New Age

What New Age does

New Age Communications is a Greek full-service advertising agency founded in 2003 by Memos Koen and headquartered in Neo Psychiko, an Athens suburb. The agency operates with 11-50 employees and serves Greek and international brands across television, radio, digital, and social media channels. Its core offerings include television advertising production, radio commercial production, digital marketing and social media management, brand strategy and creative services, media planning and buying, and 3D animation and post-production. The agency differentiates through its proprietary Smart Media Buying approach, which combines exclusive barter deals, regional network agreements, investment optimization, and flexible last-minute buying to deliver cost efficiencies for clients.

The business model is project-based professional services, with revenue generated from creative fees, media buying commissions, production fees, and retainer engagements. Multi-year contracts are standard, though pricing is not publicly disclosed and is tailored to each client's scope. The go-to-market is sales-led, with new business acquired through creative pitches and spec competitions, supplemented by an active portfolio website and industry award recognition. The agency's client base spans pharma/health (Natural Factors, WinMedica, Helenvision), food and beverage (Möller's, Xrysa Avga, Starbucks Cyprus, LOUX, Bloom Aronia, Planet), retail (Street Wok, Ribco Marine), education (Aegean College, Le Monde College), and energy tech (Eunice Energy Group), with a notable concentration in the Apollonian Nutrition portfolio (Möller's and Natural Factors brands).

The firm is privately held, owner-operated by founder Memos Koen, and bootstrapped with no disclosed funding rounds, institutional investors, or M&A activity. It has received industry recognition including Indie Awards 2024 Gold, Indie Awards 2023 Bronze, and Packaging Awards 2022 Silver. Geographic reach is primarily Greece with selected Cyprus delivery (notably Starbucks Cyprus), and the agency shows no disclosed expansion beyond these markets.

Name

New Age

Legal name

New Age Communications

Website

https://newagecom.gr

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

New Age Communications is a Greek full-service advertising agency founded in 2003, providing TV, radio, digital, and media buying services to Greek and international brands with a concentration in pharma, F&B, and consumer goods.

Ownership category

akta.pro rank

Product category

Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro industry

PRIMARYBPAFADAM

Social Media & Community Management (PR-led)

Business & Public Services/Marketing, Advertising & PR Services/Public Relations & Communications

Keywords

• Full-service advertising agency
• TV commercial production
• Media planning and buying
• Digital marketing services
• Brand strategy and creative

Headquarters

HQ city

Psychiko

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Advertising Services: Full-service advertising agency generating revenue through fees for creative services, media planning and buying, production, and digital marketing services. Revenue is generated through project fees, retainer agreements, and media buying commissions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

New Age Communications is a full-service advertising agency that creates and executes integrated advertising campaigns across TV, radio, digital, and social media for Greek and international brands. The agency's core offerings include TV and radio commercial production, digital marketing and social media management, brand strategy and creative services, media planning and buying, and 3D animation/post-production, delivered end-to-end from creative concept through media placement.

Product overview

New Age Communications is a full-service advertising agency founded in 2003, offering above, below, and through-the-line advertising solutions spanning TV, radio, digital, and social media. The agency provides an integrated portfolio of services: Television Advertising Production (its core offering), Digital Marketing & Social Media (including social media handling, campaigning, display/native/influencer marketing, digital research, and site construction), Radio Commercial Production, Brand Strategy & Creative (corporate identity, graphic design, packaging, print, ads, website design), Media Planning & Buying (strategic planning, barter deals, performance optimization, premium placement), and 3D Animation & Post Production. The agency works with celebrity brand ambassadors, creates both TV and digital spots, and manages end-to-end campaign execution from creative concept through production and media placement.

Differentiator

Problem solved

Functional benefit

Products and services

• Television Advertising Production Creation and production of TV commercials and spots for brand clients; the agency's primary offering since its founding, covering end-to-end TV campaign execution.
• Digital Marketing & Social Media Full-service digital marketing including social media management, display advertising, native advertising, influencer marketing, digital research, monitoring, reporting, and website construction for brand clients.
• Radio Commercial Production Creation and production of radio spots and commercials distributed across radio networks in Greece.
• Brand Strategy & Creative Services Brand strategy development, corporate identity creation, graphic design, print design, packaging design, ad copywriting, and website design for brand clients.
• Media Planning & Buying Strategic media planning, performance media buying, barter deals, investment optimization, exclusive regional network agreements, last-minute buying, and premium placement for brand clients across TV, radio, digital, and outdoor channels.
• 3D Animation & Post Production 3D animation production, TV commercial post-production, video editing, and visual effects for commercials and branded content.

Quantifiable outcome

• Long-term relationships with most recognizable brands in the Greek market

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• WCA ProductionscoreOthersProduction partner for TV commercial production. WCA Productions has worked on multiple Möller's campaigns, ISCOOL launches, and other spots for New Age clients.
• Magik PixelcoreOthersProduction company handling TV spot production and direction. Notable projects include Natural Factors campaigns, Möller's Cardio, and Je L'Egg High Protein spots.
• OxyzedminorOthersProduction company responsible for jingle creation and audio production for TV spots, including the Χρυσά Αυγά supermarket campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DDB Athens: Greek office of Omnicom-owned DDB network. Creative advertising agency operating in Athens with full-service capabilities overlapping New Age's offering in the same regional market.
• Ogilvy Greece: Greek office of the WPP-owned Ogilvy network. Offers full-service advertising (TV, radio, digital, creative, media buying) in the same Greek market as New Age, with overlapping client categories (FMCG, pharma, retail) and similar integrated campaign execution model.
• McCann Greece: Greek operations of IPG-owned McCann Worldgroup. Full-service creative and media agency serving Greek and international brands with comparable capabilities in TV production, digital, and brand strategy.
• Leo Burnett Athens: Greek office of Publicis-owned Leo Burnett. Established full-service creative agency in Athens offering brand strategy, advertising production, and digital services to Greek clients — direct competitive set.
• Publicis Athens: Greek office of Publicis Groupe. Full-service creative, digital, and media agency serving Greek clients with comparable integrated campaign execution capabilities.
• MullenLowe Athens: Greek office of IPG-owned MullenLowe Global. Full-service advertising agency in Athens offering creative, media, and digital services to Greek clients in the same competitive set.
• Saatchi & Saatchi Greece: Greek office of Publicis-owned Saatchi & Saatchi network. Full-service creative and digital agency serving Greek and international brands — directly comparable in service portfolio and market positioning.
• V+O Greece: Independent Greek advertising agency providing full-service creative and media services to Greek brands. Comparable to New Age as a non-network homegrown agency of similar scale operating in the same regional market.
• TBWA Greece: Greek office of Omnicom-owned TBWA network. Known for disruptive creative work and full-service campaign execution across Greek and international clients in the same market.
• BBDO Greece: Greek office of the Omnicom-owned BBDO network. Provides creative advertising, media planning, and digital services across Greek brands, directly comparable to New Age in service mix and target market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3LaoR-kI795oYMBPP49DOw
• Facebookfacebook.com/newagegreece
• LinkedIngr.linkedin.com/company/newagecom
• Instagraminstagram.com/newagegreece

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Age