GYM RAX
GYM RAX International, Inc. is a Santa Monica-based manufacturer of modular fitness rigging systems integrating storage, suspension, and strength training. The company sells configurable hardware to commercial facilities across multifamily housing, hospitality, health clubs, education, and corporate wellness via enterprise field sales.
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What GYM RAX does
GYM RAX International, Inc. is a Santa Monica, California-based designer and manufacturer of modular fitness rigging systems that integrate storage, suspension, and strength training into configurable hardware solutions for commercial facilities. Founded in 2015 and operating as a private company with 11–50 employees, the company sells a portfolio built around the APOGEE smart-rigging system, the Streamline modular storage line (configurable in 3, 4, and 6-foot bays), the FORMA strength equipment series, the patent-pending 3D Trainer (S3D) multi-directional Smith machine launched in 2024, and the Ecosystem outdoor fitness line introduced in 2022.
The company's core technology centers on powder-coated 11-gauge structural steel modular bays engineered to be expanded over time. Proprietary innovations include the patent-pending 3D Trainer's multi-directional range of motion that mimics the natural travel path of an Olympic barbell (replacing the fixed linear path of traditional Smith machines), the patent-pending Free Anchor free-standing mounting system that requires no floor or wall drilling, the patented Freedom Mount system for outdoor equipment, synchronized self-spotting safety catches, and noise abatement features for bar drops. The platform is supported by an online "Build Your System" configurator, a QR-code-linked S3D exercise library, a Learning Center help portal, and integration with the Aktiv companion mobile app for the outdoor line.
GYM RAX generates revenue primarily through quote-based hardware sales, delivered via a direct enterprise field sales organization of Functional Design Specialists and supplemented by a global network of Distribution Partners. The company targets a diversified set of verticals — multifamily housing (Greystar, AvalonBay), hospitality (Hilton, Four Seasons, Equinox hotels), commercial health clubs (Gold's Gym, Snap Fitness, YouFit), education (Iowa State, CSUN, Howard University), corporate wellness, and sports rehabilitation (SRLA, Exos) — with pricing negotiated per project rather than published.
GYM RAX firmographics
Firmographics- Name
- GYM RAX
- Legal name
- GYM RAX International, Inc.
- Website
- https://gymrax.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GYM RAX International, Inc. is a Santa Monica-based manufacturer of modular fitness rigging systems integrating storage, suspension, and strength training. The company sells configurable hardware to commercial facilities across multifamily housing, hospitality, health clubs, education, and corporate wellness via enterprise field sales.
- Ownership category
- akta.pro rank
GYM RAX industry classification
Industry- Product category
- Commercial Fitness Equipment
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms) (CRAMADAG)
- akta.pro secondary industries
- Strength Training Equipment Retail (Racks, Benches, Barbells, Plates) (CRAMADAB), Gym Flooring, Storage & Facility Accessories Retail (Mats, Tiles, Racks, Mirrors) (CRAMADAJ), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)
Keywords
Where GYM RAX is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Markets served
GYM RAX business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
Revenue model
- Fitness Equipment Hardware Sales: GYM RAX generates revenue primarily through the sale of modular fitness equipment systems including the 3D Trainer, FORMA strength equipment, APOGEE storage and suspension systems, Streamline storage solutions, and Ecosystem outdoor fitness products. Products are sold as configurable modular units (bays) that can be expanded over time. Professional design consultation services complement product sales.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
GYM RAX product offering
Product offeringCore offering
GYM RAX designs, manufactures, and sells modular fitness rigging systems for storage, suspension, and strength training. The product portfolio includes the 3D Trainer (S3D) multi-directional Smith machine, FORMA strength equipment, APOGEE integrated suspension and rigging systems, Streamline modular storage, and Ecosystem outdoor fitness structures. Products are sold as configurable modular bays to commercial fitness facilities including health clubs, hotels, multifamily housing, universities, and corporate wellness centers.
Product overview
GYM RAX offers modular training systems serving as the world's premier rigging solution for storage, suspension, and strength training. The portfolio consists of a platform-plus-modules architecture centered on the APOGEE (Storage + Suspension), 3D Trainer S3D (multi-directional Smith machine for free-weight training), FORMA Strength (free-weight equipment line), and Streamline Storage (modular accessory storage). The Ecosystem line extends training outdoors. Customers use the Build Your System configurator to design custom setups combining these products, supported by the Learning Center and Aktiv companion app for exercise guidance.
Differentiator
Problem solved
Functional benefit
Brands
- APOGEE: Premium rigging solution for storage, suspension, and strength training
- FORMA
- STREAMLINE
- ECOSYSTEM
- 3D Trainer (S3D)
- by GymRaX
Products and services
- 3D Trainer (S3D) Multi-directional Smith machine with range of motion that mimics the natural travel path of an Olympic barbell. Features synchronized safety catches for self-spotting, pre-load adjustability, and noise abatement technology. Suitable for beginners through elite athletes.
- FORMA Strength Free-weight strength training equipment line designed for commercial fitness facilities and luxury home gyms, combining functional performance with aesthetic design.
- APOGEE World's leading premium rigging solution for storage, suspension, and strength training. Combines all three functions (Suspension + Rigging + Storage) in one integrated system.
- Streamline Storage Modular fitness accessory and free-weight storage system with configurable bay heights of 3ft, 4ft, and 6ft. Features powder-coated 11-gauge structural steel construction, adjustable shelving, and Free Anchor system for free-standing installation without floor or wall drilling.
- Ecosystem Outdoor Fitness Outdoor fitness equipment and bridge structures designed to create elevated training experiences in nature. Features patented Freedom Mount system for equipment integration including suspension training, tethered resistance, and aerial yoga. Compatible with Aktiv companion mobile app.
Quantifiable outcome
- 59.1% of active adults chose outdoor activities as their go-to way to stay fit
- +4 more outcomes
Companies that use GYM RAX
Customer profileNamed customers15 records
Segments8 records
GYM RAX technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature7 records
GYM RAX partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights6 records
GYM RAX competitors and assessment
Company assessmentDirect peers
- Sorinex: Direct competitor in commercial functional training rigs, suspension systems, and modular storage bays sold to college, pro-sports, and tactical training facilities; comparable product architecture and customer profile.
- Aktiv Solutions: Closest functional peer; Aktiv co-markets Gym Rax storage systems (e.g., 'Gym Rax Aktiv' storage SKUs in galleries), shares customer installs at Hilton, multifamily, and corporate accounts, and provides the companion app that powers Gym Rax's exercise library.
- Rogue Fitness: Manufactures commercial-grade racks, rigs, and storage sold to strength-focused gyms, CrossFit boxes, and home gyms; competes most directly with the FORMA and Streamline lines.
- TRX: Category-defining suspension training brand; competes in the suspension training module of the APOGEE and Ecosystem systems and shares hotel and commercial training facility buyers.
- Escape Fitness: Designs and supplies functional training rigs, storage solutions, and programming for hotel, multifamily, and health club chains globally; overlaps with APOGEE and modular bay offerings.
Broad incumbents
- Precor: Full-line commercial fitness supplier owned by Amer Sports; competes in multifamily, hospitality, and corporate installations with strength, functional, and storage portfolios.
- Life Fitness: Largest commercial fitness equipment manufacturer; competes across hotel, multifamily, university, and health club channels where GYM RAX sells, often as the default incumbent vendor.
- Technogym: Premium global equipment and connected-fitness platform vendor for hotels, clubs, and corporate wellness; competes at the high end with FORMA and S3D on design and brand status.
- Eleiko: Premium strength equipment maker serving performance centers, universities, and elite training facilities; competes for the same university and pro-sports/Exos-type performance installations where GYM RAX's 3D Trainer is specified.
Emerging players
- REP Fitness: Fast-growing direct-to-consumer and commercial strength equipment maker expanding into racks, rigs, and modular storage; a near-peer threat in price-sensitive multifamily and budget gym accounts (YouFit, Snap Fitness).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
GYM RAX social profiles
Digital presenceGYM RAX financial estimates
Financial estimateRevenue estimate
Valuation estimate
GYM RAX leadership team
Management profileNumber of profiles
GYM RAX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GYM RAX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GYM RAX
What does GYM RAX do?
GYM RAX designs, manufactures, and sells modular fitness rigging systems for storage, suspension, and strength training. The product portfolio includes the 3D Trainer (S3D) multi-directional Smith machine, FORMA strength equipment, APOGEE integrated suspension and rigging systems, Streamline modular storage, and Ecosystem outdoor fitness structures. Products are sold as configurable modular bays to commercial fitness facilities including health clubs, hotels, multifamily housing, universities, and corporate wellness centers.
Is GYM RAX a public or private company?
GYM RAX is a private company. It is currently operating.
When was GYM RAX founded?
GYM RAX was founded in 2015. It employs 11 to 50 people.
Where is GYM RAX based?
GYM RAX is headquartered in Santa Monica, United States, in the North America region.
How does GYM RAX make money?
One revenue line is on record: fitness Equipment Hardware Sales.
Who are GYM RAX's main competitors?
Direct peers on record are Sorinex, Aktiv Solutions, Rogue Fitness, TRX and Escape Fitness. Broad incumbents are Precor, Life Fitness, Technogym and Eleiko. REP Fitness is listed as an emerging player.
Does GYM RAX have an API?
No public API is recorded for GYM RAX.
What industry is GYM RAX in?
GYM RAX's product category is Commercial Fitness Equipment. Its primary akta.pro industry code is CRAMADAG, Home Gym Systems & Smart Fitness Equipment Retail (Connected Mirrors, Smart Bikes, All-in-One Gyms), with a secondary code of CRAMADAB, Strength Training Equipment Retail (Racks, Benches, Barbells, Plates). Its NAICS code is 33992 and its SIC code is 3949.