Exello
Exello B.V. is a Dutch custom manufacturer of wheelchairs, orthoses, and rehabilitation aids, serving healthcare organizations and private individuals in the Netherlands through bespoke, on-site consultation and fitting.
- Company typePrivate
- Founded2004
- HeadquartersCothen, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Exello does
Exello B.V. is a privately held Dutch specialist in custom-made mobility and rehabilitation equipment, founded in 2004 and headquartered in Cothen, Netherlands. The company designs, manufactures, and adapts wheelchairs, orthoses, custom furniture, everyday aids, sport and activity equipment, and provides technical services for healthcare organizations. All products are individually customized to the user's body, wishes, and needs, supported by an on-site advisory process that includes intake visits, trial fittings, and post-delivery optimization. Differentiation is anchored in a team of 20 specialists carrying over 100 years of combined experience in wheelchair and rehabilitation technology, alongside proprietary in-house developments such as the Tetra Buttons for specialized push-rim control.
The business operates a sales-led, direct-distribution model serving two primary segments: healthcare organizations and private individuals across the Netherlands. Revenue is generated through one-time sales of custom-made and standard products, plus professional services for product adaptations, revisions, and on-site advisory consultations. Pricing is quote-based following individual assessment and not publicly disclosed, with multi-year contractual arrangements embedded in institutional engagements. The company holds ISO certification and Erkend Leerbedrijf (Recognized Training Company) status, and operates under the motto "Kwaliteit door Betrokkenheid" ("Quality through Involvement"). Exello is founder/management-owned under Director Gerrit Cooiman, with no disclosed external investors, parent company, or institutional shareholders.
Exello firmographics
Firmographics- Name
- Exello
- Legal name
- Exello B.V.
- Website
- https://exello.nl
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Exello B.V. is a Dutch custom manufacturer of wheelchairs, orthoses, and rehabilitation aids, serving healthcare organizations and private individuals in the Netherlands through bespoke, on-site consultation and fitting.
- Ownership category
- akta.pro rank
Exello industry classification
Industry- Product category
- Rehabilitation Equipment Manufacturing
- NAICS
- Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Mobility Aids (Wheelchairs, Scooters, Walkers, Canes) (HLAHAMAA)
- akta.pro secondary industries
- Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics) (HLAHAMAJ), Seating & Positioning Systems (Cushions, Backs, Pressure Relief) (HLAHAMAB)
Keywords
Where Exello is headquartered
LocationHeadquarters
- HQ city
- Cothen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Exello business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Custom-made Product Sales: Sale of individually customized wheelchairs, ortheses, and assistive devices. Products are made to order based on individual measurements and requirements, with both complete products and parts offered.
- Standard Product Sales: Sale of standard rehabilitation and care products for healthcare organizations and private individuals.
- Product Adaptations and Revisions: Customization and revision services for existing products to meet changing customer needs.
- Consulting and Advisory Services: On-site advisor consultations for custom solutions, intake visits, and optimization services included in product delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom-made products with personalized consultation |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Exello product offering
Product offeringCore offering
Exello designs, manufactures, and supplies custom-made wheelchairs, orthoses, rehabilitation furniture, everyday aids, and adaptive sports equipment for people with physical disabilities in the Netherlands. The company serves both healthcare institutions (via preferential package arrangements) and private individuals (via tailored custom solutions), complemented by trial fitting, on-site adjustment, refurbishment, and after-sales technical service.
Product overview
Exello is a Dutch specialist in custom-made healthcare solutions, operating as a single integrated provider of mobility and rehabilitation assistive products. The company offers a portfolio of interconnected product lines centered on wheelchairs and orthoses as core offerings, supplemented by furniture and rooms, everyday aids, sport and activity equipment, and technical services. All products emphasize individual customization, with the company providing over 100 years of combined experience in wheelchair and rehabilitation technology. The product ecosystem includes wheelchair variants (standard, preferential packages, orthosis-combined, active/ADL, anatomical, restless/swing, special-drive, height-adjustable/stand-up, and lying wheelchairs), orthoses (sitting and lying types in multiple configurations), and related aids and services that can be ordered separately or as complete solutions.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom-made wheelchairs
Quantifiable outcome
- 100+ years combined experience in wheelchair and rehabilitation technology
- +1 more outcomes
Companies that use Exello
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Exello technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Exello partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Exello competitors and assessment
Company assessmentDirect peers
- Wolturnus: Danish custom wheelchair manufacturer specializing in made-to-measure active, sports, and pediatric wheelchairs. Highly comparable to Exello on bespoke configurability, sport/active wheelchair focus, and European healthcare customer base.
- Convaid | R82: Specialist in pediatric wheelchairs, seating, and rehabilitation equipment (part of Etac). Comparable to Exello on the customization side of complex seating and mobility needs, particularly for users with severe physical limitations.
- Lopital: Dutch manufacturer of care and rehabilitation equipment including shower chairs, mobility aids, and customized care furniture. Comparable as a fellow Netherlands-based specialist in custom mobility and care solutions for healthcare organizations.
- Vermeiren: Belgian-based manufacturer of manual and powered wheelchairs, including custom-configured models, serving European healthcare organizations and individuals. Closely comparable to Exello as a Benelux custom wheelchair specialist with overlapping product categories and customer base.
Broad incumbents
- Permobil: Swedish global manufacturer of powered wheelchairs, manual wheelchairs, and seating & positioning solutions. Comparable on custom wheelchair and seating systems for complex care users; serves a broader international market.
- Sunrise Medical: Global mobility company offering manual wheelchairs, power wheelchairs, and custom seating under brands like Quickie and Zippie. Comparable on custom-configured wheelchairs for clinical and individual users at significantly larger scale.
- Ottobock: Global German leader in prosthetics, orthotics, and wheelchairs with deep customization expertise. Comparable to Exello across orthoses and custom wheelchair categories, but operates at vastly greater scale across multiple geographies.
- Invacare: Global manufacturer of wheelchairs, seating, and homecare products including custom and standard mobility solutions. Comparable across manual wheelchair, power wheelchair, and custom seating categories at much larger scale.
- Handicare (Savaria): Provider of mobility and accessibility solutions including stairlifts, vehicle adaptations, and wheelchairs. Comparable on custom mobility equipment for individuals with disabilities, with broader product portfolio and international reach.
Regional players
- Eurovema: Swedish manufacturer of mobile shower commodes, transfer aids, and rehabilitation equipment for healthcare settings. Comparable as a Northern European specialist in custom assistive devices, though focused on hygiene/mobility rather than wheelchairs.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Exello social profiles
Digital presenceExello financial estimates
Financial estimateRevenue estimate
Valuation estimate
Exello leadership team
Management profileNumber of profiles
Profiles1 record
Exello funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Exello M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Exello
What does Exello do?
Exello designs, manufactures, and supplies custom-made wheelchairs, orthoses, rehabilitation furniture, everyday aids, and adaptive sports equipment for people with physical disabilities in the Netherlands. The company serves both healthcare institutions (via preferential package arrangements) and private individuals (via tailored custom solutions), complemented by trial fitting, on-site adjustment, refurbishment, and after-sales technical service.
Is Exello a public or private company?
Exello is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Exello founded?
Exello was founded in 2004. It employs 11 to 50 people.
Where is Exello based?
Exello is headquartered in Cothen, Netherlands, in the Europe region.
How does Exello make money?
Four revenue lines are on record. Custom-made Product Sales are the primary driver. The others are standard Product Sales, product Adaptations and Revisions and consulting and Advisory Services.
Who are Exello's main competitors?
Direct peers on record are Wolturnus, Convaid | R82, Lopital and Vermeiren. Broad incumbents are Permobil, Sunrise Medical, Ottobock, Invacare and Handicare (Savaria). Eurovema is listed as a regional player.
Does Exello have an API?
No public API is recorded for Exello.
What industry is Exello in?
Exello's product category is Rehabilitation Equipment Manufacturing. Its primary akta.pro industry code is HLAHAMAA, Mobility Aids (Wheelchairs, Scooters, Walkers, Canes), with a secondary code of HLAHAMAJ, Sports & Active Rehabilitation Devices (Adaptive Sports Mobility, Performance Prosthetics). Its NAICS code is 339113 and its SIC code is 3842.