Skytag GPS
Skytag GPS is a privately held UK company that sells a £249 GPS vehicle tracking device and tiered monthly subscription monitoring services (£7.99-£13.99) directly to UK vehicle owners for stolen vehicle recovery and police liaison.
- Company typePrivate
- Founded2009
- HeadquartersKent, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Skytag GPS does
Skytag GPS (legal entity Skytag Ltd, Company No. 6978680) is a privately held UK company founded in 2009 and headquartered at the Kent Innovation Centre in Broadstairs, Kent. It operates a stolen vehicle recovery service built around a proprietary GPS tracking hardware device (priced at £249) and a tiered monthly subscription monitoring platform. The system is marketed on a 98% recovery rate and direct police access to live, real-time location data, with the stated benefit of enabling remote police monitoring rather than high-speed pursuit.
The product line comprises three service tiers: Standard Tracking (£7.99/month) providing battery tamper alerts, monthly health checks, and a 24-hour police-liaison crime line; Active Monitoring (£11.99/month) adding zone-based movement alerts via the LeisureSafe and NightSafe modules; and Live Tracking / LiveView (£13.99/month) adding user-defined zones, speed alerts, and internet-enabled live location updates every 5 to 20 minutes. Hardware includes an internal backup battery for continued tracking if main power is disconnected, and the device is described as transferable between vehicles.
Skytag pursues a direct-to-consumer go-to-market model through its e-commerce website (skytag-gps.co.uk) with self-install hardware, supplemented by phone-based sales and a referral partnership with Heritage Classic Car Insurance (offering 15% off via code SKY-15) targeting classic, vintage, and performance car owners. The company claims worldwide tracking coverage but currently operates a UK-domestic distribution footprint with no disclosed revenue, funding rounds, or institutional investors.
Skytag GPS firmographics
Firmographics- Name
- Skytag GPS
- Legal name
- Skytag Ltd
- Website
- https://skytag-gps.co.uk
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skytag GPS is a privately held UK company that sells a £249 GPS vehicle tracking device and tiered monthly subscription monitoring services (£7.99-£13.99) directly to UK vehicle owners for stolen vehicle recovery and police liaison.
- Ownership category
- akta.pro rank
Where Skytag GPS is headquartered
LocationHeadquarters
- HQ city
- Kent
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Skytag GPS business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Hardware Sales: One-time device purchase of Skytag GPS tracker at £249.00. Includes the physical tracking unit, connection, activation, and initial three months of monitoring.
- Subscription Monitoring Services: Recurring monthly subscription revenue from three service tiers: Standard (£7.99/month), Active Monitoring (£11.99/month), and Live Tracking (£13.99/month). Customers select service level after initial 3-month included period.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard Tracking - £7.99/month |
| Subscription | Monthly | Active Monitoring (NightSafe/LeisureSafe) - £11.99/month |
| Subscription | Monthly | Live Tracking - £13.99/month |
| Unit Pricing | Pay-as-you-go | Device Cost - £249.00 |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Skytag GPS product offering
Product offeringCore offering
Skytag GPS sells a stolen vehicle location service comprising a GPS tracker hardware device (£249) and three subscription monitoring tiers (£7.99, £11.99, £13.99/month). The service provides worldwide pinpoint vehicle tracking, direct police access to live location data, tamper and movement alerts, and zone-based protection, targeting UK vehicle owners (including classic, leisure, and high-value vehicles) for theft recovery and ongoing monitoring.
Product overview
Skytag GPS is a stolen vehicle recovery service comprising a hardware GPS tracker device and three subscription service tiers. The Skytag GPS Tracker Device (sold at £249) is the hardware component that enables location tracking. Subscribers choose from three monitoring levels: Standard Tracking (£7.99/month) for basic battery alerts and police liaison; Active Monitoring (£11.99/month) adding movement detection with LeisureSafe/NightSafe zone-based protection; and Live Tracking (£13.99/month) providing real-time location updates, user-defined zones, speed alerts, and web portal access. The system is unique in providing direct police access to live location data.
Differentiator
Problem solved
Functional benefit
Products and services
- Skytag GPS Tracker Device Physical GPS tracker unit purchased by vehicle owners for self-install. Provides worldwide pinpoint location tracking, internal backup battery, battery tamper alerts, and simple installation requiring permanent live (12-24 volt) and earth. Forms the basis for ongoing subscription monitoring services.
- Standard Tracking Service Monthly subscription monitoring service for vehicle owners priced at £7.99/month. Provides battery disconnect alerts, tracker battery low power alerts, monthly health check with email notification, worldwide coverage, and a 24-hour crime line with police liaison for vehicle recovery.
- Active Monitoring Service (LeisureSafe / NightSafe) Monthly subscription monitoring service priced at £11.99/month. Includes all Standard features plus active movement alerts, with LeisureSafe (automatic zone protection for leisure vehicles used 2-3 times per week) and NightSafe (night-hour protection for everyday vehicles). Alerts delivered to mobile, landline, text, and email.
- Live Tracking Service (LiveView) Premium monthly subscription monitoring service priced at £13.99/month. Includes all Active Monitoring features plus user-designed zones, speed alerts, login from any internet-enabled device showing vehicle location updated every 5 minutes (with ignition-wired installation) or every 20 minutes (standard fitting), unlimited email alerts, and 10 direct telephone alerts per week.
Quantifiable outcome
- 98% of stolen vehicles fitted with Skytag are returned to owners
- +4 more outcomes
Companies that use Skytag GPS
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Skytag GPS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Skytag GPS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Heritage Classic Car InsurancecoreSkytag has a partnership with Heritage Classic Car Insurance offering a 15% discount to Skytag customers on specialist vehicle insurance. Heritage provides coverage for classic, vintage, modified 4x4, ex-military and performance cars with over 55 years of experience. Benefits include free agreed value on classics, salvage retention, 90 days European cover, and competitive rates on modifications. The partnership targets classic car owners who are high-value customers for vehicle security systems.
Scale indicators4 records
Recent moves5 records
Skytag GPS competitors and assessment
Company assessmentDirect peers
- Meta Trak: UK vehicle tracking specialist offering GPS and SVR (stolen vehicle recovery) devices with subscription monitoring services. Direct competitor serving both consumer and fleet markets with similar hardware-plus-subscription business model.
- ScorpionTrack: UK-based stolen vehicle tracking specialist with Thatcham-approved GPS tracking devices and subscription monitoring services. Direct peer competing in the same consumer vehicle security market with similar product-led distribution model.
- SmarTrack: UK stolen vehicle tracking company providing GPS tracking devices with police liaison service and subscription tiers. Direct competitor targeting similar high-value vehicle owner segments with comparable pricing and feature structure.
- Vodafone Automotive (Cobra): Telematics and stolen vehicle tracking provider with strong automotive OEM and insurance partnerships across Europe. Direct competitor offering similar GPS tracking hardware with subscription monitoring, leveraging Vodafone's broader telecommunications and IoT infrastructure.
- Tracker (LexisNexis Risk Solutions): UK's largest stolen vehicle recovery company offering GPS/VHF tracking devices with police partnership. Direct competitor to Skytag in the consumer stolen-vehicle recovery subscription market with significantly larger scale and brand presence.
Broad incumbents
- OnStar (General Motors): OEM telematics and emergency services platform with stolen vehicle assistance features. Broad incumbent demonstrating the OEM-embedded competitive direction that could pressure aftermarket tracker providers like Skytag over time.
- Land Rover InControl: OEM-embedded vehicle tracking and stolen vehicle assistance service integrated into Land Rover vehicles as standard or optional feature. Broad incumbent that competes by making aftermarket trackers like Skytag redundant for new vehicle buyers.
- BMW Connected Drive: OEM telematics platform offering remote vehicle tracking, stolen vehicle recovery, and concierge services integrated into BMW vehicles. Broad incumbent competing for the same high-value vehicle owner use cases through factory-fitted solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Skytag GPS social profiles
Digital presenceSkytag GPS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Skytag GPS leadership team
Management profileNumber of profiles
Skytag GPS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Skytag GPS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Skytag GPS
What does Skytag GPS do?
Skytag GPS sells a stolen vehicle location service comprising a GPS tracker hardware device (£249) and three subscription monitoring tiers (£7.99, £11.99, £13.99/month). The service provides worldwide pinpoint vehicle tracking, direct police access to live location data, tamper and movement alerts, and zone-based protection, targeting UK vehicle owners (including classic, leisure, and high-value vehicles) for theft recovery and ongoing monitoring.
Is Skytag GPS a public or private company?
Skytag GPS is a private company. It is classified as unknown and is currently operating.
When was Skytag GPS founded?
Skytag GPS was founded in 2009. It employs 11 to 50 people.
Where is Skytag GPS based?
Skytag GPS is headquartered in Kent, United Kingdom, in the Europe region.
How does Skytag GPS make money?
Two revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Monitoring Services.
Who are Skytag GPS's main competitors?
Direct peers on record are Meta Trak, ScorpionTrack, SmarTrack, Vodafone Automotive (Cobra) and Tracker (LexisNexis Risk Solutions). Broad incumbents are OnStar (General Motors), Land Rover InControl and BMW Connected Drive.
Does Skytag GPS have an API?
No public API is recorded for Skytag GPS.