What Hospital Herrera Llerandi does

Hospital Herrera Llerandi is a private tertiary-care hospital founded in 1963 and headquartered at 6A Avenida 8-71, Zona 10, Guatemala City, Guatemala, operating 501-1000 employees across six locations (the main hospital plus five branches: CAE Naranjo, Plaza Varietá-Cayalá, Décima Plaza, Las Brisas, and Santa Rosalía). The hospital delivers comprehensive inpatient and outpatient services spanning maternity, cardiology, oncology (including a multidisciplinary Breast Team), neonatology, surgery, intensive care, hemodialysis, transplantology (kidney, liver, bone marrow, cornea), diagnostic imaging, a 24/7 clinical laboratory, and a blood bank. It runs specialized programs such as VNS SenTiva therapy for drug-resistant epilepsy, SYNCHRONY 2 cochlear implantation, bone marrow transplantation, and a new ICU equipped with ECMO, IABP, and HEPA-filtered isolation systems, deploying advanced equipment including the Siemens SOMATOM X.ceed AI-assisted CT scanner, Cios Spin mobile 3D C-arm, and 3D mammography with tomosynthesis. Its clinical laboratory is the first in Central America and Panama to obtain ISO 15189:2022 accreditation.

The hospital generates revenue through multiple streams: fee-for-service inpatient and outpatient care, 24/7 diagnostic imaging and laboratory services, blood bank products, organ and bone marrow transplantation, and a tiered preventive-care product line marketed as Herrera Wellness packages (priced Q642 to Q6,499 across Basic, Care, Health, and Optimal tiers). It also sells a proprietary D-Dextrosa 25gr diagnostic glucose product manufactured through partner LAFIMARQ. Distribution is direct-to-consumer through the main hospital, branch network, the MiSalud patient portal, and a pre-admission digital platform; GTM also includes content marketing, social media (Instagram, Facebook, YouTube, LinkedIn), patient testimonials, and an annual medical congress (Intensive Care Congress). Customer segments include the general patient population, oncology, cardiology, transplant, critical care, and preventive-care consumers, with no disclosed enterprise anchor customers. Strategic alliances with more than 30 international laboratories extend the diagnostic menu beyond domestic capabilities. The hospital is privately owned with no disclosed parent, funding rounds, or institutional investors.

Name

Hospital Herrera Llerandi

Legal name

Hospital Herrera Llerandi

Website

https://herrerallerandi.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Hospital Herrera Llerandi is a private tertiary-care hospital founded in 1963 in Guatemala City, operating six locations and serving general, oncology, cardiology, transplant, and preventive-care patients with advanced diagnostics, surgery, ICU, and specialty programs.

Ownership category

akta.pro rank

Headquarters

HQ city

Guatemala City

HQ country

Guatemala

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Hospital Services: Comprehensive inpatient and outpatient medical services including emergency care (24/7), surgeries, maternity services, and specialized treatments
2. Diagnostic Services: Laboratory clinical services (hematology, clinical biochemistry, microbiology, immunology, urinalysis, parasitology) and diagnostic imaging (CT, MRI, X-ray, mammography, ultrasound, bone densitometry) available 24/7, 365 days a year
3. Blood Bank Services: Blood component preparation, apheresis services, and voluntary donation programs for hospital patients and other healthcare institutions
4. Wellness Packages: Pre-packaged health screening bundles (Basic 1, Basic 2, & Care, Health, Optimal) ranging from Q642 to Q6,499, targeting preventive care and health-conscious consumers
5. Specialized Treatments: High-complexity procedures including bone marrow transplants, cochlear implants, VNS therapy, and organ transplants (kidney, liver)
6. Medical Products: D-Dextrosa 25gr glucose solution for diagnostic testing (glucose tolerance curves, O'Sullivan test), manufactured by LAFIMARQ

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hospital Herrera Llerandi operates a private tertiary-care hospital in Guatemala City delivering comprehensive inpatient and outpatient medical services including 24/7 emergency care, surgery, maternity, cardiology, oncology, neonatology, intensive care, hemodialysis, and organ/bone marrow transplantation. Diagnostic and preventive services include advanced imaging (CT, MRI, 3D mammography), an ISO 15189:2022 accredited clinical laboratory, a blood bank, and pre-packaged Herrera Wellness screening bundles.

Product overview

Hospital Herrera Llerandi is a leading private hospital in Guatemala offering comprehensive medical services through a multi-location network. The hospital operates a main campus in Zone 10 of Guatemala City plus satellite branches (Santa Rosalía, Las Brisas, Plaza Varietá-Cayalá, Décima Plaza, and CAE Naranjo). Core clinical services include Maternity, Cardiology, Oncology (with dedicated Breast Team), Neonatology, Surgery (with Cios Spin 3D imaging), Intensive Care (with ECMO and BIAC capabilities), Hemodialysis, Transplantology (kidney, liver, bone marrow, cornea), Diagnostic Imaging (CT, MRI, mammography), Clinical Laboratory (ISO 15189:2022 accredited), and Blood Bank. Digital offerings include the MiSalud patient portal and pre-admission system. Specialized treatments include VNS SenTiva for epilepsy and SYNCHRONY 2 cochlear implants. The hospital also offers Herrera Wellness preventive health packages and D-Dextrosa 25gr diagnostic products.

Differentiator

Problem solved

Functional benefit

Brands

• Herrera Wellness: Health and wellness packages offering comprehensive medical checkups and diagnostic services at various price points for preventive care.

Products and services

• Hemodialysis Unit Renal replacement therapy service for patients with kidney failure, provided by nephrologists and trained nursing staff using state-of-the-art equipment. For patients requiring ongoing dialysis treatment.
• Surgery Unit Comprehensive surgical services including cardiovascular, general, oncological, orthopedic, vascular, and pediatric surgery with smart operating rooms and Cios Spin 3D intraoperative imaging. For patients requiring surgical intervention across specialties.
• Cardiology Unit Full-service cardiac care including preventive cardiology, non-invasive and invasive diagnostics, cardiovascular surgery, cardiac rehabilitation, and sports cardiology. For patients with cardiovascular conditions, drawing on more than 60 years of departmental experience.
• Oncology Unit Multidisciplinary cancer care including precise diagnostics, chemotherapy, precision radiotherapy, immunotherapy, and oncological surgery with psycho-oncology and nutritional support. For patients diagnosed with cancer.
• Transplant Unit Organ and tissue transplantation services including kidney, liver, bone marrow, and cornea transplants with world-class operating rooms and a multidisciplinary team. For patients requiring transplant procedures.
• Neonatology Unit Specialized care for newborns including premature infants with high-frequency ventilators, thermal cribs with temperature control, non-invasive monitors, and family support with music therapy. For newborns and premature infants.
• Maternity Unit Modern maternity services with private rooms, state-of-the-art delivery rooms and operating theater, neonatal incubator area, and family rest areas. For expectant mothers and families.
• Intensive Care Unit (ICU) Critical care services with 11 individual care units for neonatal, pediatric, adult, and cardiovascular patients featuring advanced antibacterial technology, HEPA filters, intelligent isolation systems, and specialized respiratory therapy area. For critically ill patients across age groups.
• Breast Team Multidisciplinary breast cancer care including digital mammography, 3D tomosynthesis, high-precision ultrasound, MRI, chemotherapy at the Las Brisas location, and specialized oncological surgeons. For breast cancer patients and those at risk.
• Blood Bank Safe blood component preparation, apheresis services, and voluntary donation campaigns with strict safety protocols for HIV, hepatitis B and C, Chagas, and syphilis testing. For hospital patients and other healthcare institutions.
• Diagnostic Imaging Department Advanced imaging services including CT scanning, MRI with AI, digital X-rays, 3D mammography with tomosynthesis, bone densitometry, and comprehensive ultrasound services. For patients requiring diagnostic imaging across modalities.
• Clinical Laboratory 24/7 laboratory services including hematology, clinical biochemistry, microbiology, immunology, urinalysis, and parasitology, with alliances to over 30 international laboratories for specialized testing. The first ISO 15189:2022 accredited laboratory in Central America and Panama.
• Emergency Services 24/7 Round-the-clock emergency medical care with guaranteed effective and timely diagnoses and treatments by a professional medical team at the main hospital (Sede Central) and Décima Plaza branch.
• Herrera Wellness Packages Preventive health check-up packages including Basic 1 (Q642), Basic 2 (Q879), Care (Q1,330), Health (Q1,599), Optimal Men +40 (Q5,999), and Optimal Women +40 (Q6,299 to Q6,499) with varying levels of laboratory tests and imaging. For health-conscious consumers seeking early disease detection.
• VNS SenTiva Therapy Vagus nerve stimulation therapy using Livanova's SenTiva device with AutoStim function for automatic seizure detection and prevention. First available in Guatemala. For patients with drug-resistant focal or generalized epilepsy.
• SYNCHRONY 2 Cochlear Implant Advanced cochlear implant service using the MED-EL SYNCHRONY 2 device with 3.0 Tesla MRI compatibility and minimally invasive surgical technique. First procedure of its kind performed in Guatemala. For adults and children with severe hearing loss.
• Bone Marrow Transplant Program Comprehensive bone marrow transplantation service including autologous and allogeneic procedures, with sterile rooms featuring HEPA filters and positive pressure systems. Led by Dr. Jhohan Vásquez Díaz with 10 successful transplants performed. For patients with leukemia, lymphoma, multiple myeloma, and other hematological diseases. First private hospital in the region to offer comprehensive bone marrow transplants.
• D-Dextrosa 25 gr Pre-measured glucose solution in 25-gram sachets (lemon, grapefruit, guanabana, green apple, kiwi flavors) for diagnostic testing including glucose tolerance curves, O'Sullivan tests, and insulin resistance determination. Manufactured by LAFIMARQ. For patients undergoing glucose-related diagnostic testing.

Quantifiable outcome

• 40% improvement in diagnostic accuracy with 3D mammography tomosynthesis
• +3 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Over 30 International LaboratoriescoreStrategic or Co-development PartnerStrategic alliances with more than 30 internationally recognized laboratories enabling processing of specialized tests not available domestically in Guatemala, expanding the diagnostic menu and service capabilities
• International Medical InstitutionsminorStrategic or Co-development PartnerCollaborative relationships with international medical institutions for knowledge exchange and certification of medical team, supporting the bone marrow transplant program's international standards
• Congress Sponsors (MULTIMEGA, BH International, Jaeger, others)minorGTM or Marketing PartnerSponsors supporting the 39th Intensive Care Congress, a medical education event featuring national and international speakers, contributing to hospital's medical education mission
• LAFIMARQTechnology or IntegrationManufacturer of D-Dextrosa 25gr glucose solution product developed and sold by the hospital for diagnostic testing (glucose tolerance curves, O'Sullivan test)

Scale indicators6 records

Recent moves12 records

Expansion highlights2 records

Direct peers

• Hospital Punta Pacífica: Premium private tertiary hospital in Panama City, affiliated with Johns Hopkins Medicine International. Directly comparable to Hospital Herrera Llerandi in scope (multi-specialty tertiary care, complex procedures, premium positioning) and target market (high-income Central American patients seeking advanced care without leaving the region).
• Centro Médico ABC: Premium private hospital in Mexico City recognized for tertiary and quaternary care. Comparable positioning to Hospital Herrera Llerandi as a flagship, technology-leading private hospital with strong brand reputation across Latin American private healthcare.
• Hospital El Pilar: Private hospital in Guatemala City and member of the Hospiten network. Directly competes for premium private-pay patients in the same metropolitan market, offering multi-specialty tertiary care with international backing.
• Hospital Vivian Pellas: Flagship private hospital in Managua, Nicaragua. Comparable as a leading Central American private tertiary hospital offering advanced multi-specialty care, emergency, oncology, and cardiac services to a similar regional patient base.

Broad incumbents

• Hospital Ángeles: Largest private hospital network in Mexico, with multiple branches and a broad specialty portfolio across metropolitan and regional cities. Comparable multi-location private hospital chain but with substantially deeper geographic reach and broader service portfolio than the anchor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCWytfj3uzDUulygSTN6ZZKg
• Facebookfacebook.com/herrerallerandi
• LinkedInlinkedin.com/company/herrerallerandi
• Instagraminstagram.com/herrerallerandioficial
• Xx.com/hospitalherrera

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospital Herrera Llerandi