What Enber does

Enber (엔버) is a Seoul-based private software company founded in 2015 that builds and operates MadeCoupon, a coupon solution platform purpose-built for enterprise food & beverage and retail merchants in South Korea. The company is classified under IT/financial services/consultancy in its corporate registry and operates from enber.net. It is a domestic, single-country operator with no disclosed international footprint.

MadeCoupon is delivered as a three-module platform. The Service module operates the merchant-facing B2B/B2C mall where coupons are issued and redeemed. The Management Program provides back-office tooling for coupon lifecycle, campaign, and merchant administration. The Authentication System validates coupon issuance and redemption, functioning as the integrity layer of the platform. Enber offers this stack through two deployment models — ASP for cloud-based subscription deployment aimed at faster onboarding, and CP Platform for custom-built on-premise installation aimed at larger enterprise accounts.

Revenue mechanics are split between recurring ASP subscription fees (SMB/mid-market) and CP custom-build licensing for enterprise accounts; the direct enterprise sales motion is anchored by marquee Korean F&B logos including Starbucks, Dunkin' Donuts, Baskin-Robbins, Paris Baguette, Twosome Place, Cafe Bene, and Paris Croissant. Adjacent products such as WebPOS, MMS, and custom template design extend the platform surface. The company's only disclosed capital event is a 2018-07-04 funding round with Cube Chain; a capital reduction notice was published on 2026-07-08, and there is no disclosed headcount, revenue, ARR, or management team in the available data.

Name

Enber

Website

https://enber.net

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Enber (엔버) is a Seoul-based software company founded in 2015 that operates MadeCoupon, a SaaS and on-premise coupon platform serving enterprise F&B and retail merchants in South Korea, with named customers including Starbucks, Dunkin' Donuts, and Baskin-Robbins.

Ownership category

akta.pro rank

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. ASP Subscription Service: Application Service Provider model with monthly rental fees based on usage levels. Eliminates need for customers to invest in servers, programs, or development personnel. Pay-per-use structure aligned with actual consumption.
2. Build-type/Custom Implementation Service: Custom system deployment tailored to customer IT environment and security requirements. One-time implementation service with ongoing support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Enber operates the MadeCoupon Platform, a cloud-based B2B/B2C coupon and gift certificate solution consisting of a service layer (independent mall, mall-in-mall, B2B exclusive mall), management program (user info, business info, settlement, purchase history, product registration), and multi-method authentication system (barcode, QR code, manual, API). It is delivered either as an ASP subscription SaaS or as a build-type custom deployment aligned to enterprise IT and security requirements.

Product overview

Enber operates as a coupon solution provider offering two primary deployment models: the cloud-based ASP Service (subscription model with monthly fees based on usage) and the CP Platform (built/custom deployment for enterprise security requirements). Both are built on the MadeCoupon Platform, which consists of three integrated components: Service layer (B2B/B2C independent malls, mall-in-mall configurations, B2B exclusive malls), Management Program (user management, business info, settlement, purchase history, product registration), and Authentication System (barcode, QR code, manual entry, API). The platform also includes WebPOS for point-of-sale operations and MMS-based coupon delivery. The system supports large-volume processing with cloud-based infinite scalability and B2B mass distribution capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• MadeCoupon Platform: B2B/B2C coupon solution platform providing service platforms, management programs, and authentication systems
• MadeCoupon

Products and services

• ASP Service (Customer Customized Coupon) Cloud-based subscription coupon service where customers pay monthly rental fees based on usage. Eliminates the need for initial investment in servers or program development, with no dedicated IT staff required. Delivered via web browser from anywhere.
• CP Platform (Built/Custom Service) Built/custom deployment service tailored to a customer's system environment and security requirements. Provides on-premise or private cloud installation and ongoing support for enterprise clients that cannot use shared multi-tenant SaaS.
• MadeCoupon Marketplace (madecoupon.com) Self-service storefront where end consumers can browse and purchase mobile coupons and gift certificates from brands such as Starbucks, Paris Baguette, Dunkin' Donuts, Baskin-Robbins, and other chain operators listed on the platform.

Named customers14 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Cafe24: Korean e-commerce platform offering merchants promotional tools including coupons and gift certificates — adjacent to Enber's coupon issuance but oriented around online storefronts rather than offline F&B redemption.
• Toss (Viva Republica): Korean super-app embedding coupons, gift cards, and merchant promotions within its payments and finance stack — partial overlap with Enber's B2C coupon marketplace and gift-delivery services, especially for digitally native Korean consumers.

Direct peers

• CJ OliveNetworks: Korean IT services and digital marketing solutions provider serving enterprise clients with promotional and commerce capabilities — comparable to Enber's CP Platform build-type service targeting enterprise IT/security requirements.
• Groupon: Global digital coupon and deals marketplace — directly analogous to Enber's B2C madecoupon.com storefront and merchant-side coupon issuance, though at vastly larger scale and broader geography.
• RetailMeNot: US-headquartered coupon and cashback platform connecting shoppers with retailer promotions — shares Enber's core model of aggregating merchant-issued digital coupons for end consumers.
• SK Planet Syrup: Korean mobile coupon and cashback platform that issues and redeems digital coupons across major retail and F&B brands — directly comparable to Enber's MadeCoupon B2B/B2C coupon issuance and redemption model in the same domestic market.
• Honey (PayPal): Browser- and app-based coupon/cashback platform acquired by PayPal — comparable in delivering automated digital coupon redemption at checkout, analogous to Enber's API and WebPOS authentication flow.

Broad incumbents

• Naver: Korea's dominant portal and commerce super-app, offering coupons, gift certificates, and promotions as embedded features across shopping and payment — overlaps with Enber's B2C coupon marketplace but as part of a much broader platform portfolio.
• Kakao: Korean messaging and fintech super-app with gift-sending, coupon distribution, and merchant promotion capabilities through KakaoTalk and KakaoPay — competes with Enber's MMS coupon delivery and gift-by-phone-number features within a vastly larger ecosystem.
• Rakuten: Global commerce and loyalty platform with cashback, coupons, and gift certificate infrastructure — analogous to Enber's gift certificate and coupon issuance model but as a feature within a broader retail and fintech group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Enber