Saxon Wood Heaters

What Saxon Wood Heaters does

Saxon Wood Heaters is an Australian privately-held manufacturer of residential wood heating appliances, founded approximately in 1994 and headquartered in Forster, Australia. The company designs and produces a five-model range comprising one insert heater (Saxon Blackwood Insert) and four freestanding heaters (Saxon Blackwood, Saxon Blackwood with Wood Storage, Saxon Mahogany, and Saxon Merbau), with heating capacities spanning from 200m² to 350m² and prices ranging from $2,779 to $4,099 per unit.

The underlying technology centres on a Two Air Intakes low-emission combustion system that burns both wood and carbon-rich gases, achieving emissions as low as 0.5 g/kg, alongside an 8mm thick steel firebox construction (described as approximately 60% thicker than some competitors), German door glass, Danish Skamolex baffles, and a patented time delay fan system that automatically modulates fan operation based on combustion conditions. The product line meets AS4013/AS4012 joint Australian and New Zealand standards for particulate emissions and efficiency and pairs with Maxiheat-manufactured flue systems and a Maxiheat Zero Clearance box accessory that enables installation into combustible-material cavities.

Saxon operates a channel-only go-to-market model, distributing exclusively through a network of authorised Australian stockists and dealers. The company supports this channel with content marketing assets (buying guides, FAQ, brochures) and a stockist locator on its BigCommerce-hosted website, but does not sell direct-to-consumer. Revenue is generated through one-time hardware sales, with the primary customer segment being Australian residential homeowners seeking to heat single-storey or double-storey dwellings, including retrofit of existing open fireplaces. A secondary, non-primary segment includes small office or commercial customers. There is no disclosed evidence of exports, institutional customers, or recurring revenue streams.

Name

Saxon Wood Heaters

Legal name

Saxon Wood Heaters

Website

https://saxonwoodheaters.com.au

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Saxon Wood Heaters is an Australian privately-held manufacturer founded circa 1994, designing and selling residential wood heaters through an authorised Australian stockist network, with proprietary low-emission combustion technology and Maxiheat flue system integration.

Ownership category

akta.pro rank

Product category

Residential Wood Heaters

NAICS

Heating Equipment (except Warm Air Furnaces) Manufacturing (333414)

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433)

akta.pro primary industry

Boilers, Furnaces & Process Heating Equipment (IMAHAKAD)

akta.pro secondary industries

Biomass Combustion & Boiler Island Technology (Grates, Fluidized Bed, Burners) (EUAAAGAG), Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

Keywords

• Wood heaters
• Home heating appliances
• Freestanding heaters
• Insert fireplaces
• Low emission heaters

Headquarters

HQ city

Forster

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Wood Heater Sales: Saxon Wood Heaters generates revenue through the sale of wood heating appliances including insert heaters and freestanding heaters. Products are sold through a network of authorised stockists and dealers across Australia at various price points ranging from approximately $2,779 to $4,099 per unit.
2. Maxiheat Flue Systems: Saxon recommends and sells Maxiheat flue systems designed, tested and approved to Australian standard AS2918. Maxiheat has been manufacturing flue systems for over 30 years and is the market leader in flue technology.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Saxon Wood Heaters manufactures and designs wood heating appliances for Australian residential customers, including insert wood heaters and freestanding wood heaters. Products are built with 8mm thick steel fireboxes and proprietary Two Air Intakes low emission combustion technology, distributed exclusively through a nationwide network of authorised stockists and dealers at price points ranging from approximately $2,779 to $4,099 per unit.

Product overview

Saxon Wood Heaters is an Australian-owned business offering a range of wood heaters designed for Australian winters. The product portfolio consists of two main heater types: Insert Wood Heaters (Saxon Blackwood Insert) for converting existing open fireplaces, and Free Standing Wood Heaters (Saxon Blackwood, Saxon Blackwood with Wood Storage, Saxon Mahogany, Saxon Merbau) for homes without existing fireplaces. All models feature 8mm thick steel fireboxes with 15-year warranty, factory-fitted fans with time delay fan system, and use low emission 'Two Air Intakes' technology producing as low as 0.5 g/kg emissions. Companion products include Maxiheat Zero Clearance boxes for installation flexibility and Maxiheat flue systems. The heaters meet Australian/New Zealand standards AS4013/4012 for particulate emissions and efficiency.

Differentiator

Problem solved

Functional benefit

Products and services

• Saxon Blackwood Insert Wood Heater Insert wood heater designed to convert existing open fireplaces into efficient heating solutions, with outer shell for heat transfer rather than brickwork absorption and built-in fans for optimised efficiency. Heats areas up to 280m². For residential homeowners with existing fireplaces.
• Saxon Blackwood Freestanding Wood Heater Freestanding wood heater with modern design featuring an air cavity between firebox and outer skin for convection heating. Heats areas up to 300m². For residential homeowners.
• Saxon Blackwood with Wood Storage Freestanding Wood Heater Freestanding wood heater with integrated wood storage compartment for convenient fuel access, featuring modern design with convection heating technology. For residential homeowners.
• Saxon Mahogany Freestanding Wood Heater Freestanding wood heater with modern design and the largest capacity model in the range. Heats areas up to 350m². For residential homeowners.
• Saxon Merbau Freestanding Wood Heater Freestanding wood heater with pedestal design, compact model heating areas up to 200m². For residential homeowners.
• Maxiheat Zero Clearance Box Zero clearance box with dual-layer construction allowing airflow to reduce temperatures to safe levels. Enables insert wood heater installation into combustible material cavities such as timber frames without structural changes. For residential installations.
• Maxiheat Flue System Partner-manufactured flue system designed, tested and approved to Australian standard AS2918. Market leader in flue technology with over 30 years of manufacturing experience. Sold alongside Saxon wood heaters to complete the installation.

Quantifiable outcome

• Heating capacity up to 350m2 (35 squares)
• +3 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• MaxiheatcoreTechnology or IntegrationMaxiheat is the recommended flue system provider for Saxon Wood Heaters. Their flue systems are designed, tested and approved to Australian standard AS2918, manufactured to high standards from quality materials. Maxiheat has been manufacturing flue systems for over 30 years and is described as the market leader in flue technology.
• Maxiheat Zero Clearance SystemcoreTechnology or IntegrationMaxiheat Zero Clearance box allows insert wood heaters to be installed into cavities made from combustible materials such as timber frames. The system has two layers that allow airflow to pass through, reducing temperatures to safe levels.

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Austroflamm: Austrian manufacturer of premium wood-burning stoves and fireplaces emphasizing low-emission combustion technology. Comparable to Saxon in positioning around proprietary clean-burn systems, premium European-sourced components, and certifications aligned with strict European/Australasian emissions standards.
• Quadra-Fire (Hearth & Home Technologies): US-based wood and pellet stove brand under Hearth & Home Technologies offering insert and freestanding heaters targeting similar residential heating capacity tiers. Comparable on combustion technology, dealer-distributed go-to-market, and emissions-engineered product positioning.
• Regency Fireplace Products: Canadian-headquartered wood heater and fireplace manufacturer with active sales into Australia through dealer networks. Competes head-to-head with Saxon in insert and freestanding wood heaters, with overlapping heating capacity ranges and comparable emissions certifications.
• Nectre Wood Fires: Australian-designed and manufactured wood heater brand serving the same residential customer base with insert and freestanding models. Most directly comparable domestic peer given shared Australian market, similar AS4013/AS4012 certifications, and overlapping dealer distribution.
• Hearthstone (HSC Holdings): US manufacturer of soapstone and cast-iron wood stoves emphasizing thermal mass and clean-burning technology. Comparable to Saxon on premium materials sourcing, low-emission positioning, and dealer-based distribution into similar climates.
• Invicta (Groupe Invicta): French wood-burning stove and fireplace manufacturer with wide European and select Australasian distribution. Comparable on cast-iron/steel wood combustion engineering and freestanding/insert product formats targeting residential heating end users.
• Jotul: Norwegian heritage manufacturer of cast-iron wood stoves and fireplaces with a significant Australian distribution footprint. Directly competes with Saxon across freestanding and insert wood heater categories serving residential customers in similar price and capacity tiers.
• Lopi (Travis Industries): US-headquartered wood heater brand within Travis Industries, distributed in Australia and New Zealand. Competes with Saxon across freestanding and insert wood heaters with overlapping capacity ranges and a similar emphasis on heavy-gauge firebox construction and dealer-channel sales.

Regional players

• Warmington Wood Fires: New Zealand manufacturer of wood heaters and fireplaces with presence in the Australian market via dealers. Comparable freestanding and insert wood heater product range with similar regulatory framework (AS/NZS standards).
• Masport (Wood Heating): New Zealand-headquartered heritage brand with a wood heating product line sold across Australasia. Comparable category and product type to Saxon, though with primary distribution centered on New Zealand rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saxon Wood Heaters