Brand Head

What Brand Head does

Brand Head (柏焓) is a China-based integrated marketing communications agency founded in 2009 and headquartered in Beijing. The firm provides brand strategy, public relations, event management, digital marketing, visual identity development, and PR retainer services to international brands seeking to enter or expand in the Chinese market. Its service portfolio is organized into five integrated practice areas — Account Planner (brand strategy), Strategy Communication (corporate communications and media relations), Event Management (live events, road shows, exhibitions), Visual Sculptor (graphic design and visual identity), and Dynamic Digital (micro-blog management, SEO, web architecture) — plus PR Retainer Services.

The company operates a B2B professional services model with revenue derived from project fees, retainer contracts, and ongoing service agreements. It serves approximately 20 named enterprise clients across five verticals — Technology (China Unicom, CA Technologies, Symantec), Luxury & Lifestyle (Audemars Piguet, Chopard, Bowers & Wilkins, Titoni, Sub-Zero), Biology & Health (DeLaval, Alltech), Public Affairs & Government (Kentucky Representative Office, Allianz Global Assistance), and Machinery & Energy (POSCO). Geographic footprint includes offices in Beijing (headquarters), Shanghai, Taiyuan, and Guangzhou, enabling on-the-ground delivery across major Chinese commercial centers. The firm is privately held with no disclosed external funding, parent company, or venture backing.

Name

Brand Head

Legal name

柏焓(Brand Head)

Website

https://brandhead.com.cn

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Brand Head is a Beijing-based integrated marketing communications agency founded in 2009 that provides PR, event management, digital marketing, and brand strategy services to international brands entering the Chinese market, with offices in Beijing, Shanghai, Taiyuan, and Guangzhou.

Ownership category

akta.pro rank

Product category

Marketing Communications and PR Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Reputation Management & Executive Thought Leadership (MPAAADAK)

akta.pro secondary industries

Brand Guidelines, Governance & Brand Management (BPAFAEAF), Corporate Reputation & Thought Leadership (MPAAAOAF)

Keywords

• Integrated marketing communications
• Public relations services
• Event management agency
• Brand strategy consulting
• Digital marketing services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services: B2B agency services including PR retainer, event management, digital marketing campaigns, brand strategy consulting, and visual identity development. Revenue derived from project fees, retainer contracts, and ongoing service agreements with enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Brand Head is a China-based integrated marketing communications agency that provides brand strategy, public relations, event management, digital marketing, and visual identity development services to international brands entering or operating in the Chinese market. The agency delivers these through five integrated practice lines: Account Planner (brand strategy), Strategy Communication (PR and media relations), Event Management, Visual Sculptor (graphic design and identity), and Dynamic Digital (digital marketing and SEO), supported by ongoing PR retainer services.

Product overview

Brand Head is a multi-disciplinary marketing and branding agency based in China, operating a unified service model rather than a platform-plus-modules architecture. The core offering combines Account Planner (brand strategy and marketing tactics), Strategy Communication (corporate communications, media relations, crisis management), Event Management (live events, exhibitions, sports marketing), Visual Sculptor (brand identity and graphic design), and Dynamic Digital (digital marketing, SEO, content management) as integrated service lines. PR Retainer Services provide ongoing public relations support to clients. The agency serves clients across Technology, Biology & Health, Luxury & Lifestyle, Machinery & Energy, and Public Affairs sectors, with offices in Beijing, Shanghai, Taiyuan, and Guangzhou.

Differentiator

Problem solved

Functional benefit

Products and services

• Account Planner Brand strategy service that synchronizes strategic vision, hierarchical structure, positioning, messaging, and visual language with appropriate tactics and market strategy, including qualitative and quantitative research, branding and positioning development, and web analytics. Designed for international brands seeking market entry support in China.
• Strategy Communication Communications strategy service covering corporate communications, B2B communications, press conferences, product launches, internal communication, public affairs, media planning and relations, risk and crisis management, and corporate social responsibility programs. Targeted at enterprise clients operating in or entering China.
• Event Management Action-based marketing service through on-ground promotion, road shows, live meetings and events, sports marketing, exhibitions, video production, and sound and light experiences focused on brands, retailers, consumers, and shoppers. Used for product launches, conferences, VIP receptions, and flagship store openings.
• Visual Sculptor Visual identity development service creating cohesive visual language including logos, graphic design, key art concepts, 3D effect drawings, design elements and rules, signature colors and fonts, and photo treatments. Provides branding and visual identity for corporate clients.
• Dynamic Digital Digital marketing service encompassing micro-blog generation and management, website architecture design and development, search engine optimization (SEO), banner design and distribution, content management systems, landing pages, campaign microsites, and web statistics and analytics reporting. Targeted at brands seeking digital presence in China.
• PR Retainer Services Ongoing public relations retainer services including PR manuscript writing, media relationship maintenance, and PR communication strategy planning for long-term enterprise clients such as Bowers & Wilkins and DUX.

Quantifiable outcome

• Alltech China Dairy Symposium: 347 attendees, 90% expressed great interest
• +3 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• ORBIS InternationalminorStrategic or Co-development PartnerBrand Head served as Organizing Committee Member of ORBIS 30th Anniversary Shanghai Gala Dinner. The partnership supports fundraising for ORBIS 3rd generation Flying Eye Hospital and sight-saving efforts in China, helping develop long-term projects to strengthen capacity of local eye doctors.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Hill+Knowlton China: WPP-owned global communications consultancy with offices across China offering PR, public affairs, and brand marketing services. Directly comparable for enterprise PR retainer and event management work targeting international brands.
• Ketchum China: Global communications firm with operations in China delivering PR, brand marketing, and digital services. Competes for the same multinational brand accounts in technology and consumer sectors.
• MSL China: Publicis-owned global communications network with China operations focused on PR, digital, and experiential marketing. Comparable integrated agency model serving similar multinational technology and consumer clients in China.
• Edelman China: Global public relations firm operating in China, providing corporate communications, brand marketing, and event services to multinational clients. Direct competitor for the same Western-brand China market-entry mandates that Brand Head serves.
• WE Communications China: Global communications agency with China operations focused on technology and consumer brands. Comparable mid-size peer offering integrated PR, social, and marketing services to multinational clients in China.
• LEWIS China: Global communications agency with China presence serving technology and enterprise clients. Similar integrated PR, digital, and marketing communications model targeting international brands operating in China.
• Burson Cohn & Wolfe (BCW) China: WPP-owned global communications agency resulting from Burson-Marsteller and Cohn & Wolfe merger, with significant China presence. Direct competitor in corporate communications, brand PR, and event services for enterprise clients.
• BlueFocus Communication Group: Beijing-headquartered integrated marketing and communications group offering PR, digital, advertising, and event services to enterprise clients in China. Closest China-based full-service peer to Brand Head, with comparable integrated model and similar enterprise client focus.
• FleishmanHillard China: Omnicom-owned global PR and integrated communications agency with significant China presence serving enterprise clients in technology, healthcare, and consumer sectors. Comparable in service mix (PR, events, brand strategy) and multinational client base.

Broad incumbents

• Ogilvy China: WPP-owned global advertising and integrated marketing network with extensive China operations. Offers broader advertising, branding, and digital services alongside PR; competes for enterprise brand-building mandates that Brand Head also targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/BrandHeadMktg
• LinkedInlinkedin.com/company/brand-head

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brand Head