PRIMATION Systemtechnik

What PRIMATION Systemtechnik does

PRIMATION Systemtechnik GmbH & Co. KG is a German value-added distributor and systems integrator headquartered in Grasbrunn (near Munich) with a secondary sales office in Düren, founded in 1994 and managed by Josef Pfiffer and Marco Pfiffer. The company operates in four interlocking verticals: explosion-hazard industries (chemical, petrochemical, pharmaceutical), professional AV and media technology, industrial automation and remote maintenance, and automotive manufacturing. Its portfolio combines third-party hardware distributed under partner agreements (MB Connect Line remote-maintenance routers, Luminex Pro-Audio switches, Extreme Networks enterprise switches, HMS Networks/N-TRON industrial switches, NETGEAR AV switches, Armadex explosion-protected cameras, Aegex intrinsically safe tablets, RTP Corp safety controllers, and AVEVA/Wonderware IntelaTrac mobile workflow software) with the proprietary ABS-Prüfsystem — an in-line ABS sensor and impulse wheel testing platform deployed in VAG Group axle manufacturing since 1994 and updated to v5 in 2024.

Underlying technology assets include ATEX/IECEx-certified optical media converters (P-Ex OTR opis) and a Zone 1/2 wireless access point (P-Ex WLAN v2), a ProAV Network Server platform that virtualises AV controllers (Crestron VC-4, Dante Domain Manager), and the Obsero cloud-based AV/IT monitoring product launched in 2025. Integration breadth spans SAP, MAXIMO, OSIsoft PI, Honeywell PHD, Aspen Tech InfoPlus, Yokogawa Exaquantum, Siemens ProfiNet, SNMP and ITSM systems.

The business model is B2B quote-based with multi-year enterprise contracts (30-day net payment terms per AGB). Revenue mixes third-party hardware resale with software licensing (IntelaTrac), professional services (analysis, solution design, training, quality assurance and a 25+ year hardware database), and proprietary product revenue from the ABS-Prüfsystem. Go-to-market combines direct field sales (no call center, two German offices) with channel partnerships to nine-plus manufacturers and thought-leadership content via a technical blog and industry events. Customer concentration is anchored on automotive (VAG Group for the ABS line) with diversified reach across the other three verticals via channel partners.

Name

PRIMATION Systemtechnik

Legal name

PRIMATION Systemtechnik GmbH & Co. KG

Website

https://primation.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

PRIMATION Systemtechnik is a German value-added distributor and systems integrator delivering ATEX/IECEx industrial Ethernet, secure remote maintenance, AV-over-IP infrastructure, and proprietary automotive testing systems to chemical, industrial automation, Pro-AV and automotive manufacturing customers.

Ownership category

akta.pro rank

Product category

Industrial Ethernet Networking Equipment

NAICS

Computer Systems Design and Related Services (54151), Computer and Peripheral Equipment Manufacturing (33411)

SIC

Wholesale-Electronic Parts & Equipment, Nec (5065), Wholesale-Industrial Machinery & Equipment (5084), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)

akta.pro secondary industries

IT Risk Management (ITRM) (HDADAIAD), Instrumentation, Controls & Automation (DCS/PLC/SCADA, SIS, Metering) (EUAEAFAC)

Keywords

• Industrial Ethernet networking
• ATEX explosion protection
• AV-over-IP networking
• Secure remote maintenance
• Industrial automation systems

Headquarters

HQ city

Grasbrunn

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Products: Sale of industrial Ethernet switches, routers, media converters, ATEX-certified networking components, and audio/video networking equipment from partner manufacturers including Luminex, Extreme Networks, HMS Networks, NETGEAR AV.
2. Software Licenses: Sale of industry software products including IntelaTrac mobile workflow management system from Wonderware/AVEVA for industrial inspection rounds.
3. Professional Services: Services including analysis and consulting, solution design, direct contact with project partners, training on products, quality assurance, and hardware database documentation maintained for over 25 years.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

PRIMATION Systemtechnik is a German systems integrator and value-added distributor that designs, assembles, and supplies industrial Ethernet networking, AV-over-IP infrastructure, ATEX/IECEx-certified explosion protection networking components, and secure remote maintenance solutions. The company also develops proprietary systems such as the ABS-Prüfsystem for inline automotive quality control, and resells third-party products from manufacturers including MB Connect Line, Luminex, Extreme Networks, HMS Networks/N-TRON, NETGEAR AV, RTP Corp, Wonderware/AVEVA, Armadex, and Aegex Technologies.

Product overview

PRIMATION Systemtechnik is a German systems integrator specializing in industrial Ethernet networking, AV-over-IP, secure remote maintenance, and automation solutions. Its portfolio is organized as a multi-product platform spanning five core areas: (1) Ethernet infrastructure across ATEX, Enterprise (Extreme Networks), Industrial (N-TRON/HMS), AV (NETGEAR AV-Line), and Pro-Audio (Luminex) segments; (2) AV-Ethernet including the ProAV Network Server, Obsero cloud monitoring, and Dante Domain Manager; (3) Secure Remote Maintenance combining MB Connect Line mbNET routers with the mbCONNECT24 cloud portal; (4) ATEX/Ethernet products including P-Ex OTR opis optically intrinsically safe media converters, P-Ex WLAN v2 access points, and explosion-protected cameras from Armadex; and (5) Automation including the in-house ABS-Prüfsystem for VAG axle manufacturing (since 1994), Wonderware/AVEVA IntelaTrac mobile workflow management, Aegex intrinsically safe tablets, and RTP Corp. safety controllers. PRIMATION acts as both a distributor of branded third-party products and a developer of proprietary solutions (ABS-Prüfsystem), offering services from analysis and consulting through solution design, implementation, and ongoing support/training.

Differentiator

Problem solved

Functional benefit

Products and services

• ProAV Network Server Scalable on-premise computing platform for AV remote maintenance and monitoring. Consolidates network services (DHCP, DNS, NTP), firewalls, virtual AV controllers (such as Crestron VC-4 and Dante Domain Manager), and monitoring systems, available from compact single units to redundant high-availability clusters. Targeted at professional AV system integrators and operators in conference centers, broadcast studios, and live events.
• Obsero Monitoring Cloud-based AV monitoring platform that communicates with media technology controllers and transmits information to a central backend. Supports both controller drivers and SNMP for device monitoring with a unified interface, designed for AV/IT service teams managing distributed professional AV installations.
• P-Ex OTR opis Optical Transceivers Optically intrinsically safe fiber optic media converters for ATEX Zone 1 and Zone 2 hazardous areas. Available in 100 Mbit and 1 Gbit variants with redundant 10-30 VDC power supply, operating temperature -40°C to +80°C, and fiber connections up to 15 km. Compliant with EN 60079-28 standard. Targeted at chemical, petrochemical, and pharmaceutical industries requiring safe Ethernet extension into explosive atmospheres.
• P-Ex WLAN v2 ATEX Access Point ATEX Zone 1/2 certified dual-band (2.4 GHz/5 GHz) WLAN access point and router supporting IEEE 802.11 b/g/n and 802.11 ac. Configurable as access point, router, or bridge with encrypted point-to-point radio links. Features 880 MHz dual core CPU and robust industrial design for hazardous area wireless connectivity.
• mbNET Remote Maintenance Routers Industrial remote maintenance routers from MB Connect Line providing secure remote access to machines and plants via the mbCONNECT24 cloud portal or direct VPN. Models include mbNET (universal), mbNET.rokey (key-controlled security levels), and mbNET.mini (compact). Features onboard security chip, Secure Boot, unique device passwords, and DIN-rail mounting. Made in Germany.
• mbCONNECT24 / mymbCONNECT24 Cloud-based (or on-premise self-hosted) remote service portal for centralized management of users, tenants, and end devices. Provides granular access rights, time-limited authorizations, role-based user management, detailed connection logging, and VPN tunnel encryption for secure global machine and plant monitoring and maintenance.
• IntelaTrac Mobile Workflow Management Mobile workflow management software platform from AVEVA (formerly Wonderware) that automates inspection rounds in large industrial plants using handheld computers, RFID, and wireless data collection. Integrates with SAP, MAXIMO, Honeywell PHD, OSIsoft PI, and other enterprise systems. Supports Windows, Android, and iOS for use in refineries, chemical plants, power plants, and automotive industry.
• ABS-Prüfsystem (ABS Testing System) Proprietary in-line ABS component testing system for axle manufacturing, deployed in the VAG (Volkswagen Group) assembly line since 1994. Performs 100% inspection of ABS sensors and impulse wheels post-installation with cycle time under 5 seconds, integrating measurement data into SPS via ProfiNet for centralized quality data management.
• RTP 3000 TAS Safety and Control System TÜV-certified safety and control system from RTP Corp supporting SIL-1 to SIL-3 applications. Functions as standalone safety controller or distributed control system for critical applications. Offers triple/double redundant configurations with 99.9999% availability, IEC 61131-compliant programming, and 10-year warranty.
• Luminex GigaCore Pro-Audio Ethernet Switches Pro-Audio Ethernet switches from Luminex designed for touring, live events, and theater. Feature EtherCon and PowerCon connectors, wide temperature ranges, quiet fans for PoE/PoE+ devices, and native support for MILAN, DANTE, AES67, MA-Net, and ArtNet protocols.

Quantifiable outcome

• Cycle time of < 5 seconds per ABS measurement
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• MB Connect LinecoreChannel Partner/ Reseller/ DistributorPRIMATION distributes MB Connect Line remote maintenance routers (mbNET, mbNET.rokey, mbNET.mini) and mbCONNECT24 cloud platform for secure remote access to machines and plants. Partnership provides 'Made in Germany' secure remote maintenance solutions with worldwide monitoring and maintenance capabilities.
• LuminexcoreChannel Partner/ Reseller/ DistributorPRIMATION distributes Luminex GigaCore series switches specifically designed for Pro-Audio applications. Products feature EtherCon and PowerCon connections, wide temperature range, and support for MILAN, DANTE, AES67 protocols for live-sound and touring applications.
• Extreme NetworkscoreChannel Partner/ Reseller/ DistributorPRIMATION distributes Extreme Networks products including edge, aggregation, and core switches as well as wireless access points for enterprise networking applications.
• HMS Networks (N-TRON)coreChannel Partner/ Reseller/ DistributorPRIMATION distributes HMS Networks N-TRON industrial Ethernet switches with MTBF up to 2 million hours, operating temperatures from -40C to +80C. Products include ATEX Zone 2 certified switches, railway, maritime, and drinking water certifications.
• NETGEAR AVcoreChannel Partner/ Reseller/ DistributorPRIMATION distributes NETGEAR AV-Line switches (M4250 series) for AV/audio video networking applications. Supports AVB and other AV protocols for conference and collaboration environments.
• Armadex Explosion Protection BVcoreTechnology or IntegrationArmadex provides ATEX/IECEx certified cameras (OZC3 with 4x optical zoom for Zone 2/22) and ATEX Bluetooth keyboards (Ex BT-Key-02). Founded 17 years ago as ATEX consulting company with products manufactured/refurbished by ATEX experts ensuring quality and innovation.
• Aegex TechnologiescoreChannel Partner/ Reseller/ DistributorGlobal provider of certified intrinsically safe solutions for connecting people, assets and data in explosive environments. Products include aegex100M tablet, NexVu IoT solution certified for Class I, II, III, Division 1 and ATEX/IECEx Zone 1 for oil and gas, chemical, pharmaceutical, energy/utilities, aviation and emergency response.
• RTP CorpminorChannel Partner/ Reseller/ DistributorRTP Corp provides fast measurement data acquisition systems (RTP 3000 TAS) certified for SIL-1 to SIL-3 applications. Offers TUV certified safety controllers with 10-year warranty, unlimited site license with free software upgrades.
• Wonderware / AVEVAcoreChannel Partner/ Reseller/ DistributorPRIMATION distributes Wonderware IntelaTrac mobile workflow management system for automating inspection rounds in industrial plants. Supports Windows, Android and iOS for use in refineries, chemical plants, power plants, oil/gas facilities, and automotive industry.
• ObserocoreTechnology or IntegrationObsero Management Platform for central monitoring and management of AV and IT systems. Cloud-based platform with proactive error detection, analytics for room control, integration with ITSM tools and business analytics.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Advantech: Global industrial computing and networking platform vendor with much broader scale. Comparable in industrial Ethernet, edge gateways, and rugged networking hardware that PRIMATION integrates into hazardous-area solutions.
• Siemens (Scalance / RUGGEDCOM): Global industrial automation incumbent offering Scalance industrial networking and RUGGEDCOM products. Largest competitive threat to PRIMATION's industrial Ethernet and secure remote maintenance positioning in DACH manufacturing.

Direct peers

• Bartec: Germany-based explosion protection equipment manufacturer offering ATEX-certified networking, switches, and operator devices. Overlaps with PRIMATION's ATEX Ethernet and P-Ex family for hazardous-area connectivity.
• HMS Networks: Swedish industrial communications and N-TRON switch vendor. Both PRIMATION and HMS Networks sell industrial Ethernet switches with ATEX Zone 2 and rail/marine certifications to factory automation customers.
• Red Lion Controls: US industrial Ethernet switch and protocol conversion vendor. Sits in PRIMATION's distributed Ethernet portfolio and competes for the same industrial automation and machine-builder buyers.
• MB Connect Line: German manufacturer of secure remote maintenance routers (mbNET) and the mbCONNECT24 portal. Both a partner and a comparator in industrial cybersecurity and IEC 62443-aligned remote access.
• Luminex Network Intelligence: Belgian Pro-Audio Ethernet switch vendor (GigaCore) supporting Dante, AES67, MILAN, AVB. Resold by PRIMATION but also competes in the same AV integrator channel for live event, broadcast, and tour customers.
• Pepperl+Fuchs: German-headquartered explosion-protection and industrial sensor/networking specialist. Directly competes with PRIMATION's ATEX/IECEx Zone 1 and Zone 2 Ethernet and intrinsically safe product portfolio across process industries.
• R. Stahl: Specialist in explosion-protected electrical and networking equipment (ATEX/IECEx). Comparable to PRIMATION's hazardous-area Ethernet and remote maintenance solutions for oil & gas, chemical, and pharma customers.

Emerging players

• Kontron: European embedded/industrial computing and IoT vendor. Comparable to PRIMATION's ProAV Network Server and Obsero use cases where industrial-grade compute platforms host virtualized AV controllers and monitoring.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/primation-systemtechnik-gmbh-&-co-kg
• Xx.com/primation_syst
• Facebookfacebook.com/Primation

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRIMATION Systemtechnik