Educational Options

What Educational Options does

Educational Options, operating through its EdOptions Academy product line under the Edmentum brand, is a K-12 virtual learning provider headquartered in Arlington, Virginia. Founded in 1997, the company delivers online instruction combining proprietary K-12 learning technology with state-certified teachers to school districts across at least six U.S. states (Nevada, Texas, California, Washington, Illinois, Missouri). The platform offers two core delivery models: Flexible Virtual Learning (asynchronous, self-paced for homeschool and independent study programs) and Enhanced Virtual Learning (synchronous, bell-schedule-aligned for grades 6-12). EdOptions Academy's catalog includes over 500 core, AP, CTE, and NCAA-approved courses, with formal approvals from state education departments including the University of California system, Nevada Distance Education Program, Texas 21f, Illinois ISBE, Missouri MOCAP, and Washington OSPI.

The company generates revenue through a per-student per-course pricing model starting at $80 per student per course, with custom quote-based enterprise pricing for district-wide implementations. Its go-to-market is sales-led, targeting K-12 school district administrators through direct sales motions including "Get a Quote" and "Explore Our Catalog" CTAs. Customer segments include public and private K-12 school districts, homeschool families, and districts facing staffing gaps. Named customers include Akron Public Schools (18,000+ students served), Wauwatosa Virtual Academy, Blue Springs School District, and Jefferson County School District.

The platform is fully accredited by Cognia and approved by the NCAA Eligibility Center, ensuring course credit transferability. Technology features include AI-generated content and plagiarism detection via Copyleaks integration, customizable virtual classroom tools, and mastery-based instructional design aligned to state and national standards. The company employs 51-100 people and operates as a private, for-profit entity. In 2009, Educational Options acquired Orchard Learning, indicating a growth-through-acquisition history. The company's strategic positioning targets structural pain points in K-12 education: declining enrollments, teacher shortages, and the need for expanded course access including AP and CTE offerings.

Name

Educational Options

Website

https://edoptions.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Educational Options operates EdOptions Academy, a K-12 virtual learning platform combining proprietary learning technology with state-certified teachers to serve school districts across six U.S. states. It delivers over 500 accredited courses via flexible and synchronous models under per-student per-course pricing.

Ownership category

akta.pro rank

Product category

K-12 Virtual Learning Platform

NAICS

Educational Support Services (611710), Elementary and Secondary Schools (6111), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Virtual School Course Providers (Single-Course/Part-Time Enrollment) (EDAJADAE)

akta.pro secondary industries

District-Run Virtual Academies & Online Programs (EDAJADAB), Curriculum, Lesson Planning & Instructional Content Platforms (EDAJAMAD), Full-Time Virtual K–12 Schools (Statewide/Cyber Charters & District Programs) (EDAJADAA)

Keywords

• K-12 virtual learning
• Online education platform
• School district services
• Distance learning courses
• Virtual instruction software

Headquarters

HQ city

Arlington

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Per-Student Per-Course Pricing: Revenue generated through per-student per-course pricing model where schools/districts pay based on course enrollment. Starting price of $80 per student, per course.
2. Quote-Based Enterprise Sales: Custom pricing for districts based on program scope, number of students, and service level requirements. Sales motion includes 'Get a Quote' and 'Explore Our Catalog' CTAs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Educational Options operates EdOptions Academy, a K-12 virtual learning platform that combines online learning technology with state-certified teachers to deliver in-district programs for school districts. The platform offers Flexible Virtual Learning (asynchronous) and Enhanced Virtual Learning (synchronous) models covering over 500 core, AP, CTE, and NCAA-approved courses, addressing teacher shortages, declining enrollment, and expanded course access for grades K-12.

Product overview

Educational Options (EduOptions) operates as a single service offering focused on career guidance and study abroad advisory for Indian students, particularly those seeking to study in Germany. The company provides practical, experience-based guidance to help students navigate the cultural and logistical challenges of international education, including assistance with program selection, immigration procedures, and cultural adaptation for diverse programs with English instruction.

Differentiator

Problem solved

Functional benefit

Products and services

• EdOptions Academy EdOptions Academy is a fully accredited virtual learning program for K-12 school districts that combines best-in-class learning technology with state-certified teachers to provide sustainable, in-district programs. It offers over 500 core, AP, CTE, and NCAA-approved courses with state-specific approvals across Nevada, Texas, California, Washington, Illinois, and Missouri, and serves students from K-12.

Quantifiable outcome

• 95% of students say their virtual teacher cares about their success
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Akron Public SchoolscoreOthersImplementation partnership where EdOptions Academy provides flexibility for over 18,000 students, enabling the district to retain enrollment and expand virtual learning access.
• Wauwatosa Virtual AcademyminorOthersVirtual learning partnership with testimonial highlighting 'awesome partnership' with amazing turnaround time, answers, and problem-solving.
• Blue Springs School DistrictminorOthersPartnership testimonial noting EdOptions is 'expanding and stretching the scope of who we are as a school district.'
• Jefferson County School DistrictminorOthersDistrict partnership for virtual learning services with Superintendent testimonial on district impact.
• State Education Departments (Nevada, Texas, Illinois, Missouri, Washington)coreStrategic or Co-development PartnerFormal approval partnerships with state education departments enabling EdOptions Academy courses to count toward graduation requirements in respective states. Includes Nevada Distance Education Program-approved, 21f-approved, ISBE-approved, MOCAP-approved, and OSPI-approved course catalogs.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Apex Learning: Offers district-facing virtual K-12 courses, AP offerings, and credit recovery with state-approved catalogs, competing head-to-head with EdOptions in the supplemental course and full-time virtual segments.
• Florida Virtual School (FLVS): A state-run virtual school offering individual high school courses and full-time online options to in-state and out-of-state students, overlapping directly with EdOptions' part-time and full-time virtual offerings.
• Odysseyware (Edmentum): Curriculum and online course platform serving K-12 districts with state-aligned content; sits within the broader Edmentum ecosystem that also houses EdOptions Academy, making it a directly comparable offering.
• Stride (K12 Inc): Operates tuition-based virtual K-12 schools and provides online courses to districts; competes with EdOptions for both full-time enrollments and supplemental district contracts.
• Connections Academy: Operates tuition-free, full-time online K-12 schools in partnership with districts and states—a direct alternative to EdOptions' full-time virtual programs for families and districts.
• Fuel Education (Stride): Provides online K-12 courses, full-time virtual programs, and supplemental content to districts—closely comparable to EdOptions Academy's course catalog and district deployment model.
• BYU Independent Study: A long-running, accredited online course provider offering middle and high school courses for individual and homeschool students—an alternative channel for supplemental virtual coursework competing with EdOptions.
• Imagine Learning (Imagine Edgenuity): Provides virtual K-12 courses, full-time online programs, and credit recovery to U.S. school districts—directly competing with EdOptions Academy on per-course and full-program district contracts.

Emerging players

• Lincoln Learning Solutions: Provides online K-12 courses, credit recovery, and supplemental content to districts and homeschool families—overlapping with EdOptions' catalog-based, per-course district sales motion.

Broad incumbents

• Pearson Online Learning: A large, established education publisher with K-12 virtual school programs (Connections Academy) and online courseware—competing with EdOptions at the full-time virtual and supplemental course level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/edmentum
• Facebookfacebook.com/106442927537
• LinkedInlinkedin.com/company/edmentum

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Educational Options