Cibl Radio-Montreal

What Cibl Radio-Montreal does

CIBL Radio-Montreal (operating as CIBL 101,5 FM) is a private community francophone radio station headquartered in the Quartier des spectacles in Montreal, Quebec, Canada, at 2 rue Sainte-Catherine Est. Founded in 1980, the station has operated continuously for over 45 years and broadcasts on the 101.5 FM frequency to serve the Greater Montreal Francophone community. The station also distributes its programming globally via live online streaming and major podcast platforms including Spotify, Apple Podcast, and BaladoQuébec, and operates physical recording studios that are available for rental to external podcast producers.

The core product is the live FM radio broadcast at 101.5 FM, supplemented by a portfolio of complementary content modules: Station culture (a cultural news program), Balados spéciaux (special podcast series), Bingo Radio (interactive listener engagement), seasonal Programmation estivale (summer programming), and live broadcasts from major festivals including the Festival international de jazz de Montréal and Francos de Montréal. CIBL also runs the MerCIBL merchandise-based fundraising campaign via the La Ruche Québec crowdfunding platform and maintains an open call (Projet d'émission) for community-driven new show proposals.

The station's revenue model combines three streams: community-supported funding through memberships and donation campaigns, advertising sales to local businesses and cultural organizations, and professional services revenue from podcast studio rentals. No public pricing tiers, revenue figures, or institutional investment are disclosed, consistent with its operating model as an independent community non-profit media organization governed by a board of directors that recently appointed co-directors general François Boutin and Danny Champagne.

Name

Cibl Radio-Montreal

Legal name

CIBL 101,5 FM

Website

https://cibl1015.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

CIBL Radio-Montreal (CIBL 101,5 FM) is a Montreal-based community francophone radio station operating for over 45 years on the 101.5 FM frequency, serving the Greater Montreal Francophone community with cultural programming, podcasts, and studio rental services.

Ownership category

akta.pro rank

Product category

Community Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Sound Recording Studios (51224)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Community radio broadcasting
• Francophone radio station
• Podcast production services
• Radio advertising sales
• Cultural media coverage

Headquarters

HQ city

Montreal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership and Donations: Community-supported funding through membership programs and donation campaigns. The MerCIBL fundraising campaign raised over $5,000 from community members.
2. Advertising: Radio advertising space sold to local businesses, cultural festivals, and organizations. Multiple advertiser banners visible on website including festivals, cultural organizations, and community events.
3. Studio Rental for Podcasts: Rental of CIBL studios located in the Quartier des spectacles to external podcast producers and content creators for audio recordings.

Distribution channels4 records

Marketing channels4 records

Core offering

CIBL 101,5 FM is a francophone community radio station broadcasting cultural, music, and community programming on 101.5 FM in Greater Montreal. The station offers 24/7 live radio programming, online streaming, on-demand podcasts, podcast studio rental in the Quartier des spectacles, and interactive listener engagement programs such as Bingo Radio. Revenue is generated through advertising sales, membership/donations, and studio rental fees.

Product overview

CIBL 101,5 FM is a community francophone radio station based in Montreal operating a single unified broadcast product with several complementary service modules. The core offering is live FM radio broadcasting at 101,5 FM, supplemented by studio rental services for podcast production, interactive listener engagement through Bingo Radio, and original programming including cultural shows like Station culture, special podcast series (balados spéciaux), and seasonal summer programming. The station also runs community engagement initiatives including project calls for new shows (Projet d'émission) and the MerCIBL merchandise-based fundraising campaign.

Differentiator

Problem solved

Functional benefit

Products and services

• CIBL 101,5 FM Radio Broadcasting 24/7 Francophone community radio broadcasting at 101.5 FM in Montreal, covering local cultural events, music, news, and community programming. Targeted at French-speaking residents of Greater Montreal and accessible globally via live online streaming and podcasts.
• Studio Rental for Podcasts (Location pour balado) Rental of CIBL's professional podcast recording studios located in the heart of the Quartier des spectacles in Montreal to external podcast producers, content creators, and cultural organizations for audio recording sessions. Quote-based pricing applies.
• Bingo Radio Interactive radio bingo program that engages CIBL 101,5 FM listeners with promotional activities and prizes during broadcasts.

Quantifiable outcome

• MerCIBL campaign raised over $5,000 in June 2024 from community donations

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• La Ruche QuébecminorGTM or Marketing Partner · 6 May 2024La Ruche Québec served as the crowdfunding platform for the MerCIBL fundraising campaign, enabling community members to contribute financially to support the radio station's operations and programming.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CFOU-FM: Université de Sherbrooke campus/community radio providing francophone programming with a similar non-profit operating model. Comparable as a Quebec community/francophone radio station outside the commercial market.
• CKUT 90.3 FM: McGill campus/community radio in Montreal offering multicultural programming with a similar non-profit, volunteer-driven model. Comparable as a Montreal community station with mixed language programming and podcast output.
• CHOQ-FM: UQAM campus radio in Montreal operating as a francophone community station with similar mix of cultural programming, podcasts, and community-supported funding. Directly comparable in mission, Francophone audience, and non-commercial model.
• CISM 89.3 FM: Université de Montréal campus radio station broadcasting from the Quartier des spectacles with comparable community/francophone programming focus. Direct peer given shared campus-radio model and Montreal Francophone audience.
• Radio Centre-Ville 102.3 FM: Montreal community radio station serving multicultural and Francophone audiences with a similar non-profit, community-supported structure. Directly comparable as a local community FM broadcaster in Montreal.

Broad incumbents

• Radio-Canada (ICI Première): National French-language public broadcaster with extensive radio network and dominant reach across Quebec. A broader incumbent operating a much larger portfolio of radio, digital, and cultural programming that overlaps with CIBL's Francophone audience.
• Stingray Digital: Montreal-based audio/media company operating music streaming and in-store audio services. Adjacent incumbent in the French-language audio ecosystem with overlap on digital audio advertising and streaming distribution.
• Bell Media (Énergie, Rouge FM): Major commercial radio operator in Quebec running branded music and talk stations (Énergie, Rouge FM). Overlaps with CIBL on the Montreal francophone ad market and audience attention.

Others

• La Ruche Québec: Quebec crowdfunding platform that hosted CIBL's MerCIBL fundraising campaign. Ecosystem partner rather than a direct competitor, but materially relevant as the channel through which community-radio fundraising operates.
• BaladoQuébec: Quebec francophone podcast directory and platform hosting CIBL's podcast output. Distribution-side peer/partner with comparable focus on Quebec francophone audio content discovery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cibl-radio-montreal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cibl Radio-Montreal