Keller Williams Preferred Realty
Keller Williams Preferred Realty is a privately held Keller Williams franchise brokerage in Burnsville, Minnesota, serving residential home buyers and sellers across the Twin Cities south-metro market through affiliated agents, the Command CRM platform, and a free agent licensing program.
- Company typePrivate
- Founded1983
- HeadquartersBurnsville, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What Keller Williams Preferred Realty does
Keller Williams Preferred Realty (KWPR) is a privately held real estate brokerage operating as a franchise market center under Keller Williams Realty, headquartered at 14300 Nicollet Court in Burnsville, Minnesota, with a second office in Prior Lake. The firm serves residential home buyers and sellers in the Twin Cities south-metro market through a network of affiliated licensed agents, with publicly identified sub-teams such as the Huerkamp Home Group. Customer segments include first-time buyers, repeat sellers, and a "Homes for Heroes" niche for military, law enforcement, first responder, healthcare, and education professionals.
The brokerage's technology stack is supplied by the parent franchise: the Command platform provides CRM, marketing, transaction management, and database tools, while KWConnect delivers training and professional development. KWPR layers locally developed support on top, including a Director of Technology & Productivity role for agent training and CRM adoption, a Marketing Coordinator handling social, video, and digital campaigns, and a "Transition to KWPR" program that migrates incoming agents' databases, marketing materials, and client communications. The firm also runs KW Prep / KSCORE, a free pre-licensing and coaching program designed to recruit aspiring agents into the brokerage.
KWPR earns revenue through standard real estate commission splits on completed residential transactions; specific commission rates are not publicly disclosed. Go-to-market is a hybrid sales-led and community-led motion: agent relationships, referrals, and the global Keller Williams brand drive consumer acquisition, while the free licensing program and direct contact forms drive recruiting. The leadership bench is unusually deep for a single market center, comprising an Owner/Operating Principal, Broker, Market Center Administrator (functioning as CFO/COO), Chief Value Officer, Director of Technology & Productivity, Agent Services Coordinator, Marketing Coordinator, and Director of First Impressions.
Keller Williams Preferred Realty firmographics
Firmographics- Name
- Keller Williams Preferred Realty
- Legal name
- Keller Williams Preferred Realty
- Website
- https://kellerwilliamspreferredrealty.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Short description
- Keller Williams Preferred Realty is a privately held Keller Williams franchise brokerage in Burnsville, Minnesota, serving residential home buyers and sellers across the Twin Cities south-metro market through affiliated agents, the Command CRM platform, and a free agent licensing program.
- Ownership category
- akta.pro rank
Where Keller Williams Preferred Realty is headquartered
LocationHeadquarters
- HQ city
- Burnsville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Keller Williams Preferred Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission Revenue: As a real estate brokerage, KWPR earns revenue through agent commissions on residential real estate transactions. Agents affiliated with the brokerage split commissions with the company on completed home sales and purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard real estate commission model — fees are split between the brokerage and the agent on completed transactions. |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Keller Williams Preferred Realty product offering
Product offeringCore offering
Keller Williams Preferred Realty is a Keller Williams franchise real estate brokerage that provides residential property buying, selling, and leasing services through a network of licensed real estate agents in the Burnsville and Twin Cities Minnesota market. The brokerage supports agents with proprietary technology (Command CRM), training (KWConnect), and a free licensing pathway (KW Prep/KSCORE).
Product overview
Keller Williams Preferred Realty (KWPR) is a Keller Williams franchise real estate brokerage offering a comprehensive suite of real estate services. The core offering centers on residential property buying and selling through affiliated agents. KWPR's technology ecosystem includes the proprietary Command Platform (award-winning CRM and business management tools), KWConnect (training and education platform), and the free KSCORE/KW Prep licensing program for aspiring agents. The brokerage also hosts specialized agent teams like the Huerkamp Home Group, all operating under the Keller Williams brand's technology and training infrastructure.
Differentiator
Problem solved
Functional benefit
Products and services
- Keller Williams Preferred Realty Brokerage Services Residential property buying, selling, and leasing services delivered through a network of licensed real estate agents serving home buyers and sellers in Burnsville, Prior Lake, and the broader Twin Cities Minnesota market.
Quantifiable outcome
- Free licensing program — 100% free to students with no cost for tools, pre-licensing courses, and personal coaching
Companies that use Keller Williams Preferred Realty
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Keller Williams Preferred Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Keller Williams Preferred Realty partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Huerkamp Home GroupcoreA team of real estate agents operating under the KWPR brokerage, led by Brooke Huerkamp. The group includes Kaitlyn Bahl, Andy Coates, Jeff Norberg, Kelly Jeffers, Kim Lindgren, and Hannah Hunter. Brooke has over 20 years of experience and deep family roots in Minnesota real estate including involvement with the Foshay Tower sale.
- Homes for Heroes ProgramminorKim Lindgren is an affiliate of the Homes for Heroes program, which provides benefits to local heroes (Military, Law Enforcement, Firefighters/EMS, Healthcare, and Education) on real estate transactions.
- Keller Williams Realty (Franchise)coreKWPR is a Keller Williams franchise market center. The parent company provides the Command technology platform, KWConnect training platform, and brand recognition. Founded in 1983, Keller Williams Realty has more agents globally than any other real estate franchise.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Keller Williams Preferred Realty competitors and assessment
Company assessmentMarket position
Weaknesses5 records
Competitive moat4 records
Customer concentration
Keller Williams Preferred Realty social profiles
Digital presenceKeller Williams Preferred Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keller Williams Preferred Realty leadership team
Management profileNumber of profiles
Profiles9 records
Keller Williams Preferred Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keller Williams Preferred Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keller Williams Preferred Realty
What does Keller Williams Preferred Realty do?
Keller Williams Preferred Realty is a Keller Williams franchise real estate brokerage that provides residential property buying, selling, and leasing services through a network of licensed real estate agents in the Burnsville and Twin Cities Minnesota market. The brokerage supports agents with proprietary technology (Command CRM), training (KWConnect), and a free licensing pathway (KW Prep/KSCORE).
Is Keller Williams Preferred Realty a public or private company?
Keller Williams Preferred Realty is a private company. It is classified as corporate owned and is currently operating.
When was Keller Williams Preferred Realty founded?
Keller Williams Preferred Realty was founded in 1983.
Where is Keller Williams Preferred Realty based?
Keller Williams Preferred Realty is headquartered in Burnsville, United States, in the North America region.
How does Keller Williams Preferred Realty make money?
One revenue line is on record: real Estate Commission Revenue.
Does Keller Williams Preferred Realty have an API?
No public API is recorded for Keller Williams Preferred Realty.