ACC Automotive Coating Center

What ACC Automotive Coating Center does

CHROFF Lackiertechnik GmbH, operating under the ACC Automotive Coating Center brand, is a German family-owned industrial contract coater serving automotive OEMs and Tier-1 suppliers. Founded in 2009 and headquartered in Scheßlitz with operations across two sites in Urbach (administration and coating center) and Iggingen-Brainkofen (assembly and logistics), the company runs a fully automated robot painting line in a climate-controlled cleanroom, with 4-zone Power Wash pretreatment, online robot flame treatment, per-booth ionization, and automatic 2K paint supply supporting water-based, solvent, polyurethane, and epoxy systems with 1-4 layer builds. Annual coating capacity is 400,000 m² across approximately 14,500 m² of production area.

The product portfolio includes decorative and structural automotive components such as BMW motorcycle attachment parts, bumper grilles, rear carriers and roof racks, VW trim strips, Ford grab handles, VW vent outlets, Mercedes-Benz front frames, ash trays, and rear seat table sets in chrome effect, plus industrial socket programs outside the automotive vertical. The company operates as a Systemlieferant, extending services beyond coating into 100% visual inspection, 100% serial monitoring of adhesion, color, and gloss, pad printing, laser engraving, assembly, and logistics dispatch.

The business model is B2B contract coating with custom quote-based pricing per project, negotiated on part complexity, layer count, color count, material, and volume, typically under multi-year contracts with enterprise customers including BMW, Volkswagen, Ford, Mercedes-Benz, Visteon, Joyson, Takata, Kopp, Engel, and Witte. Revenue is derived from per-part or per-area coating pricing. The company is privately held within the CHROFF Gruppe, led by Managing Directors Thomas Hoffmann and Maximilian Muth, holds ISO 9001:2015 and ISO 14001:2015 certifications, and won the Besser Lackieren Award 2021 in the contract coaters with 50-100 employees category.

Name

ACC Automotive Coating Center

Legal name

CHROFF Lackiertechnik GmbH

Website

https://acc-automotive.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

CHROFF Lackiertechnik GmbH (ACC Automotive Coating Center) is a German family-owned contract coater serving automotive OEMs and Tier-1 suppliers, operating a fully automated robotic painting line with 400,000 m² annual capacity across two German sites.

Ownership category

akta.pro rank

Product category

Automotive Surface Coating Services

SIC

Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Passenger Vehicle Paint, Coatings & Surface Finishing (ICE) (IMACAAAD)

akta.pro secondary industry

Paint & Refinishing Services (Spray, Color-Match, Clearcoat) (TLAKAEAC)

Keywords

• Industrial coating services
• Automotive surface finishing
• Contract painting services
• Automotive component coating
• Robotic paint application

Headquarters

HQ city

Urbach

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Coating Services (Lohnbeschichtung): CHROFF generates revenue through contract industrial coating (Lohnbeschichtung) for automotive components. As a system supplier, services extend beyond painting to include assembly and logistics. Revenue is derived from per-part or per-area pricing based on coating specifications (number of layers, colors, surface type).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

CHROFF Lackiertechnik operates a fully automated, climate-controlled robotic paint shop providing industrial contract coating (Lohnbeschichtung) of metal and plastic automotive components, with 1–4 layer builds across water-based, solvent-based, polyurethane, and epoxy paint systems. Beyond coating, the company acts as a system supplier offering finishing (pad printing, laser engraving), 100% visual and serial quality inspection, component assembly, and logistics from two German production sites totaling approximately 14,500 m².

Product overview

CHROFF Lackiertechnik is an industrial coating service company that operates a single, integrated coating and finishing operation rather than a modular software product. Its core offering is a fully automated robotic paint shop (Vollautomatische Roboterlackieranlage) with a total annual coating capacity of 400,000 m², supporting 1-4 layer paint builds across water-based, solvent-based, polyurethane, and epoxy systems. The product portfolio encompasses painted automotive components — including BMW motorcycle attachment parts, BMW bumper grilles, BMW rear carriers and roof racks, VW trim strips, Ford grab handles, VW air vents, Mercedes ash trays, Mercedes front frames, Mercedes rear seat table sets, and die-cast seat belt retractors — as well as industrial socket programs. Finish & Montage services add 100% quality inspection, pad printing, and laser engraving. The company operates from two German sites in Urbach (administration and coating center) and Iggingen-Brainkofen (assembly and logistics) with a combined production area of ~14,500 m². Founded in 2009, CHROFF Lackiertechnik is a family-owned enterprise and member of the CHROFF Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Contract Coating (Lohnbeschichtung) Contract industrial coating of metal and plastic automotive components using a fully automated, climate-controlled robotic painting line with 4-zone power wash pretreatment, online robot flame treatment, ionization per paint booth, and 2K automatic paint supply. Supports 1–4 layer builds in water-based, solvent-based, polyurethane, and epoxy paint systems, with total annual capacity of 400,000 m² for parts from greater than 0 to 2000 x 1200 mm. Target customers are automotive OEMs and Tier-1 suppliers.
• Finish & Assembly (Finish & Montage) Post-coating value-added services including 100% visual inspection with serial monitoring of adhesion, color, and gloss, precision pad printing (Tampondruck) and laser engraving for decorative finishing, and further component assembly operations. Positioned as system supplier service extending beyond conventional coating.
• Assembly and Logistics Services Assembly, packaging, and dispatch/logistics management services run from the dedicated Montage- und Logistikzentrum in Iggingen-Brainkofen, completing the end-to-end supply chain for coated automotive components delivered to OEM and Tier-1 customers.

Quantifiable outcome

• 400,000 m² total annual coating capacity, with parts ranging from >0 to 2000 x 1200 mm and paint fixtures rotating 180° for 3D or two-sided coating.
• +1 more outcomes

Named customers11 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• CHROFF Gruppe (Parent Group)OthersCHROFF Lackiertechnik GmbH (Urbach) is a subsidiary of the CHROFF Group headquartered in Scheßlitz near Bamberg. The group is described as a leading company in the automotive industry focused on innovative technologies and highest quality. CHROFF Lackiertechnik represents the group's coating center of excellence.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• SurTec: German-headquartered surface treatment company (subsidiary of the Freudenberg Group) offering coating chemicals and applied surface-treatment services across Europe. Comparable to CHROFF in German surface-finishing services for industrial and automotive customers.
• AHC Oberflächentechnik GmbH: German industrial surface-treatment and contract coating provider serving automotive and general industrial customers. Closely comparable to CHROFF in offering applied coatings, finishing and related value-added services from a German base.
• Poeton Industries: UK-based specialist in surface treatments, including industrial coatings and finishing services for automotive, aerospace and general industrial customers. Comparable to CHROFF as a contract coating service provider serving Tier-1/OEM supply chains.
• Praxair Surface Technologies (Linde): Surface-coating and thermal-spray service business within Linde, providing outsourced coatings for automotive, aerospace and industrial components. Comparable as a global contract coater serving Tier-1 and OEM customers.
• HEF Group: French-headquartered global specialist in surface engineering and contract coating services for automotive, aerospace and industrial markets. Directly comparable to CHROFF as a third-party contract coater selling coated components to OEMs and Tier-1s.
• Nussbaum Group: Swiss family-owned surface treatment and contract coating group operating multiple application centers in Switzerland and Europe. Comparable to CHROFF as a mid-size, family-run European contract coater serving automotive and industrial customers.
• Bodycote plc: UK-listed global leader in thermal processing and surface treatments, including outsourced coating services for automotive and industrial customers. Comparable as a large-scale European-headquartered contract surface-treatment provider.
• Wallwork Group: UK-based heat treatment and surface treatment service group operating dedicated application centers. Closely comparable to CHROFF as a mid-size European service business selling coating and finishing capacity to industrial customers.
• Oerlikon Balzers: Swiss-based global provider of surface solutions and PVD/coating services serving automotive, industrial and tooling customers. Comparable to CHROFF in operating application service centers that deliver coated components to industrial buyers.

Broad incumbents

• Dürr AG: German global market leader in painting and finishing systems for automotive and industrial customers. Comparable to CHROFF at the broader category level (industrial painting for automotive OEMs), though Dürr primarily supplies equipment and turnkey lines rather than acting as a contract coater.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ACC Automotive Coating Center