Grassroots Law Project
Grassroots Law Project is a 501(c)(4) non-profit founded in 2020 that uses digital organizing, case advocacy, and a federal PAC to fight police violence and mass incarceration, serving families of victims and justice-reform advocates across the United States.
- Company typePrivate
- Founded2020
- Headquarters—
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Grassroots Law Project does
Grassroots Law Project is a 501(c)(4) non-profit organization founded in 2020 that operates a digital advocacy and organizing platform focused on fighting police violence, mass incarceration, and racial oppression in the U.S. criminal legal system. The organization runs a central website that serves as the hub for petition campaigns, volunteer coordination, case advocacy, and donation processing, and it operates two affiliated entities: a federal political action committee (Grassroots Law PAC) for electoral endorsements and a Shopify-based merchandise store selling union-made apparel. Core programs include case advocacy for victims of police violence (e.g., Breonna Taylor, Sean Monterrosa, Julius Jones, Rodney Reed), policy campaigns targeting bans on no-knock warrants, police traffic stops, and police-in-schools, and a candidate endorsement program that has helped elect 27 leaders since 2020.
The organization is led by founders Lee Merritt, a civil rights attorney who also founded the Merritt Law Firm and co-founded American Black Cross, and Shaun King, an organizer and co-founder of Real Justice who hosts The Breakdown podcast. Revenue is generated primarily through small-dollar individual donations processed via ActBlue, supplemented by merchandise sales and pass-through bail fund contributions (over $800,000 raised). Grassroots Law has no proprietary technology platform or AI/ML capabilities; it relies on standard digital organizing infrastructure including email, social media (Instagram, Facebook, Mastodon, Threads), phone banking, and events managed through Mobilize.us. Documented impact includes contributing to the conviction of Derek Chauvin, passage of Breonna's Law in Louisville, a Colorado ban on police ketamine injections, and the redirection of over $235.5 million into alternative public safety programs in cities including Philadelphia, San Diego, Phoenix, Austin, and Houston.
Grassroots Law Project firmographics
Firmographics- Name
- Grassroots Law Project
- Legal name
- Grassroots Law Project
- Website
- https://grassrootslaw.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Grassroots Law Project is a 501(c)(4) non-profit founded in 2020 that uses digital organizing, case advocacy, and a federal PAC to fight police violence and mass incarceration, serving families of victims and justice-reform advocates across the United States.
- Ownership category
- akta.pro rank
Grassroots Law Project industry classification
Industry- Product category
- Criminal Justice Advocacy
- NAICS
- Human Rights Organizations (813311), Social Advocacy Organizations (8133), Civic and Social Organizations (813410)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Criminal Justice Reform & Legal System Advocacy (BPAGAFAI)
- akta.pro secondary industries
- Gun Violence Prevention & Public Safety Policy Advocacy (BPAGAFAM), Civil Liberties & Constitutional Rights Advocacy (BPAGAFAA), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)
Keywords
Grassroots Law Project business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Individual Donations: Grassroots Law Project is a 501(c)(4) nonprofit organization that primarily focuses on education and advocacy. Donations are collected through ActBlue platform. Grassroots Law PAC is a federal political committee that helps elect endorsed candidates through various electoral activities.
- Merchandise Sales: The organization operates an online store selling union-made merchandise including apparel and movement items. All proceeds support the organization's fight for justice.
- Bail Fund Contributions: The organization raised over $800,000 for bail funds nationwide, which are distributed to support protesters and individuals in the criminal legal system.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Grassroots Law Project product offering
Product offeringCore offering
Grassroots Law Project is a 501(c)(4) nonprofit advocacy organization that mobilizes grassroots campaigns to fight police violence and mass incarceration in the United States. It organizes petition drives, phone banking, donor fundraising, and electoral endorsements to influence policy change and elect criminal justice reform candidates. The organization also provides case-specific advocacy support to families impacted by police violence and wrongful imprisonment.
Product overview
Grassroots Law Project is a 501(c)(4) non-profit organization that operates primarily as a digital advocacy and organizing platform focused on fighting police violence and mass incarceration in America. The organization runs a unified website platform for petition campaigns, volunteer coordination, case advocacy, and donations, supplemented by a political action committee (Grassroots Law PAC) for electoral work and an e-commerce store for merchandise sales. Core programs include case-based advocacy for victims of police violence, policy campaigns to pass protective laws, candidate endorsements for criminal justice reform, and educational resources like the Police-Free Schools Organizing Guide and Full Policy Plan.
Differentiator
Problem solved
Functional benefit
Products and services
- Case Advocacy Program
Quantifiable outcome
- 27 leaders elected since 2020
- +5 more outcomes
Companies that use Grassroots Law Project
Customer profileSegments3 records
Ideal customer profiles2 records
Grassroots Law Project technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Grassroots Law Project partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and core.
- The Skatepark ProjectmajorGrassroots Law Project partnered with The Skatepark Project (founded by Tony Hawk) and Tyre Nichols' family to build two memorial skateparks in Memphis and Sacramento. This is a major initiative to create lasting community spaces honoring victims of police violence.
- Real JusticecoreCo-founded by Shaun King (one of Grassroots Law's founders), Real Justice has helped elect progressive district attorneys across the country. The organizations share aligned missions and leadership.
- American Black CrosscoreCo-founded by Lee Merritt (Grassroots Law founder), American Black Cross represents victims of discrimination and state violence. The organizations share legal expertise and advocacy resources.
- Tyre Nichols FoundationmajorGrassroots Law is working with the Tyre Nichols Foundation on the skatepark memorial project. 100% of founding donor contributions go to the foundation.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Grassroots Law Project competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights6 records
Customer concentration
Grassroots Law Project social profiles
Digital presenceGrassroots Law Project financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grassroots Law Project leadership team
Management profileNumber of profiles
Profiles2 records
Grassroots Law Project funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grassroots Law Project M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grassroots Law Project
What does Grassroots Law Project do?
Grassroots Law Project is a 501(c)(4) nonprofit advocacy organization that mobilizes grassroots campaigns to fight police violence and mass incarceration in the United States. It organizes petition drives, phone banking, donor fundraising, and electoral endorsements to influence policy change and elect criminal justice reform candidates. The organization also provides case-specific advocacy support to families impacted by police violence and wrongful imprisonment.
Is Grassroots Law Project a public or private company?
Grassroots Law Project is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Grassroots Law Project founded?
Grassroots Law Project was founded in 2020. It employs 11 to 50 people.
How does Grassroots Law Project make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are merchandise Sales and bail Fund Contributions.
Does Grassroots Law Project have an API?
No public API is recorded for Grassroots Law Project.
What industry is Grassroots Law Project in?
Grassroots Law Project's product category is Criminal Justice Advocacy. Its primary akta.pro industry code is BPAGAFAI, Criminal Justice Reform & Legal System Advocacy, with a secondary code of BPAGAFAM, Gun Violence Prevention & Public Safety Policy Advocacy. Its NAICS code is 813311 and its SIC code is 8300.