What Artdeco does

ARTDECO is a German-headquartered professional cosmetics company founded in Munich in 1985 by Helmut Baurecht, with the stated objective of making luxury-quality makeup accessible at affordable prices. The product portfolio spans color cosmetics (foundation, eye, lip, nail, and the proprietary magnetic Beauty Box rechargeable palette system with 150+ eyeshadow shades), facial skincare (SKIN YOGA FACE rituals, Acids Expert dermaceutical line, Premium treatments, and the distributed Biodroga brand), and body care (ARTDECO BATH AND BODY and global body rituals). The brand is cruelty-free and sustainability-positioned, and holds the #1 slot in Germany's selective makeup market since 2001.

The company's go-to-market is overwhelmingly B2B channel-driven: it sells through approximately 15,000 beauty institutes, 6,000 perfumeries, 350 exclusive brand stores, and 150 duty-free shops across 70 countries, supported by dedicated field sales, in-person training academies (Strasbourg, Martigues), e-learning, webinars, and marketing-support toolkits for partners. Direct-to-consumer exposure is limited to owned Beauty Shop retail locations (Paris 9th arrondissement opened 2014, Terville 2015) and a small e-commerce storefront. Revenue is generated primarily through wholesale unit sales of cosmetics plus ancillary professional training services; pricing is not publicly disclosed.

ARTDECO operates as a privately held, family-founded company with no disclosed external funding or public-market presence. The German parent (ARTDECO cosmetic GmbH, Karlsfeld) is complemented by a French subsidiary (ARTDECO COSMETIC FRANCE SAS). No revenue, headcount, or AI capability disclosures are available, and the company's technology footprint is concentrated in formulation and proprietary packaging rather than software or data.

Name

Artdeco

Legal name

ARTDECO cosmetic GmbH

Website

https://artdeco-cosmetic.fr

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

ARTDECO is a German professional cosmetics company founded in 1985, selling makeup, skincare, and body care through 15,000 beauty institutes, 6,000 perfumeries, 350 exclusive stores, and 150 duty-free shops across 70 countries, with the #1 position in Germany's selective makeup market.

Ownership category

akta.pro rank

Product category

Professional Cosmetics

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Face Makeup (Foundation, Concealer, Powder, Blush, Bronzer, Highlighter) (CRABACAA)

akta.pro secondary industries

Makeup Artistry Training Programs (HSALANAE), Beauty & Salon Professional Supply Marketplaces (CRAFAHAH), Private Label & Contract/White-Label Beauty Distribution (CRAOAEAO)

Keywords

• Professional cosmetics
• Magnetic palette systems
• Beauty institute supplies
• Makeup product line
• Facial skincare products

Headquarters

HQ city

Eckbolsheim

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Cosmetics B2B Sales: ARTDECO generates revenue through B2B sales of professional cosmetics to beauty institutes, spas, and perfumeries. Beauty professionals purchase products for use in treatments and for retail resale to end consumers.
2. Retail Store Sales: Revenue from own Beauty Shop retail locations and exclusive brand stores selling directly to consumers.
3. Professional Training Services: ARTDECO Academy provides professional makeup training courses and skincare training for beauty professionals, conducted in-person at academies in Strasbourg and Martigues, via video e-learning, and live webinars.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

ARTDECO manufactures and distributes a professional cosmetics portfolio spanning makeup, facial care, body care, and sun protection. Products are sold primarily through B2B channels — beauty institutes, perfumeries, and approximately 350 exclusive brand stores worldwide — with additional direct-to-consumer sales via own Beauty Shop retail locations and e-commerce. The offering is complemented by a professional training infrastructure (Face Academy, Sun Academy) and an in-field Beauty eXpert sales force that trains retail partners.

Product overview

ARTDECO is a professional cosmetics brand for beauty institutes offering a comprehensive portfolio centered on three main pillars: Maquillage (makeup), Soins Visage (facial care), and Soins Corps (body care). The makeup range features the innovative Beauty Box & Magnetic Palette System with 150+ eyeshadow shades, plus complete product lines for teint (foundation), eyes, lips, and nails—all designed with customizable, rechargeable options. The skincare portfolio includes SKIN YOGA FACE with ritual treatments (Hydration, Purity, Softness, Anti-Age), medical-aesthetic Acids Expert with mix-and-match acid technology, and Premium treatments with luxury ingredients. Body care encompasses ARTDECO BATH AND BODY products and World Rituals inspired by global traditions (Egyptian, Japanese, Ayurvedic). The brand distributes Biodroga skincare and operates a professional academy in France offering makeup training, while marketing GREEN COUTURE eco-friendly products.

Differentiator

Problem solved

Functional benefit

Brands

• Beauty Box: Magnetic, customizable, and rechargeable makeup palette system
• ARTDECO BATH AND BODY
• Biodroga
• SKIN YOGA FACE
• GREEN COUTURE
• BIOVÉGANE
• Biodroga Gold & Caviar

Products and services

• Beauty Box magnetic palette system

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves12 records

Expansion highlights6 records

Broad incumbents

• Coty Inc. Mass-and-selective beauty group (CoverGirl, Max Factor, Hugo Boss, Gucci beauty) with broad color cosmetics and selective retail distribution. Comparable in selective perfumery channels and broad makeup portfolio breadth.
• L'Oréal (Professional Products Division): Global beauty conglomerate whose professional products division (L'Oréal Professionnel, Kérastase, Matrix) sells directly to salons and institutes. Comparable to ARTDECO on the B2B professional beauty channel but at vastly greater scale and capital.

Direct peers

• NARS Cosmetics: Shiseido-owned premium color cosmetics brand with strong selective retail presence and artist-driven identity. Overlaps with ARTDECO in selective perfumery distribution and trend-led seasonal color launches.
• Make Up For Ever: Professional makeup brand (LVMH-owned) with deep beauty institute and school distribution and an artist-academy model that closely mirrors ARTDECO Academy. Direct competitor in the professional selective color cosmetics category.
• MAC Cosmetics: Professional-anchored color cosmetics brand with strong selective retail and beauty-school distribution. Competes head-to-head with ARTDECO for the working makeup artist and esthetician customer and shares a brand-artist training model.
• Kryolan: German-founded professional makeup brand selling through estheticians, film/stage, and beauty institutes globally. Direct overlap with ARTDECO in the B2B professional color cosmetics channel and customizable, refill-friendly product philosophy.
• Inglot: Polish color cosmetics company built around the Freedom System of magnetic, modular, refillable palettes — almost a direct analogue of ARTDECO's Beauty Box. Overlaps on professional channel, customization, and value-to-premium positioning.
• Bobbi Brown: Estée Lauder-owned professional-leaning color cosmetics brand with selective retail and counter-artist training. Comparable in mission (professional artistry for everyday women) and selective distribution strategy to ARTDECO.

Others

• Biodroga (now part of Dr. Babor Group context): Professional skincare brands in the Babor ecosystem that share the professional institute channel with ARTDECO. Relevant as adjacent peers in the same B2B skincare-institute category rather than direct makeup competitors.

Emerging players

• Charlotte Tilbury: Premium color cosmetics brand with strong selective retail, artist-training programs, and digital-first marketing. Comparable on selective distribution and artist-driven brand identity, but with materially larger digital and celebrity-driven reach than ARTDECO.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Artdeco