Elglaze

What Elglaze does

Elglaze is a Cambridgeshire-based home improvements company founded in 1983 that designs, manufactures, and installs windows, doors, conservatories, garden studios, and outdoor living products for residential homeowners and trade customers in the East of England. Its product portfolio spans uPVC casement, sliding sash, tilt & turn, and flush sash windows (including the regionally exclusive Logik S profile), aluminium windows and doors from the Aluna and Aluna+ systems, composite and uPVC residential doors, bi-fold, French and sliding patio doors, and a range of conservatory styles (traditional, Skypod roof lantern, Equinox tiled roof, and flat rooflight). Specialist offerings include Ultimate Rose conservation-area-approved sliding sash windows cleared by Greater Cambridge Shared Planning, secondary glazing for listed properties, and a new 2025 line of Deponti aluminium verandas and Fiano glass sliding walls. The company manufactures uPVC products at a sister facility in Essex and provides full installation services including planning permission and groundwork for conservatories.

The business operates a direct-to-consumer go-to-market model with a showroom in Earith, 11 dedicated local phone numbers covering Cambridgeshire towns, a free in-home survey sales motion, and an instant online quote tool for guide pricing. Revenue is generated from one-time sales and installation of home improvement products, with a separate trade customer program for installers and builders. All products are backed by a 10-year PWF insurance-backed guarantee covering glass and hardware defects, and key security certifications include PAS24:2022, Secured by Design, BSI Kitemark, and BFRC energy ratings. Elglaze is privately held with 11–50 employees, no disclosed funding, no parent company, and no public ticker, consistent with a long-established, independently owned regional operator.

Name

Elglaze

Legal name

Elglaze

Website

https://elglaze.co.uk

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Elglaze is a Cambridgeshire home improvements company, founded in 1983, that manufactures, supplies, and installs uPVC and aluminium windows, doors, conservatories, garden studios, and verandas for residential homeowners and trade customers across the East of England.

Ownership category

akta.pro rank

Product category

Residential Fenestration and Home Improvements

NAICS

Glass and Glazing Contractors (23815), Metal Window and Door Manufacturing (332321)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Windows (IMADAIAC)

akta.pro secondary industries

Exterior Doors (IMADAIAA), Interior Doors (IMADAIAB), Doors, Windows & Millwork Retail (Interior/Exterior Doors, Windows, Moulding) (CRAIAEAI)

Keywords

• Fenestration installation
• UPVC window supply
• Conservatory construction
• Composite door fitting
• Home improvement services

Headquarters

HQ city

Huntingdon

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Windows, Doors, and Conservatories Sales and Installation: One-time sales and professional installation of uPVC and aluminium windows, doors, conservatories, garden studios, verandas, and home improvement products. The company handles the full project from design specifications through to installation, including planning permission and groundwork for conservatories.
2. Home Improvements: Additional products including integral blinds, porches, canopies, fascias, soffits, guttering, Hardieplank cladding, and composite fencing with professional installation.
3. Trade Customers: Dedicated trade customer program for installers and builders requiring windows and doors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Elglaze designs, manufactures, sells, and professionally installs uPVC and aluminium windows, residential doors (composite, uPVC, aluminium, bi-fold, French, and sliding patio), conservatories, garden studios, and outdoor living products such as aluminium verandas and glass sliding walls for homeowners across Cambridgeshire. The company manages the entire project from free in-home survey through design, planning permission, groundwork, manufacturing, installation, and a 10-year insurance-backed PWF guarantee, with a separate trade counter for installers and builders.

Product overview

Elglaze is a Cambridgeshire-based home improvements company offering a comprehensive portfolio of windows, doors, conservatories, garden studios, and outdoor living solutions. The product range includes uPVC and aluminium windows (casement, flush sash, sliding sash, tilt & turn, and conservation area approved styles), residential and composite doors (uPVC, aluminium bi-fold, French, and sliding patio doors), conservatories (traditional, Skypod lantern, Equinox tiled roof, and flat rooflight styles), garden studios with bespoke options, and premium Deponti aluminium verandas. Additional products include integral blinds, porches, canopies, fascias, cladding, and composite fencing. The company manufactures many products in its sister facility in Essex and provides full installation services with a 10-year PWF insurance-backed guarantee. A new 3D visualisation service enables customers to preview products before purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• uPVC Casement Windows Side- or top-hinged uPVC casement windows in Ovolo or Chamfered profiles, available in a range of finishes (white, light oak, rosewood, Chartwell green, anthracite grey, Irish oak, ebony black) with A-rated energy efficiency; sold with professional installation to homeowners in Cambridgeshire.
• Logik S Flush Sash Windows Fully-flush external sash uPVC window profile providing a contemporary look or timber-look woodgrain finish with high thermal efficiency, made from recycled materials; available exclusively from Elglaze in Cambridgeshire for installation in residential properties.

Quantifiable outcome

• 20% of heat escaping from average home is lost through windows - replaced with A-rated energy efficient windows
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• DeponticoreTechnology or IntegrationPartnership with Deponti, a leading name in premium aluminium verandas, glass sliding walls, and stylish outdoor living solutions. Deponti products feature sleek design, innovative engineering, and durable aluminium materials. Elglaze offers a range of Deponti verandas including Nebbiolo, Bosco, Ribolla, Pigato, Giallo, Trebbiano, Pinela Glass, Verdeca, Pinela, Pinela Deluxe, and Pinela Deluxe Plus, as well as Fiano Glass Sliding Doors.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Regional players

• CR Smith: Long-established Scottish window, door and conservatory manufacturer and installer. Comparable business model (manufacture + install + DTC) but operating primarily in Scotland rather than competing with Elglaze in Cambridgeshire.

Direct peers

• Safestyle UK: UK-focused retailer and installer of uPVC and composite windows and doors for residential customers. Closely comparable target market and product set to Elglaze, with a price-led value positioning versus Elglaze's heritage/premium angle.
• Clearview Home Improvements: UK designer, manufacturer and installer of windows, doors, conservatories, orangeries and garden rooms. Direct comparable to Elglaze on full-service home improvement DTC delivery and multi-category portfolio.
• KJM Group: UK home improvement installer specialising in windows, doors, conservatories and roofing across southern England. Closely comparable in scope, sales motion (free surveys, in-home consultations) and product mix to Elglaze.
• Zenith Staybrite (Zenith Home): UK regional manufacturer-installer of windows, doors and conservatories serving homeowners in southern England. Comparable to Elglaze as a multi-product, vertically integrated home improvement business with in-home sales.
• Everest: National UK installer and manufacturer of windows, doors and conservatories selling direct to homeowners via in-home surveys. Overlaps directly with Elglaze on product mix, DTC sales motion, and warranty-backed positioning.

Broad incumbents

• Anglian Home Improvements: The UK's largest direct-to-consumer home improvements company, selling windows, doors, conservatories and more across the country. Highly comparable to Elglaze in category and GTM (DTC, free home surveys, in-home sales) but vastly larger scale and broader geographic reach.
• Pilkington: Major UK and global glass manufacturer whose glazing units are embedded in virtually every UK window and door installer including Elglaze. Broadly comparable as a fenestration value-chain incumbent rather than a direct installer competitor.

Emerging players

• Rockdoor: UK manufacturer of high-security composite doors sold via a network of approved installers including regional fenestration companies like Elglaze. Comparable as a UK fenestration brand competing on security credentials — an area where Elglaze also holds PAS24:2022 and Secured by Design.

Others

• Rehau: Global uPVC window and door profile supplier whose systems are widely specified by UK manufacturers and installers. Comparable to Elglaze as an upstream supplier of the uPVC profile systems underlying Elglaze's uPVC window and door products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/elglazeUK
• LinkedInlinkedin.com/company/elglaze
• Instagraminstagram.com/elglazeuk
• Xx.com/elglazeuk

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elglaze