Bright Frog

What Bright Frog does

BrightFrog is a UK-headquartered healthcare technology consultancy, founded in 2014 by David Stack and based in Wokingham, Berkshire. The firm delivers three core service lines: Digital & Clinical System Implementations (EPRs, workforce platforms, supply chain and specialist clinical systems), Healthcare Transformation & Change programmes (operating model redesigns, change initiatives), and Specialist Delivery Capacity (embedded programme leaders, PMOs, change managers, analysts, and subject matter experts). Its client base spans NHS Trusts and Integrated Care Systems, private hospital groups (Ramsay Health Care, KIMS, Optegra), and large pharma/medical device enterprises (Gilead, Smith & Nephew, Johnson & Johnson), with delivery positioned as hands-on execution rather than pure advisory.

The firm's technology layer consists of proprietary delivery methodologies and assessment tools rather than software products. The LEAP Framework is the centrepiece: a programme recovery methodology backed by the LEAPFROG Guarantee (a 30-day recovery promise), supported by the Healthchecker delivery framework and the Healthcare Programme Recovery Scorecard, a free 3-minute online assessment used as a lead-generation tool. BrightFrog also operates the Associates Programme, an asset-light network of vetted healthcare professionals that provides scalable delivery capacity.

The business model is project-based professional services sold through enterprise field sales and referrals. Engagements are multi-year and quote-driven, targeted at senior healthcare leadership (CIOs, CFOs, Programme Directors). In September 2025 BrightFrog was acquired by Praesto Consulting, a global data strategy and enterprise application consultancy, creating a combined 200-professional organisation with offices in London, San Diego, Paris, Dublin, Rotterdam, and Lisbon, and an expanded service portfolio covering Data & Insights, CRM, Customer Experience, and Enterprise Performance Management.

Name

Bright Frog

Legal name

Bright Frog Limited

Website

https://bright-frog.com

Company type

Private

Founded year

2014

Operating status

Acquired

Headcount range

11–50 employees

Short description

BrightFrog is a UK-based healthcare technology consultancy that delivers EPR implementations, transformation programmes, and specialist delivery capacity to NHS Trusts, private hospital groups, and global pharmaceutical companies. Following its September 2025 acquisition by Praesto Consulting, the combined 200-professional firm operates across the UK, US, and Europe.

Ownership category

akta.pro rank

Product category

Healthcare IT and Transformation Consultancy

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Healthcare Clinical & Allied Health Staffing (BPACADAJ)

Keywords

• Healthcare IT consulting
• Digital transformation services
• Programme management consulting
• Clinical system implementation
• Healthcare change management

Headquarters

HQ city

Wokingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: Hands-on delivery teams providing healthcare domain expertise with programme, change, and technical capability. Services include Digital & Clinical System Implementations, Healthcare Transformation & Change programmes, and Specialist Delivery Capacity (providing experienced programme leaders, PMOs, change managers, analysts, and subject matter experts).
2. Consultancy Services (Post-Acquisition): Following acquisition by Praesto Consulting, services expanded to include Data & Insights, Customer Relationship Management (CRM), Customer Experience (CX), Enterprise Performance Management (EPM), programme management, project management, and change management.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

BrightFrog provides hands-on healthcare transformation consultancy through three service lines: Digital & Clinical System Implementations (EPRs, workforce platforms, supply chain and specialist clinical systems), Healthcare Transformation & Change programmes (operating model redesign and change initiatives), and Specialist Delivery Capacity (experienced programme leaders, PMOs, change managers, analysts and SMEs). The firm combines Strategy, Delivery, and People capabilities to lead complex healthcare programmes for NHS Trusts, private providers, and global pharmaceutical and life-sciences clients.

Product overview

BrightFrog is a UK-based healthcare technology consultancy that combines Strategy, Delivery, and People expertise to enable transformational change for global healthcare clients. The company operates three core service offerings: Digital & Clinical System Implementations (EPRs, workforce platforms, supply chain and specialist clinical systems), Healthcare Transformation & Change programmes, and Specialist Delivery Capacity (providing experienced programme leaders, PMOs, change managers and subject matter experts). The portfolio is supported by proprietary intellectual property including the LEAP Framework (a programme recovery methodology backed by the LEAPFROG guarantee), the Healthcare Programme Recovery Scorecard assessment tool, and a BrightFrog Associates network of vetted healthcare professionals. The Frog Blog serves as the company's primary thought leadership and content marketing channel. In September 2025, BrightFrog was acquired by Praesto Consulting Group, expanding the combined organization's service capabilities to include Data & Insights, CRM, Customer Experience (CX), and Enterprise Performance Management (EPM).

Differentiator

Problem solved

Functional benefit

Products and services

• Digital & Clinical System Implementations Hands-on delivery teams that lead and deliver complex healthcare system implementations including EPRs, workforce platforms, supply chain systems, and specialist clinical systems, ensuring safe and timely go-lives with clinician buy-in. Targeted at NHS Trusts, private hospital groups, pharmaceutical, biotech and medical device organisations.
• Healthcare Transformation & Change Transformation programmes, operating model redesigns, and change initiatives that embed new ways of working across frontline services, focused on people and organisational change rather than technology alone. Designed for NHS Trusts, private healthcare providers, and health-focused corporates.
• Specialist Delivery Capacity Provision of experienced healthcare programme leaders, PMOs, change managers, analysts, and subject matter experts to strengthen delivery capability inside NHS Trusts, healthcare providers, and health-focused corporates.
• LEAP Framework (Programme Recovery) BrightFrog's proprietary programme recovery methodology used to restore failing healthcare programmes to full health, sold as the foundation of the LEAPFROG guarantee. Targeted at healthcare organisations whose transformation or system implementation programmes have stalled, overrun budget, or are at risk of missing go-live.

Quantifiable outcome

• Successfully deployed SAP S4 HANA to 36 hospital sites simultaneously during pandemic conditions
• +3 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Praesto Consulting GroupcoreStrategic or Co-development Partner · 3 September 2025BrightFrog was acquired by Praesto Consulting in September 2025. The acquisition combines BrightFrog's healthcare transformation expertise with Praesto's data strategy, CRM, CX, and EPM capabilities. The merged entity expands to 200 professionals, offering expanded programme management, project management, change management, data strategy, and technical implementation services to joint customers.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BJSS: UK-based IT and digital transformation consultancy with established NHS and healthcare clients delivering large-scale technology programmes. Closely comparable boutique-to-mid-tier competitor in the UK healthcare delivery market.
• PA Consulting: UK-headquartered transformation and technology consultancy with a deep healthcare practice (NHS, life sciences, payers). Directly comparable for healthcare technology implementations, EPR rollouts, and operating-model transformation engagements targeting the same buyer personas.
• CGI Group: Global IT and business consulting services firm with a substantial UK healthcare presence delivering NHS digital programmes, EPR rollouts, and clinical system integrations. Closely overlaps BrightFrog's Digital & Clinical System Implementations service line for public-sector clients.

Broad incumbents

• Accenture (Health): Global professional services giant with a large Health practice delivering NHS digital transformation, EPR, and life-sciences consulting. Competes for the same large transformation mandates, but offers a much broader portfolio and global scale beyond BrightFrog's niche focus.
• Capgemini Invent: Global consulting and digital transformation arm of Capgemini with dedicated healthcare transformation services including EPR delivery, data strategy, and operating-model redesign. Broader portfolio but addresses the same NHS and pharma buyer personas.
• EY (Health Sciences and Wellness): Big-4 consultancy with a large health sciences and NHS practice delivering transformation, digital strategy, and programme management services. Broad incumbent competing on similar RFPs with deeper global resources.
• Deloitte (Health & Public Sector): Big-4 consultancy with a major UK healthcare technology practice delivering transformation, EPR, and change programmes across NHS trusts and life sciences. Broad incumbent competing on the same RFPs but at far greater scale and with different pricing economics.
• KPMG UK (Healthcare): Big-4 advisory firm with a sizeable UK healthcare consulting practice providing transformation, technology implementation, and change support. Competes for similar NHS and private-provider transformation mandates.

Emerging players

• Slalom: Fast-growing regional-to-global consultancy with growing healthcare transformation and EPR-adjacent practices. Comparable in consulting-led delivery model and SME culture, though with a broader geographic footprint and stronger US presence.

Regional players

• Mott MacDonald (Health): UK-headquartered engineering and management consultancy with a digital health and healthcare transformation arm. Overlaps with BrightFrog on NHS digital and transformation programmes but is structured as a larger infrastructure-focused firm with a UK and emerging-market footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/Brightfroggy
• Facebookfacebook.com/BrightFrogConsultancy
• LinkedInlinkedin.com/company/bright-frog
• Instagraminstagram.com/brightfrogconsultancy

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bright Frog