MSJ
Shenzhen-based IoT company (founded 2015) building proprietary edge gateways, Integration & Sharing middleware, and an application platform deployed across telecom, energy, property, and government verticals in China, with China Tower (70,000+ gateways) as its anchor customer.
- Company typePrivate
- Founded2015
- HeadquartersShenzhen, China
- Headcount—
- GTM typeB2B
- OfferingSoftware
What MSJ does
MSJ (深圳市麦斯杰网络有限公司) is a Shenzhen-based national high-tech enterprise founded in 2015 that builds IoT infrastructure software and hardware for Chinese telecom operators, energy companies, property managers, government entities, and advanced manufacturers. Its platform centers on the proprietary Integration & Sharing IoT Middleware — a micro-service architecture that performs zero-code protocol adaptation to ingest heterogeneous device data — and the Integration & Sharing Platform, an application foundation providing digital twin, 3D visualization, device management, time-series storage, alerting, and a business rule engine. These layers are paired with a four-product Edge Series Gateway family (麦智通, 麦智盒, 麦智芯, 麦智维) that handles on-premise connectivity, edge computing, and cloud-edge coordination. Together, the three product pillars are deployed as nine vertical industry solutions spanning 5G base station energy management, site intelligent O&M, building energy management, smart PV plant O&M, micro-module data centers, smart property, urban safety, natural resource monitoring, and lithium battery separator visual inspection.
The company's commercial model combines hardware sales of proprietary edge gateways, sensors, and micro-module data center equipment with subscription or rental fees for the IoT middleware, application platform, and PV O&M SaaS, supplemented by system integration and professional services for scenario-specific deployments. Go-to-market is primarily direct enterprise field sales through a Shenzhen headquarters plus regional offices in Suzhou (East China), Anhui, and a Chongqing R&D base, covering South, East, Southwest, and North China; an Alibaba 1688 storefront supplements with SMB and mid-market hardware buyers. The flagship customer reference is China Tower, where 70,000+ edge gateways have been deployed across 4G macro base station integrated O&M projects, and the company positions itself as the No. 1 brand in 5G energy management (2020) and property infrastructure digital management (2018).
MSJ holds 5+ IoT invention patents and 30+ software copyrights, has been certified as a National High-Tech Enterprise (2017), and was designated as a specialized and innovative SME in 2022. The company remains privately held with no disclosed external funding, no parent company, no public listing, and no international operations. AI/ML capabilities — computer vision, predictive analytics, and anomaly detection — are applied as feature layers within specific solutions (lithium battery inspection, building energy optimization, PV fault diagnosis, natural resource surveillance) rather than as standalone products. Revenue figures, headcount, and ownership structure are not publicly disclosed in available source material.
MSJ firmographics
Firmographics- Name
- MSJ
- Legal name
- 深圳市麦斯杰网络有限公司
- Website
- https://msjnet.cn
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Short description
- Shenzhen-based IoT company (founded 2015) building proprietary edge gateways, Integration & Sharing middleware, and an application platform deployed across telecom, energy, property, and government verticals in China, with China Tower (70,000+ gateways) as its anchor customer.
- Ownership category
- akta.pro rank
MSJ industry classification
Industry- Product category
- Industrial IoT Platform
- NAICS
- Computer Systems Design and Related Services (54151), Computer Systems Design and Related Services (5415), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Telecommunications (517)
- SIC
- Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370), Computer Communications Equipment (3576)
- akta.pro primary industry
- API-Led Integration Middleware (Integration Gateways) (HDAEACAL)
- akta.pro secondary industries
- Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA) (IMAGABAI), IoT Connectivity Management (Private APN, SIM/eSIM, Device Connectivity) (HDAIAGAG), Edge & Micro Data Center Server Systems (HDACABAJ), Industrial/OT Private Connectivity (Factory, Mining, Ports) (HDAIAGAD)
Keywords
Where MSJ is headquartered
LocationHeadquarters
- HQ city
- Shenzhen
- HQ country
- China
- HQ region
- Asia
Offices5 records
Markets served
MSJ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Supply Chain, Operations, Marketing or Sales
Revenue model
- 硬件产品销售: 麦斯杰 sells proprietary edge gateway hardware (麦智通, 麦智盒, 麦智芯, 麦智维 series), sensors, micro-module data center equipment, power monitoring modules, and communication management machines. Hardware includes MBox-VD, AGN2, smart meters, flow meters, and smart gateway terminals for building energy management and telecom infrastructure.
- 软件平台许可与订阅: The company licenses its 融合与共享 (Integration and Sharing) IoT middleware and application platform as a SaaS layer, charging subscription fees for platform access, device management, and analytics capabilities. The platform supports multi-tenant deployment on public and private clouds.
- 光伏运维SaaS服务: Digital energy management platform offered as rental software service with multiple service packages. Customers can lease the platform to manage PV stations, with pricing based on package tier and operational scale. Reduces upfront investment cost for customers.
- 行业解决方案与专业服务: 麦斯杰 provides scenario-specific IoT solutions across telecom energy management, building energy, smart property, micro-module data centers, natural resources monitoring, and 5G infrastructure. Revenue includes system integration, customization, and ongoing technical support services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
MSJ product offering
Product offeringCore offering
MSJ develops and sells proprietary IoT middleware, edge gateway hardware, and IoT application platforms for enterprise customers. The core offering combines the Integration and Sharing Middleware (融合与共享中间件) for zero-code heterogeneous device protocol adaptation with the Integration and Sharing Platform (融合与共享平台) for application development, digital twin visualization, and AI analytics, supported by a four-product Edge Gateway family.
Product overview
MSJ (深圳市麦斯杰网络有限公司) is a national high-tech enterprise offering a platform-plus-modules IoT product architecture. The core portfolio consists of three product lines: (1) the four-product 边缘系列网关 (Edge Series Gateway) family — 麦智通, 麦智盒, 麦智芯, and 麦智维 — providing edge connectivity and computing hardware; (2) 融合与共享中间件 (Integration and Sharing Middleware) as the protocol adaptation and device access layer supporting multi-protocol device integration; and (3) 融合与共享平台 (Integration and Sharing Platform) as the application foundation layer providing digital twin, AI visualization, data management, alerting, and business rule engine capabilities. Built upon these three product pillars, MSJ delivers nine vertical industry solutions: 5G能源管理 (5G Energy Management), 站点智能运维 (Site Intelligent O&M), 站点叠光 (Site Solar Stacking), 数字能源管理 (Digital Energy Management), 建筑能源管理 (Building Energy Management), 微模块数据中心 (Micro-Module Data Center), 智慧物业 (Smart Property), 城市运行安全 (Urban Safety Management), and 森林环保 (Natural Resource Monitoring), plus the 锂电隔膜视觉 (Lithium Battery Separator Visual Inspection) solution. The company holds over 5 invention patents and 30+ software copyrights, serving sectors including telecom, energy, environmental protection, and infrastructure intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- 麦智通 (Maizhitong): Edge gateway product line
- 麦智盒 (Maizhih e)
- 麦智芯 (Maizhixin)
- 麦智维 (Maizhiwei)
- 融合与共享平台 (Integration and Sharing Platform)
- 融合与共享中间件 (Integration and Sharing Middleware)
Products and services
- Integration and Sharing Platform (融合与共享平台)
- Integration and Sharing Middleware (融合与共享中间件)
- Edge Series Gateway (边缘系列网关)
- 5G Energy Management Solution (5G能源管理解决方案)
- Site Intelligent O&M Solution (站点智能运维解决方案)
- Digital Energy Management Solution (数字能源管理解决方案)
- Building Energy Management Solution (建筑能源管理解决方案)
- Micro-Module Data Center Solution (微模块数据中心解决方案)
- Site Solar Stacking Solution (站点叠光解决方案)
- Urban Safety Smart Management Solution (城市运行安全智能管理解决方案)
- Natural Resource Monitoring Solution (森林环保系统解决方案)
- Smart Property IoT Solution (智慧物业物联网解决方案)
- Lithium Battery Separator Visual Inspection Solution (锂电隔膜全栈式视觉解决方案)
Quantifiable outcome
- Labor savings of 80% through automated facility management replacing manual inspection
- +8 more outcomes
Companies that use MSJ
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
MSJ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature7 records
MSJ partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 中国铁塔 (China Tower)core麦斯杰 became a major supplier in China Tower's base station power environment monitoring sector in 2016 and has maintained a strategic partnership as a primary IoT gateway and O&M solution provider. The company has deployed 70,000+ gateway units across China Tower's 4G macro base station integrated O&M projects, achieving No. 1 market position in 5G energy management by 2020.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
MSJ competitors and assessment
Company assessmentBroad incumbents
- Huawei Cloud IoT: Huawei Cloud IoT is Huawei's IoT platform service supporting device management, edge computing, and industrial IoT scenarios within Huawei's broader cloud portfolio. Like Alibaba, Huawei is both a deployment partner for MSJ and a broader incumbent that can absorb IoT platform workloads into its converged cloud offering.
- Alibaba Cloud IoT Platform: Alibaba Cloud IoT Platform is the IoT PaaS offering from Alibaba Cloud, providing device connectivity, rule engines, and analytics for Chinese enterprises. MSJ explicitly integrates with and runs on top of Alibaba Cloud IoT, but Alibaba Cloud also competes for the same platform and middleware budget at hyperscaler scale and pricing.
- Schneider Electric (EcoStruxure): Schneider Electric's EcoStruxure is an IoT-enabled energy management and automation platform covering buildings, data centers, and industrial sites. Schneider competes with MSJ's building energy management and micro-module data center solutions but operates as a global broad incumbent rather than a focused IoT middleware specialist.
- Tencent Cloud IoT Explorer: Tencent Cloud IoT Explorer is Tencent's IoT platform offering device access, rule engine, and data analytics as part of Tencent Cloud. MSJ's middleware integrates with Tencent Cloud IoT as a deployment destination, but Tencent's broader cloud ecosystem competes for the same enterprise IoT platform spend in China.
- Siemens (Industrial Edge / Insights Hub): Siemens Industrial Edge (formerly MindSphere) provides edge computing, device connectivity, and industrial IoT analytics for factory and infrastructure customers globally. Siemens competes with MSJ in industrial IoT and energy verticals but as a much larger industrial automation incumbent with broader portfolio reach.
Direct peers
- PTC (ThingWorx): PTC ThingWorx is an industrial IoT platform providing device connectivity, digital twin, analytics, and low-code application development for manufacturers and industrial enterprises. Both MSJ and PTC compete at the IoT platform + edge layer serving industrial customers with similar middleware, digital twin, and analytics capabilities.
- Tuya Smart: Tuya is a leading IoT platform provider offering cloud connectivity, device SDKs, and middleware for smart device manufacturers globally, listed on NYSE. While MSJ focuses on industrial/enterprise IoT and Tuya on consumer/smart home, both compete on the same fundamental proposition of platform-mediated heterogeneous device integration at scale.
- Advantech: Advantech is a Taiwan-based industrial IoT hardware leader selling edge gateways, industrial PCs, and edge AI platforms to enterprise customers worldwide. Both companies sell multi-protocol industrial edge gateways with cloud integration to factory, energy, and infrastructure customers, making them direct comparables on the edge hardware layer.
- Sierra Wireless (Semtech): Sierra Wireless (now part of Semtech) provides cellular IoT gateways, routers, modules, and connectivity services for industrial IoT deployments. Both MSJ and Sierra Wireless sell multi-protocol IoT edge gateways with cellular connectivity aimed at industrial customers, making them directly comparable on the edge hardware layer.
- Digi International: Digi International is a US-based IoT connectivity company selling cellular routers, embedded modules, and edge gateways for industrial IoT applications. Digi's edge gateway family targets the same industrial customer segments (energy, infrastructure, manufacturing) as MSJ with comparable multi-protocol support and remote management capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
MSJ financial estimates
Financial estimateRevenue estimate
Valuation estimate
MSJ leadership team
Management profileNumber of profiles
Profiles1 record
MSJ subsidiaries and ownership
Company hierarchySubsidiaries3 records
MSJ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MSJ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MSJ
What does MSJ do?
MSJ develops and sells proprietary IoT middleware, edge gateway hardware, and IoT application platforms for enterprise customers. The core offering combines the Integration and Sharing Middleware (融合与共享中间件) for zero-code heterogeneous device protocol adaptation with the Integration and Sharing Platform (融合与共享平台) for application development, digital twin visualization, and AI analytics, supported by a four-product Edge Gateway family.
Is MSJ a public or private company?
MSJ is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MSJ founded?
MSJ was founded in 2015.
Where is MSJ based?
MSJ is headquartered in Shenzhen, China, in the Asia region.
How does MSJ make money?
Four revenue lines are on record. 硬件产品销售 is the primary driver. The others are 软件平台许可与订阅, 光伏运维SaaS服务 and 行业解决方案与专业服务.
Who are MSJ's main competitors?
Broad incumbents on record are Huawei Cloud IoT, Alibaba Cloud IoT Platform, Schneider Electric (EcoStruxure), Tencent Cloud IoT Explorer and Siemens (Industrial Edge / Insights Hub). Direct peers are PTC (ThingWorx), Tuya Smart, Advantech, Sierra Wireless (Semtech) and Digi International.
Does MSJ have an API?
Yes. The platform supports Open API, MQTT/CoAP/TCP/UDP protocols, and GB28181/HTTPS for external system integrations. The middleware provides HTTP, MQTT, CoAP, UDP, TCP protocols for device and system integration. Integration with third-party IoT platforms including cloud vendor IoT platforms (Alibaba Cloud, Tencent Cloud, Huawei Cloud) and telecom operator IoT platforms is supported. The platform also supports ONVIF and GB28181 protocols for video device integration.
What industry is MSJ in?
MSJ's product category is Industrial IoT Platform. Its primary akta.pro industry code is HDAEACAL, API-Led Integration Middleware (Integration Gateways), with a secondary code of IMAGABAI, Industrial Edge Control & IIoT Gateways (Edge PLCs, Data Acquisition, MQTT/OPC UA). Its NAICS code is 54151 and its SIC code is 7373.