Wild Land

What Wild Land does

Wild Land is a Xiamen, China-based manufacturer of vehicle-integrated camping equipment, founded in 2002 and operating for over 17 years with 501-1,000 employees. The company designs and produces rooftop tents, pickup-truck living systems (Pickup Mate / WINGMAN X), awnings, integration kits, outdoor furniture, camp kitchen systems, and a sub-brand lighting line called Lumena Works. Core technical differentiation rests on a patented COLLAPSIBLE TENT FRAME architecture, aluminum honeycomb panel construction, proprietary WL-Tech fabric rated above 3000mm waterproof, and motorized deployment systems that open hard-shell tents in 20-30 seconds via remote control or a mobile app.

The business model is hardware-sales-led, monetizing through a global dealer network spanning six continents, direct-to-consumer e-commerce (iwildlandus.com), and OEM/B2B relationships from its Xiamen facility. Wild Land targets four primary consumer segments: overlanders and off-road enthusiasts (primary), compact SUV/crossover/EV owners, pickup truck owners, and families. The company participates in major international trade exhibitions (Canton Fair, OutDoor by ISPO, SEMA Show) and has achieved Costco GMP Factory Assessment certification, positioning it for major retail partnerships. Additional OEM collaborations include Radar EV for electric-vehicle-specific tents and Jetour Auto for integrated vehicle camping ecosystems. Wild Land holds IATF16949, ISO, and BSCI certifications supporting automotive-grade quality and social-compliance standards.

Name

Wild Land

Legal name

Wild Land

Website

https://iwildland.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Wild Land is a Xiamen, China-based manufacturer of vehicle-integrated camping equipment, including patented hard-shell rooftop tents, Pickup Mate living systems, and outdoor lighting. It sells globally through a six-continent dealer network and direct e-commerce, serving overlanders, pickup owners, EV owners, and families.

Ownership category

akta.pro rank

Product category

Rooftop Tents

NAICS

Travel Trailer and Camper Manufacturing (336214), Motor Home Manufacturing (336213)

SIC

Truck & Bus Bodies (3713)

akta.pro primary industry

Camping & Overlanding Equipment Retail (CRAMAAAC)

akta.pro secondary industries

Tents, Shelters & Sleep Systems Retail (CRAMAMAH), Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ), Camping Furniture & Camp Kitchen Retail (CRAMAMAC)

Keywords

• Rooftop tents
• Vehicle-mounted camping equipment
• Outdoor camping gear
• Camping accessories
• Overlanding equipment

Headquarters

HQ city

Xiamen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Vehicle-Mounted Camping Equipment: Complete vehicle-mounted camping ecosystem including Pickup Mate systems for pickup trucks, awnings, integration kits, base shelters, outdoor furniture, sleep systems, and camp kitchen systems. Bundle and upsell opportunities across product categories.
2. Outdoor Lighting (Lumena Works): Lumena Works product line covering omni-scenario outdoor lighting solutions including rechargeable lanterns, LED lamps, and integrated lighting systems that complement the camping ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Wild Land designs and manufactures vehicle-mounted camping equipment, primarily rooftop tents (hard shell and soft shell), Pickup Mate integrated pickup-truck living systems, awnings, and complementary camping gear such as folding kitchens, chairs, storage boxes, and outdoor lanterns. The company sells both consumer and trade/B2B customers across global markets via dealer networks, trade exhibitions, and direct e-commerce, with proprietary rapid-deployment mechanisms and patented collapsible tent frame technology.

Product overview

Wild Land is a one-stop car camping solution brand offering a comprehensive product portfolio organized into three main platforms: Vehicle-Mounted Tent System (rooftop tents, Pickup Mate systems, awnings, and integration kits), Camp Habitat Core (base shelters, habitat furniture, sleep systems, and camp kitchen systems), and Lumena Works (outdoor lighting solutions). The company specializes in innovation-driven rooftop tent designs with over 17 years of experience, offering both hard shell and soft shell options ranging from entry-level fold-out tents for sedans to premium automatic remote-control models with transparent roofs and the new WINGMAN X pickup truck transformation system. Their products feature proprietary technologies including aluminum honeycomb panel construction, wireless remote control operation, and patented COLLAPSIBLE TENT FRAME systems, complemented by camping accessories like folding furniture, storage solutions, and multi-functional kitchen boxes.

Differentiator

Problem solved

Functional benefit

Brands

• Lumena Works: Outdoor lighting product line including LED lanterns, rechargeable lamps, and solar camping lights
• Pickup Mate
• Camp Habitat Core
• Vehicle-Mounted Tent System

Products and services

• Family Desert Cruiser Rooftop Tent Dual-space rooftop tent with main sleeping cabin and additional extended area for pets, kids, or gear storage, designed for family camping trips.
• Wild Land Soft Shell Lightweight Roof Top Tent Ultra-slim lightweight rooftop tent with universal vehicle compatibility, fitting sedans, hatchbacks, SUVs, CUVs, vans, and pickups. Compatible with all standard roof-rack systems.
• Wild Land Hard Shell Family Roof Top Tent Hard shell rooftop tent reinforced with steel wire for stability, suitable for any 4x4 vehicle with optional gear-ready roof supporting up to 30kg/66lbs of additional storage.
• Wild Land Pickup Mate Premium integrated pickup-based living system featuring no-drill installation compatible with Ford F-150, Ranger, Hilux and similar pickups, with fully automatic remote-controlled lift and fold-down operation.
• Automatic Remote Control Hard Shell Roof Top Tent with Transparent Roof Hard shell rooftop tent with wireless remote or mobile app control, 60-second quick folding, electric lift system, automatic protection mechanism that detects anomalies, and transparent roof for natural light.
• Wild Land All-in-One Concept Rooftop Tent All-in-one hard shell rooftop tent with streamlined design, high front eaves and lower back for drainage, spacious interior for 3-4 persons, 360-degree panorama view, and 5cm high-density foam mattress.
• Wild Land Compact Hard Shell Aluminum Roof Top Tent Compact hard shell aluminum rooftop tent with streamlined design, 144x106x29cm closing size, aluminum frame with telescopic ladder, and integrated sewn LED stripe.
• Entry Level Wild Land Fold Out Style Car Roof Tent Entry-level fold-out style rooftop tent suitable for sedans and solo camping, lightweight for easy carry and installation, with small package size to save roof rack space.
• Wild Land Air Cruiser Inflatable Roof Top Tent Patented inflatable rooftop tent featuring innovative air beam structure instead of traditional rigid poles, designed for easy setup and portability.
• All-in-One Aluminum Folding Camping Kitchen Box Pro Multi-functional folding camping kitchen box that quickly converts from a kitchen unit to a dining or leisure table, with dual-height worktop supporting sitting and standing positions and detachable stove.
• Folding Camping Chair (MTS-X) Portable folding camping chair with innovative mortise and tenon structure for tool-free quick assembly, durable insulated canvas with strong aluminum frame.
• 48L Aluminum Camping Storage Box Heavy-duty 48L aluminum camping storage box with 100kg load capacity, classic ammo-box design, and eco-friendly bamboo lid that doubles as a mini table.
• Wild Land Trackwalker Rechargeable Lantern Industrial Revolution style rechargeable lantern featuring rivet structures, gear-driven mechanics, anti-glare hexagonal mesh inspired by vintage signal lamp filters, and built-in 5200mAh rechargeable battery for camping and home decor.
• Aurora LED Lantern Multi-functional LED lantern with USB Type-C charging port supporting 5V1A input, LED charging indicator, and multiple lighting modes for outdoor and camping use.
• WINGMAN X Pickup Mate System Pickup truck-mounted system with dual-layer fully automatic robotic arm automation and non-destructive installation, designed to transform pickup trucks into mobile habitats.
• 2026 Series Automatic Hardshell Rooftop Tents The 2026 Series lineup of automatic hardshell rooftop tents featuring 20-30 second remote-controlled deployment, aluminum honeycomb frame construction, and WL-Tech fabric technology with 3000mm+ waterproof rating.

Quantifiable outcome

• 20-30 second deployment vs. 45-60 seconds (mechanical alternatives) and 90+ seconds (side-opening models)
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• CostcocoreChannel Partner/ Reseller/ Distributor · 12 March 2026Wild Land has passed the Costco GMP Factory Assessment, placing it among manufacturers suitable for major global retail partnerships. This certification indicates Wild Land meets Costco's stringent quality, manufacturing, and supply chain standards for hardlines products.
• Radar EVminorStrategic or Co-development PartnerWild Land partnered with Radar EV to create a camping ecology and develop a new car rooftop tent specifically designed for electric vehicles. This collaboration addresses the growing EV market with lightweight, aerodynamically efficient rooftop tent solutions.
• Jetour AutominorStrategic or Co-development PartnerWild Land participated in the 2nd Travel Conference of Jetour Auto, collaborating on vehicle-integrated camping solutions. The partnership focuses on developing camping ecosystems that integrate seamlessly with Jetour vehicles.

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WildLand2022
• YouTubeyoutube.com/c/WildLandTent
• Facebookfacebook.com/qyieldoutdoor
• LinkedInlinkedin.com/company/wild-land-rooftent
• Instagraminstagram.com/wildland_international_inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wild Land