portable medical devices (blood pressure monitors, pulse oximeters, eye-charts, near-vision books) and a digital smartphone questionnaire, with tele-caller follow-ups to drive treatment uptake. Crisis Relief covers disaster response, including cyclone medical camps (Bulbul, Amphan, Yaas), COVID-19 food-relief distribution to 43,000+ families, the Project Breathe oxygen-concentrator programme for 1,100+ patients, and vaccination drives.

The business model is donation-funded, with three revenue streams: anchor-donor contributions (Sita Devi Malhotra Charitable Trust), the Adopt a Centre sponsorship programme (annual corporate/individual funding of centre operations), and general donations. Services are priced at nominal or zero cost to end-users. The distribution model is direct service delivery through owned centres and field screenings, with no intermediary channels. The technology stack is intentionally low-capex: portable diagnostic devices, smartphone-based data capture, and tele-caller workflows rather than enterprise health-IT or AI systems. The organisation claims near-sustainability and has been recognised by Harvard Business School (2013 case study), Yale University (2017-2018 Global Social Entrepreneurship), and multiple national and global awards.

Name

Rural Development And Marketing Pvt Ltd

Legal name

Rural Health Care Foundation

Website

https://ruralhealthcarefoundation.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Rural Health Care Foundation is a Kolkata-based non-profit operating 17 primary healthcare centres across rural West Bengal, delivering low-cost curative, preventive, and crisis-relief healthcare to the rural poor, with over 60% women beneficiaries across 1,200+ villages.

Ownership category

akta.pro rank

Product category

Rural Primary Healthcare Services

NAICS

Offices of Physicians (6211), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Rural Health Clinics (RHCs) (HLAFAGAL)

akta.pro secondary industries

Public/County Primary Care Clinics (HLAFAGAI), Community Health Centers (FQHCs & Look-Alikes) (HLAFAGAB)

Keywords

• Primary healthcare services
• Rural health programs
• Preventive healthcare
• Community health clinics
• Crisis relief operations

Headquarters

HQ city

Kolkata

HQ country

India

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Primary funding from anchor donors and general donations. Tax exempted under 80G. Has CSR approval and FCRA approval for foreign contributions.
2. Adopt a Centre Program: Corporate and individual sponsors can adopt healthcare centres to support operational costs and medicine supply.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Rural Health Care Foundation (RHCF) operates 17 primary healthcare centers across rural West Bengal, delivering low-cost doctor's consultations with one week's supply of free medicines in general medicine, optometry, dentistry, and homeopathy. It supplements in-clinic curative care with door-to-door preventive screenings conducted by community-based Rural Healthcare Assistants using portable medical devices, and provides crisis relief services during cyclones and pandemics including medical camps, food kits, and oxygen concentrators.

Product overview

Rural Health Care Foundation operates a multi-service healthcare platform consisting of 17 primary healthcare centers across rural West Bengal, providing curative care through general medicine, optometry, dentistry, and homeopathy departments. The platform is supplemented by preventive care via door-to-door screenings conducted by community-based Rural Healthcare Assistants using portable diagnostic devices, and crisis relief services for disaster response including medical camps, food relief, and medical supplies. Core products include Curative Care, Preventive Care, and Crisis Relief, with supplementary Eyecare Services and Medicines Support modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Curative Care

Quantifiable outcome

• 64,000+ patients treated during crisis relief operations
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor and flagship.

• Give AssuredminorGTM or Marketing PartnerNonprofit rating and verification platform. RHCF is a Give Assured verified partner, providing donors with confidence in the organization's operations and impact.
• US and Bengal-based NonprofitsminorStrategic or Co-development PartnerCollaboration during COVID-19 Project Breathe. Partner nonprofits provided support for oxygen concentrator distribution to COVID-19 patients in home isolation.
• United Nations ECOSOCflagshipStrategic or Co-development PartnerSpecial consultative status with UN Economic and Social Council, providing international recognition and potential for broader partnerships.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SEARCH (Society for Education, Action and Research in Community Health): Non-profit operating rural healthcare programs in Gadchiroli, Maharashtra, focused on tribal and underserved populations. Highly comparable as a community-health pioneer with academic partnerships and primary care center network.
• Jan Swasthya Sahyog (JSS): Community-run non-profit providing primary and secondary healthcare to underserved rural populations in Chhattisgarh, India. Directly comparable as a rural community-health model with similar reliance on trained community health workers and donations.
• Basic Healthcare Services: Non-profit running primary healthcare clinics (AMRIT clinics) in rural Rajasthan serving tribal and underserved communities. Comparable operating model—low-cost primary care with outreach and donated/grant funding.
• Swasthya Swaraj: Non-profit operating rural primary healthcare clinics and community health worker programs in tribal Odisha. Comparable as a small NGO running rural health centers with a community health worker-led screening model.

Broad incumbents

• Smile Foundation (Health Cannot Wait initiative): National-level NGO running healthcare programs for underserved communities including mobile medical units and health camps. Similar low-cost primary care delivery and donor-funding model but broader scope across education and livelihood programs.
• Piramal Swasthya Management and Research Institute: Larger non-profit health services organization addressing primary care access across multiple Indian states via telemedicine and health programs. Comparable mission in rural/underserved healthcare but at significantly larger scale with broader geographic reach.

Regional players

• CINI (Child in Need Institute): West Bengal-based non-profit delivering maternal, child, and community health services in rural and tribal areas. Highly relevant as a peer operating in the same state with comparable rural primary-care and outreach focus.

Market position

Strengths4 records

Weaknesses2 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ruralhealthcarefoundation
• LinkedInlinkedin.com/company/rural-health-care-foundation
• Instagraminstagram.com/ruralhealthcarefoundation
• Xx.com/rhcf2

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rural Development And Marketing Pvt Ltd