Institute of Indian Interior Designers (IIID)

What Institute of Indian Interior Designers (IIID) does

The Institute of Indian Interior Designers (IIID) is a non-profit professional membership association founded in 1972 and headquartered in Mumbai that serves as the recognized national body for interior designers in India. It serves approximately 10,000 members across 35 chapters and centres, providing networking, education, awards, and industry representation. The organization is governed by an elected Executive Committee and its operations are supported by n-Gauge Association Management Solutions.

IIID's core offerings include the annual NATCON conference, the IIID Design Excellence Awards (which drew over 800 entries with 69 finalists in 2025), and specialized programs such as the Sthapatya Utsav sustainability initiative launched in partnership with Somany Ceramics. The association also represents India in the Asia Pacific Space Designers Association (APSDA). Revenue is generated from two streams: recurring membership fees from the designer base and event sponsorship from corporate partners. IIID does not operate proprietary technology products; its digital footprint consists of a website and mobile app supporting member engagement and event information dissemination.

Corporate partnerships with leading Indian building material and surface solutions companies — Somany Ceramics, Greenlam Industries, and Simpolo Tiles — anchor sponsorship revenue and provide resources for member-facing programs. Leadership is provided by an elected Executive Committee including Sohel Mansur as Chairman, Pavan Kumar Suryadevara as Chairperson, and Pallavi Anchuri as IIID-HRC Chairperson. The association's competitive position rests on five decades of brand heritage, a distributed chapter network, and its function as the convening body for the Indian interior design profession.

Name

Institute of Indian Interior Designers (IIID)

Legal name

Indian Institute of Interior Designers

Website

https://iiid.in

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

The Institute of Indian Interior Designers (IIID) is a non-profit professional membership association founded in 1972, serving approximately 10,000 interior designers across 35 chapters in India through events, awards, education, and industry representation.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: IIID generates revenue through annual membership fees from interior designers, architects, suppliers, manufacturers, and other industry stakeholders across various membership categories.
2. Event Sponsorships: The Design Excellence Awards and other events are sponsored by corporate partners including Somany Ceramics and Greenlam Industries, providing sponsorship revenue.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IIID is a professional membership association that serves interior designers, architects, and industry stakeholders across India. It offers membership services, organizes industry events (including the annual NATCON conference), runs the Design Excellence Awards program, publishes Inscape Magazine, and operates mobile and web platforms for member engagement. The institute establishes professional and trade practices, upholds ethical standards, and facilitates knowledge exchange nationally and internationally.

Product overview

IIID is a professional association for interior designers in India, not a software product company. The organization operates a membership-based platform with approximately 10,000 members and 35 chapters across India. The institute's service portfolio includes: a member portal with OTP-based authentication for registration and login, mobile applications for iOS and Android platforms, event management through its annual NATCON conference and regional events, the IIID Design Excellence Awards program with zonal and national recognition, Inscape Magazine as its official publication, and an event calendar system. The organization does not offer a software product in the traditional sense but provides services to support the interior design professional community.

Differentiator

Problem solved

Functional benefit

Brands

• Inscape: IIID's official magazine/publication
• NATCON
• IIID Design Excellence Awards

Products and services

• NATCON Annual National Conference Annual national conference of IIID featuring exhibitions, panel discussions, and networking opportunities for interior design professionals across India.
• IIID Design Excellence Awards Flagship annual awards program recognizing outstanding interior design work across India, with zonal showcases and a national grand finale featuring live jury sessions.
• Inscape Magazine (Inscape Folio) Official bi-annual publication of IIID featuring design industry news, trends, interviews, and coverage of institute activities and member achievements.
• IIID Membership Program Professional membership program for interior designers, architects, students, and corporate members providing networking, professional advancement, ethical standards, and industry recognition across 35 chapters in India.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• Somany CeramicscoreStrategic or Co-development Partner · 25 June 2024Collaboration between Somany Ceramics and IIID Hyderabad on 'Sthapatya Utsav' - a project titled 'Transforming Broken Tiles into Art'. The initiative included mural design competitions, workshops on sustainable design practices, and promoted recycling and waste reduction in the construction industry. Over 50 interior design and architecture students from 15-20 colleges participated in workshops attended by 200-250 student participants.
• Greenlam IndustriescoreGTM or Marketing PartnerPowering sponsor of IIID Design Excellence Awards 2025, providing support for the national design awards program that received over 800 entries.
• Simpolo TilescoreGTM or Marketing PartnerCo-sponsor of IIID Design Excellence Awards 2025 grand finale event held in Mumbai.
• Asia Pacific Space Designers Association (APSDA)coreStrategic or Co-development PartnerIIID plays a significant role in APSDA, representing India's interests at the international level in the space design profession.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Society of Interior Designers (ASID): The U.S. national professional association for interior designers, offering membership, advocacy, education, and an annual awards program. Directly comparable to IIID as a country-level professional body for practicing interior designers.
• British Institute of Interior Design (BIID): The UK professional institute for interior designers, focused on standards, accreditation, and member services. Closely mirrors IIID's positioning as the recognized national professional body for interior designers.
• Society of Interior Designers Singapore (SIDS): Singapore's professional society for interior designers. A direct Asia-Pacific peer association to IIID, operating in a similar membership, events, and standards-driven model in the region.
• Design Institute of Australia (DIA): Australia's peak body for design professionals, including interior designers, offering membership, awards, and continuing education. Comparable to IIID as a multi-disciplinary national design institute with chapters and events.
• International Interior Design Association (IIDA): A global commercial interior design association with member networks, industry awards, and student chapters. Comparable to IIID in serving professional interior designers through membership, recognition programs, and chapter-based engagement.

Others

• Council for Interior Design Accreditation (CIDA): U.S.-based accreditor of interior design education programs. Relevant ecosystem player because IIID engages with interior design education standards and credentials in India.
• Asia Pacific Space Designers Association (APSDA): Umbrella regional body of which IIID is a member, representing national space design associations across Asia-Pacific. Included for ecosystem context rather than as a competitor.

Regional players

• Indian Institute of Architects (IIA): India's national body for architects. Adjacent to IIID's audience (architects frequently intersect with interior designers in India) but does not specialize in interior design, making it a regional peer rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/IIIDIndia
• YouTubeyoutube.com/channel/UCV0qFrixKIWBz6SeLhP2myg/featured
• Facebookfacebook.com/IIIDIndiaOfficial
• Instagraminstagram.com/iiidindia
• LinkedInlinkedin.com/company/institute-of-indian-interior-designers-iiid

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Institute of Indian Interior Designers (IIID)