Developer docs
API playgroundTry for free, no card

Search company profiles

MSJ

Full company profile

uuid002om3e

Namestring
MSJ
Legal namestring
深圳市麦斯杰网络有限公司
Websiteurl
msjnet.cn
Company typeenum
Private
Founded yearint
2015
Descriptiontext

MSJ (深圳市麦斯杰网络有限公司) is a Shenzhen-based national high-tech enterprise founded in 2015 that builds IoT infrastructure software and hardware for Chinese telecom operators, energy companies, property managers, government entities, and advanced manufacturers. Its platform centers on the proprietary Integration & Sharing IoT Middleware — a micro-service architecture that performs zero-code protocol adaptation to ingest heterogeneous device data — and the Integration & Sharing Platform, an application foundation providing digital twin, 3D visualization, device management, time-series storage, alerting, and a business rule engine. These layers are paired with a four-product Edge Series Gateway family (麦智通, 麦智盒, 麦智芯, 麦智维) that handles on-premise connectivity, edge computing, and cloud-edge coordination. Together, the three product pillars are deployed as nine vertical industry solutions spanning 5G base station energy management, site intelligent O&M, building energy management, smart PV plant O&M, micro-module data centers, smart property, urban safety, natural resource monitoring, and lithium battery separator visual inspection.

The company's commercial model combines hardware sales of proprietary edge gateways, sensors, and micro-module data center equipment with subscription or rental fees for the IoT middleware, application platform, and PV O&M SaaS, supplemented by system integration and professional services for scenario-specific deployments. Go-to-market is primarily direct enterprise field sales through a Shenzhen headquarters plus regional offices in Suzhou (East China), Anhui, and a Chongqing R&D base, covering South, East, Southwest, and North China; an Alibaba 1688 storefront supplements with SMB and mid-market hardware buyers. The flagship customer reference is China Tower, where 70,000+ edge gateways have been deployed across 4G macro base station integrated O&M projects, and the company positions itself as the No. 1 brand in 5G energy management (2020) and property infrastructure digital management (2018).

MSJ holds 5+ IoT invention patents and 30+ software copyrights, has been certified as a National High-Tech Enterprise (2017), and was designated as a specialized and innovative SME in 2022. The company remains privately held with no disclosed external funding, no parent company, no public listing, and no international operations. AI/ML capabilities — computer vision, predictive analytics, and anomaly detection — are applied as feature layers within specific solutions (lithium battery inspection, building energy optimization, PV fault diagnosis, natural resource surveillance) rather than as standalone products. Revenue figures, headcount, and ownership structure are not publicly disclosed in available source material.

Short descriptiontext

Shenzhen-based IoT company (founded 2015) building proprietary edge gateways, Integration & Sharing middleware, and an application platform deployed across telecom, energy, property, and government verticals in China, with China Tower (70,000+ gateways) as its anchor customer.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersShenzhen, China
HQ citystring
Shenzhen
HQ countrystring
China
HQ regionstring
Asia
Markets served

Serves global market

Offices5 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
IoT middleware, edge gateway hardware, industrial IoT platform, building energy management, 5G energy management
Industry5 codes
1API-Led Integration Middleware (Integration Gateways)
CodeHDAEACALPrimaryYes
2Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA)
CodeIMAGABAIPrimaryNo
3IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity)
CodeHDAIAGAGPrimaryNo
4Edge & Micro Data Center Server Systems
CodeHDACABAJPrimaryNo
5Industrial/OT Private Connectivity (Factory, Mining, Ports)
CodeHDAIAGADPrimaryNo
NAICS code5 codes
  • Computer Systems Design and Related Services54151
  • Computer Systems Design and Related Services5415
  • Custom Computer Programming Services541511
  • Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services5182
  • Telecommunications517
SIC code3 codes
  • Services-Computer Integrated Systems Design7373
  • Services-Computer Programming, Data Processing, Etc.7370
  • Computer Communications Equipment3576
Product category
Industrial IoT Platform
No data
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model4 records
1硬件产品销售
TypeHardware Sales
Description

麦斯杰 sells proprietary edge gateway hardware (麦智通, 麦智盒, 麦智芯, 麦智维 series), sensors, micro-module data center equipment, power monitoring modules, and communication management machines. Hardware includes MBox-VD, AGN2, smart meters, flow meters, and smart gateway terminals for building energy management and telecom infrastructure.

msjnet.cn
2软件平台许可与订阅
TypeSubscription Recurring
Description

The company licenses its 融合与共享 (Integration and Sharing) IoT middleware and application platform as a SaaS layer, charging subscription fees for platform access, device management, and analytics capabilities. The platform supports multi-tenant deployment on public and private clouds.

msjnet.cn
3光伏运维SaaS服务
TypeSubscription Recurring
Description

Digital energy management platform offered as rental software service with multiple service packages. Customers can lease the platform to manage PV stations, with pricing based on package tier and operational scale. Reduces upfront investment cost for customers.

msjnet.cn
4行业解决方案与专业服务
TypeProfessional Services
Description

麦斯杰 provides scenario-specific IoT solutions across telecom energy management, building energy, smart property, micro-module data centers, natural resources monitoring, and 5G infrastructure. Revenue includes system integration, customization, and ongoing technical support services.

msjnet.cn
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 6 records shown
1麦智通 (Maizhitong)
Description

Edge gateway product line

msjnet.cn
+5 more records
Core offering1 text field

MSJ develops and sells proprietary IoT middleware, edge gateway hardware, and IoT application platforms for enterprise customers. The core offering combines the Integration and Sharing Middleware (融合与共享中间件) for zero-code heterogeneous device protocol adaptation with the Integration and Sharing Platform (融合与共享平台) for application development, digital twin visualization, and AI analytics, supported by a four-product Edge Gateway family.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 9 values shown
  • Labor savings of 80% through automated facility management replacing manual inspection
+8 more records
Product overview1 text field

MSJ (深圳市麦斯杰网络有限公司) is a national high-tech enterprise offering a platform-plus-modules IoT product architecture. The core portfolio consists of three product lines: (1) the four-product 边缘系列网关 (Edge Series Gateway) family — 麦智通, 麦智盒, 麦智芯, and 麦智维 — providing edge connectivity and computing hardware; (2) 融合与共享中间件 (Integration and Sharing Middleware) as the protocol adaptation and device access layer supporting multi-protocol device integration; and (3) 融合与共享平台 (Integration and Sharing Platform) as the application foundation layer providing digital twin, AI visualization, data management, alerting, and business rule engine capabilities. Built upon these three product pillars, MSJ delivers nine vertical industry solutions: 5G能源管理 (5G Energy Management), 站点智能运维 (Site Intelligent O&M), 站点叠光 (Site Solar Stacking), 数字能源管理 (Digital Energy Management), 建筑能源管理 (Building Energy Management), 微模块数据中心 (Micro-Module Data Center), 智慧物业 (Smart Property), 城市运行安全 (Urban Safety Management), and 森林环保 (Natural Resource Monitoring), plus the 锂电隔膜视觉 (Lithium Battery Separator Visual Inspection) solution. The company holds over 5 invention patents and 30+ software copyrights, serving sectors including telecom, energy, environmental protection, and infrastructure intelligence.

Product and service13 records
1Integration and Sharing Platform (融合与共享平台)
CategoryIoT Platform
2Integration and Sharing Middleware (融合与共享中间件)
CategoryIoT Middleware
3Edge Series Gateway (边缘系列网关)
CategoryEdge Hardware
45G Energy Management Solution (5G能源管理解决方案)
CategoryVertical Solution
5Site Intelligent O&M Solution (站点智能运维解决方案)
CategoryVertical Solution
6Digital Energy Management Solution (数字能源管理解决方案)
CategoryVertical Solution
7Building Energy Management Solution (建筑能源管理解决方案)
CategoryVertical Solution
8Micro-Module Data Center Solution (微模块数据中心解决方案)
CategoryVertical Solution
9Site Solar Stacking Solution (站点叠光解决方案)
CategoryVertical Solution
10Urban Safety Smart Management Solution (城市运行安全智能管理解决方案)
CategoryVertical Solution
11Natural Resource Monitoring Solution (森林环保系统解决方案)
CategoryVertical Solution
12Smart Property IoT Solution (智慧物业物联网解决方案)
CategoryVertical Solution
13Lithium Battery Separator Visual Inspection Solution (锂电隔膜全栈式视觉解决方案)
CategoryVertical Solution
Scale indicator6 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
Strategic tierCoreTypeStrategic or Co-development Partner
Description

麦斯杰 became a major supplier in China Tower's base station power environment monitoring sector in 2016 and has maintained a strategic partnership as a primary IoT gateway and O&M solution provider. The company has deployed 70,000+ gateway units across China Tower's 4G macro base station integrated O&M projects, achieving No. 1 market position in 5G energy management by 2020.

Recent move9 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight6 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Huawei Cloud IoT is Huawei's IoT platform service supporting device management, edge computing, and industrial IoT scenarios within Huawei's broader cloud portfolio. Like Alibaba, Huawei is both a deployment partner for MSJ and a broader incumbent that can absorb IoT platform workloads into its converged cloud offering.

TypeBroad incumbent
Description

Alibaba Cloud IoT Platform is the IoT PaaS offering from Alibaba Cloud, providing device connectivity, rule engines, and analytics for Chinese enterprises. MSJ explicitly integrates with and runs on top of Alibaba Cloud IoT, but Alibaba Cloud also competes for the same platform and middleware budget at hyperscaler scale and pricing.

TypeDirect peer
Description

PTC ThingWorx is an industrial IoT platform providing device connectivity, digital twin, analytics, and low-code application development for manufacturers and industrial enterprises. Both MSJ and PTC compete at the IoT platform + edge layer serving industrial customers with similar middleware, digital twin, and analytics capabilities.

TypeBroad incumbent
Description

Schneider Electric's EcoStruxure is an IoT-enabled energy management and automation platform covering buildings, data centers, and industrial sites. Schneider competes with MSJ's building energy management and micro-module data center solutions but operates as a global broad incumbent rather than a focused IoT middleware specialist.

TypeDirect peer
Description

Tuya is a leading IoT platform provider offering cloud connectivity, device SDKs, and middleware for smart device manufacturers globally, listed on NYSE. While MSJ focuses on industrial/enterprise IoT and Tuya on consumer/smart home, both compete on the same fundamental proposition of platform-mediated heterogeneous device integration at scale.

TypeDirect peer
Description

Advantech is a Taiwan-based industrial IoT hardware leader selling edge gateways, industrial PCs, and edge AI platforms to enterprise customers worldwide. Both companies sell multi-protocol industrial edge gateways with cloud integration to factory, energy, and infrastructure customers, making them direct comparables on the edge hardware layer.

TypeDirect peer
Description

Sierra Wireless (now part of Semtech) provides cellular IoT gateways, routers, modules, and connectivity services for industrial IoT deployments. Both MSJ and Sierra Wireless sell multi-protocol IoT edge gateways with cellular connectivity aimed at industrial customers, making them directly comparable on the edge hardware layer.

TypeBroad incumbent
Description

Tencent Cloud IoT Explorer is Tencent's IoT platform offering device access, rule engine, and data analytics as part of Tencent Cloud. MSJ's middleware integrates with Tencent Cloud IoT as a deployment destination, but Tencent's broader cloud ecosystem competes for the same enterprise IoT platform spend in China.

TypeBroad incumbent
Description

Siemens Industrial Edge (formerly MindSphere) provides edge computing, device connectivity, and industrial IoT analytics for factory and infrastructure customers globally. Siemens competes with MSJ in industrial IoT and energy verticals but as a much larger industrial automation incumbent with broader portfolio reach.

TypeDirect peer
Description

Digi International is a US-based IoT connectivity company selling cellular routers, embedded modules, and edge gateways for industrial IoT applications. Digi's edge gateway family targets the same industrial customer segments (energy, infrastructure, manufacturing) as MSJ with comparable multi-protocol support and remote management capabilities.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers8 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile5 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

Integration7 records

Each record includes

Title, Type, Description, Source

AI capability8 records

Each record includes

Type, Description, Source

AI maturity
App detail

Has app

Feature7 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

Subsidiaries3 records

Each record includes

Name, Acquired on, Relationship type, Type, Business focus

No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

MSJ

Industrial IoT Platformmsjnet.cn

Shenzhen-based IoT company (founded 2015) building proprietary edge gateways, Integration & Sharing middleware, and an application platform deployed across telecom, energy, property, and government verticals in China, with China Tower (70,000+ gateways) as its anchor customer.

What MSJ does

MSJ (深圳市麦斯杰网络有限公司) is a Shenzhen-based national high-tech enterprise founded in 2015 that builds IoT infrastructure software and hardware for Chinese telecom operators, energy companies, property managers, government entities, and advanced manufacturers. Its platform centers on the proprietary Integration & Sharing IoT Middleware — a micro-service architecture that performs zero-code protocol adaptation to ingest heterogeneous device data — and the Integration & Sharing Platform, an application foundation providing digital twin, 3D visualization, device management, time-series storage, alerting, and a business rule engine. These layers are paired with a four-product Edge Series Gateway family (麦智通, 麦智盒, 麦智芯, 麦智维) that handles on-premise connectivity, edge computing, and cloud-edge coordination. Together, the three product pillars are deployed as nine vertical industry solutions spanning 5G base station energy management, site intelligent O&M, building energy management, smart PV plant O&M, micro-module data centers, smart property, urban safety, natural resource monitoring, and lithium battery separator visual inspection.

The company's commercial model combines hardware sales of proprietary edge gateways, sensors, and micro-module data center equipment with subscription or rental fees for the IoT middleware, application platform, and PV O&M SaaS, supplemented by system integration and professional services for scenario-specific deployments. Go-to-market is primarily direct enterprise field sales through a Shenzhen headquarters plus regional offices in Suzhou (East China), Anhui, and a Chongqing R&D base, covering South, East, Southwest, and North China; an Alibaba 1688 storefront supplements with SMB and mid-market hardware buyers. The flagship customer reference is China Tower, where 70,000+ edge gateways have been deployed across 4G macro base station integrated O&M projects, and the company positions itself as the No. 1 brand in 5G energy management (2020) and property infrastructure digital management (2018).

MSJ holds 5+ IoT invention patents and 30+ software copyrights, has been certified as a National High-Tech Enterprise (2017), and was designated as a specialized and innovative SME in 2022. The company remains privately held with no disclosed external funding, no parent company, no public listing, and no international operations. AI/ML capabilities — computer vision, predictive analytics, and anomaly detection — are applied as feature layers within specific solutions (lithium battery inspection, building energy optimization, PV fault diagnosis, natural resource surveillance) rather than as standalone products. Revenue figures, headcount, and ownership structure are not publicly disclosed in available source material.

MSJ firmographics

Firmographics
Name
MSJ
Legal name
深圳市麦斯杰网络有限公司
Website
https://msjnet.cn
Company type
Private
Founded year
2015
Operating status
Operating
Short description
Shenzhen-based IoT company (founded 2015) building proprietary edge gateways, Integration & Sharing middleware, and an application platform deployed across telecom, energy, property, and government verticals in China, with China Tower (70,000+ gateways) as its anchor customer.
Ownership category
akta.pro rank

MSJ industry classification

Industry
Product category
Industrial IoT Platform
NAICS
Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Telecommunications (517)
SIC
Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Computer Communications Equipment (3576)
akta.pro primary industry
API-Led Integration Middleware (Integration Gateways) (HDAEACAL)
akta.pro secondary industries
Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA) (IMAGABAI), IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG), Edge & Micro Data Center Server Systems (HDACABAJ), Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD)

Keywords

  • IoT middleware
  • Edge gateway hardware
  • Industrial IoT platform
  • Building energy management
  • 5G energy management

Where MSJ is headquartered

Location

Headquarters

HQ city
Shenzhen
HQ country
China
HQ region
Asia

Offices5 records

Markets served

MSJ business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales

Revenue model

  1. 硬件产品销售: 麦斯杰 sells proprietary edge gateway hardware (麦智通, 麦智盒, 麦智芯, 麦智维 series), sensors, micro-module data center equipment, power monitoring modules, and communication management machines. Hardware includes MBox-VD, AGN2, smart meters, flow meters, and smart gateway terminals for building energy management and telecom infrastructure.
  2. 软件平台许可与订阅: The company licenses its 融合与共享 (Integration and Sharing) IoT middleware and application platform as a SaaS layer, charging subscription fees for platform access, device management, and analytics capabilities. The platform supports multi-tenant deployment on public and private clouds.
  3. 光伏运维SaaS服务: Digital energy management platform offered as rental software service with multiple service packages. Customers can lease the platform to manage PV stations, with pricing based on package tier and operational scale. Reduces upfront investment cost for customers.
  4. 行业解决方案与专业服务: 麦斯杰 provides scenario-specific IoT solutions across telecom energy management, building energy, smart property, micro-module data centers, natural resources monitoring, and 5G infrastructure. Revenue includes system integration, customization, and ongoing technical support services.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

MSJ product offering

Product offering

Core offering

MSJ develops and sells proprietary IoT middleware, edge gateway hardware, and IoT application platforms for enterprise customers. The core offering combines the Integration and Sharing Middleware (融合与共享中间件) for zero-code heterogeneous device protocol adaptation with the Integration and Sharing Platform (融合与共享平台) for application development, digital twin visualization, and AI analytics, supported by a four-product Edge Gateway family.

Product overview

MSJ (深圳市麦斯杰网络有限公司) is a national high-tech enterprise offering a platform-plus-modules IoT product architecture. The core portfolio consists of three product lines: (1) the four-product 边缘系列网关 (Edge Series Gateway) family — 麦智通, 麦智盒, 麦智芯, and 麦智维 — providing edge connectivity and computing hardware; (2) 融合与共享中间件 (Integration and Sharing Middleware) as the protocol adaptation and device access layer supporting multi-protocol device integration; and (3) 融合与共享平台 (Integration and Sharing Platform) as the application foundation layer providing digital twin, AI visualization, data management, alerting, and business rule engine capabilities. Built upon these three product pillars, MSJ delivers nine vertical industry solutions: 5G能源管理 (5G Energy Management), 站点智能运维 (Site Intelligent O&M), 站点叠光 (Site Solar Stacking), 数字能源管理 (Digital Energy Management), 建筑能源管理 (Building Energy Management), 微模块数据中心 (Micro-Module Data Center), 智慧物业 (Smart Property), 城市运行安全 (Urban Safety Management), and 森林环保 (Natural Resource Monitoring), plus the 锂电隔膜视觉 (Lithium Battery Separator Visual Inspection) solution. The company holds over 5 invention patents and 30+ software copyrights, serving sectors including telecom, energy, environmental protection, and infrastructure intelligence.

Differentiator

Problem solved

Functional benefit

Brands

  • 麦智通 (Maizhitong): Edge gateway product line
  • 麦智盒 (Maizhih e)
  • 麦智芯 (Maizhixin)
  • 麦智维 (Maizhiwei)
  • 融合与共享平台 (Integration and Sharing Platform)
  • 融合与共享中间件 (Integration and Sharing Middleware)

Products and services

  • Integration and Sharing Platform (融合与共享平台)
  • Integration and Sharing Middleware (融合与共享中间件)
  • Edge Series Gateway (边缘系列网关)
  • 5G Energy Management Solution (5G能源管理解决方案)
  • Site Intelligent O&M Solution (站点智能运维解决方案)
  • Digital Energy Management Solution (数字能源管理解决方案)
  • Building Energy Management Solution (建筑能源管理解决方案)
  • Micro-Module Data Center Solution (微模块数据中心解决方案)
  • Site Solar Stacking Solution (站点叠光解决方案)
  • Urban Safety Smart Management Solution (城市运行安全智能管理解决方案)
  • Natural Resource Monitoring Solution (森林环保系统解决方案)
  • Smart Property IoT Solution (智慧物业物联网解决方案)
  • Lithium Battery Separator Visual Inspection Solution (锂电隔膜全栈式视觉解决方案)

Quantifiable outcome

  • Labor savings of 80% through automated facility management replacing manual inspection
  • +8 more outcomes

Companies that use MSJ

Customer profile

Named customers8 records

Segments7 records

Ideal customer profiles5 records

MSJ technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature7 records

MSJ partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • 中国铁塔 (China Tower)coreStrategic or Co-development Partner麦斯杰 became a major supplier in China Tower's base station power environment monitoring sector in 2016 and has maintained a strategic partnership as a primary IoT gateway and O&M solution provider. The company has deployed 70,000+ gateway units across China Tower's 4G macro base station integrated O&M projects, achieving No. 1 market position in 5G energy management by 2020.

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

MSJ competitors and assessment

Company assessment

Broad incumbents

  • Huawei Cloud IoT: Huawei Cloud IoT is Huawei's IoT platform service supporting device management, edge computing, and industrial IoT scenarios within Huawei's broader cloud portfolio. Like Alibaba, Huawei is both a deployment partner for MSJ and a broader incumbent that can absorb IoT platform workloads into its converged cloud offering.
  • Alibaba Cloud IoT Platform: Alibaba Cloud IoT Platform is the IoT PaaS offering from Alibaba Cloud, providing device connectivity, rule engines, and analytics for Chinese enterprises. MSJ explicitly integrates with and runs on top of Alibaba Cloud IoT, but Alibaba Cloud also competes for the same platform and middleware budget at hyperscaler scale and pricing.
  • Schneider Electric (EcoStruxure): Schneider Electric's EcoStruxure is an IoT-enabled energy management and automation platform covering buildings, data centers, and industrial sites. Schneider competes with MSJ's building energy management and micro-module data center solutions but operates as a global broad incumbent rather than a focused IoT middleware specialist.
  • Tencent Cloud IoT Explorer: Tencent Cloud IoT Explorer is Tencent's IoT platform offering device access, rule engine, and data analytics as part of Tencent Cloud. MSJ's middleware integrates with Tencent Cloud IoT as a deployment destination, but Tencent's broader cloud ecosystem competes for the same enterprise IoT platform spend in China.
  • Siemens (Industrial Edge / Insights Hub): Siemens Industrial Edge (formerly MindSphere) provides edge computing, device connectivity, and industrial IoT analytics for factory and infrastructure customers globally. Siemens competes with MSJ in industrial IoT and energy verticals but as a much larger industrial automation incumbent with broader portfolio reach.

Direct peers

  • PTC (ThingWorx): PTC ThingWorx is an industrial IoT platform providing device connectivity, digital twin, analytics, and low-code application development for manufacturers and industrial enterprises. Both MSJ and PTC compete at the IoT platform + edge layer serving industrial customers with similar middleware, digital twin, and analytics capabilities.
  • Tuya Smart: Tuya is a leading IoT platform provider offering cloud connectivity, device SDKs, and middleware for smart device manufacturers globally, listed on NYSE. While MSJ focuses on industrial/enterprise IoT and Tuya on consumer/smart home, both compete on the same fundamental proposition of platform-mediated heterogeneous device integration at scale.
  • Advantech: Advantech is a Taiwan-based industrial IoT hardware leader selling edge gateways, industrial PCs, and edge AI platforms to enterprise customers worldwide. Both companies sell multi-protocol industrial edge gateways with cloud integration to factory, energy, and infrastructure customers, making them direct comparables on the edge hardware layer.
  • Sierra Wireless (Semtech): Sierra Wireless (now part of Semtech) provides cellular IoT gateways, routers, modules, and connectivity services for industrial IoT deployments. Both MSJ and Sierra Wireless sell multi-protocol IoT edge gateways with cellular connectivity aimed at industrial customers, making them directly comparable on the edge hardware layer.
  • Digi International: Digi International is a US-based IoT connectivity company selling cellular routers, embedded modules, and edge gateways for industrial IoT applications. Digi's edge gateway family targets the same industrial customer segments (energy, infrastructure, manufacturing) as MSJ with comparable multi-protocol support and remote management capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

MSJ financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MSJ leadership team

Management profile

Number of profiles

Profiles1 record

MSJ subsidiaries and ownership

Company hierarchy

Subsidiaries3 records

MSJ funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MSJ M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MSJ

What does MSJ do?

MSJ develops and sells proprietary IoT middleware, edge gateway hardware, and IoT application platforms for enterprise customers. The core offering combines the Integration and Sharing Middleware (融合与共享中间件) for zero-code heterogeneous device protocol adaptation with the Integration and Sharing Platform (融合与共享平台) for application development, digital twin visualization, and AI analytics, supported by a four-product Edge Gateway family.

Is MSJ a public or private company?

MSJ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MSJ founded?

MSJ was founded in 2015.

Where is MSJ based?

MSJ is headquartered in Shenzhen, China, in the Asia region.

How does MSJ make money?

Four revenue lines are on record. 硬件产品销售 is the primary driver. The others are 软件平台许可与订阅, 光伏运维SaaS服务 and 行业解决方案与专业服务.

Who are MSJ's main competitors?

Broad incumbents on record are Huawei Cloud IoT, Alibaba Cloud IoT Platform, Schneider Electric (EcoStruxure), Tencent Cloud IoT Explorer and Siemens (Industrial Edge / Insights Hub). Direct peers are PTC (ThingWorx), Tuya Smart, Advantech, Sierra Wireless (Semtech) and Digi International.

Does MSJ have an API?

Yes. The platform supports Open API, MQTT/CoAP/TCP/UDP protocols, and GB28181/HTTPS for external system integrations. The middleware provides HTTP, MQTT, CoAP, UDP, TCP protocols for device and system integration. Integration with third-party IoT platforms including cloud vendor IoT platforms (Alibaba Cloud, Tencent Cloud, Huawei Cloud) and telecom operator IoT platforms is supported. The platform also supports ONVIF and GB28181 protocols for video device integration.

What industry is MSJ in?

MSJ's product category is Industrial IoT Platform. Its primary akta.pro industry code is HDAEACAL, API-Led Integration Middleware (Integration Gateways), with a secondary code of IMAGABAI, Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA). Its NAICS code is 54151 and its SIC code is 7373.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales