What Pleyade does

Stichting Pleyade is a Dutch nonprofit elderly care foundation (stichting) headquartered in Arnhem, Netherlands (KvK 09125621), operating an integrated care portfolio across the Arnhem region and Liemers. It runs twelve or more physical residential locations — including Malburgstaete, Eilandstaete, Waalstaete, Marga Klompélaan, Subenhara (Zevenaar), Binnenrijk (Giesbeek), Lobede (Tolkamer), Thuvine (Duiven), Prinses Irenestraat (Elst), Het Schild (Wolfheze), and the Elst rehabilitation site — alongside neighborhood-based wijkverpleging (district nursing), geriatric rehabilitation (GRZ), temporary stays (logeren), and household support services covering the full continuum from light home support to intensive 24/7 residential care for clients with dementia, Korsakoff syndrome, and visual impairment.

The organization's product surface is structured around three pillars: (1) residential living (wonen) with self-sufficient apartments and on-site professional care; (2) home and household support (thuiszorg) including wijkverpleging, dagelijkse verzorging, and huishoudelijke ondersteuning; and (3) temporary services — revalidatiezorg at the Bachstraat location in Elst and short-stay logeren for informal carer respite. A distinctive element is the Pleyade Innovatie Team (PIT), an in-house R&D function co-led with TU Eindhoven (Professor Rens Brankaert), which builds personalized care technologies such as the niet-storenkastje (privacy box), VITA smart cushion, Beleefkamer/EKKO multi-sensory room, Living Moments interactive postcard device, KAS clothing assistant, STAPP household-appliance learning app, sensor-equipped rollators, and slim incontinentiemateriaal (sensor pads wired into the nurse call system). The Carenzorgt client portal connects families to care staff and care plans.

Revenue is governed by the Dutch regulated healthcare funding architecture. The majority flows from the Wet langdurige zorg (Wlz) via the regional zorgkantoor (Menzis Zorgkantoor in Pleyade's region), with residents paying an income-dependent CAK-set eigen bijdrage. Supplementary streams include wijkverpleging under the Zorgverzekeringswet (Zvw), huishoudelijke ondersteuning commissioned and funded by the municipality of Arnhem, geriatric rehabilitation under DBC-GRZ basic insurance, ELV/crisis placements coordinated via Coördinatiepunt Verblijf, and rental income from self-pay apartments at Prinses Irenestraat and Het Schild managed in part via BMV Makelaars. Customer acquisition is primarily referral-driven through huisartsen, wijkverpleegkundigen, transferbureaus, the Coördinatiepunt Verblijf, and the 'Samen in de wijkzorg' consortium, with self-referral via an internal Adviesteam.

Name

Pleyade

Legal name

Stichting Pleyade

Website

https://pleyade.nl

Company type

Private

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Pleyade is a Dutch nonprofit elderly care foundation operating residential living, home nursing, geriatric rehabilitation, and temporary-stay services across 12+ locations in the Arnhem region and Liemers, serving older adults and their families via Wlz, Zvw, and municipality-funded care.

Ownership category

akta.pro rank

Product category

Elderly Care Services

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Continuing Care Retirement Communities (623311), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623), Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Other Residential Care Facilities (62399), Nursing Care Facilities (Skilled Nursing Facilities) (623110)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051), Services-Home Health Care Services (8082), Services-Social Services (8300)

akta.pro primary industry

Assisted Living with Enhanced Care / High-Acuity (Aging-in-Place) (HLADABAC)

akta.pro secondary industries

Dementia/Alzheimer’s Respite Care (Specialized) (HLADAKAG), Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI), Chronic Care & Complex Care Management (HSABAIAD), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Elderly residential care
• Home nursing services
• Geriatric rehabilitation
• Care technology innovation
• Non-profit elderly care

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wlz Verblijfszorg (Long-term Care Residence): Residents with a Wlz (Wet langdurige zorg) indicatie receive care and accommodation funded by the Dutch government. Pleyade bills the zorgkantoor (Menzis Zorgkantoor in the region) directly. Residents pay an income-dependent eigen bijdrage (personal contribution) calculated by CAK. This covers the majority of residential care revenue.
2. Wijkverpleging (District Nursing): Home nursing and personal care services in Arnhem, reimbursed through the Zorgverzekeringswet (health insurance act). The wijkverpleegkundige assesses care needs and assigns an indicatie. Can also be funded via Wlz or PGB (personal budget).
3. Huishoudelijke Ondersteuning (Household Support): Household assistance services for Arnhem residents, commissioned and funded by the municipality of Arnhem. The wijkverpleegkundige determines scope in consultation with the client.
4. Modulair Pakket Thuis (MPT) / Volledig Pakket Thuis (VPT): Home-based care packages under Wlz: MPT allows mixing Wlz-funded care providers; VPT provides full care from one organization (Pleyade) while the client remains at home. Both billed to the zorgkantoor.
5. Geriatrische Revalidatiezorg (GRZ): Geriatric rehabilitation stays funded via DBC-GRZ (Diagnose Behandel Combinatie) through health insurance basic coverage. No supplementary insurance required. Referrals come from hospitals via transferbureau.
6. Eerstelijns Verblijf (ELV) / Crisiszorg: Primary care residential stays (low and high complexity) for clients who cannot return home temporarily. Funded through ELV-indicatie via health insurer or crisis pathways coordinated by Coördinatiepunt Verblijf.
7. Zorgappartementen Verhuur (Care Apartment Rental): Rental income from self-pay apartments at select locations (Prinses Irenestraat, Het Schild) without Wlz indicatie requirement. Rent is based on apartment size and a points-rating system. Tenants can add home care services as needed.
8. Logeren / Kortdurend Verblijf (Temporary Stay): Short-term residential stays for informal carers requiring respite. Requires a Wlz indicatie. All meals and activities included. Coordinated by the Adviesteam.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Pleyade delivers an integrated elderly care continuum in the Arnhem region: residential living (Wlz-funded Wonen across 12+ locations), home nursing and personal care (Thuiszorg including wijkverpleging, dagelijkse verzorging, and huishoudelijke ondersteuning), geriatric rehabilitation (Revalideren via DBC-GRZ), and short-stay respite (Logeren). The Adviesteam provides intake and care matching, while the PIT innovation team co-develops with TU Eindhoven the proprietary care technologies (sensor rollator, smart incontinence pads, Beleefkamer, VITA cushion, Living Moments, KAS, STAPP, etc.) deployed directly with residents.

Product overview

Pleyade is a Dutch elderly care organization offering residential living (Wonen), home care (Thuiszorg), rehabilitation (Revalideren), and short-stay services (Logeren) across multiple locations in the Arnhem region. The organization operates an Innovation Team (PIT) that develops proprietary care technologies including smart incontinence materials, sensor-equipped mobility aids, sensory experience rooms, and communication devices. Core services include Zorggezellen (care companions) providing one-on-one attention, while facilities feature amenities like nostalgic cinemas and traditional pubs. The digital ecosystem includes Carenzorgt, an online client management portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Wonen bij Pleyade (Residential Living) Residential living services across multiple Pleyade locations in the Arnhem region and Liemers, offering self-sufficient apartments with personal care and 24/7 professional support for elderly with a Wlz indicatie; also available as VPT (full home care) and MPT (modular home care) packages billed to the regional zorgkantoor.
• Thuiszorg (Home Care) Home care services in the Arnhem area comprising wijkverpleging (district nursing under Zvw), dagelijkse verzorging (daily personal care), and huishoudelijke ondersteuning (household help funded by the Arnhem municipality).
• Revalidatiezorg (Geriatric Rehabilitation) Geriatric rehabilitation (GRZ) at the Bachstraat location in Elst, helping elderly patients recover functional independence after stroke, illness, or surgery; referred by hospitals via transferbureau and coordinated through Coördinatiepunt Verblijf.
• Logeren bij Pleyade (Temporary Stay / Respite) Short-term residential respite stays for informal carers (mantelzorgers) requiring relief, providing fully furnished apartments with meals and activity programs across Pleyade locations; requires a Wlz indicatie and is booked through the Adviesteam.
• Zorggezellen (Care Companions) One-on-one personal attention service pairing residents with care companions for individualized activities, outings, and social interaction to enrich daily life and improve mobility and meaningful routines.

Quantifiable outcome

• Residents using zorggezellen (care companion) support show improved mobility, reduced medication use, and more meaningful daily routines (based on internal research referenced by care companion Karin Timmer)
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• BloezemminorOthers · 6 May 2026Clients from Bloezem and Pleyade now live together at Het Schild location, representing a new form of integrated housing collaboration between two care organizations.
• Technische Universiteit Eindhoven (TU/e)coreStrategic or Co-development PartnerThe Pleyade Innovatie Team (PIT) is led by Professor Rens Brankaert and involves TU/e designers, researchers, and students collaborating with Pleyade care professionals. Together they develop personalized care technologies (Beleefkamer, VITA cushion, Living Moments, KAS, sensor rollator) tailored to individual resident needs. This co-creation model ensures innovations are grounded in real care practice rather than product-driven acquisition.
• Menzis ZorgkantoorcoreOthersThe zorgkantoor (care office) responsible for executing the Wet langdurige zorg (Wlz) for all residents in Pleyade's region. Menzis Zorgkantoor receives the indicatiebesluit from CIZ and manages the funding flow to Pleyade for residential care, MPT, and VPT services.
• Centrum Indicatiestelling Zorginstellingen (CIZ)coreOthersIndependent assessment body that determines whether individuals qualify for Wlz care, how much care they receive, and for which period. Pleyade's intake process begins with a CIZ indicatie.
• Coördinatiepunt Verblijf Regio Arnhem e.o.coreOthersRegional coordination organization managing ELV and crisis residential placements across all care providers in the Arnhem area. Pleyade is one of the connected providers. Referrers (huisartsen) contact this body to arrange placements for clients needing temporary or crisis residential care.
• Samen in de wijkzorgminorOthersRegional consortium of district nursing (wijkverpleging) organizations in the Arnhem area, making home care services more recognizable and accessible. Pleyade is an affiliated provider.
• BMV MakelaarsminorChannel Partner/ Reseller/ DistributorReal estate agent responsible for renting out apartments at Het Schild to self-paying tenants who do not have a Wlz indicatie. BMV Makelaars handles tenant selection, lease agreements, and rental inquiries for this specific housing stock.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zorgaccent: Zorgaccent is a Dutch non-profit elderly care organization providing wijkverpleging, residential care, and specialized dementia services in Friesland - directly comparable model and clientele to Pleyade.
• Warande: Warande is a Utrecht-region Dutch non-profit providing elderly residential care, home care, and dementia services. Comparable continuum model and demographic focus to Pleyade.
• Pieter van Foreest: Pieter van Foreest is a Dutch non-profit elderly care organization in the Delft/Westland region offering residential care, home care, and rehabilitation. Strong overlap with Pleyade in continuum and dementia specialization.
• Beweging 3.0: Beweging 3.0 is a Dutch non-profit providing elderly residential, home care, and rehabilitation services in the Amersfoort region under a similar continuum model to Pleyade, with comparable reliance on Wlz reimbursement.
• Pantein: Pantein is a Dutch regional non-profit healthcare organization offering elderly care, home care, and rehabilitation in the Land van Cuijk/Noordoost-Brabant region - overlapping care continuum, funding model, and population as Pleyade.
• Thebe: Thebe is a Dutch regional non-profit providing elderly care (residential, home care, dementia) in the West-Brabant region. Directly comparable to Pleyade in mission, scale, funding mix (Wlz/Zvw), and integrated continuum model.
• Innoforte: Innoforte is a Dutch non-profit elderly care provider operating residential locations and home care in the mid-Netherlands region - directly comparable in service mix and clientele to Pleyade.
• Coloriet: Coloriet is a non-profit Dutch elderly care organization operating multiple residential locations plus home care in the Veluwe and Flevoland regions, serving a comparable Wlz-funded population with similar continuity-of-care offerings.
• Sutfene: Sutfene is a non-profit regional elderly care provider in Twente offering residential living, home care, and daytime activities. Comparable Wlz-funded population and small-scale neighborhood model similar to Pleyade's approach.
• Zorggroep Noorderboog: Zorggroep Noorderboog is a Dutch non-profit providing elderly care, nursing, and home care in the Zuidwest-Drenthe region. Comparable scale, multi-site residential model, and Wlz funding reliance to Pleyade.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Werkbijpleyade

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pleyade