Formcentric
Formcentric is a Hamburg-based SaaS provider of a GDPR-compliant, no-code online form management platform with a headless architecture, serving DACH-region B2B customers from SMBs to regulated enterprises such as Bosch, Helaba, and DAK.
- Company typePrivate
- Founded2020
- HeadquartersHamburg, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Formcentric does
Formcentric GmbH is a Hamburg, Germany-based SaaS provider of a cloud-based online form management platform that helps B2B customers digitize business processes, from simple contact forms to complex multi-step registration and application workflows. The platform centers on a no-code visual form editor, with real-time inline validation (email, postal code, IBAN), conditional logic, multi-page forms, automated calculations, file uploads, and double opt-in consent management, all positioned around GDPR, accessibility, and data-sovereignty compliance. Its underlying architecture is a headless design that separates the form frontend from the data backend, with a REST-style API, client SDKs for Angular, React, and Vue, and dedicated integration modules for FirstSpirit and CoreMedia CMS platforms, enabling forms to be embedded into any CRM, app, or website.
The company is a wholly owned subsidiary of Monday Consulting GmbH (rebranded from the legacy Monday Webforms product) and is owner-managed by a small officer team including Andreas Bögemann, Marcel Scheland, Dirk Schrö dter, and Volker Schrö dter. The platform is sold via a hybrid GTM motion: a self-serve freemium signup on formcentric.com for long-tail users, paired with a sales-assisted enterprise motion run out of Hamburg, with demo booking, cold outreach, and consulting services supporting larger accounts. Certifications include ISO/IEC 27001, C5 cloud attestation (both audited by TÜV Nord), 'Software Made in Germany,' and 'Software Hosted in Germany,' with infrastructure hosted on Schwarz IT/STACKIT servers in the EU.
Revenue is generated through recurring SaaS subscriptions (monthly and annual) tied to the number of form authors and storage limits, supplemented by consulting services for enterprise deployments. The company is privately held, does not disclose revenue or external funding, and serves a diversified set of enterprise customers including Bosch, Helaba, Hansemerkur, DAK, and maxon, primarily across the DACH region.
Formcentric firmographics
Firmographics- Name
- Formcentric
- Legal name
- Formcentric GmbH
- Website
- https://formcentric.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Formcentric is a Hamburg-based SaaS provider of a GDPR-compliant, no-code online form management platform with a headless architecture, serving DACH-region B2B customers from SMBs to regulated enterprises such as Bosch, Helaba, and DAK.
- Ownership category
- akta.pro rank
Formcentric industry classification
Industry- Product category
- Online Form Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- eSignature, Forms & Digital Workflow Platforms (HDAEAHAJ)
- akta.pro secondary industry
- Data App Builders (Forms, Portals & Internal Tools) (HDAEAKAK)
Keywords
Where Formcentric is headquartered
LocationHeadquarters
- HQ city
- Hamburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Formcentric business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS): Subscription-based revenue model where customers purchase subscriptions for use of the Formcentric forms manager. Fees are based on the selected subscription tier (monthly or annual). Provides usage rights to the latest version of the service for a specified number of authorized users (form authors). Storage space included up to subscription-specified limits.
- Consulting Services: Sale of consulting services alongside software licenses as mentioned in Sales Manager job description: 'You sell software licenses and consulting services.'
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier available for basic usage |
| Subscription | Monthly | Monthly subscription with two-week termination notice |
| Subscription | Annual | Annual subscription with automatic renewal |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Formcentric product offering
Product offeringCore offering
Formcentric is a cloud-based SaaS online form management platform that enables end-to-end digitalisation of business processes, from creating accessible online forms via a no-code visual editor to automated data processing, validation, routing, secure storage, and GDPR-compliant workflow management. The product is sold primarily on a subscription basis with an integrated headless server for embedding forms into any CRM or platform, and it targets B2B customers in the DACH region with enterprise-grade security (ISO 27001, C5, GDPR).
Product overview
Formcentric is a unified online forms management platform centered on its core 'Formcentric' product, a professional forms manager that digitizes business processes from creation through data processing to secure storage. The product portfolio consists of the core Formcentric platform (available as Formcentric Cloud) with integrated Headless server capabilities for multi-channel form embedding, plus Formcentric Analytics for data analysis and export. The offering also includes specialized CMS integration modules: Formcentric for FirstSpirit and Formcentric for CoreMedia, which provide documentation and tools for embedding forms within these respective content management systems. The platform is positioned as a security-first solution with ISO 27001 certification, GDPR compliance, and C5 attestation, built in Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Formcentric Cloud-based online form management system for B2B customers that digitises business processes end-to-end — from building accessible, no-code online forms to automated data processing, validation, routing, secure storage, and GDPR-compliant workflow management.
- Formcentric Headless Integrated headless server within Formcentric Cloud that decouples the form frontend from the data backend, enabling forms to be embedded in any CRM, CMS, or custom platform and allowing the backend to be extended and modified without redeveloping the application.
- Formcentric Analytics Data analysis and management module that provides secure storage, clear management, custom status markers, and export functions for all form data submissions collected through Formcentric.
- Formcentric for CoreMedia Integration package that enables Formcentric forms to be embedded inside the CoreMedia CMS, with documentation covering Studio, the developer manual, and migration guides for Formcentric in CoreMedia environments.
- Formcentric for FirstSpirit Integration package that enables Formcentric forms to be embedded inside the FirstSpirit CMS, with documentation covering SiteArchitect, ContentCreator, the developer manual, migration guides, and release notes for Formcentric in FirstSpirit environments.
Quantifiable outcome
- Live in minutes from initial idea to published form
- +1 more outcomes
Companies that use Formcentric
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Formcentric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature11 records
Formcentric partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Monday Consulting GmbHcoreFormcentric GmbH is a wholly owned subsidiary of Monday Consulting GmbH. Formcentric (formerly Monday Webforms) originated from Monday Consulting. This is the parent company relationship rather than a typical partnership.
- Schwarz IT KG (STACKIT)coreSchwarz IT KG operates as the hosting provider (subcontracted processor) for Formcentric's infrastructure. Located at Stiftsbergstraße 1, 74172 Neckarsulm, Germany. Data is processed on servers operated by Formcentric GmbH or its service providers in the European Union.
Scale indicators2 records
Recent moves3 records
Expansion highlights5 records
Formcentric competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key highlights6 records
Customer concentration
Formcentric social profiles
Digital presenceFormcentric compliance and trust
Trust signalCompliance4 records
Formcentric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Formcentric leadership team
Management profileNumber of profiles
Profiles5 records
Formcentric funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Formcentric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Formcentric
What does Formcentric do?
Formcentric is a cloud-based SaaS online form management platform that enables end-to-end digitalisation of business processes, from creating accessible online forms via a no-code visual editor to automated data processing, validation, routing, secure storage, and GDPR-compliant workflow management. The product is sold primarily on a subscription basis with an integrated headless server for embedding forms into any CRM or platform, and it targets B2B customers in the DACH region with enterprise-grade security (ISO 27001, C5, GDPR).
Is Formcentric a public or private company?
Formcentric is a private company. It is classified as corporate owned and is currently operating.
When was Formcentric founded?
Formcentric was founded in 2020. It employs 11 to 50 people.
Where is Formcentric based?
Formcentric is headquartered in Hamburg, Germany, in the Europe region.
How does Formcentric make money?
Two revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are consulting Services.
Does Formcentric have an API?
No public API is recorded for Formcentric.
What industry is Formcentric in?
Formcentric's product category is Online Form Management Software. Its primary akta.pro industry code is HDAEAHAJ, eSignature, Forms & Digital Workflow Platforms, with a secondary code of HDAEAKAK, Data App Builders (Forms, Portals & Internal Tools). Its NAICS code is 5132 and its SIC code is 7372.