What Meadow View Stone does

Meadow View Stone is a UK-based, privately held supplier of decorative aggregates and landscaping stone to the garden centre trade. Founded in 1998 and acquired by current owner Trevor Broadhurst in 2008, the company describes itself as the UK's leading supplier of decorative aggregates and landscaping stone to the garden centre industry, with over 25 years of category experience. The company serves mid-market UK garden centres as its primary customer, with end consumers reached indirectly through those stockists and via a Direct Aggregates bulk-delivery service. Named accounts include Planters Group (Tamworth, Bretby, Garden King), Okells, Hambrooks, and Ruxley Manor.

The product portfolio spans decorative chippings, gravels, pebbles, cobbles, slates, rockery stone, paving (Bronte, Essential Smooth/Riven, Travertine), patio kits, stepping stones, the Potstars indoor and outdoor living ranges, and the Go Garden compost/topsoil/bark line. Approximately 28–30% of the range is exclusive, including registered brands such as ECO Sparkle, Flamingo, Black Ice, Ice Blue, Duck Egg Cobbles, Alpine Collection, and Flexi-Fix, which command a 30–50% higher recommended retail price than UK-sourced alternatives. Operationally, the business operates four dockside storage facilities and four production sites across the UK, holds over £7 million of stock, and runs its own bulk shipping operation importing 50+ ships annually as the UK's largest importer of decorative aggregates. Production is supported by state-of-the-art aggregate processing and washing equipment.

The go-to-market is a hybrid B2B channel model: wholesale supply to a UK-wide network of garden centre stockists, supported by seven regional sales agents, an in-house merchandising team that installs point-of-sale displays and display gardens, and a Trade Portal for online ordering. The company uses the Glee trade show and GIMA/GCA awards circuit for category visibility, runs award-winning augmented-reality visualisation technology on its consumer website, and participates in the Garden Centre Association (GCA). Revenue mechanics are unit-based pricing across pre-packs (~20kg bags), crated ranges (~10kg), promotional pallets (70 bags), bulk bags, and full lorry loads, with the Direct Aggregates service adding a delivery-transaction layer for consumer projects above five tonnes.

Name

Meadow View Stone

Legal name

Meadow View Stone

Website

https://meadowviewstone.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Meadow View Stone is a UK-based, privately held supplier of decorative aggregates and landscaping stone to garden centres, distributing exclusive and imported products through a nationwide stockist network backed by dockside storage and production sites.

Ownership category

akta.pro rank

Product category

Landscaping Materials and Decorative Aggregates

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Stone Mining and Quarrying (21231)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Aggregate Processing & Value-Added Products (Washing, Screening, Asphalt/Concrete Aggregates) (IMAKAHAH)

akta.pro secondary industry

Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF)

Keywords

• Decorative aggregates supply
• Landscaping stone products
• Garden centre wholesale
• Paving and patio materials
• Horticultural growing media

Headquarters

HQ city

Whitchurch

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. Wholesale to Garden Centres: B2B wholesale supply of decorative aggregates, paving, and landscaping stone to garden centre trade. Products sold in various pack sizes from pre-packs to full pallets and lorry loads.
2. Direct Aggregates Service: Direct delivery of aggregates to consumer homes. Consumers order through local stockists who place Direct Aggregates orders. Delivery typically within 7 days.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Meadow View Stone is a UK-based supplier of decorative aggregates and landscaping stone products, selling wholesale to garden centres nationwide. Its range includes chippings, gravels, pebbles, cobbles, slates, paving slabs, patio kits, stepping stones, and the Go Garden horticultural line (compost, topsoil, bark mulch). The company complements its product range with a Direct Aggregates bulk-delivery service and in-store Point of Sale merchandising displays for retail stockists.

Product overview

Meadow View Stone is the UK's leading supplier of Decorative Aggregates and Landscaping Stone to the garden centre industry with over 25 years of experience. The company offers a diversified portfolio of products organized across several categories: (1) Decorative Aggregates including chippings, gravels, pebbles, cobbles, and slates in various sizes and colours - many exclusive products; (2) Paving products including Bronte Paving (Weathered Stone, Acorn Brown, Weathered Buff), Essential Smooth and Riven ranges, and Travertine Paving; (3) Patio Kits and Stepping Stones; (4) Rockery Stones; (5) Potstars Indoor and Outdoor Living Ranges for pot toppings; (6) Go Garden horticultural brand including compost, topsoil, and bark mulch; (7) Direct Aggregates delivery service for large projects; (8) Point of Sale materials and merchandising displays for retail partners; and (9) Promotional Packs. The company operates with exclusive European supply arrangements, with over 25% of the product range being exclusive and unique, and supplies products washed to superior quality standards.

Differentiator

Problem solved

Functional benefit

Brands

• Go Garden: Collection of compost, bark and topsoil products featuring union flag branding, sourced and produced in England
• Potstars
• Bronte
• Urban Living
• Eden Collection
• Flexi-Fix
• Alpine Collection
• Eco Aggregates

Products and services

• Decorative Aggregates (chippings, gravels, pebbles, cobbles, slates) A core range of washed and graded decorative stone products including angular chippings, tumbled pebbles, rounded cobbles, and slate chippings in various colours and size grades, supplied to garden centres for resale to landscaping customers for paths, driveways, borders, rockeries, and water features. Many items in the range are exclusive to Meadow View Stone.
• Bronte Paving Premium paving slabs with an authentic riven surface finish available in Weathered Stone, Acorn Brown, and Weathered Buff colour options, plus a 5-piece Weathered Stone Patio Kit, for garden centre retail customers and landscaping projects.
• Essential Paving Range Functional and durable economical paving slabs available in Smooth and Riven finishes in Natural and Buff shades at 450x450mm, plus a Travertine Charcoal Slab at 400x400mm, supplied to garden centres for entry-level patio projects.
• Stepping Stones Range of natural stone and concrete stepping stones, including premium porcelain stepping stones unique to Meadow View Stone, designed for garden pathways and available in various colours and finishes.
• Slender Feature Stones Schist stone (more durable than slate) supplied in slender format with grey and golden hues, designed for use as natural borders, pathway stone, or installed vertically as a decorative landscaping feature.
• Alpine Collection Premium miniature gravels and decorative aggregates in 3-8mm size grades (including Alpine Ice, Alpine Sun, Alpine Flamingo, and Alpine White), packaged in premium metallic bags, targeted at rockeries, zen gardens, and pot toppers.
• Potstars Indoor Living Range Curated collection of small-sized decorative chippings in pouch bags, designed for pot-dressing indoor plants and houseplants, sold through garden centre stockists.
• Potstars Outdoor Living Range Outdoor pot-topping range featuring six premium pebbles and two traditional slates, designed for dressing outdoor pots and planters.
• Urban Living Collection Ultra-modern collection of rounded pebbles in 10kg pick-up packs, curated for small city gardens and inner-city retreats.
• Go Garden Horticultural Range Go Garden branded range of horticultural products including multi-purpose compost (50 and 70 litre sizes), premium topsoil in 25 litre bags, and 50 litre landscaping bark mulch, marketed with union flag branding and sourced/produced in England.
• Flexi-Fix Edging Innovative contemporary edging system launched in 2024, designed as an alternative to traditional concrete or natural stone edging for landscaping projects.
• Eden Collection Pouch-bag range of horticultural grits and sands with QR codes linking to how-to guides and videos, developed in collaboration with influencer Chris Jesson.
• Direct Aggregates Service Bulk-delivery service where consumers order aggregates via their local stockist for direct home delivery from 5-tonne minimum to full lorry loads, typically within 7 days.
• Point of Sale (POS) Merchandising Materials Retail displays, merchandising concepts, point of sale materials, and themed vinyl backdrops designed and installed by Meadow View Stone's in-house merchandising team to help stockists grow their hard-landscaping category sales.
• Promotional Packs 2025/26 Curated promotional bundle featuring seven best-selling products packaged for stockists with multi-buy deals (such as buy 2 get 1 free) and supported by custom-branded POS.

Quantifiable outcome

• Doubled turnover in 2020 during pandemic
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Greenfingers CharitycoreOthers · 28 November 2023Silver Supporter partnership pledged to raise £10,000 over three years. Raised £3,500 at GLEE 2023 charity auction. Greenfingers creates gardens in hospices for terminally ill children and their families.
• PerennialminorOthers · 1 September 2017Horticulture trade charity partnership. Donated two classical Stancombe Urns to The Six Houses residents in Barton near Cambridge for National Garden Scheme open day.
• Garden Centre Association (GCA)coreGTM or Marketing PartnerSupplier member of the Garden Centre Association. Won GCA Supplier of the Year in 2021 and 2022. Active participation in GCA events and awards recognition.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CED Stone Group: UK natural stone and aggregate supplier serving landscaping and trade customers with stone products comparable to Meadow View Stone's decorative range.
• Mainland Aggregates: UK decorative aggregate supplier serving trade and retail with a comparable product portfolio to Meadow View Stone, operating in the same British garden centre supply channel.
• Kelkay: UK garden products supplier offering decorative aggregates, paving and branded garden ranges through garden centre stockists — directly comparable B2B garden centre distribution model.
• Stone Warehouse: UK-based direct competitor focused on decorative aggregates and landscaping stone for trade and retail. Closely comparable product range, customer base (garden centres and landscaping trade), and channel model to Meadow View Stone.

Broad incumbents

• Marshalls: Major UK-listed landscaping products group offering paving, aggregates and stone to trade and retail. Larger incumbent with overlapping decorative stone and paving ranges, though part of a much wider product portfolio.
• Bradstone: Leading UK paving and landscaping brand supplying stone, paving and aggregate ranges through builders' merchants and garden centres — overlapping decorative stone and paving categories with Meadow View Stone at broader scale.
• Aggregate Industries: Large UK construction-materials group supplying aggregates and stone across infrastructure and landscaping — overlapping decorative and bulk aggregate capability but operating across a much broader portfolio than Meadow View Stone.

Regional players

• Derbyshire Specialist Aggregates: UK decorative aggregate supplier with comparable product lines serving trade and retail; primarily competing in UK regions rather than via national garden centre channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/meadowviewstone
• Facebookfacebook.com/meadowviewstone1
• LinkedInlinkedin.com/company/meadow-view-stone

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Meadow View Stone