What Eldohm does

Eldohm is a Netherlands-headquartered, privately held children's entertainment company founded in 1998 by Pieter and Bianca van den Bosch. The company develops and distributes electronic toys, operating from a Benelux headquarters in Amersfoort and a Hong Kong office and international showroom that supports Asia-Pacific sourcing and manufacturing oversight. Its core technology centers on electronic and musical learning toys, kids tablets, and DJ controllers built with in-house product development capabilities spanning design, engineering, programming, voice recording, translation, music creation, software debugging, and packaging design.

The product portfolio combines proprietary brands (Kids Media electronic and musical toys), co-founded brands (Kurio kids tablets with parental controls), and licensed distribution partnerships (Fisher-Price as EU licensee, Mattel's Barbie, Hasbro brands, ViacomCBS's Nickelodeon, Paw Patrol, Toggo, and Tiësto's The Next Beat DJ controller). Eldohm runs a dual B2B go-to-market: a wholesale distribution model supplying major global retailers including Walmart, Target, Amazon, MediaMarkt, Action, Aldi, Lidl, ASDA, BIGW, MYER, Meijer, bol.com, MyToys, MultiLazer, and A.S. Watson Group across five continents via dedicated agents and distributors, alongside private label/OEM manufacturing and marketing support services for B2B customers.

Revenue is generated through hardware sales of owned and licensed products, licensing/royalty income from its role as a distributor and licensee for branded toy lines, and professional services fees for private label packaging, OEM manufacturing, and marketing support. Pricing is not publicly disclosed and operates on a quote-based B2B model for retail partners. Factories in the supply chain hold ICTI and/or BSCI qualifications, with products meeting EU and ASTM safety standards certified by BV or TUV. The company maintains certifications including amfori BSCI membership and SGS verification.

Name

Eldohm

Legal name

Eldohm

Website

https://eldohm.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Eldohm is a Netherlands-based, privately held children's entertainment company founded in 1998 that develops and globally distributes electronic toys, kids tablets, and DJ controllers through a mix of owned brands (Kids Media, Kurio) and licensed partnerships (Fisher-Price, Barbie, Nickelodeon, Paw Patrol) to major retailers worldwide.

Ownership category

akta.pro rank

Product category

Children's Electronic Toys

NAICS

Hobby, Toy, and Game Retailers (45912), Electronics and Appliance Retailers (4492)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Digital/Interactive Toys & Accessories Distribution (CRAOAMAJ)

akta.pro secondary industries

Educational & Learning Toys Retail (CRALAFAB), Kids & Education Tablets (CRACAMAG)

Keywords

• Electronic toys distribution
• Children's entertainment products
• Licensed toy brands
• Kids tablets retail
• OEM toy manufacturing

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Owned Brands: Sale of proprietary product lines including Kids Media (electronic and musical toys for children) through global retail distribution network
2. Licensed Brand Distribution: Distribution of licensed brands including Fisher-Price (EU licensee), Barbie, Paw Patrol, Nickelodeon, Toggo, and Kurio tablets. Eldohm serves as distributor or licensor for these brands in designated territories
3. Private Label/OEM Manufacturing: One-stop solution for customers to create or implement private label packaging and OEM products reaching customer specification and factory quality standards
4. Service Fees: Marketing support services including in-store promotion, gift & premium sourcing, website creation, TV commercials and online marketing. Concept innovation and product development services for customers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Eldohm develops and globally distributes electronic toys and children's entertainment products. The company operates a dual model: it owns and develops proprietary brands (Kidsmedia electronic and musical learning toys; Kurio kids tablets co-founded with partners) and serves as an EU licensee/distributor for major international brands (Fisher-Price, Barbie, Paw Patrol, Nickelodeon, Toggo, The Next Beat DJ controller). It also offers private label/OEM manufacturing, marketing support, and full concept-to-delivery services to retail and B2B customers.

Product overview

Eldohm is a global children's entertainment company and distributor of electronic toys, operating since 1998 with offices in the Netherlands and Hong Kong. The company operates a dual business model: developing and distributing proprietary and co-founded brands (Kidsmedia for electronic and musical learning toys, Kurio for kids tablets), while also serving as licensee and distributor for major international licensed brands (Fisher-Price educational toys, The Next Beat DJ controller by Tiësto, Barbie, Paw Patrol, Nickelodeon, Toggo). Eldohm offers an integrated value chain covering concept innovation, product development, product sourcing, marketing support, quality assurance, and manufacturing and logistics.

Differentiator

Problem solved

Functional benefit

Brands

• The Next Beat: DJ controller brand by Tiësto - an easy-to-use, high-quality controller for aspiring DJs to learn the craft, fully equipped with latest specifications and comes with DJ classes and Beatport and Beatsource LINK subscription
• Kids Media
• Kurio
• Fisher-Price (EU License)
• Barbie
• Nickelodeon
• Paw Patrol
• Toggo

Products and services

• Kidsmedia (Kids Media) Eldohm's own brand of electronic and musical toys designed for young children to support early learning and play, with company-invested tooling.
• Kurio Kids Tablets Kids tablet co-founded by Eldohm featuring pre-loaded apps and parental control tools; positioned as cool for kids and trusted by parents, sold through kurio-store.com and retail partners.
• Fisher-Price (EU Licensed Line) Licensed distribution of Fisher-Price educational toys across the EU under Eldohm's license.
• The Next Beat DJ Controller DJ controller brand created with Tiësto, designed to accompany aspiring DJs from their first mix to their first gig; includes DJ classes and a Beatport and Beatsource LINK subscription.
• Barbie (Licensed Distribution) Distribution of licensed Barbie branded toys in territories covered by Eldohm's arrangement with Mattel.
• Paw Patrol (Licensed Distribution) Distribution of licensed Paw Patrol branded toys through Eldohm's retail and distribution channels.
• Nickelodeon (Licensed Distribution) Distribution of licensed Nickelodeon branded entertainment products and toys.
• Toggo (Licensed Distribution) Distribution of licensed Toggo branded toys through Eldohm's retail and distribution channels.
• Private Label / OEM Manufacturing B2B service offering private label packaging and OEM manufacturing of electronic toys and children's products, reaching customer-specified quality and factory standards.

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• HasbrocoreOEM/ Whitelabel/ Licensing PartnerLicensed brand partner for various Hasbro toy brands distributed by Eldohm in designated territories
• MattelcoreOEM/ Whitelabel/ Licensing PartnerLicensed brand partner for Mattel brands including Barbie distributed by Eldohm in EU territories
• ViacomCBScoreOEM/ Whitelabel/ Licensing PartnerLicensed brand partner for Nickelodeon content and characters in toys and children's entertainment products
• Fisher-PricecoreOEM/ Whitelabel/ Licensing PartnerEldohm is proud licensee of Fisher-Price license in the EU, distributing an extensive educational toy line
• KuriocoreStrategic or Co-development PartnerEldohm is co-founder of Kurio - an edgy and well-designed kids tablet with pre-loaded apps & parental control tools. Eldohm invests in tooling and continues as strategic partner
• TiëstocoreStrategic or Co-development PartnerCelebrity DJ partnership for The Next Beat product line - easy-to-use DJ controller for aspiring DJs, with DJ classes and Beatport/Beatsource LINK subscription

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• VTech Holdings: Hong Kong-listed developer and global distributor of electronic learning toys for children, including branded tablets (LeapFrog) and licensed character products — closely matches Eldohm's electronic-toy distribution and own-brand model.
• Basic Fun!: US toy company that licenses and distributes classic and electronic play brands (including Tonka, Lite-Brite) through major retail — a comparable licensed-electronics distributor targeting the same channels.
• MGA Entertainment: US-based global toy company behind brands like LOL Surprise and Little Tikes, with strong licensed entertainment IP and direct retail relationships — competes with Eldohm for shelf and licensed rights.
• Spin Master: Global children's entertainment company developing and distributing electronic, licensed, and toy products across major retailers — directly comparable in multi-brand kids electronics distribution at scale.
• JAKKS Pacific: Public US toy company focused on licensed and electronic children's products sold through mass-market retailers — overlaps Eldohm's licensing-plus-electronics distribution model.
• Jazwares: US-based toy company with strong licensed-brand portfolio (including major entertainment franchises) and global retail distribution — comparable as a competing licensed-electronics distributor.
• WowWee Group: Hong Kong-based maker of innovative electronic toys and consumer robotics, with Eldohm explicitly listed as its Benelux/Germany distributor — making it a directly comparable portfolio brand for Eldohm.

Regional players

• Flair Leisure Products: UK-based toy and leisure products distributor with European mass-retail reach — comparable as a regional competitor for shelf space and licensed-brand distribution across Europe.
• Giochi Preziosi: Italy-headquartered toy manufacturer and distributor of licensed children's products across European retail — competes for the same EU retailers and licensed rights Eldohm holds.

Emerging players

• Kurio (brand entity): The kids-tablet brand Eldohm co-founded and continues to operate as strategic partner — a directly comparable niche player in the parental-control tablet segment Eldohm helps commercialize.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/100066588776617
• LinkedInlinkedin.com/company/eldohm-international

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eldohm