Beatrice office
Bureau Beatrice is a Dubai-headquartered creative technology agency that designs and produces immersive experiential marketing, including projection mapping, AR/XR experiences, live shows, and kinetic installations, for global luxury, beauty, and premium lifestyle brands across MENA, Europe, and APAC.
- Company typePrivate
- Founded2022
- HeadquartersDubai, United Arab Emirates
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Beatrice office does
Bureau Beatrice is a Dubai-headquartered creative technology and experiential marketing agency that designs and produces immersive brand activations for global luxury, beauty, fashion, and premium lifestyle clients. Its core service lines include large-scale projection mapping (including record-breaking work on the 300-meter One Za'abeel structure and Burj Khalifa), AR/webAR experiences, Unreal Engine–powered mixed reality, kinetic installations, custom 3D animated films, and full live show orchestration. The agency operates from five owned offices — Dubai, Paris, Shanghai, Hong Kong, and Riyadh — and is part of The Independents, a curated collective of luxury-specialist creative agencies that includes Bureau Betak, Karla Otto, and Kennedy. Documented engagements span Cartier, Bulgari, Vacheron Constantin, Chaumet, Huda Beauty, L'Oréal, MAC, Guerlain, Swarovski, Descente, Aramco, One & Only, and others, with named co-founders Jon Maloy (Chief Creative Officer) and Kevin Alderweireldt (Chief Executive Officer).
The agency's revenue model is professional services–based: each engagement is bespoke and project-priced, with scope determined by scale and complexity (events range from intimate VIP dinners of ~200 guests to landmark-scale productions deployed across 24 markets, as with the Aramco F1 mixed reality activation). Distribution is entirely direct enterprise sales to senior brand leadership at luxury houses and conglomerates, with no self-serve or marketplace channel; client acquisition is driven by portfolio reputation, completed case studies, influencer/KOL amplification of event outcomes, and network referral via The Independents. The company is privately held with no disclosed funding, subsidiaries, or financial metrics, and its legal entity is registered as BUREAU BÉATRICE.
Technically, Bureau Beatrice distinguishes itself through the integration of creative direction with proprietary-feeling deployment of projection mapping at architectural scale (Guinness World Record–setting work), real-time 3D rendering via Unreal Engine for fan-engagement customization (webAR F1 car configurators), and physical-digital hybrids such as AR-enabled 3D-printed product displays. Its business is fundamentally a services business; the technology stack functions as a differentiation layer rather than a licensable product, with each engagement effectively a custom build executed by an in-house creative and technical team of 11–50 employees spanning five cities.
Beatrice office firmographics
Firmographics- Name
- Beatrice office
- Legal name
- BUREAU BÉATRICE
- Website
- https://bureaubeatrice.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bureau Beatrice is a Dubai-headquartered creative technology agency that designs and produces immersive experiential marketing, including projection mapping, AR/XR experiences, live shows, and kinetic installations, for global luxury, beauty, and premium lifestyle brands across MENA, Europe, and APAC.
- Ownership category
- akta.pro rank
Beatrice office industry classification
Industry- Product category
- Luxury Experiential Marketing Services
- NAICS
- Graphic Design Services (541430), Performing Arts, Spectator Sports, and Related Industries (711)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Exhibition, Retail & Experiential Design (BPAHAKAL), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH)
Keywords
Where Beatrice office is headquartered
LocationHeadquarters
- HQ city
- Dubai
- HQ country
- United Arab Emirates
- HQ region
- Middle East
Offices5 records
Markets served
Beatrice office business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Creative Services & Experiential Campaigns: Bureau Beatrice generates revenue through bespoke creative and production fees for luxury brand events, product launches, immersive exhibitions, multimedia campaigns, and experiential installations. Projects are large-scale (200-300+ person events), high-value engagements for global luxury houses, fashion conglomerates, and premium lifestyle brands. Revenue is project-based, with each engagement scoped and priced individually.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Beatrice office product offering
Product offeringCore offering
Bureau Beatrice designs and produces luxury experiential campaigns, including large-scale live shows, projection-mapping reveals at iconic landmarks, immersive brand installations, AR/webAR and mixed-reality activations, and custom 3D animated films, delivered as end-to-end creative and production engagements for global luxury houses, beauty brands, fashion houses, and cultural institutions.
Product overview
Bureau Beatrice is a luxury multimedia and creative technology company offering a unified portfolio of experiential services. The core offerings span digital and analog content creation, live show orchestration, immersive brand experiences, and creative technology implementations including projection mapping, AR/XR experiences, and multimedia films. These services are delivered to luxury and premium brands for product launches, anniversary celebrations, and cultural activations across global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital and Analog Content Creation Design and production of digital and analog content that brings brands to life across various screen sizes and formats, serving luxury and premium brand clients as a core creative service offering.
- Live Shows Orchestration of jaw-dropping live shows and events that resonate in real-time and create lasting impressions, typically executed as 200-300+ person events for luxury brand product launches and brand celebrations.
- Immersive Experiences End-to-end experiential installations that transform brands into real-life immersive playgrounds for consumer engagement, delivered for global luxury, beauty, fashion, and cultural-institution clients.
- Creative Technology Experiences Mind-bending experiences that redefine engagement through innovative use of technology including projection mapping, AR/webAR, Unreal Engine mixed reality, kinetic installations, and 3D animated films for luxury brand storytelling.
Quantifiable outcome
- Huda Beauty UBE Dubai launch: 319.4M reach and $10.8M EMV achieved for a 250-person event with influencer and celebrity engagement
- +4 more outcomes
Companies that use Beatrice office
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles2 records
Beatrice office technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Beatrice office partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- The IndependentscoreBureau Beatrice is a member of The Independents — a curated collective of elite creative agencies serving the luxury, fashion, and lifestyle sectors. Other members include Bureau Betak, Karla Otto, Kennedy, Lefty, Sunshine, The Qode, INCA Productions, K2, Atelier Athem, Atelier Lum, CTZAR, and others. This network positions Bureau Beatrice within a select group of independent agencies recognized for excellence in luxury brand communications and experiential marketing.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Beatrice office competitors and assessment
Company assessmentDirect peers
- Mazarine: Paris-based creative communications agency serving luxury, fashion, and beauty brands across content, experiential, and digital. Closely comparable on luxury clientele, end-to-end creative production, and global event delivery.
- Karla Otto: Global luxury PR, communications, and experiential agency, also a member of The Independents. Comparable in serving the same tier-1 luxury, fashion, and beauty clientele with adjacent brand-experience services.
- Atelier Athem: Paris-based creative agency producing high-end immersive experiences, fashion shows, and brand activations for luxury houses. Direct peer serving the same enterprise luxury client base with similar creative-tech production services.
- Bureau Betak: Paris-based luxury experiential and fashion show production agency, also a member of The Independents network. Directly comparable as a high-end creative producer serving the same tier-1 luxury and fashion clients with bespoke live experiences.
- Atelier Lum: Luxury experiential agency within The Independents that designs and produces immersive brand experiences for fashion and beauty clients. Directly comparable in scope of creative-tech-enabled activations for premium brands.
- CTZAR: Independent luxury creative agency within The Independents network producing fashion shows, brand experiences, and immersive activations for tier-1 fashion and beauty brands. Directly comparable in client roster and experiential offering.
- K2 (luxury experiential agency): London-based luxury brand experience and design agency within The Independents, producing immersive environments, retail, and event experiences for luxury and beauty clients. Comparable on luxury focus and experiential design capabilities.
- INCA Productions: London-based immersive and projection-mapping specialist serving luxury and cultural brands, also a member of The Independents. Directly comparable on technical capability (projection mapping, immersive installations) for luxury and entertainment clients.
- Sunshine: Independent luxury communications and experiential agency within The Independents serving fashion, beauty, and lifestyle brands. Comparable in client tier, creative-led positioning, and global delivery model.
Broad incumbents
- Dragone Entertainment: Globally established large-scale live entertainment and immersive show producer serving luxury destinations and brands. Comparable on landmark-scale spectacle production, but a larger, more diversified incumbent in experiential entertainment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Beatrice office social profiles
Digital presenceBeatrice office financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beatrice office leadership team
Management profileNumber of profiles
Profiles2 records
Beatrice office funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beatrice office M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beatrice office
What does Beatrice office do?
Bureau Beatrice designs and produces luxury experiential campaigns, including large-scale live shows, projection-mapping reveals at iconic landmarks, immersive brand installations, AR/webAR and mixed-reality activations, and custom 3D animated films, delivered as end-to-end creative and production engagements for global luxury houses, beauty brands, fashion houses, and cultural institutions.
Is Beatrice office a public or private company?
Beatrice office is a private company. It is classified as corporate owned and is currently operating.
When was Beatrice office founded?
Beatrice office was founded in 2022. It employs 11 to 50 people.
Where is Beatrice office based?
Beatrice office is headquartered in Dubai, United Arab Emirates, in the Middle East region.
How does Beatrice office make money?
One revenue line is on record: creative Services & Experiential Campaigns.
Who are Beatrice office's main competitors?
Direct peers on record are Mazarine, Karla Otto, Atelier Athem, Bureau Betak, Atelier Lum, CTZAR, K2 (luxury experiential agency), INCA Productions and Sunshine. Dragone Entertainment is listed as a broad incumbent.
Does Beatrice office have an API?
No public API is recorded for Beatrice office.
What industry is Beatrice office in?
Beatrice office's product category is Luxury Experiential Marketing Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541430 and its SIC code is 7330.