Houndstooth Press

What Houndstooth Press does

Houndstooth Press, operating legally as Houndstooth Clothing Co., Inc., is a privately held custom apparel manufacturer founded in 1992 and headquartered at 636 E 15th Street in Fayetteville, Arkansas. The company provides screen printing (up to 7 ink colors plus underbase) and embroidery services on apparel including t-shirts, crewnecks, hoodies, and polos, plus merchandise items such as stickers, tote bags, water bottles, and hats. Its in-house artists create custom designs from customer references or themes, offering one free proof per design and up to three rounds of revisions. The business operates with a headcount of 1-10 employees, which is reflected in its craft-shop positioning rather than industrial-scale production.

Revenue is generated through quote-based project work organized around two order mechanisms: bulk group orders (consolidated invoicing and single-address shipment, minimum 36 units) and individual online ordering via a Shopify storefront where group members purchase separately with personal or centralized shipping. Pricing is not publicly listed and varies with size count, design complexity, garment selection, and quantity. The go-to-market motion is sales-led and inside-sales, with dedicated sales reps managing customers from initial request through design proof, revisions, and fulfillment. Lead generation relies on the company website, an Instagram presence, and segmented design galleries targeting Greek organizations (fraternity and sorority chapters) and non-Greek custom clients including universities, sports teams, businesses, and clubs. The company advertises official licensed vendor status and nationwide U.S. shipping, and the business has been continuously bootstrapped since 1992 with no disclosed outside investors, funding rounds, mergers, acquisitions, or leadership transitions.

Name

Houndstooth Press

Legal name

Houndstooth Clothing Co, Inc.

Website

https://houndstoothpress.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Houndstooth Press is a privately held, bootstrapped custom apparel manufacturer founded in 1992 in Fayetteville, Arkansas, producing screen-printed and embroidered apparel and merchandise for U.S. Greek organizations, universities, schools, businesses, and clubs through quote-based bulk and individual online orders.

Ownership category

akta.pro rank

Product category

Custom Apparel Manufacturing

NAICS

Apparel Accessories and Other Apparel Manufacturing (315990), Apparel Accessories and Other Apparel Manufacturing (31599)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro industry

PRIMARYCRAMACAK

Sportswear Customization & Printing Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Athletic Footwear & Sport Apparel Retail

SECONDARYIMAOAFAA

Headwear Manufacturing (Hats/Caps/Beanies)

Industrials, Manufacturing & Construction/Textiles, Apparel & Leather Manufacturing/Apparel Accessories Manufacturing (Hats/Gloves/Belts/Scarves)

Keywords

• Custom apparel printing
• Screen printing services
• Embroidery services
• Custom merchandise
• Group apparel orders

Headquarters

HQ city

Fayetteville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Bulk Group Orders: Organizations submit a list of sizes to their Sales Rep and receive an invoice link for bulk payment. Order ships to one address free of charge once sizes are confirmed and payment received. Minimum order of 36 units.
2. Online Individual Orders: Sales Rep sets up a link for individual group members to order and pay separately. Members can choose individual shipping (with shipping costs) or ship to t-shirt chair (free). Production begins after ordering period closes.
3. Custom Artwork and Design Services: Free custom design proofs provided for orders (one free proof per design). Additional design services included in order pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Houndstooth Press designs and produces custom apparel and merchandise through in-house screen printing (up to 7 ink colors) and embroidery services. The company creates custom artwork with its own artists, offers bulk orders for organizations and individual member ordering through an online store, and ships custom apparel nationwide to Greek organizations, schools, businesses, and clubs.

Product overview

Houndstooth Press operates as a custom apparel company offering screen printing and embroidery services for group orders. The core offering includes custom-designed t-shirts, crewnecks, hoodies, polos, and merchandise items like stickers, tote bags, water bottles, and hats. The company provides two distinct ordering systems: Bulk Orders (consolidated invoicing and single-address shipping) and Individual Online Ordering (per-member purchasing with optional consolidated pickup). The Design Gallery serves as the primary product interface, split into a Greek Organization Gallery for fraternity/sorority designs and a Custom Gallery for business, school, and club clients. All designs can be customized through the proof process with up to 3 revision rounds included.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Apparel Custom-designed, screen-printed apparel including t-shirts, crewnecks, hoodies, and polos created for businesses, schools, and campus organizations. Each piece is printed or embroidered with custom artwork developed by in-house artists based on customer requests.
• Custom Merchandise Non-apparel custom merchandise items including stickers, tote bags, water bottles, and hats. Designed and printed for organizations needing branded items beyond clothing.
• Screen Printing Services Multi-color screen printing service with up to 7 ink colors including underbase, capable of printing on multiple garment colors and styles for custom apparel orders.
• Embroidery Services Full embroidery service for apparel items, offered as an alternative or complement to screen printing for customers wanting embroidered apparel such as polos and hats.
• Custom Artwork and Design Services Custom artwork creation by in-house artists, including one free proof per design and up to three rounds of revisions. Artists can recreate existing designs or create one-of-a-kind art based on customer themes and reference materials.

Quantifiable outcome

• 3-5 business day turn time for custom design proofs
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Printful: Printful is an on-demand printing and embroidery service enabling custom apparel and merchandise, intersecting with Houndstooth's screen printing/embroidery offering with a technology-first, no-minimum-order model.
• SquadLocker: SquadLocker is a custom team apparel and gear management platform serving schools, leagues, and groups—an emerging player with a comparable custom group apparel offering and online storefront model.

Direct peers

• Underground Printing: Underground Printing is a custom apparel company headquartered in Ann Arbor with a strong specialty in fraternity and sorority merchandise, directly mirroring Houndstooth Press's Greek organization focus.
• Customized Girl: Customized Girl is an online custom apparel retailer specializing in Greek organization apparel and group orders, sharing Houndstooth's chapter-by-chapter selling motion.
• Broken Arrow Custom Apparel: Broken Arrow specializes in custom Greek organization and team apparel with design services and bulk-order fulfillment, comparable in target customer and product offering to Houndstooth Press.
• Custom Ink: CustomInk is the leading online custom apparel platform for groups and organizations, offering screen printing and embroidery with in-house design support—an almost identical go-to-market model to Houndstooth Press.
• Rush Order Tees: Rush Order Tees provides custom screen-printed and embroidered apparel for groups, schools, and Greek organizations with a sales-rep-led ordering model closely paralleling Houndstooth's inside-sales motion.

Broad incumbents

• Cimpress (VistaPrint): Cimpress, parent of VistaPrint, is a large-scale custom print and apparel platform with a much wider product portfolio; it overlaps with Houndstooth's group apparel custom printing but serves a broader, less specialized market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/thehoundstoothpress/?utm_source=ig_embed&utm_campaign=loading
• Xx.com/houndstooth_usa
• Facebookfacebook.com/thehoundstoothpress
• LinkedInlinkedin.com/company/houndstoothpress

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Houndstooth Press