LendOn
LendOn (operating as AvaFin) is a Mexican digital lending platform owned by Capitec Bank, offering short-term unsecured personal loans of $500-$80,000 MXN to individual consumers via web, mobile app, and a Puebla branch.
- Company typePrivate
- Founded2012
- HeadquartersMiguel Hidalgo, Mexico
- Headcount251–500
- GTM typeB2C
- OfferingServices
What LendOn does
LendOn, operating commercially as AvaFin, is a Mexican digital lending platform wholly owned by Capitec Bank (a South African retail bank). Its legal entity is Available Finances S.A. de C.V., headquartered in Miguel Hidalgo, Mexico City, with a staff of 251-500 employees. The company originates short-term unsecured personal loans to individual consumers in Mexico, with principal amounts ranging from $500 to $80,000 MXN and terms of 7 to 30 days. First-time borrowers are capped at $8,000 MXN, while returning customers can scale up to $80,000 MXN through a tiered loyalty program (Bronze, Silver, Gold, Platinum).
The core product is delivered through a web portal (portal.avafin.mx) and a native mobile application available on Google Play and Huawei AppGallery, with a physical branch in Puebla supplementing the digital channel. Revenue is generated primarily through interest income (annual fixed rates of 302% to 436%) and a multi-fee structure including a 4% opening commission, a 1% disposition commission, and a 2.5% credit analysis commission, all subject to IVA. The disclosed CAT (annual total cost) reaches 5564.7% for a representative $1,000 MXN 30-day loan. The platform is PROFECO-compliant and SSL-secured, and is supported institutionally by Capitec Bank's cross-country infrastructure, though it currently operates only in Mexico.
LendOn firmographics
Firmographics- Name
- LendOn
- Legal name
- Available Finances S.A. de C.V.
- Website
- https://www.lendon.mx/
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LendOn (operating as AvaFin) is a Mexican digital lending platform owned by Capitec Bank, offering short-term unsecured personal loans of $500-$80,000 MXN to individual consumers via web, mobile app, and a Puebla branch.
- Ownership category
- akta.pro rank
LendOn industry classification
Industry- Product category
- Consumer Lending
- NAICS
- Credit Intermediation and Related Activities (522)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH)
- akta.pro secondary industries
- Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI), Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG), Pricing, Risk-Based Offer & Limit Management (FSAGAHAE)
Keywords
Where LendOn is headquartered
LocationHeadquarters
- HQ city
- Miguel Hidalgo
- HQ country
- Mexico
- HQ region
- Latin America
Offices2 records
Markets served
LendOn business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Interest Income: Primary revenue from interest charged on loans at annual fixed rates ranging from 302% to 436%, calculated on the principal amount borrowed.
- Loan Fees: Multiple fee streams including opening commission (4% of principal), disposition commission (1% per disbursement), and credit analysis commission (2.5% of principal). All fees include applicable IVA.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | First loan (new customers): up to $8,000 |
| Unit Pricing | Pay-as-you-go | Returning customers: up to $80,000 based on loyalty tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
LendOn product offering
Product offeringCore offering
LendOn (operating as AvaFin) is a Mexican digital lending platform that originates and services small-ticket, uncollateralized personal loans to individual consumers in amounts ranging from MXN $500 to $80,000 with terms of 7 to 30 days. Loans are applied for, approved, and disbursed through an online web portal and a native mobile application, with a tier-based loyalty program (Bronze/Silver/Gold/Platinum) granting permanent discounts to returning customers. The company is backed by Capitec Bank and operates a hybrid model that also includes a physical advisory branch in Puebla.
Product overview
AvaFin operates as a digital lending platform offering personal loans as its core product, with loans ranging from $500 to $80,000 MXN for terms of 7-30 days. The platform consists of the main online loan service, a companion mobile app (available on Google Play and Huawei AppGallery), and a physical Puebla branch for in-person support. A loyalty plan provides discounts to returning customers who maintain good payment history. The company is part of Capitec Bank, which provides institutional backing across 5 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- AvaFin Personal Loans (Préstamos personales) Digital personal loans for Mexican consumers ranging from MXN $500 to MXN $80,000 with repayment terms of 7 to 30 days. First-time borrowers can access up to MXN $8,000; returning customers can access higher amounts based on their loyalty tier. No collateral (aval) is required. Annual fixed interest rates from 302% to 436%, with commissions of 4% opening, 1% disposition, and 2.5% credit analysis (all plus IVA).
- AvaFin Mobile App Mobile application for AvaFin customers to request loans (including installment payments), track application status, view loan details, and receive promotions. Available on Google Play and Huawei AppGallery.
- AvaFin Loyalty Plan (Plan de Lealtad) Tiered loyalty program (Bronze, Silver, Gold, Platinum) offering permanent discounts to borrowers who maintain good payment history and continue improving their credit standing, while also helping them build a credit history.
Quantifiable outcome
- Loans disbursed within minutes of approval
- +1 more outcomes
Companies that use LendOn
Customer profileSegments1 record
Ideal customer profiles1 record
LendOn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
LendOn partnerships and signals
Strategic signalScale indicators1 record
Recent moves7 records
Expansion highlights5 records
LendOn competitors and assessment
Company assessmentDirect peers
- Klar: Mexican digital consumer lender and neobank offering personal credit and credit-builder products to underbanked consumers via a mobile-first platform, directly competing with AvaFin's target segment and distribution model.
- Stori: Mexico-based digital lender providing credit cards and personal loans to thin-file Mexican consumers through a mobile app, competing for the same underbanked personal loan customer that AvaFin targets.
- Nubank Mexico (Nu): Brazilian-born neobank operating in Mexico with credit cards and personal loan products aimed at underbanked consumers; competes directly for the digital personal lending wallet share.
- Albo: Mexico-based consumer fintech offering credit products including personal loans via a mobile-first platform, targeting similar Mexican consumers as AvaFin with a digital distribution model.
- Creditea: Mexico-based online personal loan provider offering short-term, small-ticket unsecured credit to consumers, overlapping directly with AvaFin's product, customer base, and digital lending model.
Broad incumbents
- Mercado Pago: Latin American fintech super-app extending consumer credit and credit lines to millions of Mexican users; competes broadly with AvaFin as a scaled incumbent in digital consumer lending.
- Banco Azteca: Large Mexican retail bank offering personal loans to underbanked consumers via an extensive branch and digital footprint; overlaps with AvaFin in target customer and small-dollar credit use cases.
- Covalto (formerly Banco Covalto): Mexico-focused digital bank providing consumer and business credit; while larger in scope, it overlaps with AvaFin in digital personal lending and serves a similar Mexican consumer base.
Emerging players
- Spin by OXXO (Femsa): Spin is the consumer credit and payments offering spun out of OXXO/Femsa in Mexico, providing credit to consumers at OXXO's massive retail footprint, increasingly adjacent to AvaFin's underbanked personal loan market.
Regional players
- Konfío: Mexican digital lender providing credit products; while primarily focused on SMBs, its Mexican digital credit infrastructure and brand awareness overlap with the broader Mexican online lending space where AvaFin competes.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
LendOn social profiles
Digital presenceLendOn compliance and trust
Trust signalCompliance2 records
LendOn financial estimates
Financial estimateRevenue estimate
Valuation estimate
LendOn leadership team
Management profileNumber of profiles
LendOn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LendOn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LendOn
What does LendOn do?
LendOn (operating as AvaFin) is a Mexican digital lending platform that originates and services small-ticket, uncollateralized personal loans to individual consumers in amounts ranging from MXN $500 to $80,000 with terms of 7 to 30 days. Loans are applied for, approved, and disbursed through an online web portal and a native mobile application, with a tier-based loyalty program (Bronze/Silver/Gold/Platinum) granting permanent discounts to returning customers. The company is backed by Capitec Bank and operates a hybrid model that also includes a physical advisory branch in Puebla.
Is LendOn a public or private company?
LendOn is a private company. It is classified as corporate owned and is currently operating.
When was LendOn founded?
LendOn was founded in 2012. It employs 251 to 500 people.
Where is LendOn based?
LendOn is headquartered in Miguel Hidalgo, Mexico, in the Latin America region.
How does LendOn make money?
Two revenue lines are on record. Interest Income is the primary driver. The others are loan Fees.
Who are LendOn's main competitors?
Direct peers on record are Klar, Stori, Nubank Mexico (Nu), Albo and Creditea. Broad incumbents are Mercado Pago, Banco Azteca and Covalto (formerly Banco Covalto). Spin by OXXO (Femsa) is listed as an emerging player. Konfío is listed as a regional player.
Does LendOn have an API?
No public API is recorded for LendOn.
What industry is LendOn in?
LendOn's product category is Consumer Lending. Its primary akta.pro industry code is FSAKAAAH, Emergency & Short-Term Installment Personal Loans (Unsecured), with a secondary code of FSAKAMAI, Small-Dollar Short-Term Installment Loans (Non-payday). Its NAICS code is 522 and its SIC code is 6141.