Capital Distributing

What Capital Distributing does

Capital Distributing, founded in 1995 as City Beverage in Oklahoma City and merged with Coors Distributing Company in 2001, is a regional beverage wholesaler serving 27 counties in central and western Oklahoma. The company distributes beer, wine, spirits, and non-alcoholic beverages to retail accounts including bars, restaurants, convenience stores, grocery stores, and venues, operating from a 156,000-square-foot warehouse facility in Oklahoma City with a fleet of 40+ trucks and a direct sales force that outpaces competitors 4:1 in store representation. As of 2022 the company employed nearly 300 team members and carried 2,000+ SKUs from 200+ brand partners including Heineken, Miller-Coors, Diageo, Yuengling, Guinness, Modelo, Corona, Red Bull, Fireball, and Athletic Brewing.

The portfolio spans four product categories (beer, wine and spirits, non-alcoholic beverages, and distributed trending brands such as EIGHT Elite Light Lager and Yuengling Flight), supported by an in-house print shop for branded merchandise, a dedicated merchandising team, and the VTInfo-powered VIP Retail Portal for online ordering (transitioned from DSDLink on January 31, 2025). The go-to-market is sales-led and consultative: retailers request accounts by submitting an Oklahoma ABLE License and Sales Tax Permit, after which Capital assigns sales representatives to support brand selection, shelf execution, and replenishment. Pricing is not publicly disclosed; revenue is generated through beverage distribution on a transactional wholesale basis.

In December 2024 the company was acquired by Glazer's Beer & Beverage and now operates as 1 of 14 locations within a network collectively delivering 50M+ cases annually, trading under the DBA Capital Beer & Beverage. The General Manager (Gordon Green) was elected Chairman of the National Beer Wholesalers Association in 2023, signaling industry standing. The business is headquartered at 421 N Portland Ave, Oklahoma City, and remains structured as Capital Distributing, LLC under Oklahoma jurisdiction.

Name

Capital Distributing

Legal name

Capital Distributing, LLC

Website

https://capitaldist.com

Company type

Private

Founded year

1995

Operating status

Acquired

Headcount range

251–500 employees

Short description

Capital Distributing (now Capital Beer & Beverage) is an Oklahoma City-based wholesale beverage distributor serving 27 central and western Oklahoma counties with beer, wine, spirits, and non-alcoholic beverages through a direct sales force and 40+ truck delivery fleet, operating as 1 of 14 locations within Glazer's Beer & Beverage since December 2024.

Ownership category

akta.pro rank

Product category

Beverage Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Beverage & Alcohol Distribution Centers (TLALAEAK), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI)

Keywords

• Beverage distribution
• Beer wholesaling
• Wine spirits distribution
• Retail account services
• Direct store delivery

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Beverage Distribution: Revenue generated through distribution of beer, wine, spirits, and non-alcoholic beverages to retail partners including bars/restaurants, convenience stores, grocery stores, and venues across Oklahoma.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Capital Distributing (operating as Capital Beer & Beverage) is a regional beverage wholesaler that procures beer, wine, spirits, and non-alcoholic beverages from more than 200 brand partners and distributes them to licensed retail accounts across 27 counties in central and western Oklahoma. Its services combine direct-store-delivery logistics, consultative sales and in-store merchandising, warehouse operations, and an online ordering portal, all gated by Oklahoma ABLE licensing and sales tax permitting requirements.

Product overview

Capital Beer & Beverage (formerly Capital Distributing) is a beer, wine, spirits, and non-alcoholic beverage distribution company serving central and western Oklahoma. The company operates as a single integrated distribution platform providing beverage products through direct delivery to retail customers (grocery stores, convenience stores, bars/restaurants, venues), an online ordering platform (VIP Retail Portal via VTInfo), and sales/merchandising support services. The distribution portfolio includes over 2,000 SKUs from more than 200 brand partners including major names like Heineken, Miller-Coors, Yuengling, EIGHT, Modelo, Guinness, Corona, and Fireball. The company transitioned from its legacy DSDLink ordering system to the VTInfo-powered VIP Retail Portal in January 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Beer Distribution Distribution of beer products to retail partners including grocery stores, convenience stores, bars and restaurants, and venues across 27 counties in central and western Oklahoma. The portfolio includes national brands such as Heineken, Molson Coors, Yuengling, Guinness, Modelo, Corona, Red Bull, Boston Beer, Sierra Nevada, New Belgium, Lagunitas, and Pabst, plus craft producers.
• Wine & Spirits Distribution

Quantifiable outcome

• Sales representatives outpacing competitors 4:1 in stores

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered core and minor.

• Glazer's Beer & BeveragecoreStrategic or Co-development Partner · 1 December 2024In December 2024, Capital Distributing was acquired by Glazer's Beer & Beverage. The company now operates as 1 of 14 locations under Glazer's network, helping deliver over 50 million cases annually. This partnership combines Capital's strong local Oklahoma presence with Glazer's scale, resources, and shared commitment to excellence.
• HeinekencoreChannel Partner/ Reseller/ DistributorHeineken is one of the major brand partners distributed by Capital Beer & Beverage in Oklahoma.
• Molson CoorscoreChannel Partner/ Reseller/ DistributorMolson Coors (Miller, Coors) is a key supplier partner in Capital's portfolio.
• YuenglingcoreChannel Partner/ Reseller/ DistributorYuengling, America's Oldest Brewery, is distributed by Capital. Yuengling officially arrived in Oklahoma in 2023.
• EIGHT Brewing Co.coreChannel Partner/ Reseller/ DistributorTroy Aikman's EIGHT Elite Light Lager launched in Oklahoma in March 2024, distributed by Capital. This was EIGHT's first expansion beyond Texas.
• DiageocoreChannel Partner/ Reseller/ DistributorDiageo is one of the major spirits and beer brands distributed by Capital Beer & Beverage.
• GuinnesscoreChannel Partner/ Reseller/ DistributorGuinness is distributed by Capital Beer & Beverage in the Oklahoma market.
• Corona/ModelocoreChannel Partner/ Reseller/ DistributorHeineken Mexico brands including Corona are distributed by Capital.
• DuvelminorChannel Partner/ Reseller/ DistributorDuvel is listed as a wine & spirits partner distributed by Capital.
• ShinercoreChannel Partner/ Reseller/ DistributorShiner beer is distributed by Capital Beer & Beverage in Oklahoma.
• Abita Brewing CompanyminorChannel Partner/ Reseller/ DistributorAbita is a beer brand partner distributed by Capital.
• New BelgiumcoreChannel Partner/ Reseller/ DistributorNew Belgium Brewing is distributed by Capital in the beer & beverage category.
• Sierra NevadacoreChannel Partner/ Reseller/ DistributorSierra Nevada Brewing Co. is a beer brand partner.
• Pabst Blue RibboncoreChannel Partner/ Reseller/ DistributorPabst Blue Ribbon is a key brand partner in Capital's portfolio.
• Athletic Brewing Co.minorChannel Partner/ Reseller/ DistributorAthletic Brewing Co. non-alcoholic beer is distributed by Capital.
• Boston Beer Co.coreChannel Partner/ Reseller/ DistributorBoston Beer Company (Samuel Adams) is distributed in both beer & beverage and wine & spirits categories.
• Fireball CinnamoncoreChannel Partner/ Reseller/ DistributorFireball Cinnamon malt-based beverage is a trending product distributed by Capital.
• LagunitascoreChannel Partner/ Reseller/ DistributorLagunitas Brewing Company is a brand partner.
• Red BullcoreChannel Partner/ Reseller/ DistributorRed Bull energy drinks are distributed by Capital.
• Bell's BeerminorChannel Partner/ Reseller/ DistributorBell's Brewery is a craft beer partner.
• Boulevard BrewingminorChannel Partner/ Reseller/ DistributorBoulevard Brewing Company is distributed in beer & beverage and wine & spirits.
• COOP Ale WorksminorChannel Partner/ Reseller/ DistributorCOOP Ale Works is an Oklahoma-based craft brewery partner.
• Prairie Artisan AlesminorChannel Partner/ Reseller/ DistributorPrairie Artisan Ales is an Oklahoma craft brewery partner.
• Roughtail Brewing Co.minorChannel Partner/ Reseller/ DistributorRoughtail Brewing Co. is an Oklahoma craft brewery partner.
• 6 Point BeveragesminorChannel Partner/ Reseller/ Distributor6 Point Beverages partnered with Capital in 2005, adding hundreds of brands.
• Oklahoma Beer ImportsminorChannel Partner/ Reseller/ DistributorOklahoma Beer Imports partnered with Capital in 2005 to expand portfolio.

Scale indicators9 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hand Family Companies: Oklahoma-based beer and beverage distributor with overlapping retail and supplier relationships within the state. Direct competitor for Oklahoma retail accounts.
• International Wines & Beer: Oklahoma-based alcohol beverage distributor specializing in import and craft beer, wine, and spirits. Overlap with Capital's portfolio of imports (Corona, Guinness, Heineken) and craft segments in the same Oklahoma territory.
• Lane Distributing: Oklahoma beverage distributor with overlapping supplier and customer structure in the Oklahoma City region. Closest operating competitor to Capital inside its service territory.
• Budreau Distributing: Oklahoma-based beer distributor operating in the state's eastern counties. Direct peer sharing Capital's territory, supplier profile, and 3-tier business model.

Broad incumbents

• Republic National Distributing Company: A top-tier US beverage distributor of wine, spirits, and beer operating across more than 40 states. RNDC's multi-state, multi-category model and supplier relationships with Heineken, Diageo, and similar brands make it a direct comparator in 3-tier wholesale.
• Southern Glazer's Wine & Spirits: Largest US beverage alcohol distributor operating across beer, wine, and spirits in virtually all 50 states. Capital's parent Glazer's Beer & Beverage is the beer-focused sibling under the same family, making Southern Glazer's the closest scaled analog for a multi-category beer/wine/spirits wholesaler.
• Breakthru Beverage Group: Multi-state beer, wine, and spirits wholesaler with growing geographic footprint across the US. Breakthru's comparable mix of exclusive supplier relationships and on/off-premise servicing makes it a relevant comparable.
• Johnson Brothers: Family-owned multi-state wine, spirits, and beer distributor with established supplier relationships (including Diageo). Comparable in category mix and consultative sales-led GTM.

Regional players

• Standard Beverage Distributors: Multi-state (Kansas/Missouri) beer and beverage wholesaler with similar single-region rooted model and large direct-sales force. Comparable in regional-scale wholesale operations outside of Oklahoma.
• Silver Eagle Distributors: Large regional beer distributor serving Texas markets with a similar single-state scaled model and Anheuser-Busch-aligned portfolio. Comparable in unit economics despite the different territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/capitaldistok
• LinkedInlinkedin.com/company/capital-distributing-llc
• Instagraminstagram.com/capitaldistok

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capital Distributing