Constant Group

What Constant Group does

Groupe Contant Inc. (Constant Group) is a family-owned multi-brand powersports dealership group headquartered in Quebec, Canada, operating five physical retail locations across the Laurentians, Lanaudière, and Montérégie regions (Mirabel, Repentigny, Sainte-Agathe-des-Monts, Vaudreuil-Dorion, and Saint-Mathieu-de-Beloeil). Founded in the 1940s and owned by Chantal Contant, the company has been the largest authorized Bombardier Recreational Products (BRP) dealer in Canada since 1993, carrying Can-Am, Sea-Doo, Ski-Doo, and Lynx vehicles alongside Honda and KTM franchises. Its core technology footprint consists of a BRP-certified service department using manufacturer-recommended diagnostic tools and OEM parts, supported by a Shopify-based online ordering system and an online rental reservation platform.

The product portfolio spans six vehicle categories — off-road (ATVs, side-by-sides/UTVs), road (motorcycles, three-wheel motorcycles), water (Sea-Doo watercraft, Switch pontoons), snow (Ski-Doo and Lynx snowmobiles), power equipment (snow blowers, generators, pumps, lawn mowers), trailers, and electric bikes — supplemented by a certified used vehicle inventory. Revenue is generated across five streams: new and used vehicle sales (one-time), financing arrangements with fast approval (transaction fees), BRP-certified service and maintenance (professional services), OEM parts and accessories (hardware sales), and Can-Am 3-wheel rentals including a try-before-you-buy program (transaction fees). Pricing is unit-based and varies by vehicle, with rentals priced at $199-$299 for 8-hour periods across Ryker, Canyon, Spyder F3, and Spyder RT models.

The go-to-market motion is primarily retail through physical dealerships, augmented by online ordering, community events (annual open houses, test drive days, Spyder Ryker Laurentides blessing), a loyalty program, and a dedicated commercial accounts program targeting institutional, governmental, outfitter, fleet, and non-profit customers with exclusive pricing and multi-unit discounts. The customer base is concentrated in individual powersports enthusiasts across Quebec, with a secondary commercial segment and a rental try-before-you-buy segment that converts to vehicle sales. The December 2025 opening of a Repentigny new generation concept store — described as the first of its kind in North America — represents the most significant recent expansion move.

Name

Constant Group

Legal name

Groupe Contant Inc.

Website

https://contant.ca

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

51–100 employees

Short description

Groupe Contant is a family-owned Quebec powersports dealership group operating five locations, selling and servicing new and used Can-Am, Sea-Doo, Ski-Doo, Lynx, Honda, and KTM vehicles, supported by financing, OEM parts, certified service, rentals, and a commercial accounts program.

Ownership category

akta.pro rank

Product category

Powersports Dealership

NAICS

Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industries

ATV / Quad Rentals (THADAHAG), ATV/UTV (Side-by-Side) Riding Gear Retail (CRAMANAH)

Keywords

• Powersports dealership
• Motorcycle sales
• ATV dealer
• Snowmobile dealer
• Vehicle service center

Headquarters

HQ city

Laval

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory and Supply Chain (vehicle, OEM parts, accessories procurement), Personnel (BRP-certified technicians, sales staff across 5 locations), Operations (multi-location facility overhead, service department operations), Marketing or Sales (digital marketing, local events, community engagement), Infrastructure (showroom, service bays, dealership facilities, technology)

Revenue model

1. Vehicle Sales: Sale of new and used powersports vehicles including ATVs, side-by-sides, motorcycles, snowmobiles, watercraft, and pontoons from brands Can-Am, Sea-Doo, Ski-Doo, Lynx, Honda, and KTM
2. Financing Services: Flexible financing solutions for vehicle purchases with fast approval
3. Service and Maintenance: BRP-certified service department offering maintenance, repairs, and inspections
4. Parts and Accessories: OEM parts and accessories sales for vehicle customization and maintenance
5. Vehicle Rentals: Daily and multi-day rentals of Can-Am 3-wheel motorcycles including Ryker, Canyon, Spyder F3, and Spyder RT

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Groupe Contant is a multi-brand powersports dealership operating five physical locations across Quebec, selling new and used ATVs, side-by-sides, motorcycles, three-wheel motorcycles, snowmobiles, watercraft, and pontoons from brands such as Can-Am, Sea-Doo, Ski-Doo, Lynx, Honda, and KTM. The company complements vehicle sales with BRP-certified maintenance and repair, OEM parts and accessories, in-house financing, and Can-Am three-wheel vehicle rentals. It also runs a dedicated commercial accounts program for businesses, government, fleets, and non-profits.

Product overview

Groupe Contant is a multi-brand powersports dealership operating as a single unified dealership model with integrated sales, financing, rental, service, and parts operations. The product portfolio centers on new and used recreational vehicles across six main categories: Off-Road vehicles (ATVs, side-by-sides/UTVs), Road vehicles (motorcycles, three-wheel motorcycles), Water vehicles (watercraft, pontoons), Snow vehicles (snowmobiles), Power Equipment, and supporting services (financing, rentals, maintenance, parts). The company is an authorized dealer for Can-Am, Sea-Doo, Ski-Doo, Lynx, Honda, and KTM brands, offering the complete lineup of each manufacturer's products. Complementary services include flexible financing, three-wheel vehicle rentals (try-before-you-buy program), BRP-certified maintenance and repair, OEM parts and accessories, and commercial accounts programs for businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Terrain Vehicles (ATVs)

Quantifiable outcome

• Over 80 years in business and #1 BRP dealer in Canada since 1993

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• BRP (Bombardier Recreational Products)coreChannel Partner/ Reseller/ DistributorGroupe Contant is an authorized BRP dealer offering the complete lineup of Can-Am, Sea-Doo, Ski-Doo, and Lynx vehicles. They are recognized as one of the largest authorized BRP dealers in Canada and have been certified to provide warranty service and repairs.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Others

• BRP: TSX-listed Canadian powersports manufacturer of Can-Am, Sea-Doo, Ski-Doo, and Lynx. Groupe Contant's most important brand partner; not a competitor but the dominant ecosystem participant whose product launches and distribution strategy directly shape dealership economics.
• Polaris Inc. NYSE-listed US powersports manufacturer producing competing snowmobiles, ATVs, side-by-sides, and Indian motorcycles. Indirect competitor through the dealer ecosystem, as Polaris dealer recruitment and product launches affect competitive dynamics within Quebec dealer networks.

Direct peers

• St. Onge Recreation: Saskatchewan-based multi-brand Canadian powersports dealer selling BRP, Honda, Yamaha and other premium brands across several locations. Directly comparable as a regional multi-brand Canadian dealership group with overlapping OEM relationships, similar service and parts operations, and a multi-revenue business model.
• Chaparral Motorsports: California-based large powersports multi-line dealer with both physical retail and significant e-commerce channel. Comparable multi-brand motorcycle, ATV, and PWC retailer with integrated digital and store operations.
• RIVA Motorsports: Florida-based multi-brand powersports dealer considered among the largest independent Sea-Doo and Yamaha retailers in the US. Highly comparable multi-line dealership model spanning new/used sales, parts, service, and rentals.
• Rocky Mountain ATV/MC: Utah-based online-first multi-brand powersports retailer with growing physical channel. Directly competitive in parts, accessories, and apparel by leveraging e-commerce scale and price transparency that traditional dealers must match.

Broad incumbents

• Asbury Automotive Group: NYSE-listed US automotive dealership group operating multiple franchise brands with full F&I, parts, and service revenue streams. Comparable publicly-traded multi-location dealer economics, though primarily automotive rather than powersports.
• AutoCanada: TSX-listed Canadian automotive and powersports dealership group with multiple franchise brands and dozens of locations across Canada. Closely analogous multi-brand dealership platform but at materially larger scale with public capital access.
• Dilawri Group: One of Canada's largest privately-held automotive dealer groups operating multi-brand franchise dealerships across multiple provinces. Shares multi-brand, multi-location dealership economics and finance/service revenue diversification with Groupe Contant.

Regional players

• Atlantic Powersports: Eastern Canadian multi-brand powersports dealer operating across Atlantic Canada with BRP, Honda, and other OEM relationships. Comparable regional dealership playbook outside Quebec, illustrating how multi-brand dealer groups can sustain through differentiated service and parts operations in adjacent geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/GROUPECONTANT
• Facebookfacebook.com/contantgroupe
• LinkedInlinkedin.com/company/groupecontant

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Constant Group