Doughboy Pizza
- Company typePrivate
- Founded2000
- HeadquartersBondi, Australia
- Headcount51–100
- GTM typeB2C
- OfferingServices
Doughboy Pizza firmographics
Firmographics- Name
- Doughboy Pizza
- Website
- https://doughboy.com.au
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Doughboy Pizza industry classification
Industry- Product category
- Pizza Restaurant / Casual Dining
- NAICS
- Retail Bakeries (311811)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
Keywords
Where Doughboy Pizza is headquartered
LocationHeadquarters
- HQ city
- Bondi
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Doughboy Pizza business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Direct Food & Beverage Sales: Revenue generated from direct pizza sales to consumers at the North Bondi location, including dine-in, takeaway, and delivery orders placed through the company's own online ordering platform and third-party delivery aggregators.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Doughboy Pizza product offering
Product offeringCore offering
Doughboy Pizza is a single-location artisan pizzeria in North Bondi Village, Australia, founded in 2000. The business prepares handcrafted pizzas made with fresh ingredients, crisp bases, and bold flavours, and serves them via dine-in, takeaway, and online ordering for pickup and delivery. Signature menu items include the Americano, Balboa, and Margherita pizzas, complemented by meal deals and vegan and wholemeal/spelt crust options.
Product overview
Doughboy Pizza is a single-location artisan pizza restaurant established in 2000 in North Bondi, Australia. The business operates as a unified food service offering centered on handcrafted pizzas made with fresh ingredients and bold flavors. Their core products include signature pizzas such as the Americano Pizza, Balboa Pizza, and Margherita Pizza, complemented by meal deals and other menu items. The company offers an online ordering system for takeout customers, with a full menu accessible via their digital ordering platform. All products are prepared fresh with an emphasis on crisp bases, consistent quality, and artisanal preparation methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Americano Pizza Signature pizza topped with Fresh Roma Tomato, Pepperoni and Chilli, finished with Roast Garlic Oil and Fresh Rocket; aimed at dine-in, takeaway, and delivery customers at the North Bondi store.
- Balboa Pizza Signature pizza with Double Smoked Ham, Salami, Pepperoni, Chorizo and Caramelised Onion, topped with DB Homemade Smokey BBQ Sauce; sold at the North Bondi store via dine-in, takeaway, and delivery.
- Margherita Pizza Classic Margherita pizza with Fresh Roma Tomato and Bocconcini, topped with Roast Garlic Oil, Fresh Basil and Parmesan; sold at the North Bondi store via dine-in, takeaway, and delivery.
- Online Ordering Service Standalone online ordering service accessed via doughboy-pizza-north-bondi.nextorder.com that lets customers browse the full Doughboy menu and place orders for pickup and delivery from the North Bondi location.
Companies that use Doughboy Pizza
Customer profileSegments2 records
Ideal customer profiles2 records
Doughboy Pizza technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Doughboy Pizza partnerships and signals
Strategic signalScale indicators1 record
Recent moves4 records
Expansion highlights3 records
Doughboy Pizza competitors and assessment
Company assessmentDirect peers
- Pizza Capers: Australian gourmet pizza chain offering specialty pizzas with takeaway and delivery focus. Closely comparable in product positioning and direct-to-consumer channels to Doughboy.
- 400 Gradi: Melbourne-based artisan pizza restaurant group recognised for Neapolitan-style craft pizza. Comparable in positioning, artisanal product focus, and premium dine-in experience targeting food-conscious consumers.
- Rosso Pomodoro: Italian pizza chain with Australian locations serving traditional Neapolitan-style pizza in dine-in and takeaway settings. Comparable in authentic Italian pizza heritage and direct-to-consumer restaurant model.
- Da Maria: Sydney/Northern Rivers-based Italian-inspired pizzeria and dining group. Matches Doughboy's artisan Italian pizza positioning, casual-dine atmosphere, and quality-focused menu serving a similar coastal urban clientele.
- Crust Pizza: Australian gourmet pizza chain offering dine-in, takeaway, and delivery with a comparable artisan-style menu. Operates a multi-store footprint serving similar customer occasions to Doughboy Pizza in the Sydney market.
Broad incumbents
- Pizza Hut Australia: Major global QSR pizza chain with dine-in, takeaway, and delivery in Australia. Operates broadly in the same pizza category as Doughboy but serves a mass-market, value-oriented customer segment.
- Domino's Pizza Enterprises: Largest pizza chain in Australia operating a national delivery-led model. Competes for the same pizza occasions but at a much larger scale and with fundamentally different value positioning and delivery infrastructure.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Doughboy Pizza social profiles
Digital presenceDoughboy Pizza financial estimates
Financial estimateRevenue estimate
Valuation estimate
Doughboy Pizza leadership team
Management profileNumber of profiles
Doughboy Pizza funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Doughboy Pizza M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Doughboy Pizza
What does Doughboy Pizza do?
Doughboy Pizza is a single-location artisan pizzeria in North Bondi Village, Australia, founded in 2000. The business prepares handcrafted pizzas made with fresh ingredients, crisp bases, and bold flavours, and serves them via dine-in, takeaway, and online ordering for pickup and delivery. Signature menu items include the Americano, Balboa, and Margherita pizzas, complemented by meal deals and vegan and wholemeal/spelt crust options.
Is Doughboy Pizza a public or private company?
Doughboy Pizza is a private company. It is classified as unknown and is currently operating.
When was Doughboy Pizza founded?
Doughboy Pizza was founded in 2000. It employs 51 to 100 people.
Where is Doughboy Pizza based?
Doughboy Pizza is headquartered in Bondi, Australia, in the Oceania region.
How does Doughboy Pizza make money?
One revenue line is on record: direct Food & Beverage Sales.
Who are Doughboy Pizza's main competitors?
Direct peers on record are Pizza Capers, 400 Gradi, Rosso Pomodoro, Da Maria and Crust Pizza. Broad incumbents are Pizza Hut Australia and Domino's Pizza Enterprises.
Does Doughboy Pizza have an API?
No public API is recorded for Doughboy Pizza.
What industry is Doughboy Pizza in?
Doughboy Pizza's product category is Pizza Restaurant / Casual Dining. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual. Its NAICS code is 311811 and its SIC code is 2050.