Delaware Standardbred Owners Association

Name

Delaware Standardbred Owners Association

Legal name

Delaware Standardbred Owners Association

Website

https://dsoaonline.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership fee of $50 per year, providing horsemen and horsewomen access to $1,500 rolling equipment insurance, third-party liability insurance, monthly newsletter, legislative representation, and updates on local racing issues.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

DSOA is a nonprofit membership association that promotes and protects harness racing in Delaware. Its core offering is an annual $50 membership that provides standardbred owners and trainers with $1,500 rolling equipment insurance, third-party liability coverage, a monthly newsletter, and direct legislative representation before the Delaware Racing Commission. The organization also produces the Post Time television show, a weekly half-hour program covering Delmarva harness racing.

Product overview

The Delaware Standardbred Owners Association (DSOA) is a non-profit organization that operates as a membership-based advocacy body for harness racing in Delaware. Its core offerings include the DSOA Membership program (providing insurance, legislative representation, and networking benefits for $50/year), the 'Post Time Show' (a weekly harness racing television program broadcast on WRDE and Delmarva Sports Network), and the DSOA Newsletter (a monthly publication for members). The organization facilitates live harness racing at Harrington Raceway and Bally's Dover, offering free racing programs at both venues.

Differentiator

Problem solved

Functional benefit

Brands

• Post Time: A weekly half-hour harness racing television show produced by the Delaware Standardbred Owners Association, airing on WRDE (NBC affiliate) and the Delmarva Sports Network (DSN). The show is hosted by Heather Vitale and features Delaware horses and horse people.

Products and services

• DSOA Membership Annual membership ($50/year) for standardbred horse owners, trainers, and drivers in Delaware, providing $1,500 rolling equipment insurance, third-party liability insurance, a monthly newsletter, and direct legislative representation on harness racing issues.
• Post Time Television Show Weekly half-hour television program covering Delmarva harness racing, produced by DSOA and hosted by Heather Vitale, broadcast on WRDE (NBC affiliate) and the Delmarva Sports Network.
• DSOA Monthly Newsletter Monthly member publication providing news, legislative updates, and information on Delaware harness racing issues to DSOA members.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• Bally's DovercoreStrategic or Co-development PartnerBally's Dover hosts harness racing meets (2025-2026 season, Monday-Thursday, Post Time 4:30 PM) in partnership with DSOA. The venue provides racing facilities while DSOA represents horsemen and coordinates the racing program.
• Harrington RacewaycoreStrategic or Co-development PartnerHarrington Raceway, Delaware's half-mile track, hosts live harness racing meets (2026 season, Monday-Wednesday, Post Time 4:30 PM). DSOA coordinates with track management to meet horsemen and horsewomen's needs.
• WRDE (CoastTV)majorChannel Partner/ Reseller/ DistributorWRDE is the local NBC affiliate broadcasting the Post Time harness racing television show produced by DSOA. The show airs Sundays at 11:30 AM.
• Delmarva Sports Network (DSN)majorChannel Partner/ Reseller/ DistributorDelmarva Sports Network broadcasts the Post Time show on cable/satellite (Sundays at 8 AM and 11:30 AM) and hosts archived episodes on the DSN website.
• United States Trotting AssociationmajorChannel Partner/ Reseller/ DistributorUSTA is the national governing body for harness racing. DSOA links to USTA membership forms and coordinates with the organization for member licensing and registration.
• Delaware Racing CommissionmajorOthersState regulatory body overseeing harness racing in Delaware. DSOA lobbies for beneficial legislation and works with the commission to represent horsemen's interests.
• Delaware Standardbred Breeders FundminorStrategic or Co-development PartnerState program supporting standardbred breeding in Delaware. DSOA provides information about DE-owned paperwork and licensing requirements related to the breeding fund.
• Harness Horse Youth FoundationminorOthersNonprofit organization dedicated to introducing youth to harness racing. Listed as a helpful harness racing link on DSOA website.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Others

• The Hambletonian Society: Breed organization that administers the Hambletonian Stakes and other major trotting stakes; focuses on high-level stakes administration, year-end honors, and industry promotion rather than direct membership advocacy — complementary ecosystem player to DSOA.
• United States Trotting Association (USTA): National governing body for harness racing and the parent registry that DSOA coordinates with for licensing, rule-making, and breed registration. Operates one organizational tier above DSOA and shares its advocacy function at the federal/national level.

Direct peers

• Pennsylvania Harness Horsemen's Association: Direct state-level counterpart representing standardbred horsemen across Pennsylvania, including at Penn National, The Meadows, and Pocono. Closely mirrors DSOA's membership, advocacy, and racing-meet coordination model.
• Illinois Harness Horsemen's Association: State-level harness racing association for Illinois horsemen, structured around membership dues, benefits, and track negotiations — directly analogous to DSOA in structure and mission.
• Ohio Harness Horsemen's Association: Ohio-based state-level harness racing owners' association providing membership services and legislative representation for standardbred horsemen in the state, parallel to DSOA's role in Delaware.
• New York Standardbred Owners Association: State-level standardbred owners' association in New York performing essentially the same role as DSOA: membership-based advocacy, insurance benefits, legislative representation, and track coordination for harness racing horsemen in the state.

Regional players

• Standardbred Canada: Canadian national organization for the standardbred industry, fulfilling membership, advocacy, and registry functions analogous to USTA in the U.S. Comparable in mandate to DSOA but operating across a different geography and at the national level.

Emerging players

• Delaware Thoroughbred Horsemen's Association: Delaware's thoroughbred (rather than standardbred) horsemen's association representing owners and trainers at Delaware Park. Same-state peer with similar advocacy, insurance, and membership model but a different racing discipline.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/Posttimeshow
• Facebookfacebook.com/DEStandardbredOwners
• LinkedInlinkedin.com/company/delaware-standardbred-owners-association-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Delaware Standardbred Owners Association