Capital Distributing
Capital Distributing (now Capital Beer & Beverage) is an Oklahoma City-based wholesale beverage distributor serving 27 central and western Oklahoma counties with beer, wine, spirits, and non-alcoholic beverages through a direct sales force and 40+ truck delivery fleet, operating as 1 of 14 locations within Glazer's Beer & Beverage since December 2024.
- Company typePrivate
- Founded1995
- HeadquartersOklahoma City, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Capital Distributing does
Capital Distributing, founded in 1995 as City Beverage in Oklahoma City and merged with Coors Distributing Company in 2001, is a regional beverage wholesaler serving 27 counties in central and western Oklahoma. The company distributes beer, wine, spirits, and non-alcoholic beverages to retail accounts including bars, restaurants, convenience stores, grocery stores, and venues, operating from a 156,000-square-foot warehouse facility in Oklahoma City with a fleet of 40+ trucks and a direct sales force that outpaces competitors 4:1 in store representation. As of 2022 the company employed nearly 300 team members and carried 2,000+ SKUs from 200+ brand partners including Heineken, Miller-Coors, Diageo, Yuengling, Guinness, Modelo, Corona, Red Bull, Fireball, and Athletic Brewing.
The portfolio spans four product categories (beer, wine and spirits, non-alcoholic beverages, and distributed trending brands such as EIGHT Elite Light Lager and Yuengling Flight), supported by an in-house print shop for branded merchandise, a dedicated merchandising team, and the VTInfo-powered VIP Retail Portal for online ordering (transitioned from DSDLink on January 31, 2025). The go-to-market is sales-led and consultative: retailers request accounts by submitting an Oklahoma ABLE License and Sales Tax Permit, after which Capital assigns sales representatives to support brand selection, shelf execution, and replenishment. Pricing is not publicly disclosed; revenue is generated through beverage distribution on a transactional wholesale basis.
In December 2024 the company was acquired by Glazer's Beer & Beverage and now operates as 1 of 14 locations within a network collectively delivering 50M+ cases annually, trading under the DBA Capital Beer & Beverage. The General Manager (Gordon Green) was elected Chairman of the National Beer Wholesalers Association in 2023, signaling industry standing. The business is headquartered at 421 N Portland Ave, Oklahoma City, and remains structured as Capital Distributing, LLC under Oklahoma jurisdiction.
Capital Distributing firmographics
Firmographics- Name
- Capital Distributing
- Legal name
- Capital Distributing, LLC
- Website
- https://capitaldist.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Acquired
- Headcount range
- 101–250 employees
- Short description
- Capital Distributing (now Capital Beer & Beverage) is an Oklahoma City-based wholesale beverage distributor serving 27 central and western Oklahoma counties with beer, wine, spirits, and non-alcoholic beverages through a direct sales force and 40+ truck delivery fleet, operating as 1 of 14 locations within Glazer's Beer & Beverage since December 2024.
- Ownership category
- akta.pro rank
Capital Distributing industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
- akta.pro secondary industries
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Beverage & Alcohol Distribution Centers (TLALAEAK), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)
Keywords
Where Capital Distributing is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Capital Distributing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Beverage Distribution: Revenue generated through distribution of beer, wine, spirits, and non-alcoholic beverages to retail partners including bars/restaurants, convenience stores, grocery stores, and venues across Oklahoma.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Capital Distributing product offering
Product offeringCore offering
Capital Distributing (operating as Capital Beer & Beverage) is a regional beverage wholesaler that procures beer, wine, spirits, and non-alcoholic beverages from more than 200 brand partners and distributes them to licensed retail accounts across 27 counties in central and western Oklahoma. Its services combine direct-store-delivery logistics, consultative sales and in-store merchandising, warehouse operations, and an online ordering portal, all gated by Oklahoma ABLE licensing and sales tax permitting requirements.
Product overview
Capital Beer & Beverage (formerly Capital Distributing) is a beer, wine, spirits, and non-alcoholic beverage distribution company serving central and western Oklahoma. The company operates as a single integrated distribution platform providing beverage products through direct delivery to retail customers (grocery stores, convenience stores, bars/restaurants, venues), an online ordering platform (VIP Retail Portal via VTInfo), and sales/merchandising support services. The distribution portfolio includes over 2,000 SKUs from more than 200 brand partners including major names like Heineken, Miller-Coors, Yuengling, EIGHT, Modelo, Guinness, Corona, and Fireball. The company transitioned from its legacy DSDLink ordering system to the VTInfo-powered VIP Retail Portal in January 2025.
Differentiator
Problem solved
Functional benefit
Products and services
- Beer Distribution Distribution of beer products to retail partners including grocery stores, convenience stores, bars and restaurants, and venues across 27 counties in central and western Oklahoma. The portfolio includes national brands such as Heineken, Molson Coors, Yuengling, Guinness, Modelo, Corona, Red Bull, Boston Beer, Sierra Nevada, New Belgium, Lagunitas, and Pabst, plus craft producers.
- Wine & Spirits Distribution
Quantifiable outcome
- Sales representatives outpacing competitors 4:1 in stores
Companies that use Capital Distributing
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Capital Distributing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Capital Distributing partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Glazer's Beer & BeveragecoreIn December 2024, Capital Distributing was acquired by Glazer's Beer & Beverage. The company now operates as 1 of 14 locations under Glazer's network, helping deliver over 50 million cases annually. This partnership combines Capital's strong local Oklahoma presence with Glazer's scale, resources, and shared commitment to excellence.
- HeinekencoreHeineken is one of the major brand partners distributed by Capital Beer & Beverage in Oklahoma.
- Molson CoorscoreMolson Coors (Miller, Coors) is a key supplier partner in Capital's portfolio.
- YuenglingcoreYuengling, America's Oldest Brewery, is distributed by Capital. Yuengling officially arrived in Oklahoma in 2023.
- EIGHT Brewing Co.coreTroy Aikman's EIGHT Elite Light Lager launched in Oklahoma in March 2024, distributed by Capital. This was EIGHT's first expansion beyond Texas.
- DiageocoreDiageo is one of the major spirits and beer brands distributed by Capital Beer & Beverage.
- GuinnesscoreGuinness is distributed by Capital Beer & Beverage in the Oklahoma market.
- Corona/ModelocoreHeineken Mexico brands including Corona are distributed by Capital.
- DuvelminorDuvel is listed as a wine & spirits partner distributed by Capital.
- ShinercoreShiner beer is distributed by Capital Beer & Beverage in Oklahoma.
- Abita Brewing CompanyminorAbita is a beer brand partner distributed by Capital.
- New BelgiumcoreNew Belgium Brewing is distributed by Capital in the beer & beverage category.
- Sierra NevadacoreSierra Nevada Brewing Co. is a beer brand partner.
- Pabst Blue RibboncorePabst Blue Ribbon is a key brand partner in Capital's portfolio.
- Athletic Brewing Co.minorAthletic Brewing Co. non-alcoholic beer is distributed by Capital.
- Boston Beer Co.coreBoston Beer Company (Samuel Adams) is distributed in both beer & beverage and wine & spirits categories.
- Fireball CinnamoncoreFireball Cinnamon malt-based beverage is a trending product distributed by Capital.
- LagunitascoreLagunitas Brewing Company is a brand partner.
- Red BullcoreRed Bull energy drinks are distributed by Capital.
- Bell's BeerminorBell's Brewery is a craft beer partner.
- Boulevard BrewingminorBoulevard Brewing Company is distributed in beer & beverage and wine & spirits.
- COOP Ale WorksminorCOOP Ale Works is an Oklahoma-based craft brewery partner.
- Prairie Artisan AlesminorPrairie Artisan Ales is an Oklahoma craft brewery partner.
- Roughtail Brewing Co.minorRoughtail Brewing Co. is an Oklahoma craft brewery partner.
- 6 Point Beveragesminor6 Point Beverages partnered with Capital in 2005, adding hundreds of brands.
- Oklahoma Beer ImportsminorOklahoma Beer Imports partnered with Capital in 2005 to expand portfolio.
Scale indicators9 records
Recent moves9 records
Expansion highlights6 records
Capital Distributing competitors and assessment
Company assessmentDirect peers
- Hand Family Companies: Oklahoma-based beer and beverage distributor with overlapping retail and supplier relationships within the state. Direct competitor for Oklahoma retail accounts.
- International Wines & Beer: Oklahoma-based alcohol beverage distributor specializing in import and craft beer, wine, and spirits. Overlap with Capital's portfolio of imports (Corona, Guinness, Heineken) and craft segments in the same Oklahoma territory.
- Lane Distributing: Oklahoma beverage distributor with overlapping supplier and customer structure in the Oklahoma City region. Closest operating competitor to Capital inside its service territory.
- Budreau Distributing: Oklahoma-based beer distributor operating in the state's eastern counties. Direct peer sharing Capital's territory, supplier profile, and 3-tier business model.
Broad incumbents
- Republic National Distributing Company: A top-tier US beverage distributor of wine, spirits, and beer operating across more than 40 states. RNDC's multi-state, multi-category model and supplier relationships with Heineken, Diageo, and similar brands make it a direct comparator in 3-tier wholesale.
- Southern Glazer's Wine & Spirits: Largest US beverage alcohol distributor operating across beer, wine, and spirits in virtually all 50 states. Capital's parent Glazer's Beer & Beverage is the beer-focused sibling under the same family, making Southern Glazer's the closest scaled analog for a multi-category beer/wine/spirits wholesaler.
- Breakthru Beverage Group: Multi-state beer, wine, and spirits wholesaler with growing geographic footprint across the US. Breakthru's comparable mix of exclusive supplier relationships and on/off-premise servicing makes it a relevant comparable.
- Johnson Brothers: Family-owned multi-state wine, spirits, and beer distributor with established supplier relationships (including Diageo). Comparable in category mix and consultative sales-led GTM.
Regional players
- Standard Beverage Distributors: Multi-state (Kansas/Missouri) beer and beverage wholesaler with similar single-region rooted model and large direct-sales force. Comparable in regional-scale wholesale operations outside of Oklahoma.
- Silver Eagle Distributors: Large regional beer distributor serving Texas markets with a similar single-state scaled model and Anheuser-Busch-aligned portfolio. Comparable in unit economics despite the different territory.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Capital Distributing social profiles
Digital presenceCapital Distributing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Capital Distributing leadership team
Management profileNumber of profiles
Profiles5 records
Capital Distributing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Capital Distributing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Capital Distributing
What does Capital Distributing do?
Capital Distributing (operating as Capital Beer & Beverage) is a regional beverage wholesaler that procures beer, wine, spirits, and non-alcoholic beverages from more than 200 brand partners and distributes them to licensed retail accounts across 27 counties in central and western Oklahoma. Its services combine direct-store-delivery logistics, consultative sales and in-store merchandising, warehouse operations, and an online ordering portal, all gated by Oklahoma ABLE licensing and sales tax permitting requirements.
Is Capital Distributing a public or private company?
Capital Distributing is a private company. It is classified as corporate owned and is currently acquired.
When was Capital Distributing founded?
Capital Distributing was founded in 1995. It employs 101 to 250 people.
Where is Capital Distributing based?
Capital Distributing is headquartered in Oklahoma City, United States, in the North America region.
How does Capital Distributing make money?
One revenue line is on record: beverage Distribution.
Who are Capital Distributing's main competitors?
Direct peers on record are Hand Family Companies, International Wines & Beer, Lane Distributing and Budreau Distributing. Broad incumbents are Republic National Distributing Company, Southern Glazer's Wine & Spirits, Breakthru Beverage Group and Johnson Brothers. Regional players are Standard Beverage Distributors and Silver Eagle Distributors.
Does Capital Distributing have an API?
No public API is recorded for Capital Distributing.
What industry is Capital Distributing in?
Capital Distributing's product category is Beverage Distribution. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits). Its NAICS code is 4248 and its SIC code is 5180.