Peddlers Gin Company

What Peddlers Gin Company does

Peddlers Gin Company is a privately held craft gin distillery headquartered in Shanghai, China, founded in 2016. The company produces a portfolio of Chinese-inspired gins built around a proprietary base recipe — the world's first Shanghai gin — that fuses Western gin tradition with Eastern botanicals. Its core product, Shanghai Gin, combines eleven rare botanicals including juniper berries sourced from the Northern Hungarian Highlands with Buddha's hand and East Asian mint from Yunnan, Sichuan pepper from Qingxi, lotus from Gansu, and organic liquorice from Guangdong, creating a flavor profile differentiated by region-of-origin sourcing rather than standard citrus-and-spice gin templates.

The product line extends from this base into two aged variants: Salted Plum Gin, a sloe-style gin infused with salted plum, mulberry, orange peel, and osmanthus and rested for one month in Oloroso sherry barrels; and Barrel Aged Gin, refined for three months in French oak barrels previously used for Napa Valley pinot noir. Both variants have received recognition at the San Francisco World Spirits Awards and CWSA, and the company has also been named Favorite Bartender Brand and Visionary Company of the Year. Underlying technology is rooted in botanical maceration, distillation, and specialized barrel aging rather than algorithmic or data-driven processes.

The business operates as a direct-to-consumer brand through its own e-commerce storefront, with supplementary distribution implied through retail outlets and on-premise bars and restaurants targeting adventurous, discerning drinkers seeking gin beyond conventional Western formulations. Revenue mechanics are unit-based premium spirits sales across three SKUs, with pricing not publicly disclosed. The operation is small (1-10 employees) and self-funded, with no disclosed institutional funding rounds, partnerships, or M&A activity in the source data. Founder, CEO and Director Fergus Woodward leads a company whose strategic identity rests on first-mover brand positioning in the "Shanghai gin" category and credibility established through multiple international spirits awards.

Name

Peddlers Gin Company

Legal name

Peddlers Gin Company

Website

https://peddlersgin.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Peddlers Gin Company is a Shanghai-based craft distillery founded in 2016 that produces Chinese-inspired gin built on a proprietary eleven-botanical recipe, sold direct-to-consumer and through retail and on-premise channels to adventurous, discerning drinkers.

Ownership category

akta.pro rank

Product category

Premium Craft Gin / Craft Spirits

NAICS

Distilleries (312140), Distilleries (31214)

akta.pro primary industry

Spirits Distilling & Brands (CRADAIAC)

akta.pro secondary industry

Craft Distilleries & Microdistilleries (THAFALAH)

Keywords

• Craft gin distillery
• Botanical spirits
• Premium gin
• Artisanal distillery
• Chinese-inspired gin

Headquarters

HQ city

Shanghai

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Gin Product Sales: Direct sales of premium gin products including Shanghai Gin, Salted Plum Gin, and Barrel Aged Gin to consumers through e-commerce and retail channels

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Peddlers Gin Company is a craft gin distillery that produces hand-crafted, small-batch Chinese-inspired gin using eleven rare botanicals. Its core product range includes Shanghai Gin, Salted Plum Gin, and Barrel Aged Gin, sold through e-commerce, retail, and on-premise hospitality channels primarily in China.

Product overview

Peddlers Gin Company is a craft gin distillery that produces a portfolio of Chinese-inspired gins. The core product is Shanghai Gin (the world's first Shanghai gin), a distinctive blend of eleven rare botanicals. This foundation is expanded into two sub-products: Salted Plum Gin (a sloe gin variant aged in Oloroso sherry barrels) and Barrel Aged Gin (aged in French oak pinot noir barrels). All products feature ingredients sourced from both Western and Eastern traditions, including botanicals from Sichuan, Yunnan, and Gansu.

Differentiator

Problem solved

Functional benefit

Brands

• Shanghai Gin: Award-winning gin fusion of eleven rare botanicals with notes of Buddha's hand, Sichuan pepper and lotus combined with juniper and other organic botanicals.
• Salted Plum Gin
• Barrel Aged Gin

Products and services

• Shanghai Gin Flagship craft gin made with eleven rare botanicals reflecting Chinese and Shanghai-inspired flavor profiles, sold to consumers and on-premise venues.
• Salted Plum Gin Flavored craft gin featuring salted plum as a signature Chinese-inspired botanical, targeting consumers and bars seeking distinctive local flavor profiles.
• Barrel Aged Gin Barrel-aged craft gin offering within the company's product range, providing an aged-spirits expression for premium consumers and on-premise accounts.

Quantifiable outcome

• Multiple award recognitions including San Francisco World Spirits Awards medals and CWSA awards

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• The Botanist Islay Dry Gin: The Botanist is a craft gin from Bruichladdich Distillery on Islay, Scotland, made with 22 hand-foraged local botanicals. It is a direct peer to Peddlers as an award-winning craft gin that differentiates through unique regional botanical provenance and storytelling.
• Roku Gin: Roku is a Japanese craft gin by Suntory featuring six Japanese botanicals including yuzu, sencha tea, and sakura flower. It is the closest geographic/cultural analog to Peddlers — both gin brands defined by their origin-country botanicals, both targeting discerning international drinkers seeking unique flavor stories tied to a national cuisine.
• Citadelle Gin: Citadelle is a French craft gin produced by Maison Ferrand, known for a 19-botanical recipe with seasonal variants. It is comparable to Peddlers as a craft gin producer offering differentiated botanical recipes with award recognition and international premium distribution.
• Martin Miller's Gin: Martin Miller's is a craft gin brand known for blending Icelandic spring water with botanicals. It is comparable to Peddlers as a premium craft gin with strong storytelling around provenance and ingredients, sold internationally through specialty retail and on-premise channels.
• Sipsmith London Dry Gin: Sipsmith is a pioneering London craft gin distillery focused on quality, traditional methods and distinctive botanical profiles. It is comparable to Peddlers as a craft gin producer that built premium brand recognition through award-winning recipes and direct-to-consumer sales before expanding to broader distribution.
• Four Pillars Gin: Four Pillars is an Australian craft gin distillery known for distinctive botanical recipes including Asian-inspired variants (e.g., Bloody Shiraz, Rare Dry). It is a direct peer to Peddlers as a craft gin producer leveraging unique regional/Asian-inspired botanicals and award-winning recipes.
• Monkey 47 Schwarzwald Dry Gin: Monkey 47 is a premium craft gin from Germany's Black Forest, distilled with 47 botanicals. It is directly comparable to Peddlers as a craft, region-specific botanical gin that has built an award-winning premium brand around its unique ingredient story.
• Ki No Bi Kyoto Dry Gin: Ki No Bi is a craft gin from the Kyoto Distillery, Japan, that uses Japanese botanicals (yuzu, sansho pepper, gyokuro tea) in distinct regional 'gin categories' blending Eastern and Western ingredients. It is a near-perfect peer to Peddlers given the parallel Eastern-inspired botanical approach and craft distillery positioning.

Broad incumbents

• Hendrick's Gin: Hendrick's is a globally established premium botanical gin (part of William Grant & Sons) that pioneered unusual botanical infusions (cucumber, rose, chamomile). It is comparable to Peddlers as a premium botanical gin with unusual flavor profiles aimed at discerning drinkers seeking differentiated gin experiences.

Emerging players

• Empress 1908 Indigo Gin: Empress 1908 is a craft gin from Victoria, Canada, distinguished by butterfly pea blossom-derived indigo color. It is comparable to Peddlers as a small craft gin brand with strong visual and storytelling differentiation targeting the same 'adventurous drinker' premium segment.

Market position

Weaknesses4 records

Competitive moat1 record

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/peddlersgin

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peddlers Gin Company