Media Range
Media Range is a privately held Nigerian communications agency headquartered in Abuja, delivering integrated professional services including brand management, PR, media planning and buying, digital marketing, and creative production to enterprise, government, NGO, and SMB clients across Nigeria.
- Company typePrivate
- Founded2008
- HeadquartersAbuja, Nigeria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Media Range does
Media Range Limited is a privately held Nigerian communications solutions agency headquartered in Abuja, founded in 2008 (per firmographic data, with operating evidence dating from 2014-2015). The firm offers an integrated suite of professional services spanning Strategic Communication, Integrated Marketing Communications, Brand Management, New Media Services, Public Relations, Media Planning and Consultancy, Media Buying, Campaigns, Brand Assets management, Creative Production, and Contract Publishing. Its core technology is a services platform that combines traditional media channels with digital presence management (SEO, social media strategy, content development, and campaign implementation) supported by a Social Media Audit Framework and media buying optimization methodology. The company also operated Voto, an online multimedia sharing platform launched in December 2014 with companion mobile apps for Android, iOS, and BlackBerry OS released in February 2015.
Media Range generates revenue exclusively through professional services fees, structured as custom project-based pricing under consultation-driven engagements, with occasional multi-year contracts (e.g., a 2017-2019 social media management engagement with National Bank Nigeria). Go-to-market is sales-led and consultative, relying on direct client engagement, website consultation requests, published case studies, content marketing via the firm's resource centre/blog, and organic social presence on Facebook, LinkedIn, Twitter, and YouTube. Distribution is domestic (Nigeria), with operations centralized in the Wuse 2 district of Abuja and clients served nationwide.
The firm's client base is horizontal and spans more than 15 named organizations across enterprise, government, NGO, and SMB segments, including Nigerian Institute of Quantity Surveyors, BF Suma, National Bank (Nigeria), Abuja Electricity Distribution Company (AEDC), Jaiz Bank Plc, ISN Medical, Blueprint, Agence Française de Développement (AFD), WACOT Limited, Impacto Nigeria, Nisa Wellness Retreat, and 3AM Foundation. The team is small (11-50 employees) and led by named specialists including a Creative Director and Lead Designer (Onuora Onianwa), Digital Marketing Team Lead (Bunmi Gang), and Graphic Designer (Frank Aseghiemhe). The firm is privately held with no disclosed external funding, parent company, or M&A activity.
Media Range firmographics
Firmographics- Name
- Media Range
- Legal name
- Media Range Limited
- Website
- https://mediarangeltd.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Media Range is a privately held Nigerian communications agency headquartered in Abuja, delivering integrated professional services including brand management, PR, media planning and buying, digital marketing, and creative production to enterprise, government, NGO, and SMB clients across Nigeria.
- Ownership category
- akta.pro rank
Media Range industry classification
Industry- Product category
- Advertising and Public Relations Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Media Relations & Press Office Services (BPAFADAF)
- akta.pro secondary industry
- Digital PR & Social Media Communications (MPAAADAJ)
Keywords
Where Media Range is headquartered
LocationHeadquarters
- HQ city
- Abuja
- HQ country
- Nigeria
- HQ region
- Africa
Offices1 record
Markets served
Media Range business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Communications Services: Media Range generates revenue through providing communications consulting, brand management, public relations, integrated marketing communications, new media services, media planning and buying, creative production, and campaign management services to clients across Nigeria.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing through consultation |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Media Range product offering
Product offeringCore offering
Media Range is a communications consultancy that delivers brand management, public relations, integrated marketing communications, new media (digital) services, media planning, media buying, creative production, campaigns, and contract publishing to clients across Nigeria. The firm operates from Abuja and serves corporate, government, NGO, and SME clients with both traditional and digital communication strategies, and also operates the Voto multimedia sharing platform.
Product overview
Media Range is a communications solutions company headquartered in Abuja, Nigeria, offering a comprehensive suite of communication services. The company's portfolio includes Strategic Communication, Integrated Marketing Communications (IMC), Brand Management, New Media Services, Public Relations, Media Planning/Consultancy, Campaigns, Media Buying, Brand Assets management, Creative Production, and Contract Publishing. Additionally, the company operates Voto, an online multimedia sharing platform launched in 2014 with mobile apps for Android, iOS, and BlackBerry OS. The services work together as an integrated communication offering, enabling clients to achieve their marketing and brand objectives through coordinated strategic counsel, creative production, and multi-channel campaign execution.
Differentiator
Problem solved
Functional benefit
Brands
- Voto: An online multimedia sharing platform launched in December 2014, designed to help Nigerians tell their stories visually.
Products and services
- Strategic Communication
Quantifiable outcome
- 900% increase in Twitter followers for national bank client over 2-year social media management contract
- +2 more outcomes
Companies that use Media Range
Customer profileNamed customers19 records
Segments5 records
Ideal customer profiles5 records
Media Range technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Media Range partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Media Range competitors and assessment
Company assessmentDirect peers
- X3M Ideas: Nigerian independent creative and brand communications agency offering advertising, PR, and digital services. Comparable as a homegrown Nigerian agency competing for integrated communications briefs across similar client segments.
- SO&U: Nigerian full-service advertising and integrated marketing communications agency headquartered in Lagos. Highly comparable as a domestically-rooted integrated agency competing for the same brand, PR, and media planning mandates across Nigeria.
- MediaReach OMD Nigeria: Nigerian media planning and buying specialist agency. Comparable on the media buying and planning portion of Media Range's portfolio, competing for similar media investment mandates from Nigerian advertisers.
- Prima Garnet Africa: Nigerian advertising and marketing communications agency with a pan-African footprint. Comparable as a mid-sized Nigerian agency providing brand, advertising, and integrated communications services to enterprise clients.
- Noah's Ark Communications: Long-established Nigerian advertising and integrated communications agency offering creative, brand, and media services. Comparable in serving Nigerian enterprise and consumer clients with a similar integrated service portfolio.
- Insight Communications: Nigerian public relations and communications consultancy. Directly comparable in providing PR, stakeholder engagement, and brand communications services to enterprise and government clients in Nigeria.
- Fire Communications: Nigerian public relations and integrated communications agency. Comparable as a domestic peer providing PR, brand, and stakeholder communications to enterprise and government clients in Nigeria.
Broad incumbents
- Publicis Nigeria: Nigerian presence of the Publicis global communications network. Comparable as a multinational incumbent competing for the same large Nigerian enterprise and government briefs with broader global resources.
- Ogilvy Nigeria: Nigerian office of the global Ogilvy advertising and PR network. Comparable as a broader incumbent offering overlapping capabilities (advertising, PR, digital, media) but as part of a multinational portfolio rather than a local specialist.
- DDB Lagos: Lagos office of the DDB global creative network. Comparable as a multinational creative and integrated communications incumbent operating in the same Nigerian market with overlapping brand and campaign capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Media Range social profiles
Digital presenceMedia Range financial estimates
Financial estimateRevenue estimate
Valuation estimate
Media Range leadership team
Management profileNumber of profiles
Profiles3 records
Media Range funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Media Range M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Media Range
What does Media Range do?
Media Range is a communications consultancy that delivers brand management, public relations, integrated marketing communications, new media (digital) services, media planning, media buying, creative production, campaigns, and contract publishing to clients across Nigeria. The firm operates from Abuja and serves corporate, government, NGO, and SME clients with both traditional and digital communication strategies, and also operates the Voto multimedia sharing platform.
Is Media Range a public or private company?
Media Range is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Media Range founded?
Media Range was founded in 2008. It employs 11 to 50 people.
Where is Media Range based?
Media Range is headquartered in Abuja, Nigeria, in the Africa region.
How does Media Range make money?
One revenue line is on record: professional Communications Services.
Who are Media Range's main competitors?
Direct peers on record are X3M Ideas, SO&U, MediaReach OMD Nigeria, Prima Garnet Africa, Noah's Ark Communications, Insight Communications and Fire Communications. Broad incumbents are Publicis Nigeria, Ogilvy Nigeria and DDB Lagos.
Does Media Range have an API?
No public API is recorded for Media Range.
What industry is Media Range in?
Media Range's product category is Advertising and Public Relations Services. Its primary akta.pro industry code is BPAFADAF, Media Relations & Press Office Services, with a secondary code of MPAAADAJ, Digital PR & Social Media Communications. Its NAICS code is 5418 and its SIC code is 7311.