Party in a box

What Party in a box does

Party in a box is a Dutch direct-to-consumer e-commerce retailer that sells themed children's birthday party kits (kinderfeestjes) and related craft materials to parents organising at-home parties. Operating from a single address in Eelde, Netherlands (Braamstukken 11, 9761 LN Eelde), the business is structured as a sole proprietorship under owner-operator R. Pruntel and runs with effectively a single principal and no disclosed external funding, board, or non-family employees. The offering is organised around two product lines: themed "Party Boxes" sized for 8 participants priced at €35.00 each (expandable up to 12 children at €3.50 per extra child), spanning 8 themes including Voetbal/Football, Prinsessen/Princesses, Piraten & Rover/Pirates & Robbers, Heksen & Tovenaars/Witches & Wizards, Ridders & Jonkvrouwen/Knights & Ladies, Kook & Bak/Cooking & Baking, and Glitter & Glamour; and a Knutselhoek (craft corner) catalogue of individual craft kits (wooden treasure chest, princess wand, knight helmet, cardboard castle, charm bracelets, coloring pages, etc.) sold à la carte at €0.45–€4.95 each. A smaller non-expandable Kleine mini-box sub-line (6-person, €8.50, no script included) targets smaller or more price-sensitive parties.

The storefront runs on the CCV Shop e-commerce platform, with PostNL handling domestic parcel and brievenbuspost fulfilment (€2.95 brievenbuspost / €7.25 pakketpost) and international parcel shipping (~4 days). Each full party box includes tableware, themed decorations, invitations, party favor bags, and a proprietary "draaiboek" (party scriptbook) delivered digitally by email after payment that structures a 3-4 hour programme of games, scavenger hunts, stories, diplomas, and craft activities. Customers transact via the online cart or via a personal "offerte" (quote) request funnel routed through [email protected] and +31 06 44684333, with a free local pickup option by appointment at the Eelde address. Marketing is conducted almost exclusively through the company's own website via SEO-optimized category and product pages; no social media profiles, paid acquisition channels, third-party marketplace presence, or B2B/wholesale relationships are disclosed.

The business model is one-time transactional retail revenue per party box or craft kit, with no subscription, recurring, or B2B streams referenced. Distribution is primarily domestic Netherlands with light international reach via PostNL. There are no published awards, certifications, patents, trademarks, partnerships, or external investors in the input. Party in a box is best characterised as a micro-retail, owner-operated lifestyle e-commerce business built around a curated content library of themed party scripts, with structural scale limited by single-operator fulfilment.

Name

Party in a box

Legal name

Party in a box

Website

https://partyinabox.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Party in a box is a Netherlands-based, owner-operated e-commerce retailer selling themed children's birthday party boxes and individual craft kits directly to Dutch parents via its CCV Shop storefront, with PostNL shipping domestically and internationally.

Ownership category

akta.pro rank

Product category

Children's party supplies

SIC

Greeting Cards (2771)

akta.pro industry

PRIMARYHSACACAA

Birthday Party Services

Home & Personal Services/Event & Personal Concierge Services/Party & Social Event Services

Keywords

• Children's party boxes
• Themed birthday kits
• Kids craft kits
• Party decoration supplies
• Children's party planning

Headquarters

HQ city

Eelde

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Themed party box sales: One-time sale of themed party boxes (8-person boxes at €35.00 and 6-person mini boxes at €8.50). Each box includes tableware, decorations, invitations, gift bags, and a complete digital party scriptbook. Customers pay upfront after which the date is finalized and the digital scriptbook is sent by email.
2. Craft kit (knutselmateriaal) sales:

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Party in a box sells pre-assembled themed children's birthday party boxes (partyboxen) for 8 participants at €35 each, plus non-expandable 6-person mini boxes at €8.50, and an à-la-carte Knutselhoek (craft materials) catalogue. Each full box bundles themed tableware, decorations, invitations, gift bags, craft activities, and a proprietary digital draaiboek (party script) delivered by email that guides a 3–4 hour at-home children's party (kinderfeestje). The offering targets Dutch parents organising themed birthday parties for children aged approximately 4–12.

Product overview

Party in a box is a Dutch (Netherlands-based) consumer e-commerce retailer offering original children's party ("kinderfeestje") solutions organised around two product lines: (1) themed Party Boxes for 8 participants (Voetbal/Football, Heksen & Tovenaars/Witches & Wizards, Prinsessen/Princesses, Ridders & Jonkvrouwen/Knights & Ladies, Piraten & Rover/Pirates & Robbers, Kook & Bak/Cooking & Baking, and Glitter & Glamour boxes at €35 each, plus expandable capacity up to 12 participants for €3.50 per extra child) which include tableware, themed decorations, invitations, party favor bags, and a complete digital script ("draaiboek") with games and craft activities; and (2) a smaller, non-expandable "Kleine" mini-box range for 6 participants (Kleine Piratenbox and Kleine Prinsessenbox at €8.50) without a script. Complementing the boxes is the Knutselhoek craft materials catalogue of themed DIY kits — including the Houten schatkist (wooden treasure chest), Prinsessenstafje (princess wand), Kroonmaskers (crown masks), Kookschort versieren (decorate cooking apron), Houten piratenzwaard (wooden pirate sword), Kartonnen sportschoen (cardboard sports shoe), Houten t-shirtdoosjes (wooden t-shirt boxes), Prinsessen masker (princess mask), Piraten maskers (pirate masks), Knutsel pollepel (craft ladle), Ridder Helm (knight helmet), Bedelarmbandjes maken (charm bracelet making kit), Kartonnen kasteel (cardboard castle), and Kleurplaat Heks (witch coloring page) — which are sold individually and are bundled into specific themed boxes (e.g. pirate box includes sword, treasure chest and pirate mask crafts; princess box includes wand, mask, bracelet, and mirror crafts; football box includes t-shirt box and sports shoe crafts). The offering is therefore a single unified retail catalogue of themed party boxes plus a cross-sold craft-kit module line, all consumable, non-software products targeted at parents organising home children's birthday parties.

Differentiator

Problem solved

Functional benefit

Products and services

• Voetbal (Football) party box Themed 8-person children's birthday party box for football/soccer fans including cups, plates, balloons, garland, invitations, party favor bags, and a complete digital draaiboek with games, craft activities and a football diploma. Standard price €35.00 per box.
• Heksen & Tovenaars (Witches & Wizards) party box Themed 8-person party box for boys and girls aged 4–12 featuring witches/wizards tableware, themed decorations, invitations, party favor bags and a complete digital draaiboek with games and craft activities.
• Prinsessen (Princesses) party box Princess-themed 8-person party box for girls aged 4–7 with napkins, cups, plates, cutlery and a complete digital draaiboek including invitations, decoration ideas, games, treats and craft activities.
• Ridders & Jonkvrouwen (Knights & Ladies) party box Medieval-themed 8-person party box for children aged 4–9 with gift bags, optional princess tableware for the girls and a complete digital draaiboek including knight helmet, shield, sword, crown mask, princess wand and mirror craft activities.
• Piraten & Rover (Pirates & Robbers) party box Pirates & Robbers themed 8-person party box for boys and girls aged 4–12 with cups, plates, cutlery, napkins, a complete digital draaiboek and a craft kit with wooden sword, wooden treasure chest and pirate mask decorating activities.
• Kook & Bak (Cooking & Baking) party box Cooking & Baking themed 8-person party box for boys and girls aged 5–12 with tableware and craft kit for decorating cooking aprons and wooden ladles, plus a complete digital draaiboek with games and activity ideas.
• Glitter & Glamour party box Glamour-themed 8-person party box for girls aged 6–12 with balloons, tableware, bunting, invitations, party favor bags and a complete digital draaiboek, plus optional bracelet-making and hand-mirror decorating craft kits.
• Kleine Piratenbox (Small Pirates party box) Non-expandable compact pirates-themed party set for 6 participants containing a 4-metre flame-retardant paper garland, 6 eye patches, 6 treasure maps, 6 plates (18 cm) and 6 cups. Standard price €8.50 per box, no draaiboek included.
• Kleine Prinsessenbox (Small Princesses party box) Non-expandable compact princess-themed party set for 6 participants containing 6 plates (18 cm), 6 cups (250 ml), a 4-metre flame-retardant princess garland and 6 princess whistles. No draaiboek included.
• Houten schatkist (Wooden treasure chest craft kit) Small wooden treasure chest (8 cm x 5 cm) with metal hinges and clasp, intended to be decorated with paint, markers, stickers or foam stickers as a children's party craft activity. Standard price €2.75 per piece.
• Prinsessenstafje (Princess wand making kit) Foam princess wand making kit (30 cm wand) including foam star, self-adhesive foam decorations, ribbon, glitter, wooden stick and instructions; pack of 2. Standard price €2.50.
• Kroonmaskers (Cardboard crown masks) Cardboard crown masks (18 cm including elastic band) for children to decorate with paint, gems, glitter and stickers as a princess/prince craft activity. Standard price €1.25.
• Kookschort versieren (Decorate cooking apron kit) Cotton cooking apron craft set including textile markers for children to design their own apron, suitable for cooking and baking themed parties. Standard price €4.95.
• Houten piratenzwaard (Wooden pirate sword craft kit) Wooden pirate sword (28 cm) for children to decorate with acrylic paint, deco pens, gems and stickers as a pirate-themed party craft activity. Standard price €2.65.
• Kartonnen sportschoen versieren (Cardboard sports shoe craft kit) Cardboard sports shoe craft kit (approx. 26 cm) including shoe shapes and soft shoelace cord, for children to decorate with paint, markers, glitter, gems and sequins.
• Houten t-shirtdoosjes (Wooden t-shirt shaped boxes craft kit) Wooden t-shirt-shaped box craft kit (9 cm x 7 cm) with removable lid for children to decorate with markers, paint, paper, stickers or gems as a football party activity.
• Prinsessen masker (Princess mask craft kit) Pre-printed white cardboard princess mask (18 cm) with elastic cord, for children to colour and decorate with markers, paint, glitter and rhinestones. Standard price €1.25.
• Piraten maskers (Pirate masks craft kit) Cardboard pirate masks in 3 different designs (24–27 cm) with elastic band, for children to colour and decorate with felt-tip pens, paint and stickers. Standard price €1.25.
• Knutsel pollepel (Wooden craft ladle kit) Wooden ladle craft kit (230 x 55 mm, 10 mm handle diameter) for children to paint and decorate as part of a cooking/baking party activity.
• Ridder Helm (Cardboard knight helmet craft kit) Cardboard knight helmet craft kit (28 cm) including two pre-cut shapes and elastic cord, for children to colour and decorate with markers, paint, gems, glitter and feathers. Standard price €1.75.
• Bedelarmbandjes maken (Charm bracelet making kit) Charm bracelet making kit with 6 different metal heart charms (10 mm), plastic beads, silver beads and elastic string, for 6 different designs. Suitable for Glitter & Glamour or princess themed parties.
• Kartonnen kasteel (Cardboard castle craft kit) Cardboard castle craft kit in 2 designs (20 cm x 20 cm) made of sturdy white cardboard, for children to decorate with paint, markers, stickers, sequins and gems. Suitable for princess or knight themed parties.
• Kleurplaat Heks (Witch coloring page) Witches & Wizards themed coloring page (28.5 x 20.5 cm) for children to colour in with markers, pencils or paint, also usable as a placemat during a witches party. Standard price €0.45.

Quantifiable outcome

• 3–4 hours of structured children's entertainment per box
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Party in a box