Rubius
Rubius is a Russian software engineering firm providing custom enterprise software, CAD/CAM/BIM systems, AI/ML solutions, and VR/AR applications for industrial and government clients globally, supported by proprietary products NovoBIM, Visius, Unitify, and Planyway.
- Company typePrivate
- Founded2005
- HeadquartersTomsk, Russia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Rubius does
Rubius is a private software engineering company headquartered in Tomsk, Russia, founded circa 2005 (company's 20th anniversary referenced in July 2025; firmographic record lists 2008 — discrepancy noted). The firm employs 270+ specialists and operates custom software development across four primary technical domains: enterprise software (EAM, MES, SCADA, PDM, PLM, DSS), CAD/CAM/BIM engineering software (including contributions to the C3D geometric kernel used by Kompas-3D and to Altium Designer), AI/ML solutions (computer vision, predictive analytics, NLP, big data), and VR/AR applications. The company maintains four proprietary products: NovoBIM (point cloud-based construction monitoring), Visius (smart video analytics), Unitify (property management), and Planyway (team calendar/timeline tool used by 500,000+ users including Tesla, Amazon, and Apple). Technology stack spans Unity, TensorFlow, OpenCV, scikit-learn, PyTorch, Keras, CatBoost, the C3D geometric kernel, Qt, .NET, C#, Java, PostgreSQL, Docker, and WebGL/Blend4Web.
Rubius serves enterprise and government clients across construction, manufacturing, oil and gas, retail, logistics, education, smart city, and healthcare verticals, with named customers including Samsung, IBM, Schlumberger, Hexagon, Shell, Panasonic, Subaru, MakerBot, Altium, Knauf, Gazprom Neft, and the Abu Dhabi Mobility authority. The company reports 300+ completed projects and 150+ customers across Russia, UAE, Saudi Arabia, USA, Singapore, Finland, Switzerland, and Kazakhstan. Revenue is generated almost entirely through professional services — project-based custom software development with multi-year contracts on a quote-based pricing model — distributed through direct enterprise sales, strategic partnerships (Pixonal, Zyfra, KACST), and technology vendor channels (Autodesk Authorized Developer, Microsoft Gold Partner, Hexagon, PTC, C3D Labs). Geographic presence spans the Tomsk R&D headquarters, a Dubai-based subsidiary (Rubius Gulf) for Middle East operations, and a US office supporting North American sales.
Rubius firmographics
Firmographics- Name
- Rubius
- Legal name
- Rubius
- Website
- https://rubius.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rubius is a Russian software engineering firm providing custom enterprise software, CAD/CAM/BIM systems, AI/ML solutions, and VR/AR applications for industrial and government clients globally, supported by proprietary products NovoBIM, Visius, Unitify, and Planyway.
- Ownership category
- akta.pro rank
Rubius industry classification
Industry- Product category
- Custom Enterprise Software Development
- NAICS
- Custom Computer Programming Services (541511), Engineering Services (541330)
- SIC
- Services-Computer Programming Services (7371), Services-Engineering Services (8711)
- akta.pro primary industry
- Real-Time Vision at the Edge (on-device CV/video) (HDAAAJAE)
- akta.pro secondary industries
- Enterprise Reporting & Pixel-Perfect Reporting (HDAEAMAB), Remote Sensing & Geospatial MRV (Satellite, Aerial, LiDAR, SAR) (EUABACAF)
Keywords
Where Rubius is headquartered
LocationHeadquarters
- HQ city
- Tomsk
- HQ country
- Russia
- HQ region
- Europe
Offices3 records
Markets served
Rubius business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom Software Development Services: Rubius primarily generates revenue through custom software development services, building enterprise-grade solutions (CAD/CAM/BIM, AI, VR/AR, enterprise systems) on a project basis for enterprise clients globally. Revenue is derived from professional services, engagement fees, and long-term implementation partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise custom development - quote-based |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Rubius product offering
Product offeringCore offering
Rubius is a custom enterprise software development company that builds specialized solutions in CAD/CAM/BIM, Machine Learning, Computer Vision, Big Data, and VR/AR for industrial, engineering, and enterprise clients. The company also develops and sells proprietary products including NovoBIM (collaborative BIM platform), Visius (industrial computer vision), Unitify (IoT/industrial data platform), and Planyway (project management tool), while delivering outsourced software engineering teams and R&D services to large industrial and technology firms.
Product overview
Rubius is a software engineering company (20+ years, 270+ team members) offering a portfolio of proprietary products alongside custom software development services. The core products include NovoBIM (point cloud-based construction monitoring), Visius (smart video analytics), Unitify (property management), and Planyway (team task management). These products are complemented by enterprise software, CAD/CAM/BIM systems, AR/VR applications, and AI-powered solutions developed for clients across construction, manufacturing, oil and gas, retail, logistics, and healthcare industries. The company also operates Rubius Academy for internal talent development.
Differentiator
Problem solved
Functional benefit
Brands
- NovoBIM: Construction site monitoring platform based on point clouds
- Visius
- Unitify
Products and services
- NovoBIM
Quantifiable outcome
- Reduced construction monitoring cost with 30-second cloud-to-model comparison (vs. 1 week manually)
- +18 more outcomes
Companies that use Rubius
Customer profileNamed customers33 records
Segments9 records
Ideal customer profiles2 records
Rubius technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability11 records
Feature7 records
Rubius partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core, strategic and minor.
- PixonalcoreRubius developed a BI platform for Abu Dhabi urban mobility management in collaboration with Pixonal. Pixonal is responsible for product concept and design, while Rubius handles development. Pixonal is a leading design and technology firm specializing in immersive data-driven products for world leaders and decision-makers, with clients including PwC and the governments of Dubai and Abu Dhabi. The partnership delivered a Red Dot Design Award-winning solution in 3 categories.
- AutodeskcoreRubius is an Autodesk Authorized Developer with deep expertise in AutoCAD, Solidworks, and related CAD platforms. Rubius has developed basic functions of Altium Designer and Compass-3D/C3D kernels on vendor orders, and has integrated Bentley and Autodesk products for localization.
- MicrosoftcoreRubius holds Microsoft Gold Partner status, indicating advanced expertise in Microsoft technologies and solutions. The partnership enables Rubius to deliver enterprise solutions leveraging the Microsoft technology stack.
- HexagonstrategicRubius has developed plugins for Hexagon's Leica Cyclone 3DR (point cloud-based construction monitoring and tank capacity calculations), and is an authorized developer within Hexagon's partner ecosystem. Hexagon is a global leader in digital reality solutions with ~24,000 employees in 50 countries.
- C3D LabscoreRubius is an authorized C3D Labs developer. Rubius contributed to the C3D geometric kernel development (used by Kompas-3D) and developed ESPRIT Extra CAD based on the C3D kernel. Rubius has also contributed to the geometry kernel itself.
- ZyfrastrategicRubius partnered with Zyfra to develop an AR virtual assistant for CNC machine repair and maintenance. Zyfra is a company specializing in industrial digital solutions. The partnership combines AR expertise with industrial domain knowledge.
- Cheil Singapore / Samsung AsiastrategicRubius Vostok partnered with Cheil Singapore (Samsung's marketing agency) to develop an AR showroom and AR city for Samsung Asia's product launch, specifically for the Samsung Galaxy S20 FE phone launch during COVID-19 restrictions. The app was published on Google Play and reached 5,000 downloads in the first month.
- ISTBQminorISTBQ certification for software testing quality standards, indicating Rubius adheres to international testing quality benchmarks.
- KACST (King Abdulaziz City for Science and Technology)strategicPartnership with Saudi Arabia's KACST and companies from Saudi Arabia. Rubius Gulf operates in the region with partnerships supporting construction projects including data platform supervision for 83% of Saudi Arabia's airports.
- LO CNITIcoreLO CNITI is a developer and supplier of CAD/CAM software and the official ESPRIT distributor in Russia. Rubius developed ESPRIT Extra CAD based on C3D kernel and ECAD-MCAD integration modules for LO CNITI. The partnership has been ongoing for 6+ years with continuous updates as new software versions are released.
Scale indicators17 records
Expansion highlights6 records
Rubius competitors and assessment
Company assessmentBroad incumbents
- Infosys: Global IT services major with deep enterprise custom-software, AI, and digital transformation practices. Competes for similar enterprise RFPs across manufacturing, energy, and retail verticals though at dramatically larger scale.
- Accenture: Global IT services and consulting giant with extensive custom software development, AI, and industry solutions practices. Overlaps with Rubius across multiple verticals but operates at vastly greater scale and breadth.
- Autodesk: Dominant CAD/BIM/engineering software platform (AutoCAD, Revit, etc.). Rubius is an Authorized Developer for Autodesk products, contributing plug-ins and custom integrations; comparable in CAD/CAM/BIM domain expertise though at vastly different scale.
- Hexagon AB: Global leader in digital reality, geospatial, and CAD/CAM/engineering software. Rubius is an authorized developer within Hexagon's ecosystem (Leica Cyclone 3DR plugins); comparable technology footprint in point cloud and CAD.
Direct peers
- ScienceSoft: IT consulting and custom software development company with Eastern European roots serving enterprise clients in healthcare, manufacturing, retail, and logistics. Comparable vertical breadth and custom-development services model.
- Itransition: Custom software development company with Eastern European delivery centers, serving enterprise clients across multiple verticals. Comparable in size, custom-development focus, and enterprise go-to-market.
- DataArt: Global technology consulting firm with Eastern European heritage and Russian/Ukrainian delivery centers, focused on custom software for enterprise verticals including finance, healthcare, and travel. Comparable services model and enterprise customer profile.
- EPAM Systems: Global digital engineering and custom software development services firm with Eastern European roots and strong enterprise focus. Highly comparable services-led business model, multi-vertical coverage, and similar blend of proprietary platforms plus custom development.
- Luxoft (DXC Technology): Global IT services firm with Russian origins (now part of DXC), specializing in custom software development for financial services, manufacturing, and energy. Closely comparable services model, enterprise customer base, and Eastern European delivery footprint.
- Andersen Lab: Eastern European custom software development firm with significant presence across multiple verticals including finance, healthcare, and manufacturing. Comparable scale, services-led model, and enterprise focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rubius social profiles
Digital presenceRubius compliance and trust
Trust signalCompliance1 record
Rubius financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rubius leadership team
Management profileNumber of profiles
Profiles3 records
Rubius subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rubius funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rubius M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rubius
What does Rubius do?
Rubius is a custom enterprise software development company that builds specialized solutions in CAD/CAM/BIM, Machine Learning, Computer Vision, Big Data, and VR/AR for industrial, engineering, and enterprise clients. The company also develops and sells proprietary products including NovoBIM (collaborative BIM platform), Visius (industrial computer vision), Unitify (IoT/industrial data platform), and Planyway (project management tool), while delivering outsourced software engineering teams and R&D services to large industrial and technology firms.
Is Rubius a public or private company?
Rubius is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Rubius founded?
Rubius was founded in 2005. It employs 101 to 250 people.
Where is Rubius based?
Rubius is headquartered in Tomsk, Russia, in the Europe region.
How does Rubius make money?
One revenue line is on record: custom Software Development Services.
Who are Rubius's main competitors?
Broad incumbents on record are Infosys, Accenture, Autodesk and Hexagon AB. Direct peers are ScienceSoft, Itransition, DataArt, EPAM Systems, Luxoft (DXC Technology) and Andersen Lab.
Does Rubius have an API?
No public API is recorded for Rubius.
What industry is Rubius in?
Rubius's product category is Custom Enterprise Software Development. Its primary akta.pro industry code is HDAAAJAE, Real-Time Vision at the Edge (on-device CV/video), with a secondary code of HDAEAMAB, Enterprise Reporting & Pixel-Perfect Reporting. Its NAICS code is 541511 and its SIC code is 7371.