Masque Sound
Masque Sound and Recording Corporation is a privately held, family-operated audio services firm founded in 1936, providing sound reinforcement rental, permanent AV systems integration, equipment sales, and on-site production support to Broadway productions, touring shows, educational institutions, houses of worship, and performance venues across the United States.
- Company typePrivate
- Founded1936
- HeadquartersEast Rutherford, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What Masque Sound does
Masque Sound and Recording Corporation, operating as Masque Sound, is a privately held, family-operated provider of professional audio services founded in October 1936 and headquartered at 21 East Union Avenue, East Rutherford, New Jersey. The company's functional focus is sound reinforcement and systems integration for theatrical productions, broadcast environments, and permanent venue installations. Its service portfolio spans four interconnected streams: (1) custom audio equipment rental packages for Broadway productions, touring shows, and regional theater; (2) systems integration for permanent installations across theaters, educational institutions, houses of worship, and hospitality venues; (3) pro sound equipment sales through a dedicated division and online storefront; and (4) on-site production services including show preparation and technical support on a 24/7, 365-day basis. The technical stack is built around best-in-class third-party brands — d&b audiotechnik loudspeakers, Shure Axient Digital wireless, Professional Wireless Systems RF gear, Wisycom processing, Meyer Sound, and Yamaha — supplemented by Masque Sound's own design, fabrication, and integration expertise, including spatial audio capability via d&b Soundscape and Dante-based networked DSP.
The business model is project-based with quote-based, multi-year contract pricing across both rental and installation engagements. Go-to-market is sales-led and direct, with relationships cultivated primarily through long-tenured connections to Broadway sound designers and venue decision-makers. Headcount sits in the 101–250 range, and the company serves a recurring set of named customers including Broadway productions (Hamilton, The Book of Mormon, The Phantom of the Opera, The Lion King, Aladdin, Mamma Mia, Kinky Boots), regional theaters (Lincoln Center Theater, Park Avenue Armory, Baltimore Center Stage, New Victory Theater), festivals (Spoleto Festival USA, Williamstown Theatre Festival), cultural institutions (Orchestra of St. Luke's DiMenna Center), religious sites (St. Patrick's Cathedral), and educational facilities (High Tech High School, The Morgan School, Manhattanville College). The customer base is geographically concentrated in the U.S. Northeast, with select engagements in the Midwest and Southeast, and is structurally diversified across four verticals: theater and live performance, educational institutions, houses of worship, and hospitality/entertainment venues.
Masque Sound's competitive position rests on tenure (nearly 90 years of continuous operation since its first Broadway engagement, Idiot's Delight at The Shubert Theatre), OEM-level partnerships with d&b, Shure, Professional Wireless Systems, and others, a long-standing collaboration with Akustiks, LLC on electro-acoustic design, and a family-driven institutional knowledge base. There is no disclosed revenue, no outside institutional ownership, and no public growth metrics; the firm has remained an independent private corporation under Shearing family leadership across multiple generations.
Masque Sound firmographics
Firmographics- Name
- Masque Sound
- Legal name
- Masque Sound and Recording Corporation
- Website
- https://masquesound.com
- Company type
- Private
- Founded year
- 1936
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Masque Sound and Recording Corporation is a privately held, family-operated audio services firm founded in 1936, providing sound reinforcement rental, permanent AV systems integration, equipment sales, and on-site production support to Broadway productions, touring shows, educational institutions, houses of worship, and performance venues across the United States.
- Ownership category
- akta.pro rank
Masque Sound industry classification
Industry- Product category
- Professional Audio Services / Theatrical Sound Reinforcement
- NAICS
- Other Sound Recording Industries (512290), Sound Recording Studios (51224), Audio and Video Equipment Manufacturing (33431)
- akta.pro primary industry
- Sound Post-Production (Dialogue, ADR, Foley, Mixing) (MPADAGAC)
- akta.pro secondary industries
- Re-Recording Mixing (Theatrical/TV/Streaming) (MPAHAEAF), Immersive/Spatial Audio Production (Dolby Atmos, 5.1/7.1, Binaural) (MPAHAEAJ), Voiceover Recording & Production (Narration, Promo, Commercial VO) (MPAHAEAK), Home Theater Audio Systems (AV Receivers, Speaker Packages) (CRACANAH)
Keywords
Where Masque Sound is headquartered
LocationHeadquarters
- HQ city
- East Rutherford
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Masque Sound business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Audio Equipment Rental for Productions: Masque Sound provides custom audio equipment packages on a rental basis for Broadway productions, touring shows, and limited-engagement theatrical performances. Equipment rental includes microphones, mixing consoles, amplifiers, and loudspeakers tailored to each production's run.
- Permanent Installation Services: Design, procurement, and installation of complete AV systems for theaters, educational institutions, houses of worship, and performance venues. Includes system integration, equipment procurement, and ongoing maintenance support.
- Pro Sound Equipment Sales: Sales of professional audio equipment including loudspeakers, mixing consoles, wireless systems, signal processing, and related gear through their Pro Sound Sales division.
- Production Services: Technical production support services including show preparation, equipment setup, and on-site technical assistance during productions and events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Masque Sound product offering
Product offeringCore offering
Masque Sound provides custom audio equipment packages, sound reinforcement, permanent AV systems integration, and production services for Broadway productions, touring shows, and permanent venue installations. The company designs, procures, installs, and supports theatrical audio systems for theaters, educational institutions, houses of worship, and performance venues, with equipment rental, on-site technical support, and 24/7 service.
Product overview
Masque Sound is a theatrical sound reinforcement and installation company founded in 1936, providing comprehensive audio services for Broadway productions and permanent venue installations. The company offers a portfolio of interconnected services including theatrical sound reinforcement with custom audio equipment packages, systems integration for permanent installations, Pro Sound Sales, Professional Wireless services, Production Services, Custom Fabrications, and Broadcast Services. Key technology solutions include d&b Soundscape spatial audio systems and Dante-based DSP for networked AV routing. The company serves diverse markets including Broadway theater, touring productions, educational institutions, houses of worship, and performance venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Theatrical Sound Reinforcement
- Permanent AV Systems Integration
Quantifiable outcome
- 50 years of service to Delacorte Theater in Central Park
- +2 more outcomes
Companies that use Masque Sound
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Masque Sound technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Masque Sound partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, preferred and notable.
- Akustiks, LLCcoreLong-standing strategic partnership with Akustiks, LLC, an architectural & electro-acoustic design firm based in Norwalk, CT. Principal designer Anthony Nittoli formerly worked with Masque Sound and maintains consulting relationships. Companies have collaborated on multiple high-profile installations including New Victory Theater upgrades, St. Bartholomew's Church, and DiMenna Center for Classical Music.
- Professional Wireless SystemspreferredPreferred vendor for wireless microphone antenna systems. Masque Sound utilizes Professional Wireless Systems helical antennas for RF reception and domed antennas for transmit, processed through Wisycom units for optimal signal quality.
- d&b audiotechnikpreferredPrimary loudspeaker brand used in many installations. d&b products including Y-series, V-series, J-series, T-series line arrays and subwoofers, along with D6 and D12 amplifiers and R1 system control software, are frequently specified for Masque Sound installations.
- Dayglo PresentsnotableCollaborated on systems integration project at Garcia's Chicago, a new restaurant and live music venue inspired by Jerry Garcia. Masque Sound delivered world-class sound and video systems with Meyer Sound loudspeakers and Yamaha audio equipment.
- Orchestra of St. Luke'snotableClient partner for the $36 million DiMenna Center for Classical Music installation project. Masque Sound served as the AV integration contractor working with Orchestra of St. Luke's to create comprehensive systems for the new facility.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Masque Sound competitors and assessment
Company assessmentDirect peers
- Autograph Sound Recording: London-based theatrical sound reinforcement and rental company serving West End and Broadway productions. Closely comparable to Masque Sound as a specialized theatrical audio provider with deep show-designer relationships, custom equipment packages, and touring support.
- Sprint Power (theatrical sound services): Specialized theatrical sound rental and engineering company serving regional and touring productions. Comparable niche competitor in custom show-specific audio packages for theater.
- Clair Brothers: U.S.-based pro audio company providing sound reinforcement for live touring, concerts, and theatrical productions. Comparable to Masque in large-format loudspeaker deployment, custom system design, and touring production services.
- Stage Sound Services: UK-based provider of sound equipment rental and production services to West End and touring theatrical productions. Comparable theatrical-focused rental business model with custom equipment packages for individual shows.
- Sound Associates: UK-based theatrical sound, communication, and AV systems provider for West End theatres and cultural venues. Direct comparable to Masque's theatrical rental and venue installation business, including assistive listening and integrated AV.
- Solotech: Canadian pro audio, lighting, and video rental/integration company serving live entertainment, touring, and venue installations. Comparable as a large-scale theatrical/touring audio provider with custom system design capabilities.
Broad incumbents
- AVI-SPL: Large U.S. AV systems integrator serving corporate, education, and government clients. Comparable to Masque's permanent installation line (educational institutions, chapels, performance venues), though much broader in vertical scope and scale.
- PRG (Production Resource Group): Global provider of entertainment production services spanning audio, video, lighting, and rigging. Overlaps with Masque in theatrical and event audio reinforcement and venue integration, but operates as a much broader, multi-discipline incumbent.
Regional players
- Ford Audio-Video Systems: U.S.-based AV systems integrator with a strong portfolio of worship, education, and performing arts center installations. Comparable to Masque's houses-of-worship and education installation work, particularly in the central U.S.
Others
- d&b audiotechnik: Premium pro audio loudspeaker and Soundscape manufacturer whose products are a primary specification for Masque installations. Relevant as a key supplier/partner; potential future threat if d&b expands direct-to-venue sales channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Masque Sound social profiles
Digital presenceMasque Sound financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masque Sound leadership team
Management profileNumber of profiles
Profiles12 records
Masque Sound funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masque Sound M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masque Sound
What does Masque Sound do?
Masque Sound provides custom audio equipment packages, sound reinforcement, permanent AV systems integration, and production services for Broadway productions, touring shows, and permanent venue installations. The company designs, procures, installs, and supports theatrical audio systems for theaters, educational institutions, houses of worship, and performance venues, with equipment rental, on-site technical support, and 24/7 service.
Is Masque Sound a public or private company?
Masque Sound is a private company. It is classified as family owned and is currently operating.
When was Masque Sound founded?
Masque Sound was founded in 1936. It employs 101 to 250 people.
Where is Masque Sound based?
Masque Sound is headquartered in East Rutherford, United States, in the North America region.
How does Masque Sound make money?
Four revenue lines are on record. Audio Equipment Rental for Productions are the primary driver. The others are permanent Installation Services, pro Sound Equipment Sales and production Services.
Who are Masque Sound's main competitors?
Direct peers on record are Autograph Sound Recording, Sprint Power (theatrical sound services), Clair Brothers, Stage Sound Services, Sound Associates and Solotech. Broad incumbents are AVI-SPL and PRG (Production Resource Group). Ford Audio-Video Systems is listed as a regional player. d&b audiotechnik is listed as an others.
Does Masque Sound have an API?
No public API is recorded for Masque Sound.
What industry is Masque Sound in?
Masque Sound's product category is Professional Audio Services / Theatrical Sound Reinforcement. Its primary akta.pro industry code is MPADAGAC, Sound Post-Production (Dialogue, ADR, Foley, Mixing), with a secondary code of MPAHAEAF, Re-Recording Mixing (Theatrical/TV/Streaming). Its NAICS code is 512290.